Tivall

What Tivall does

Tivall (טבעול) is an Israeli plant-based food brand operating as part of the Nestlé Group through Osem Investments Ltd., the Nestlé-owned Israeli subsidiary headquartered at Kiryat Osem, Shoham. The company markets a comprehensive portfolio of vegetarian and vegan products spanning meat-analog categories — schnitzels (corn, broccoli, cauliflower, soy), burgers, sausages, meatballs, ground mince, nuggets, falafel, tofu crunch, and lentil patties — anchored by its SENSATIONAL premium sub-brand featuring plant-based burgers, mince, and chicken-style soy chunks formulated from soy protein concentrate/isolate, wheat protein, pea protein, vegetable oils, and natural extracts to replicate meat texture and flavor. Products are kosher-certified (under OK supervision by Rabbi Dan Yoel) and several carry vegan certification, addressing Israel's kosher-observant and vegan consumer bases.

The business model is consumer packaged goods retail: products are sold wholesale through Israeli supermarket chains and neighborhood grocery stores, with revenue mechanics driven by high-volume, low-ticket consumer purchases across refrigerated and frozen aisles. Pricing is set by individual retailers and is not publicly disclosed. The brand complements physical retail with a direct-to-consumer digital layer — a recipe-driven website (tivall.co.il), an email consumer club, and active Facebook and Instagram channels — supported by a Shopify-powered e-commerce platform. The company's core technology is food formulation rather than software: the proprietary SENSATIONAL line emphasizes high protein content (21.6g per 100g soy chunks, 15.7g per serving mince), short ingredient lists, and 99-calorie variants. Geographic footprint is currently domestic Israel, with no evidence of international distribution or operations outside the country.

Tivall has no independent funding, no disclosed revenue, and no standalone management team; strategic and capital allocation decisions sit within Nestlé's global plant-based portfolio (which also includes the Garden Gourmet sub-brand referenced in Tivall's product imagery). Recent activity through 2024–2025 has centered on SKU expansion into gluten-free, vegetable-snack, and reduced-calorie formats, alongside content marketing and digital channel formalization, rather than on corporate transactions, geographic expansion, or technology platform investments.

Name

Tivall

Legal name

אסם נסטלה ישראל בע"מ

Website

https://tivall.co.il

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Tivall is an Israeli plant-based food brand owned by Nestlé via Osem Investments, selling vegetarian and vegan meat-analog products — schnitzels, burgers, sausages, nuggets, and the SENSATIONAL premium line — through Israeli supermarket chains and a Shopify-powered DTC digital channel.

Ownership category

akta.pro rank

Product category

Plant-based meat alternatives

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industry

Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)

Keywords

• Plant-based foods
• Vegetarian products
• Vegan alternatives
• Meat substitutes
• Frozen prepared foods

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer packaged goods (CPG) retail sales: Tivall generates revenue through the sale of branded plant-based food products distributed through retail supermarket chains and grocery stores in Israel. Products include schnitzels, burgers, sausages, nuggets, falafel, tofu products, and more. Revenue is derived from wholesale and retail distribution agreements with Israeli supermarket chains.
2. Consumer database and digital engagement: Tivall operates a consumer club/mailing list (מאגר הצרכנים) through its website, collecting consumer data for direct marketing purposes including newsletters, exclusive deals, and promotional communications. Revenue contribution is indirect, supporting retail sell-through.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tivall manufactures and sells a broad portfolio of branded plant-based food products—including schnitzels, burgers, sausages, nuggets, ground mince, soy chunks, falafel, tofu crunch, lentil patties, and vegetable snacks—through Israeli retail supermarket chains and grocery stores, supported by a recipe-driven website and consumer club. Its flagship SENSATIONAL sub-brand delivers premium meat-analogue experiences using soy, wheat, and pea protein formulations.

Product overview

Tivall is a plant-based food brand from the Osem-Nestlé group offering a comprehensive portfolio of vegetarian and vegan food products. The product lineup is organized around the premium SENSATIONAL sub-brand (SENSATIONAL Burger, SENSATIONAL Mince, SENSATIONAL Soy Chunks) providing meat-like experiences, and a broad range ofcore products including schnitzels (corn, broccoli, spinach, cauliflower varieties, many in 99-calorie versions), nuggets (corn, veggie varieties including gluten-free options), sausages, vegetarian meatballs, falafel, tofu crunch products, lentil patties, and vegetable sticks/snacks. Most products are based on plant proteins (soy, wheat, legumes) and emphasize high protein content, dietary fiber, and a short ingredient list. The brand positions itself on health benefits, environmental responsibility, and culinary inspiration through recipes.

