INSIGHTFUL AI SOLUTIONS LIMITED
Insightful AI Solutions Limited is a UK-based AI consultancy that helps SMEs and nonprofit/charity organisations adopt AI responsibly through advisory, automation, ethics, training, and bespoke software development services, integrating third-party foundation models and operating on bespoke fee-for-service engagements.
- Company typePrivate
- Founded2025
- HeadquartersWarrington, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What INSIGHTFUL AI SOLUTIONS LIMITED does
Insightful AI Solutions Limited is a UK-based AI consultancy that helps small and medium-sized enterprises (SMEs) and nonprofit/charity organisations adopt AI responsibly and affordably. The company delivers its services through eight core offerings: AI Strategy, AI Consulting and Advisory, AI Automation, AI Software Development, AI Ethics and Governance, Generative AI Implementation, Data Preparation and Advisory, and AI Training (including the AI Foundations for the Workplace programme). It also operates a free AI Readiness Assessment tool that evaluates digital skills, data quality, and leadership support, delivering personalised reports within 24 hours as a lead-generation mechanism. The primary customer segments are UK SMEs and UK nonprofits/charities, both served as equal priorities; British Heart Foundation is the only named client reference, with publicised outcomes including a 25% increase in donor engagement, a 40% reduction in customer service calls, and 30% time saved in financial reporting.
The company is an AI integrator rather than an AI model developer. It selects among and integrates leading third-party AI platforms — OpenAI, Anthropic Claude, Google Gemini, xAI Grok, Perplexity, Microsoft Copilot, DeepSeek, Mistral AI, Alibaba Cloud, ByteDance, Nvidia, Canva, Notion, and Cursor AI — to build bespoke solutions for each client. Its proprietary assets are concentrated in a UK-specific AI Ethics and Governance Framework aligned with UK GDPR, ICO guidance, the Equality Act 2010, Charity Commission requirements, and ISO/IEC 42001 principles, plus a curated AI Use Cases Repository spanning 14 business functions. There are no proprietary foundation models, patents, or disclosed research outputs.
The business model is fee-for-service professional services delivered through bespoke, quote-based engagements; pricing is not publicly disclosed. Revenue streams comprise AI Consulting and Advisory, AI Software Development, AI Training and Workshops, and AI Automation Services. The company is registered in England & Wales (Company No. 16377460), holds ICO registration ZB914449, and operates from a registered office in Warrington, Cheshire. It is privately held, bootstrapped, with no disclosed external investors or funding rounds, and is led by co-founders Kane Lukassen (campaign and digital strategy background) and Ben Sefton (28 years of AI strategy, policy and policing experience). Geographic reach is currently UK-only.
INSIGHTFUL AI SOLUTIONS LIMITED firmographics
Firmographics- Name
- INSIGHTFUL AI SOLUTIONS LIMITED
- Legal name
- Insightful AI Solutions Limited
- Website
- https://insightfulai.co.uk
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Insightful AI Solutions Limited is a UK-based AI consultancy that helps SMEs and nonprofit/charity organisations adopt AI responsibly through advisory, automation, ethics, training, and bespoke software development services, integrating third-party foundation models and operating on bespoke fee-for-service engagements.
- Ownership category
- akta.pro rank
INSIGHTFUL AI SOLUTIONS LIMITED industry classification
Industry- Product category
- AI Consulting Services
- NAICS
- Other Computer Related Services (541519), Computer Systems Design Services (541512), Computer Training (611420)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where INSIGHTFUL AI SOLUTIONS LIMITED is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
INSIGHTFUL AI SOLUTIONS LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Consulting and Advisory: Fee-for-service consulting engagements providing strategic guidance, implementation planning, and advisory services for AI adoption, strategy, and governance.
- AI Software Development: Custom AI-powered tool development services building bespoke solutions tailored to client operations and goals.
- AI Training and Workshops: Hands-on, real-world AI training workshops delivered to client teams to build AI literacy and practical skills.
