NICHA GROUP LTD

Name

NICHA GROUP LTD

Legal name

Nicha Group Ltd

Website

https://nichagroupltd.com

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Health Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Health supplements retail
• Femtech wellness products
• Live health education
• Ethnic community healthcare
• Women's wellness brand

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Supplement Product Sales: Sale of high-quality Australian health and wellness supplements to Thai women in the UK and Europe through direct-to-consumer channels including their website and Facebook live streaming platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Nicha Group Ltd is a multi-award-winning British Femtech company that sells high-quality Australian health and wellness supplements to Thai ethnic minority women in the UK and Europe. The company complements its supplement portfolio with personalised, interactive live health education sessions delivered via Facebook Live streaming, providing culturally relevant wellness support and health information tailored to the Thai community. Product distribution is handled direct-to-consumer through the company's own website and Facebook community channels.

Product overview

Nicha Group Ltd is a multi-award-winning British Femtech company offering a portfolio of high-quality Australian health supplements and wellness products tailored for the Thai community in the UK and Europe. The company provides personalized, interactive live health education sessions delivered through social media platforms, complementing its product offerings with culturally relevant support. The company started with a single supplement product and expanded its line based on customer feedback. Additionally, the company offers a free anti-aging guidebook (currently available in Thai) as a lead magnet for community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Health Supplements Portfolio A portfolio of high-quality Australian health and wellness supplements tailored for Thai women in the UK and Europe. Products are sourced through partnerships with Australia's leading consumer healthcare products manufacturers and suppliers, and sold direct-to-consumer via the company's own e-commerce website and Facebook Live streaming channels. The line started with a single supplement and was expanded based on customer feedback.
• Live Health Education Sessions Personalised, interactive live health education sessions delivered through Facebook Live streaming. Sessions cover health and wellness topics, beauty and vitamins information, and culturally relevant personalised support for Thai ethnic minority women in the UK and Europe, with reported nearly 100% closed sale rate and high community retention built around the founder's hosting.

Quantifiable outcome

• Nearly 100% closed sale rate from live streaming sessions
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australia's Leading Consumer Healthcare Products Manufacturers and SupplierscoreStrategic or Co-development Partner · 1 November 2024Nicha Group Ltd partners with Australia's leading consumer healthcare products manufacturers and suppliers to bring high-quality Australian supplements to Thai women in the UK and Europe. This partnership enables the company to source premium health and wellness products that form the foundation of their product offerings.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Care/of: DTC personalised vitamin and supplement company selling direct-to-consumer via e-commerce. Comparable on DTC supplement model, personalised health positioning, and consumer-direct wellness education.
• Nourished: UK-based personalised nutrition company producing custom 3D-printed gummy supplements sold DTC. Comparable on UK base, personalised supplement model, and direct-to-consumer e-commerce for health-conscious consumers.
• Heights: UK-based DTC supplement brand selling premium braincare and wellness capsules direct-to-consumer via subscription. Closely comparable on UK base, DTC supplement model, and premium positioning targeting health-conscious consumers.
• Seed Health: DTC women's health and gut microbiome supplement brand with science-backed formulations. Comparable on DTC supplement model, femtech positioning, and education-led consumer engagement.
• Ancient + Brave: UK-based premium wellness brand offering supplements, collagen, and functional health products DTC. Comparable on UK headquarters, premium supplement positioning, and direct-to-consumer e-commerce model serving health-conscious women.
• The Nue Co. UK-founded wellness and supplement brand selling DTC with science-backed formulations in skin, gut, and women's health. Comparable on UK origin, premium DTC supplement positioning, and female-targeted wellness focus.
• Ritual: DTC multivitamin and women's health supplement brand with transparent supply chain and direct e-commerce. Comparable on DTC supplement model, female-target consumer, and premium 'clean-label' positioning.
• Bonafide Health: US women's health supplement brand selling non-prescription products for menopause and related conditions DTC. Comparable on female-focused supplement positioning and DTC health-and-wellness model.

Emerging players

• Omsom: DTC Asian-diaspora food brand selling pantry staples targeted at Asian Americans and broader diaspora communities. Comparable on diaspora-targeted cultural-niche positioning and community-led brand-building, though in food rather than supplements.

Regional players

• Hollis: UK-based men's supplement and wellness brand sold DTC. Comparable on UK base, DTC supplement model, and premium e-commerce positioning, though targeting a different demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICHA GROUP LTD