Differentiator

Problem solved

Functional benefit

Brands

• SENSATIONAL: Plant-based protein product line including burgers, mince, and soy chunks
• Garden Gourmet

Products and services

• SENSATIONAL Burger (בורגר סנסשיונל) Plant-based burger providing an ultimate meat-like experience with juiciness and meaty texture based on plant proteins; vegan and free from preservatives.
• SENSATIONAL Mince (טחון צמחוני סנסשיונל) Plant-based ground meat substitute based on plant proteins, excellent source of protein with precise, soft, and juicy texture; suitable for fried or stewed meatballs, vegetable stuffings, burgers, and bolognese.
• SENSATIONAL Soy Chunks (נתחי סויה דמוי עוף) Soy-based chicken-style chunks, excellent source of protein and vegan, containing only 6 ingredients. Golden and appetizing with a texture designed for stir-frying with vegetables, Asian curry recipes, or as a warm protein topping for salads.
• Vegetarian Burger (המבורגר צמחוני) Vegetarian and vegan burger based on quality protein, source of iron, with juicy texture and rich flavor; designed for serving in a bun with vegetables and sauces.
• Vegetarian Burger 99 Calories (המבורגר צמחוני 99 קלוריות) 99-calorie vegetarian burger based on soy and wheat protein, source of dietary fiber; a lighter version of the classic vegetarian patty.
• Vegetarian Wiener Sausages (נקניקיות וינר צמחוניות) Vegetarian wiener sausages made from quality soy and wheat protein, juicy and flavorful, intended for serving in a bun with ketchup, mustard, and coleslaw.
• Vegetarian Schnitzel 99 Calories (שניצל צמחוני 99 קלוריות) 99-calorie vegetarian schnitzel based on soy and wheat protein, source of dietary fiber; golden and crispy, positioned as a lighter classic schnitzel.
• Corn Nuggets (חטיפי תירס) Corn nuggets made from 9 ingredients, rich in corn kernels, golden and crispy; quick to prepare as a snack, side dish, or salad topping.
• Falafel (פלאפל) Falafel based on chickpeas, spices, and herbs, rich in dietary fiber; intended for serving in fresh pita with salad and tahini.
• Broccoli Schnitzel (שניצל ברוקולי) Broccoli schnitzel based on 51% broccoli with a short, familiar ingredient list; crispy outside and soft inside with a broccoli flavor.
• Orange Lentil Patties (קציצות עדשים כתומות) Lentil patties based on orange lentils, vegetables, and herbs, source of dietary fiber; soft and tender, suitable with tomato dip or yogurt.
• Tofu Crunch (טופו קראנצ'ים) Tofu crunch with crispy coating, rich in flavors and textures, quality source of protein; quick to prepare as a snack, meal, or salad topping.
• Vegetarian Meatballs (כדורי בשר צמחוניים) Vegetarian meatballs based on soy and wheat protein, excellent source of protein and iron; easy to prepare in warm, comforting home meals such as meatballs in tomato sauce.
• Cauliflower Snacks (חטיפי כרובית) Cauliflower snacks based on 68% cauliflower and plant-based ingredients; vegan, quick to prepare, suitable as a salad topping, appetizer with dip, or side dish.
• Gluten-Free Nuggets (נאגטס ללא גלוטן) Classic gluten-free nuggets based on plant protein, source of dietary fiber; crunchy and juicy, quick to prepare in oven, toaster, or air fryer.
• Broccoli Snacks (חטיפי ברוקולי) Broccoli snacks based on 68% broccoli and plant-based ingredients; vegan, soft inside and crispy outside, quick to prepare for stir-fry, salads, or side dishes.
• Cauliflower Schnitzel 99 Calories (שניצל כרובית 99 קל) 99-calorie cauliflower schnitzel based on cauliflower, vegetables, legumes, and spices; source of dietary fiber and plant proteins, crispy and golden.
• Corn Schnitzel Classic (שניצל תירס קלאסי) Classic corn schnitzel rich in corn kernels and dietary fiber with delicate seasoning; suitable as a side dish or in Mexican-style tortillas.