- AI Automation Services: Delivery of AI automation projects streamlining workflows, reducing admin time, and driving operational efficiency for clients.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
INSIGHTFUL AI SOLUTIONS LIMITED product offering
Product offeringCore offering
Insightful AI Solutions Limited is a UK-based AI consultancy delivering a portfolio of advisory and implementation services — including AI strategy, automation, ethics and governance, software development, generative AI implementation, data preparation, and training — tailored to UK small and medium-sized enterprises (SMEs) and nonprofit organisations. Services are delivered through bespoke consulting engagements, hands-on workshops, and custom AI tool builds, with the AI Foundations for the Workplace programme offered as a structured training product.
Product overview
Insightful AI Solutions Limited is a UK-based AI consultancy offering a portfolio of advisory and implementation services rather than a unified software platform. The service portfolio comprises eight core consulting offerings: AI Automation, AI Consulting and Advisory, AI Ethics and Governance, AI Software Development, AI Strategy, Data Preparation and Advisory, Generative AI Implementation, and AI Training. These services are delivered through bespoke consulting engagements and training workshops, with the AI Training programme including the AI Foundations for the Workplace as a structured learning product. The company also offers a free AI Readiness Assessment tool. Services are tailored for SMEs and nonprofit organisations, focusing on practical, ethical, and measurable AI adoption. The company works with multiple AI platforms including OpenAI, Perplexity, Gemini, Grok, Claude, and others to deliver solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Automation
Quantifiable outcome
- 25% increase in donor engagement through AI-driven personalised emails
- +2 more outcomes
Companies that use INSIGHTFUL AI SOLUTIONS LIMITED
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
INSIGHTFUL AI SOLUTIONS LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature3 records
INSIGHTFUL AI SOLUTIONS LIMITED partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- OpenAIcoreInsightful AI integrates OpenAI's models (including ChatGPT, GPT, DALL·E) as part of its AI platform ecosystem to deliver generative AI, content automation, and chatbot solutions to clients.
- AnthropiccoreInsightful AI leverages Claude models from Anthropic as part of its trusted AI platform ecosystem for delivering client solutions.
- Google (Gemini)coreInsightful AI integrates Google Gemini models as part of its AI platform ecosystem for client engagements.
- xAI (Grok)coreInsightful AI integrates Grok models as part of its AI platform ecosystem for client engagements.
- PerplexitycoreInsightful AI works with Perplexity as part of its AI platform ecosystem for delivering search-augmented and research-oriented AI solutions to clients.
- Microsoft (Copilot)coreInsightful AI integrates Microsoft Copilot as part of its AI platform ecosystem for delivering productivity and enterprise AI solutions to clients.
- CanvasupportingInsightful AI integrates Canva's AI tools as part of its design and content creation platform ecosystem for client visual communication needs.
- NotionsupportingInsightful AI integrates Notion as part of its productivity and collaboration tool ecosystem for client operations and documentation.
- Cursor AIsupportingInsightful AI leverages Cursor AI for AI-powered software development as part of its AI software development service offerings.
- DeepSeeksupportingInsightful AI integrates DeepSeek models as part of its AI platform ecosystem for client engagements.
- Mistral AIsupportingInsightful AI integrates Mistral AI models as part of its AI platform ecosystem for client engagements.
- StripesupportingStripe handles payment processing for Insightful AI. The company does not collect or store payment card details; Stripe processes all payment information securely.
- Google AnalyticssupportingInsightful AI uses Google Analytics for website usage analytics, tracking visitor behaviour, traffic sources, and performance metrics to improve its website and marketing.
- Microsoft ClaritysupportingInsightful AI uses Microsoft Clarity for website analytics and user experience insights, complementing Google Analytics for website improvement purposes.
- BeehiivsupportingInsightful AI uses Beehiiv as its newsletter platform for email subscriber management and newsletter delivery. Subscriber data is stored on Beehiiv's servers in the United States under the EU-US Data Privacy Framework.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
INSIGHTFUL AI SOLUTIONS LIMITED competitors and assessment
Company assessmentDirect peers
- Faculty AI: UK-based AI consultancy combining AI strategy, bespoke development, and applied AI services for enterprises and the public sector. Closest direct peer given shared UK origin, advisory-plus-implementation model, and ethics/responsible-AI positioning.
- Datatonic: London-based AI and data consultancy delivering ML engineering, MLOps, and applied AI solutions on Google Cloud. Comparable as a UK boutique delivering AI implementation and training services to mid-market and enterprise clients.
