Cool It

What Cool It does

Cool It (also branded Coolit! Cold Storage Rentals) is a privately held US company founded in 2008 and headquartered in Simi Valley, California, that rents and sells portable, climate-controlled cold storage containers to business customers. Its core products are walk-in refrigerated and frozen storage units in three sizes (8' x 10', 8' x 20', 8' x 40', with capacities up to 76 cubic meters and 20-25 standard pallets), built around proprietary dual-compressor technology that allows a single unit to switch between refrigerator and freezer modes with digital, remotely adjustable temperature control. Units are differentiated further by 24/7 cloud-based remote monitoring, temperature-change alerts, on-board camera surveillance, built-in loading ramps, and 100% electric, emission-free operation.

The company operates a B2B go-to-market targeting restaurants, caterers, bakeries, florists, medical and pharmaceutical facilities, schools, festivals and special events, cannabis operators, wineries/breweries, and agriculture, with ten franchise or company-operated locations across California, the Bay Area, Chicago, Denver, Salt Lake City, Boise, Augusta, Columbia (SC), Greater New York, and Eastern North Carolina. Revenue is generated through (a) recurring rental fees on flexible short- and long-term terms, (b) one-time sales of new and used containers, (c) royalties from fractional franchise and no-capital partner operators holding exclusive territories, and (d) recurring maintenance contracts and accessories such as PowerUp generators, electrical cords, and custom shelving. Logistics leverage a partnership with Go Mini's for 72-hour standard and same-day emergency delivery, and pricing is quote-based, structured around a four-step zip-code-to-reservation flow.

Name

Cool It

Legal name

Cool It!

Website

https://coolitstorage.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Cool It rents and sells portable, dual-compressor refrigerated and frozen storage containers to B2B customers across restaurants, catering, bakeries, florists, medical, events, and cannabis, operating through 10 US franchise locations with on-demand delivery.

Ownership category

akta.pro rank

Product category

Portable Cold Storage Equipment

NAICS

Refrigerated Warehousing and Storage (493120), Refrigerated Warehousing and Storage (49312), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Public Warehousing & Storage (4220), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Food & Beverage Cold Storage (Fresh/Chilled) (TLALABAA)

akta.pro secondary industries

Frozen Food Cold Storage (TLALABAB), Dedicated/Contract Cold Storage (Single-Client) (AFAOAFAB)

Keywords

• Portable cold storage
• Refrigerated container rental
• Commercial refrigeration equipment
• Cold chain logistics
• Mobile refrigeration solutions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cold Storage Unit Rentals: Primary revenue stream from renting portable cold storage containers in three sizes (8' x 10', 8' x 20', 8' x 40') for flexible short and long-term periods. Rental includes delivery, pickup, 24/7 monitoring, and maintenance support.
2. Cold Storage Unit Sales: Sale of new and used cold storage containers for businesses with long-term cold storage needs. Includes customization options and maintenance agreements.
3. Franchise Partnerships: Fractional franchise opportunities where partners purchase Cool It units and operate within exclusive territories, paying royalties on rentals.
4. Maintenance & Accessories: Additional revenue from maintenance contracts for sold containers, generators, electrical power cords, and custom shelving inside units.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cool It rents and sells portable refrigerated cold storage containers in multiple sizes (8'x10', 8'x20', 8'x40') to businesses needing temporary, supplemental, or emergency refrigeration. Customers include restaurants, catering operations, bakeries, medical facilities, event organizers, and construction or industrial sites. The company complements its core rental and sales offerings with add-on equipment such as generators, power cords, and custom shelving.

Product overview

Cool It provides portable cold storage rental and sales solutions for businesses needing temporary or permanent refrigeration capacity. The core product portfolio consists of portable cold storage containers in three sizes (8' x 10', 8' x 20', 8' x 40') marketed as Coolit-10' and Coolit-20' walk-in cooler units, which feature dual-compressor technology allowing units to operate as either refrigerators or freezers with digital temperature control. The company offers rental services with flexible short and long-term terms, including delivery and pickup through their operations, as well as new and used unit sales. Add-on products include generators, electrical power cords, and custom shelving. A key differentiator is their proprietary 24/7 remote monitoring system with cameras and cloud-based surveillance for unit security and temperature management. The company also operates a fractional franchise model for partners to rent out Cool It units in exclusive territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Cold Storage Container Rental

Quantifiable outcome

• Units can be delivered within 72 hours of initial call
• +2 more outcomes

Named customers10 records

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Go Mini'scoreChannel Partner/ Reseller/ DistributorCool It utilizes Go Mini's delivery platform for logistics, pickup, and delivery services. The partnership enables rapid deployment of units to customer locations within 72 hours, with same-day delivery available for emergencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobile Mini: Mobile Mini rents portable storage containers across the US; it is the parent/operator behind Go Mini (Cool It's delivery partner) and represents the broader portable container rental space in which Cool It competes.
• Klinge Corporation: Klinge Corporation provides refrigerated container solutions and cold-chain logistics services globally, including portable and fixed cold-storage offerings comparable to Cool It's.
• Polar Leasing Company: Polar Leasing rents portable walk-in cooler and freezer containers nationwide to restaurants, foodservice operators, and event organizers—the closest direct competitor to Cool It's portable cold-storage rental model.

Broad incumbents

• Lineage Logistics: Lineage Logistics operates one of the world's largest temperature-controlled warehouse networks and offers cold-chain fulfillment; a broad incumbent whose fixed facilities compete for the same end-customers Cool It serves via portable units.
• Thermo King (Trane Technologies): Thermo King manufactures transport refrigeration units for trucks, trailers, and containers, supplying the underlying refrigeration technology that Cool It integrates into its portable units—a key technology incumbent in the same cold-chain ecosystem.
• Hussmann (Panasonic): Hussmann, a Panasonic company, provides refrigeration display cases and cold-storage systems for grocery and foodservice, representing a broad incumbent in the commercial refrigeration space Cool It serves.
• Carrier Commercial Refrigeration: Carrier manufactures commercial refrigeration systems and walk-in coolers/freezers for foodservice and retail customers; it competes indirectly with Cool It by selling permanent cold-storage solutions to the same end markets.
• Americold Logistics: Americold is the largest publicly-traded temperature-controlled warehousing operator in North America, offering fixed cold-storage capacity at scale; it competes with Cool It for overflow and emergency customers, though with a fundamentally different (fixed-warehouse) model.

Others

• United Rentals: United Rentals is the largest equipment rental company in North America and an adjacent ecosystem player that could expand into portable cold storage, posing a potential competitive threat from a much larger balance sheet.
• Sunbelt Rentals: Sunbelt Rentals offers climate-control and power solutions including temporary cooling; it is an adjacent equipment-rental player that overlaps with Cool It's emergency temporary-refrigeration use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coolit-cold-storage-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool It