The Tide Community Radio, Inc.
The Tide Community Radio, Inc. operates KTDE 100.5 FM, a commercial community radio station serving coastal Mendocino and Sonoma counties since 1993. It generates revenue by selling local advertising packages and recorded spots to small businesses, non-profits, and organizations in its broadcast region.
- Company typePrivate
- Founded1993
- HeadquartersGualala, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Tide Community Radio, Inc. does
The Tide Community Radio, Inc. operates KTDE 100.5 FM, a commercial community radio station founded in 1993 and headquartered in Gualala, California. The station broadcasts live local programming seven days a week across the southern third of the Mendocino Coast and nearly all of the Sonoma Coast, reaching communities from Irish Beach and Point Arena through Gualala, The Sea Ranch, and as far south as Bodega Bay. Its core product is a 100.5 FM broadcast featuring music programming across multiple genres (blues, Celtic, jazz, classical, rock, Latin, and local Mendonoma artists), alongside news, weather, emergency information, and community event coverage. The technology stack is conventional over-the-air FM broadcasting with a supporting website (ktde.com) for schedules, sponsor information, and weather data sourced through an AccuWeather integration.
The company monetizes exclusively through local advertising sales. Revenue streams include weekly on-air advertising packages starting at $25 per week, recorded commercial spots starting at $7 each, and a one-for-one package for non-profit organizations, with additional discounts for new businesses, long-term commitments, and volume purchases. The station carries over 50 paying local sponsors across retail, food, services, automotive, healthcare, hospitality, financial services, and arts verticals, acquired through direct sales outreach and community relationships rather than digital channels. Programming hosts (e.g., Phil Marrinan, Schmidty, Erin & John, Bob, Cathleen Crosby) are part of the station's brand identity and community-anchored value proposition. The Tide is a privately held California corporation with no disclosed external investment, parent company, or institutional ownership.
The Tide Community Radio, Inc. firmographics
Firmographics- Name
- The Tide Community Radio, Inc.
- Legal name
- The Tide Community Radio, Inc.
- Website
- https://ktde.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Tide Community Radio, Inc. operates KTDE 100.5 FM, a commercial community radio station serving coastal Mendocino and Sonoma counties since 1993. It generates revenue by selling local advertising packages and recorded spots to small businesses, non-profits, and organizations in its broadcast region.
- Ownership category
- akta.pro rank
The Tide Community Radio, Inc. industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
Keywords
Where The Tide Community Radio, Inc. is headquartered
LocationHeadquarters
- HQ city
- Gualala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Tide Community Radio, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Radio Advertising: Revenue generated from selling advertising spots to local businesses. Commercial airtime is sold in packages starting at $25 per week, with recorded commercials at $7 each. Non-profit organizations receive one-for-one advertising packages, and discounts are offered for new businesses, long-term commitments, and volume purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard Weekly Advertising Package |
| Unit Pricing | Pay-as-you-go | Recorded Commercials |
| Other | Pay-as-you-go | Non-Profit One-for-One Package |
| Subscription | Annual | Volume and Long-term Discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Tide Community Radio, Inc. product offering
Product offeringCore offering
The Tide Community Radio, Inc. operates KTDE 100.5 FM, a community-based commercial radio station serving the Mendocino and Sonoma Coast communities in California. The station broadcasts a music mix (rock, classic rock, and other formats) along with local news, weather, sports, and community event coverage, and sells on-air advertising packages to local businesses, non-profits, and political campaigns to fund operations.
Product overview
The Tide Community Radio, Inc. operates KTDE 100.5 FM as a single local radio station serving the Mendocino and Sonoma Coast communities. The station broadcasts a variety of music programs (including Solid Fuel Sounds, La Caja Musical, Bone Daddy's Blues Revue, Mendonoma Music, High Tide Morning Show, Moon Toon Drive-In, Hollerin' Pines, Celtic Coasting, Good News Show, Symphonies by the Sea, Jazz and World Journey, and FunFunFun), along with news, weather, and community events content seven days a week. Revenue is generated through advertising packages and recorded commercial sales.
Differentiator
Problem solved
Functional benefit
Products and services
- KTDE 100.5 FM Radio Station Community FM radio station broadcasting music (rock, classic rock, and other formats), local news, weather, sports, and community event coverage to the Mendocino/Sonoma Coast listening audience. Aimed at local residents, second-home owners, and tourists in the coastal coverage area.
