KLAD OÜ

What KLAD OÜ does

KLAD OÜ is an Estonian private limited company headquartered in Tallinn that operates klad.ee, a localized exchange and attestation service within the WebMoney Transfer system. The company's core product is its Exchange Point (Обменный Пункт), which facilitates buying and selling of WebMoney e-wallet currencies (WMZ – USD equivalent, WME – EUR equivalent, WMR – RUB equivalent) against Euro bank transfers and cash, with both a physical office channel and an online automated exchange system that has been live since 2005. Beyond currency exchange, KLAD functions as a registered WebMoney attestation center (WMID#683606826092), issuing initial attestation certificates at 30 WMZ and personal attestation certificates at 50 WMZ, which allow Estonian users to obtain verified identity credentials in the WebMoney network.

The business model is built on transaction fees: variable, frequently discounted commissions on currency exchanges plus fixed per-certificate fees for attestation services. Customer acquisition is essentially direct-to-consumer, relying on the company's visibility in the WebMoney passport system's official attestator directory and on word-of-mouth among Estonian WebMoney users. Distribution combines a physical exchange office in Tallinn (accepting cash) with a self-serve website, supported by bank accounts at Swedbank, SEB, and Nordea. The company has historically operated with 1-10 employees and has no disclosed institutional investors, parent company, or M&A activity.

KLAD's operational history has been marked by repeated disruptions: bank account closures (Swedbank 2017, Krediidipank 2005), enforcement of Estonian anti-money laundering law in 2007, suspension of Yandex.Money operations in 2017-2018, repeated technical closures, and, most significantly, the exchange point being temporarily closed since September 26, 2022, with the website stating "Exchanges will be available soon." The company is a small, niche, single-country operator entirely dependent on the continued health of the WebMoney ecosystem in Estonia.

Name

KLAD OÜ

Legal name

KLAD OÜ

Website

https://klad.ee

Company type

Private

Founded year

2001

Operating status

Closed

Headcount range

1–10 employees

Short description

KLAD OÜ is an Estonian private limited company that operates a WebMoney currency exchange and attestation service in Tallinn, enabling individual Estonian users to buy and sell WMZ, WME, and WMR e-wallets and obtain WebMoney identity certificates. The exchange has been temporarily closed since September 2022.

Ownership category

akta.pro rank

Product category

Electronic Currency Exchange Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

Keywords

• Electronic currency exchange
• WebMoney exchange
• Digital identity attestation
• E-wallet services
• Currency conversion services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Currency Exchange Commissions: KLAD earns revenue through variable commission fees on currency exchanges between WebMoney currencies (WMZ, WME, WMR) and Euro bank transfers. Commission rates fluctuate and are periodically reduced during promotional periods.
2. WebMoney Attestation Services: Revenue from issuing WebMoney attestation certificates - initial attestation at 30 WMZ and personal attestation at 50 WMZ per certificate.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

KLAD OÜ operates a WebMoney currency exchange point in Estonia where individual users can buy and sell WebMoney e-wallet currencies (WMZ, WMR, WME) against Euro bank transfers, accepting cash payments at its Tallinn office or processing exchanges online via an automated platform. Additionally, the company serves as a registered WebMoney attestator (WMID#683606826092), issuing initial (30 WMZ) and personal (50 WMZ) attestation certificates to WebMoney users in Estonia.