- Mind Foundry: Oxford-based AI platform and services firm offering ML tooling and applied AI consulting, with strong roots in UK academia and regulated industries. Comparable UK AI specialist spanning advisory, implementation, and governance.
- Peak AI: UK-headquartered AI company combining decision intelligence software with services, helping businesses operationalise AI across commercial functions. Comparable AI-adjacent positioning with a productised component alongside services.
- CausaLens: London-based AI platform and services company applying causal AI to enterprise decisions. Comparable as a UK AI specialist combining proprietary technology with client-facing implementation work.
- Cambridge Consultants: UK product development and technology consultancy with deep applied-AI capabilities, including bespoke AI tool development and strategy. Comparable as a UK AI specialist combining bespoke engineering with strategic advisory work.
Broad incumbents
- Accenture UK (AI practice): Global consultancy with a large UK AI, automation, and responsible-AI practice serving enterprises and increasingly mid-market clients. Competes for the same UK AI advisory wallet, particularly as it expands down-market.
- Capgemini Engineering (UK AI practice): Global systems integrator with a UK AI and data practice covering strategy, governance, and implementation at scale. Overlaps on enterprise AI consulting and ethics/governance, but at much larger scale and broader geographic footprint.
- BJSS: Large UK technology and engineering consultancy with a substantial AI and data practice serving enterprise and public sector. Overlaps with Insightful AI on AI strategy, engineering, and training but at materially greater scale and breadth.
Emerging players
- DataKind UK: UK charity applying data science and AI pro bono for nonprofit and social-sector organisations. Comparable focus on ethical AI for UK charities and SMEs, although operating on a volunteer rather than fee-for-service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
INSIGHTFUL AI SOLUTIONS LIMITED social profiles
Digital presenceINSIGHTFUL AI SOLUTIONS LIMITED compliance and trust
Trust signalCompliance1 record
INSIGHTFUL AI SOLUTIONS LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSIGHTFUL AI SOLUTIONS LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
INSIGHTFUL AI SOLUTIONS LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSIGHTFUL AI SOLUTIONS LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSIGHTFUL AI SOLUTIONS LIMITED
What does INSIGHTFUL AI SOLUTIONS LIMITED do?
Insightful AI Solutions Limited is a UK-based AI consultancy delivering a portfolio of advisory and implementation services — including AI strategy, automation, ethics and governance, software development, generative AI implementation, data preparation, and training — tailored to UK small and medium-sized enterprises (SMEs) and nonprofit organisations. Services are delivered through bespoke consulting engagements, hands-on workshops, and custom AI tool builds, with the AI Foundations for the Workplace programme offered as a structured training product.
Is INSIGHTFUL AI SOLUTIONS LIMITED a public or private company?
INSIGHTFUL AI SOLUTIONS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INSIGHTFUL AI SOLUTIONS LIMITED founded?
INSIGHTFUL AI SOLUTIONS LIMITED was founded in 2025.
Where is INSIGHTFUL AI SOLUTIONS LIMITED based?
INSIGHTFUL AI SOLUTIONS LIMITED is headquartered in Warrington, United Kingdom, in the Europe region.
How does INSIGHTFUL AI SOLUTIONS LIMITED make money?
Four revenue lines are on record. AI Consulting and Advisory is the primary driver. The others are AI Software Development, AI Training and Workshops and AI Automation Services.
Who are INSIGHTFUL AI SOLUTIONS LIMITED's main competitors?
Direct peers on record are Faculty AI, Datatonic, Mind Foundry, Peak AI, CausaLens and Cambridge Consultants. Broad incumbents are Accenture UK (AI practice), Capgemini Engineering (UK AI practice) and BJSS. DataKind UK is listed as an emerging player.
Does INSIGHTFUL AI SOLUTIONS LIMITED have an API?
No public API is recorded for INSIGHTFUL AI SOLUTIONS LIMITED.
What industry is INSIGHTFUL AI SOLUTIONS LIMITED in?
INSIGHTFUL AI SOLUTIONS LIMITED's product category is AI Consulting Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAEAHAJ, Responsible AI, AI Governance & Compliance Services. Its NAICS code is 541519 and its SIC code is 8742.