DEADWOOD STUDIO LIMITED

What DEADWOOD STUDIO LIMITED does

Deadwood Studio Limited (legally Deadwood AB, Swedish corporate registration 559057-2805) is a private Stockholm-based sustainable apparel company founded in 2012 by Carl Ollson and Felix von Bahder. The company designs, produces, and sells upcycled leather apparel and accessories, alongside innovative plant-based and recycled-material lines — including the world's first ready-to-wear Fine Mycelium capsule (extracted from Reishi fungus), a Cactus Vegan Leather capsule sourced from Mexico, and products lined with recycled PET. Sourcing focuses on the 30–40% of leather discarded after tanning, production waste, deadstock, and factory offcuts, processed via multiple cutlines to recover material others deem worthless.

The product line spans 132+ SKUs across men's and women's categories — leather jackets ($545–$1,300), leather pants ($175–$590), coats ($985–$1,250), accessories ($64–$845), and premium mycelium pieces up to $4,250 — plus a denim collection and rubber boots. Deadwood distributes primarily through direct-to-consumer e-commerce at deadwoodstudios.com (free shipping over $500, global delivery via UPS/DHL/FedEx, with Klarna, PayPal, Apple Pay, Shop Pay, and Google Pay checkout), supplemented by 14+ curated premium retailers including SSENSE, NET A PORTER, Highsnobiety, and HBX, plus an appointment-only flagship concept store at Bondegatan 48, Stockholm.

The brand markets through runway shows at Stockholm and Copenhagen Fashion Weeks, editorial coverage in Vogue, Elle, GQ, Forbes, Financial Times, and NYT T Magazine, and organic social (Instagram, Facebook, Pinterest, Spotify playlists). Operations remain lean — 1–10 employees, founder-owned and bootstrapped with no disclosed institutional funding — and the company partners with Swedish atelier XV Production for its Made-to-Order mycelium line and with Tretorn (from October 2025) for collaborative rubber boots. Revenue is not publicly disclosed.

Name

DEADWOOD STUDIO LIMITED

Legal name

Deadwood AB

Website

https://deadwoodstudios.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Deadwood Studio Limited is a Stockholm-based private sustainable apparel brand founded in 2012 that designs and sells upcycled leather apparel and accessories, alongside plant-based and recycled-material lines, to fashion-conscious consumers globally via DTC e-commerce and curated premium retailers.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Apparel

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (316990), Other Leather and Allied Product Manufacturing (3169)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)

akta.pro secondary industries

Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB)

Keywords

• Sustainable fashion apparel
• Upcycled leather goods
• Vegan leather accessories
• Recycled textile clothing
• Premium fashion outerwear

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Deadwood Studios generates revenue through direct-to-consumer sales of upcycled leather apparel, accessories, and footwear via their e-commerce platform and through a network of curated fashion retailers worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Deadwood Studios designs, manufactures, and sells sustainable apparel and accessories made primarily from upcycled leather, complemented by innovative material capsules including Fine Mycelium (Reishi fungus-derived vegan leather) and cactus-based vegan leather, with recycled PET linings throughout. The company operates its own e-commerce storefront, a Stockholm concept store, and distributes through a global network of curated fashion retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Collection (Men's & Women's) Signature upcycled leather apparel assortment including biker jackets, leather pants, blazers, dresses, shorts, hoodies, and accessories crafted from repurposed leather, deadstock, and recycled materials with PET linings.
• Mycelium Capsule Collection (Fine Mycelium) World's first ready-to-wear capsule made entirely from Fine Mycelium, a vegan material extracted from Reishi fungus with leather-like properties. Includes the Xiva Reishi Coat ($4,250), Canoo Reishi Jacket ($2,150), Vivo Reishi Vest ($705), and Vander Reishi Bag ($1,450). Made to order in Sweden.
• Cactus Collection

Quantifiable outcome

• 80% of materials sourced from recycled or up-cycled sources
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TretorncoreStrategic or Co-development Partner · 8 October 2025Deadwood x Tretorn limited-edition capsule collection of motorcycle-inspired rubber boots. Merges Tretorn's Swedish heritage of functional lifestyle design with Deadwood's raw countercultural edge. The collaboration features mid-calf rubber boots with harness straps, inspired by maritime gear and motorcycle culture. Available at select retailers worldwide and online. Sold in black, brown, and pink colorways.
• XV ProductioncoreImplementation/ SI/ Consulting PartnerSwedish atelier partner that constructs the Fine Mycelium capsule collection. Each piece is crafted to order in their Swedish facility.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• E.L.V. Denim: London-based label making jeans entirely from post-consumer denim waste; shares Deadwood's upcycling-from-production-waste thesis and small-batch DTC approach, though focused on denim rather than leather.
• RÆBURN: London-based designer label built around remade, surplus, and deadstock military and workwear materials; shares Deadwood's design philosophy of transforming waste into premium ready-to-wear, with comparable capsule-collection retail model.

Direct peers

• Stella McCartney: Luxury fashion house built around sustainability and cruelty-free materials; the closest large-scale analogue to Deadwood's upcycled-leather and plant-based material strategy, and a likely reference customer and competitor for premium sustainable apparel.
• BITE Studios: Stockholm-based premium sustainable fashion label with a similar minimalist Scandi identity, transparent sourcing, and limited-edition production philosophy; one of the closest direct competitors given shared geography and price positioning.
• Reformation: Premium sustainable fashion brand with strong DTC e-commerce and curated wholesale; comparable target customer and operating model, although at significantly larger scale and with a women's-led assortment rather than leather-led.
• Nanushka: Hungarian contemporary brand known for its vegan leather 'alt leather' outerwear; directly comparable to Deadwood's alternative-material apparel strategy and premium DTC + luxury wholesale distribution model.
• PANGAIA: Materials-science-driven fashion brand developing bio-based and recycled textiles; comparable to Deadwood in its use of next-generation materials (mycelium-adjacent) and DTC-led distribution targeting sustainability-conscious premium consumers.
• Stand Studio: Swedish premium accessories and outerwear brand with a strong leather and shearling identity; directly comparable in product category (leather apparel/accessories), geography, and price band, with overlap in wholesale partners.

Broad incumbents

• Acne Studios: Stockholm-headquartered contemporary fashion house with leather apparel as a signature category; comparable on geography, premium positioning, and global luxury wholesale footprint, though operating at far larger scale and a broader portfolio.
• Ganni: Established Danish contemporary brand increasingly investing in sustainable materials and responsible sourcing; competes for the same Scandinavian fashion-press audience and DTC luxury consumers as Deadwood but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DEADWOODSTOCKHOLM
• Instagraminstagram.com/deadwood
• Pinterestse.pinterest.com/deadwoodstudios
• LinkedInlinkedin.com/company/deadwood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEADWOOD STUDIO LIMITED