- Radio Advertising Packages (Bronze, Gold, Gold Plus) Tiered on-air advertising packages — Bronze, Gold, and Gold Plus — sold to local businesses, non-profits, and political campaigns to reach the Mendocino/Sonoma Coast FM listening audience, with volume discounts and annual contract terms.
Companies that use The Tide Community Radio, Inc.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
The Tide Community Radio, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Tide Community Radio, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Arena TheaterminorLocal arts venue sponsor supporting The Tide's programming. The partnership provides mutual promotion through advertising airtime exchanges and cross-promotion of events.
- Redwood Coast Medical ServicesminorHealthcare non-profit sponsor providing emergency contact information and community health resources. Listed as emergency contact on the station website.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
The Tide Community Radio, Inc. competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: Largest US radio broadcaster with hundreds of stations; competes for the same local advertising dollar pool even though KTDE's coastal niche is too small for iHeart to target directly.
- Cumulus Media: Large multi-station US radio broadcaster with West Coast holdings; relevant as a broad incumbent in the same advertising medium (local radio) but operates at national scale.
- Audacy: Major multi-market US radio operator with significant advertising-platform infrastructure; comparable as a broadcast-radio advertising seller but at vastly larger scale than KTDE.
- NPR / Pacific Public Media (KQED): Major Northern California public radio network serving the broader Bay Area; competes for the same listener attention and underwriter dollars in the broader Sonoma/Mendocino market, though at much larger scale.
Emerging players
- Pandora: Streaming audio platform whose ad-supported tier directly substitutes for community radio listening time; relevant as the structural headwind to KTDE's listener base.
- Spotify: Global audio streaming platform that competes for the same listener hours and advertiser budgets as local FM radio, particularly among the younger demographic KTDE targets.
Direct peers
- KZYX — Mendocino County Public Radio: Public/community radio serving Mendocino County with overlapping coastal Mendocino geography, similar music/community-event programming mix, and listener-supported funding model.
- KWMR — West Marin Community Radio: Community radio station serving the West Marin coast, directly comparable to KTDE in format (local music, news, community events), geographic coastal California niche, and community-supported/underwriting revenue model.
- KMEC Radio: Low-power community radio station in Mendocino County with comparable local/community programming and SMB underwriting approach; overlaps with KTDE's audience footprint along the Mendocino coast.
Regional players
- KLLG-LP (Lost Coast Community Radio): Low-power community radio serving a remote coastal California region with similar community-focused programming; comparable as a small-format community radio operator but in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Tide Community Radio, Inc. social profiles
Digital presenceThe Tide Community Radio, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tide Community Radio, Inc. leadership team
Management profileNumber of profiles
The Tide Community Radio, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tide Community Radio, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tide Community Radio, Inc.
What does The Tide Community Radio, Inc. do?
The Tide Community Radio, Inc. operates KTDE 100.5 FM, a community-based commercial radio station serving the Mendocino and Sonoma Coast communities in California. The station broadcasts a music mix (rock, classic rock, and other formats) along with local news, weather, sports, and community event coverage, and sells on-air advertising packages to local businesses, non-profits, and political campaigns to fund operations.
Is The Tide Community Radio, Inc. a public or private company?
The Tide Community Radio, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tide Community Radio, Inc. founded?
The Tide Community Radio, Inc. was founded in 1993. It employs 11 to 50 people.
Where is The Tide Community Radio, Inc. based?
The Tide Community Radio, Inc. is headquartered in Gualala, United States, in the North America region.
How does The Tide Community Radio, Inc. make money?
One revenue line is on record: radio Advertising.
Who are The Tide Community Radio, Inc.'s main competitors?
Broad incumbents on record are iHeartMedia, Cumulus Media, Audacy and NPR / Pacific Public Media (KQED). Emerging players are Pandora and Spotify. Direct peers are KZYX — Mendocino County Public Radio, KWMR — West Marin Community Radio and KMEC Radio. KLLG-LP (Lost Coast Community Radio) is listed as a regional player.
Does The Tide Community Radio, Inc. have an API?
No public API is recorded for The Tide Community Radio, Inc..
What industry is The Tide Community Radio, Inc. in?
The Tide Community Radio, Inc.'s product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM). Its NAICS code is 51611 and its SIC code is 4832.