Omsom
Omsom is a packaged food CPG brand founded in 2020 by sisters Vanessa and Kim Pham that sells Asian-inspired rip-and-pour cooking sauces and 4-minute saucy noodles to U.S. consumers through retail and DTC channels.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Omsom firmographics
Firmographics- Name
- Omsom
- Legal name
- Omsom
- Website
- https://omsom.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omsom is a packaged food CPG brand founded in 2020 by sisters Vanessa and Kim Pham that sells Asian-inspired rip-and-pour cooking sauces and 4-minute saucy noodles to U.S. consumers through retail and DTC channels.
- Ownership category
- akta.pro rank
Omsom industry classification
Industry- Product category
- Asian Cooking Sauces & Instant Noodles
- NAICS
- Snack Food Manufacturing (31191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industry
- Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)
Keywords
Where Omsom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Omsom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- CPG Product Sales: Revenue generated from selling packaged cooking sauces and saucy noodle products through retail distribution channels and direct-to-consumer sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Omsom product offering
Product offeringCore offering
Omsom is a packaged food/CPG brand selling Asian-inspired rip-and-pour cooking sauces and 4-minute Saucy Noodles to U.S. consumers. The products are crafted by iconic Asian American chefs and are designed for quick, convenient weeknight home cooking without requiring specialty Asian ingredients or advanced cooking skills.
Product overview
Omsom is a food brand offering Asian-inspired culinary products, specifically Saucy Noodles and Cooking Sauces (sauce kits). Founded in 2020 by sisters and Vietnamese refugees Vanessa and Kim Pham, the company produces quick-cooking noodle products and ready-to-use cooking sauces designed for convenient home cooking in approximately 4 minutes. The products are sold in over 2000 stores nationwide and were acquired by DayDayCook (DDC Enterprise) in June 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Saucy Noodles Instant Asian noodle product that can be prepared in approximately 4 minutes, marketed as a quick weeknight dinner solution. Flavors are crafted by iconic Asian American chefs and positioned for consumers seeking bold, authentic Asian flavors with minimal cooking effort.
Quantifiable outcome
- Products available in over 2000 stores nationwide within 5+ years of founding
- +1 more outcomes
Companies that use Omsom
Customer profileSegments2 records
Ideal customer profiles1 record
Omsom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Omsom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Nona LimminorPortfolio brand under DDC Enterprise alongside Omsom. Both are Asian American-founded brands within the same parent company portfolio.
- Yai's ThaiminorPortfolio brand under DDC Enterprise alongside Omsom. Both are Asian American-founded brands within the same parent company portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Omsom competitors and assessment
Company assessmentDirect peers
- Fly By Jing: Fly By Jing is a premium Asian-inspired sauce and seasoning brand founded by Jing Gao, directly competing with Omsom in the chef-crafted, retail-distributed Asian condiment category with similar founder-driven storytelling.
- Momofuku Goods: Momofuku Goods is David Chang's CPG line of Asian sauces, seasonings, and noodles sold in grocery retail, making it a direct competitor in premium, chef-led Asian pantry products with overlapping retail distribution and target consumer.
- Mike's Mighty Good: Mike's Mighty Good is a craft instant noodle brand positioned as a premium alternative to mass-market ramen, directly comparable to Omsom's Saucy Noodles line on format, channel, and consumer occasion.
- Lotus Foods: Lotus Foods is a specialty rice and noodle CPG brand sold in natural and mainstream grocery, overlapping with Omsom on packaged Asian noodles and similar premium, ethically-positioned CPG retail placement.
- Nona Lim: Nona Lim is a portfolio peer under DDC Enterprise alongside Omsom, producing Asian-inspired noodles, broths, and sauces for retail — same parent, overlapping product formats and channels.
- Yai's Thai: Yai's Thai is another DDC Enterprise portfolio brand offering Thai curry kits and sauces — a sister-brand peer to Omsom with shared ownership, distribution synergies, and overlapping Asian CPG positioning.
Broad incumbents
- Thai Kitchen: Thai Kitchen (owned by McCormick) is a mass-market leader in Thai sauces, noodles, and rice products across U.S. grocery — overlapping with Omsom's sauces and noodles as the broader incumbent benchmark in retail Asian CPG.
- Sempio Foods: Sempio is a major Korean food brand with a growing U.S. presence in sauces, noodles, and pantry items, competing with Omsom at grocery retail through broader assortment and established distribution.
- Kikkoman: Kikkoman is the dominant global soy sauce and Asian condiment incumbent with extensive U.S. grocery distribution — a broad peer representing the scale benchmark Omsom competes against in the condiment aisle.
Emerging players
- Yumami: Yumami is an emerging plant-based Asian instant noodle brand positioned at the intersection of better-for-you and Asian flavors — an emerging peer that overlaps with Omsom's Saucy Noodles on format and channel with a differentiated nutrition angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Omsom social profiles
Digital presenceOmsom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omsom leadership team
Management profileNumber of profiles
Profiles3 records
Omsom funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omsom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omsom
What does Omsom do?
Omsom is a packaged food/CPG brand selling Asian-inspired rip-and-pour cooking sauces and 4-minute Saucy Noodles to U.S. consumers. The products are crafted by iconic Asian American chefs and are designed for quick, convenient weeknight home cooking without requiring specialty Asian ingredients or advanced cooking skills.
Is Omsom a public or private company?
Omsom is a private company. It is classified as corporate owned and is currently operating.
When was Omsom founded?
Omsom was founded in 2020. It employs 1 to 10 people.
Where is Omsom based?
Omsom is headquartered in New York, United States, in the North America region.
How does Omsom make money?
One revenue line is on record: CPG Product Sales.
Who are Omsom's main competitors?
Direct peers on record are Fly By Jing, Momofuku Goods, Mike's Mighty Good, Lotus Foods, Nona Lim and Yai's Thai. Broad incumbents are Thai Kitchen, Sempio Foods and Kikkoman. Yumami is listed as an emerging player.
Does Omsom have an API?
No public API is recorded for Omsom.
What industry is Omsom in?
Omsom's product category is Asian Cooking Sauces & Instant Noodles. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKABAC, Noodle Manufacturing (instant, ramen, rice noodles). Its NAICS code is 31191 and its SIC code is 2090.