Vivero Internacional, S.a. De C.v.

What Vivero Internacional, S.a. De C.v. does

Vivero Internacional S.A. de C.V. (operating as Vinmex) is a Mexican privately held company founded in 1991, specializing in the production and sale of ornamental plant cuttings (esquejes). The company operates a single production facility in Casasano, Cuautla, Morelos, after relocating from its original Tepoztlán site. Its catalog spans six core product lines: Geranio (zonal geraniums), Geranios Regals (premium regal geraniums), Malvón (pelargoniums), Nochebuena (poinsettias), Belén de Guinea (New Guinea Impatiens), and Dipladenia, with extensive variety coverage across series such as Rio, Sonic, Super Sonic, Aristo, Candy Flowers, Americana, Caliente, Calliope, and Tango. The company markets itself as having introduced numerous varieties to the Mexican market for the first time.

The company operates a direct-to-producer sales model, supplying vegetative material — either rooted or unrooted — to commercial ornamental plant growers throughout Mexico. Pricing is per-cutting (e.g., $2.10 MXN per Regal Geranium cutting) with minimum order quantities of 40–100 cuttings per variety and a 4-5% overage included with each order. Products are delivered either in 1-inch cavity trays or 3-inch square pots for rooted varieties, or as unrooted cuttings. Customer engagement is handled via phone through a single named contact (Octavia Cipriano) and email via [email protected].

The underlying technology is horticultural: ornamental plant vegetative propagation and cutting production. The company holds no patents, trademarks, or formal partnerships, and has no disclosed funding, investors, or parent company. Revenue is not disclosed, and the business operates exclusively within Mexico. The current job board lists four staff-level positions, suggesting a small workforce consistent with a niche, single-site production operation.

Name

Vivero Internacional, S.a. De C.v.

Legal name

Vivero Internacional S.A. de C.V.

Website

https://vinmex.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vivero Internacional (Vinmex) is a Mexican ornamental plant nursery, founded in 1991, that produces and sells vegetative cuttings (geraniums, pelargoniums, poinsettias, New Guinea impatiens, dipladenia) directly to commercial plant producers throughout Mexico from its facility in Casasano, Morelos.

Ownership category

akta.pro rank

Product category

Ornamental Plant Cutting Production

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Ornamental plant cuttings
• Vegetative plant propagation
• Horticultural nursery production
• Commercial plant cuttings
• Geranium poinsettia varieties

Headquarters

HQ city

Cuautla

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Plant Cuttings Sales: The company generates revenue through the sale of ornamental plant cuttings (esquejes) including geraniums, pelargoniums, poinsettias, New Guinea impatiens, and dipladenia. Sales are conducted directly to ornamental plant producers with minimum order quantities per variety and volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Vivero Internacional produces and sells ornamental plant cuttings (esquejes) to commercial plant producers across Mexico. Its six core product lines are Geranio (zonal geraniums), Geranios Regals (regal geraniums), Malvón (pelargoniums), Nochebuena (poinsettias), Belén de Guinea (New Guinea Impatiens), and Dipladenia, offered rooted or unrooted with minimum order quantities per variety and 4-5% extra cuttings per order.

Product overview

Vivero Internacional is a Mexican ornamental plant production and sales company founded in 1991. The company operates as a single unified nursery producing and selling ornamental plant cuttings (esquejes) in six main product lines: Geranio (zonal geraniums), Geranios Regals (premium regal geraniums), Malvón (pelargoniums), Nochebuena (poinsettias), Belén de Guinea (New Guinea Impatiens), and Dipladenia. Products are sold to ornamental plant producers throughout Mexico, with cuttings offered either rooted or unrooted depending on the product line. The company is known for introducing numerous new varieties to the Mexican market and provides extra cuttings (4-5% overage) with each order.

Differentiator

Problem solved

Functional benefit

Products and services

• Geranio (Geranium) Zonal geranium cuttings sold in rooted and unrooted forms to commercial ornamental plant producers in Mexico. Offers 28 varieties including Acapulco Compact, Blue Blizzard, Contessa series, Temprano series, and Freestyle series.
• Geranios Regals (Regal Geraniums) Premium regal geranium varieties sold as cuttings to commercial ornamental plant producers. Includes Aristo series, Bermuda series, and Candy Flowers series, with an introductory price of $2.10 MXN per cutting.
• Malvón (Pelargonium) Hardy geranium/malvón cuttings sold in a wide range of varieties to commercial plant producers. Includes Americana, Caliente, Calliope, Classic, Fidelity, Rocky Mountain, Tango, and Crystal Palace Gem series.
• Nochebuena (Poinsettia) Poinsettia cuttings sold rooted in 3-inch square pots or unrooted to commercial ornamental plant producers. Minimum order 40 rooted or 100 unrooted cuttings per variety. Includes Freedom, Mars, Cortez, Sonora, Winter Rose, Prestige, and many other series with various flowering times (early, medium, late) and sizes (compact, medium, vigorous).
• Belén de Guinea (New Guinea Impatiens) New Guinea Impatiens cuttings sold rooted and unrooted to commercial plant producers. Minimum order 100 cuttings per variety. Offers Sonic series and Super Sonic series varieties in multiple colors including Amethyst, Deep Purple, Hot Pink, Lilac, Mango, Orange, Salmon, Scarlet, and White.
• Dipladenia Dipladenia plant cuttings sold rooted in 1-inch cavity trays or unrooted to commercial plant producers. Minimum order 100 cuttings per variety. Offers Rio series varieties including Rio Deep Red, Rio Hot Pink, Rio Pink, and Rio White.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Selecta One: German-based ornamental plant breeder producing vegetative cuttings (geraniums, poinsettias, calibrachoa) for commercial growers. Closely comparable to Vivero Internacional's producer-to-grower cuttings business in both product mix and go-to-market model.
• Beekenkamp Plants: Dutch ornamental plant nursery breeding and propagating potted and bedding plants (geranium, begonia, cyclamen, dipladenia). Directly comparable to Vivero Internacional because it produces rooted cuttings and young plants sold to growers across Europe and beyond.
• Dümmen Orange: Dutch global leader in floriculture breeding and cutting propagation. Directly comparable to Vivero Internacional because it develops and sells branded ornamental series (including Pelargonium, Poinsettia, New Guinea Impatiens, Dipladenia) to commercial growers worldwide — many of the same crop categories as Vinmex.
• Ball Horticultural Company: US-based global breeder and producer of ornamental plant cuttings, liners, and seed sold to commercial growers. Highly comparable to Vivero Internacional because it operates the same B2B propagator-to-grower model and supplies similar crops (geraniums, impatiens, poinsettias) globally.
• Cohen Propagation Nurseries: Israel-based ornamental plant propagation nursery producing unrooted and rooted cuttings (geraniums, poinsettias, ornamentals) for international grower customers. Comparable to Vivero Internacional in production methodology and B2B propagation model.
• Syngenta Flowers: Global ornamental plant genetics and cuttings business within Syngenta, serving professional growers with branded series across geranium, impatiens, and poinsettia. Comparable to Vivero Internacional in product scope and B2B commercial-grower distribution.
• Kientzler: German ornamental plant breeder specializing in vegetative propagation of bedding plants (pelargonium, poinsettia, calibrachoa). Highly comparable to Vivero Internacional because it produces branded cutting series for commercial grower customers worldwide.
• Sakata Ornamentals: Japanese-headquartered ornamental plant breeder with global cutting and seed distribution. Comparable to Vivero Internacional because it serves the same commercial grower customer base with vegetative ornamental inputs in overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vivero-internacional-s-a-de-c-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivero Internacional, S.a. De C.v.