Vols & Original

What Vols & Original does

Vols & Original is a Berlin-based direct-to-consumer fashion brand that designs, produces, and sells handcrafted apparel and accessories for women and men. Its assortment centers on premium leather outerwear — including Italian nappa bomber jackets and trench coats — alongside cashmere oversized coats, cashmere capes, embroidered cotton shirts, wool and viscose dresses, high-rise trousers, and a music-themed cotton-blend socks line (e.g., 'Amen Break', 'Smiley'). The catalog currently lists 58 women's and 29 men's items, with handmade embroidery and Italian leather construction cited as the primary differentiators from mass-market fashion.

The commercial operation is built on a single WooCommerce storefront on WordPress at volsandoriginal.com, with no disclosed wholesale or marketplace presence. Pricing is positioned at the premium end of the market: socks at €19.95, leather jackets from €440 to €1,180, and cashmere coats from €510 to €1,930. The brand ships globally with tiered delivery (Germany 2-4 business days, EU 2-8, international 5-15) and offers free delivery on orders over €100; checkout supports multi-currency pricing (EUR, USD), Klarna, Apple Pay, Giropay, SEPA, and major card networks.

The legal entity is V&O Fashion GbR, a German partnership registered in Berlin-Lichterfelde, founded in 2014 with 1-10 employees. There is no disclosed external investment, parent company, or institutional ownership; the business appears to be founder-operated. Marketing relies on earned press in British Vogue, L'Officiel, Tatler, Evening Standard, Fucking Young, Elite Traveler, and Rain Magazine, supplemented by organic social and an email newsletter. A separate design sub-brand, V&O Studio, operates at volsandoriginalstudio.com.

Name

Vols & Original

Legal name

V&O Fashion GbR

Website

https://volsandoriginal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vols & Original is a Berlin-based direct-to-consumer fashion brand that designs and sells handcrafted premium apparel — Italian leather jackets, cashmere coats, and embroidered accessories — to men and women globally through its own WooCommerce online store.

Ownership category

akta.pro rank

Product category

Premium Handcrafted Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Handcrafted leather jackets
• Premium cashmere coats
• Italian leather apparel
• Embroidered fashion clothing
• Direct-to-consumer fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. E-commerce Product Sales: Direct online sales of fashion apparel and accessories through their WooCommerce-powered website. One-time purchase model with products shipped globally. Revenue generated from sale of leather jackets, coats, dresses, shirts, socks, and other fashion items.
2. Gift Wrapping Service: Optional gift wrapping service available for a small additional fee during checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vols & Original designs, produces, and sells handcrafted premium fashion apparel and accessories for women and men, including Italian leather bomber jackets, leather trench coats, oversized cashmere coats, embroidered shirts, dresses, trousers, capes, and cotton-blend socks. The brand sells directly to consumers worldwide through its own WooCommerce-powered online store, with products designed in-house (V&O Studio) and manufactured in the EU using premium materials such as Italian nappa leather, suede, cashmere, wool, and viscose.

Product overview

Vols & Original is a Berlin-based fashion brand offering a unified fashion collection spanning leather goods, premium knitwear, and contemporary clothing. The portfolio centers on handcrafted leather bomber jackets and trench coats (with over 36 leather-tagged products), cashmere oversized coats (6+ varieties), cotton socks with music-inspired designs (17+ options), embroidered shirts, dresses, and accessories. The brand emphasizes artisanal craftsmanship using Italian leather and premium materials like cashmere, with designs inspired by sound, everyday life, and freedom. The e-commerce platform sells directly to consumers via WooCommerce with global shipping to EU and international destinations.

Differentiator

Problem solved

Functional benefit

Brands

• V&O Studio: Design studio referenced as the designer of the V&O brand, operating separately at volsandoriginalstudio.com

Products and services

• Leather Bomber Jackets Handcrafted Italian leather bomber jackets featuring embroidery, unique closures, and premium hardware including RiRi zippers; targeted at fashion-conscious men and women seeking premium statement outerwear.
• Leather Trench Coats Luxury leather trench coats crafted from Italian leather with camo prints and embroidery details, positioned as statement outerwear for fashion-conscious consumers.
• Cashmere Oversized Coats Premium oversized coats in cashmere spanning multiple named designs, offered at the upper end of the V&O price ladder for buyers seeking luxury statement outerwear.
• Leather Jackets Italian leather jackets with handcrafted details, including suede-panel and snake-textured variants, targeted at premium outerwear buyers.
• Embroidered Shirts Cotton shirts with handmade embroidery details, including the 'Bear me in mind' shirt; targeted at buyers seeking artisanal details in everyday apparel.
• Dresses Women's dresses in 100% premium wool or viscose, including asymmetric 'Black Minimal' and printed maxi dresses with side pockets and handmade construction.
• Cashmere Capes Luxury capes in cashmere with leather trims, including the '741 HZ' design with artisanal craftsmanship.
• Trousers High-rise trousers in contemporary silhouettes, including the 'Reality Check' collection offered in different colorways.
• Socks Collection Cotton-blend socks featuring music-inspired designs including 'Amen Break', 'Smiley', and 'Im Original' themes, sold in size variants across men's and women's ranges.
• Oversized Bomber Jacket 'Prohibition' Flagship oversized Italian leather bomber jacket with stripped leather sleeves that cover the hands, dropped shoulders, white front and back panels, Napoleon interior pocket, and ribbed cuffs and hem.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sandro: Parisian contemporary house offering premium leather outerwear, coats, and accessories at overlapping price points with broad DTC and retail distribution. Comparable in women's outerwear-led assortment and premium positioning.
• Maje: French premium contemporary womenswear brand with strong outerwear and leather pieces sold through DTC and department stores. Comparable in contemporary premium price band and women's outerwear emphasis.
• AllSaints: London-headquartered premium contemporary brand best known for leather jackets and outerwear at similar price points. Closely comparable in leather-led aesthetic, DTC + selective retail distribution, and European production heritage.
• Ganni: Copenhagen-based contemporary brand with crossover appeal, distinctive design codes, and strong DTC plus wholesale distribution. Comparable in premium-but-accessible positioning, European heritage, and trend-forward outerwear.
• The Kooples: French premium contemporary brand with leather jackets, coats, and a music-rock inspired visual identity at similar mid-premium price points. Comparable on price band, menswear/womenswear dual offering, and editorial-led brand.
• Nanushka: Budapest-based premium contemporary label with strong leather outerwear identity and made-in-Europe positioning. Comparable price architecture and DTC-led distribution make it a direct peer in the premium leather-led contemporary category.
• Acne Studios: Swedish premium contemporary house with strong outerwear and leather collections sold DTC and through luxury wholesale. Comparable in price band, editorial profile, and minimal-yet-distinct design language.
• Stand Studio: Stockholm-based premium label specializing in leather outerwear and accessories with a clear fashion-forward aesthetic. Highly comparable in leather product focus, premium pricing, and DTC-first go-to-market.
• R13: New York-based contemporary label with a rebellious, music-influenced aesthetic and premium leather and denim products. Closely comparable in subcultural design codes and DTC premium positioning.

Broad incumbents

• Rick Owens: Established avant-garde luxury label with leather outerwear as a category-defining product at higher price points. Comparable as a leather-led, design-driven premium brand serving a similarly fashion-forward customer, though at a more elevated luxury tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/volsandoriginal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vols & Original