Quantifiable outcome

• Products contain 21.6g protein per 100g (soy chunks), 15.7g per serving (SENSATIONAL Mince)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Nestlé S.A.coreOthersNestlé S.A. is the ultimate parent company of Tivall. The website terms state 'האתר מנוהל ומופעל על ידי נסטלה ו/או מי מטעמה' (the website is managed and operated by Nestlé and/or its representatives). Tivall is part of the Nestlé Group (קבוצת נסטלה).
• אסם השקעות בע״מ (Osem Investments Ltd.)coreOthersOsem Investments Ltd. is the Israeli operating subsidiary of Nestlé and the immediate parent company of Tivall. The terms state 'אסם - אסם השקעות בע״מ' and 'קבוצת נסטלה – נסטלה, אסם השקעות בע״מ וכל תאגיד הנשלט על ידה' (Nestlé Group includes Nestlé, Osem Investments Ltd., and all corporations controlled by them).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quorn: Quorn is a UK-based meat alternative brand producing mycoprotein-based products including burgers, mince, nuggets, and schnitzels. It is directly comparable to Tivall in offering a broad portfolio of plant-based meat alternatives across similar meal occasions and product formats.
• Lightlife: Lightlife is a North American plant-based brand (owned by Maple Leaf Foods) offering burgers, sausages, tempeh, and other meat alternatives. It is directly comparable to Tivall in product portfolio breadth, target consumer (vegetarian and flexitarian), and retail CPG distribution model.
• Beyond Meat: Beyond Meat is a leading US-based plant-based meat alternative company offering burgers, sausages, mince, and other meat-substitute products. It is directly comparable to Tivall across core product categories (plant-based burgers, sausages, ground products) and target consumer (vegetarians, flexitarians, and health-conscious consumers).
• Impossible Foods: Impossible Foods is a US plant-based meat alternative company specializing in burgers, sausages, and other meat-substitute products using soy leghemoglobin (heme) technology. It is a direct peer to Tivall in the plant-based meat alternatives category, particularly competing for the same flexitarian and vegetarian consumer segments.
• Garden Gourmet: Garden Gourmet is Nestlé's global plant-based culinary brand offering burgers, mince, schnitzels, and other meat alternatives. Tivall's website logo uses Garden Gourmet branding, and the brands share the same ultimate parent. They are directly comparable as sister brands within Nestlé's plant-based portfolio with overlapping product formats and target consumers.
• MorningStar Farms: MorningStar Farms is a long-established plant-based meat alternative brand (owned by Kellogg's) offering burgers, sausages, nuggets, and other meat-substitute products. It is directly comparable to Tivall as a multi-category plant-based CPG brand targeting mainstream vegetarian and flexitarian consumers.

Emerging players

• Tofurky: Tofurky is a US-based plant-based brand specializing in tofu-based and other meat-alternative products including sausages, deli slices, and tempeh. It is comparable to Tivall as a plant-based CPG brand with overlapping product categories, though smaller in scale and primarily US-focused.
• Alpha Foods: Alpha Foods is a US-based plant-based frozen food brand offering burritos, bowls, pizzas, and meat alternatives. It is an emerging player comparable to Tivall in the plant-based convenience food category, though focused on prepared frozen meals rather than ingredient-style meat alternatives.

Broad incumbents

• Osem Investments Ltd. Osem Investments is the immediate Israeli parent of Tivall and one of Israel's largest food manufacturers with a broad portfolio of branded grocery products. It is comparable as the broader Israeli food manufacturer operating Tivall as a sub-brand, sharing distribution, manufacturing, and consumer reach within the Israeli market.
• Nestlé S.A. Nestlé is the ultimate parent company of Tivall and a global food and beverage conglomerate with broad plant-based investments including Garden Gourmet and other vegetarian product lines. It is comparable as the broader incumbent in the same industry space, though its plant-based activities represent only a small portion of its overall portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tivall
• Instagraminstagram.com/tivall?igshid=2r6039tcl497

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tivall