Product overview

KLAD OÜ operates klad.ee, a WebMoney exchange service based in Estonia (Tallinn). The core offering is the Обменный Пункт (Exchange Point) which enables currency exchanges between WebMoney e-wallets (WMZ, WMR, WME) and EUR bank transfers, with cash payments accepted. The product portfolio includes specialized exchange modules for each currency type (WMZ, WMR, WME) plus a discontinued Yandex.Money exchange service. Additionally, KLAD offers an Аттестация (Attestation Service) as a registered WebMoney registrar, providing initial and personal attestation certificates. A Личный Кабинет (Personal Account) feature offers registered users preferential commission rates. The exchange point was temporarily closed as of September 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Обменный Пункт (Exchange Point) WebMoney currency exchange service operating in Estonia, enabling individual users to buy and sell WMZ (dollar), WMR (ruble), and WME (euro) e-wallets against Euro bank transfers and cash. Payments accepted in cash at the Tallinn office, with personalized rates available through the personal account.
• WebMoney Attestation Service (Аттестация) WebMoney attestation registration service offered as a registered WebMoney registrar (WMID#683606826092) for the WebMoney Transfer system in Estonia. Issues initial attestation (30.00 WMZ) and personal attestation (50.00 WMZ) certificates, with in-person verification required at the Tallinn office.
• WebMoney WMZ Exchange Exchange service for WMZ (WebMoney USD equivalent) to EUR bank transfers and reverse, supporting both regular and WMZ card (Paymer check) exchanges.
• WebMoney WMR Exchange Exchange service for WMR (WebMoney RUB equivalent) to EUR bank transfers and reverse, supporting both regular and WMR card (Paymer check) exchanges.
• WebMoney WME Exchange Exchange service for WME (WebMoney EUR equivalent) to EUR bank transfers and reverse, supporting both regular and WME card (Paymer check) exchanges.
• Yandex.Money Exchange Historical exchange service for Yandex.Money to EUR bank transfers and reverse. Temporarily suspended and restored multiple times between 2017-2018 and is no longer offered.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Swedbank EstoniaminorOthers · 25 October 2012Banking partner for Euro transfers. KLAD maintains accounts at Swedbank for processing EUR bank transfers related to currency exchanges.
• SEB EstoniaminorOthers · 25 October 2012Banking partner for Euro transfers. KLAD maintains accounts at SEB for processing EUR bank transfers related to currency exchanges.
• Nordea Bank EstoniaminorOthers · 20 October 2012Banking partner for Euro transfers. KLAD maintains accounts at Nordea for processing EUR bank transfers related to currency exchanges.
• World Digital Currency Association (GDCA)minorOthers · 1 December 2004KLAD became a member of the Global Digital Currency Association, an industry organization for digital currency businesses, demonstrating commitment to industry standards.
• WebMoney TransfercoreTechnology or Integration · 1 May 2001KLAD operates as an authorized exchange service and attestation center within the WebMoney Transfer system. The company is an independent service provider that facilitates WebMoney currency exchanges and provides attestation services. WebMoney Transfer system provides the infrastructure while KLAD provides localized exchange and verification services in Estonia.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• WebMoney Transfer: The operator of the WebMoney electronic money system within which KLAD functions as an independent exchange and attestation point. Directly comparable as the core infrastructure partner and ecosystem anchor for KLAD's services.
• BestChange.ru: Leading Russian-language aggregator of WebMoney and other e-money/crypto exchange points, listing rates from dozens of independent exchange offices including KLAD. Comparable as a discovery/distribution layer for the same niche exchange market KLAD serves.

Regional players

• ChangeInvest: Estonian-licensed crypto exchange and wallet service operating under EU MiCA-aligned regulation. Comparable as another Estonian-domiciled fiat-to-crypto on/off-ramp provider, though serving a broader crypto asset set than KLAD's WebMoney focus.

Emerging players

• LocalBitcoins: Finland-founded (with significant Estonian operating presence) peer-to-peer Bitcoin exchange that historically served the same Estonian cash-to-crypto on-ramp niche as KLAD. Comparable in target use case (local cash trades for digital currency), though focused on P2P rather than e-wallet exchange.
• Paxful: Peer-to-peer cryptocurrency marketplace historically serving Eastern European and CIS markets with cash and alternative payment method trades. Comparable as a fiat-to-crypto on-ramp targeting similar geographic and user demographics as KLAD's Estonian WebMoney users.
• Wirex: Digital payments platform offering multi-currency wallets with fiat-crypto conversion and crypto debit cards across Europe. Comparable in operating fiat-to-digital-asset conversion services and serving EU retail customers with KYC onboarding.

Broad incumbents

• Coinbase: Largest US-regulated crypto exchange with operations across Europe including Estonia-served markets. Comparable as a fiat-to-crypto on/off-ramp, though serving mainstream cryptocurrencies rather than legacy e-money systems like WebMoney.
• Kraken: Major global crypto exchange offering fiat on/off-ramps in EUR across Europe. Comparable as an incumbent in the same fiat-digital asset conversion category, though with vastly larger scale and broader asset coverage.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLAD OÜ