Zero Bullet Co
Zero Bullet Company is a privately held Alabama-based manufacturer of handgun bullets, centerfire ammunition, and reloading components serving firearms dealers, government agencies, and individual consumers via B2B channels and distribution partners.
- Company typePrivate
- Founded1970
- HeadquartersCullman, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zero Bullet Co does
Zero Bullet Company, Inc. is a privately held American manufacturer of handgun projectiles, reloading components, and centerfire ammunition, headquartered in Cullman, Alabama. The company has operated for over 50 years and produces bullets in a wide variety of handgun calibers and designs — including roundnose, wads, and jacketed and unjacketed variants across types such as WCDE, WCHB, SWC, SWCHP, SWCHV, TMFP, TMJ, WCBN, RN, JHP, JSP, FMJ, TCFM, RNC, and JSPHB — packaged 500 per box and 2,000 per carton. New ammunition is sold in bright-red packaging and reloads in the long-standing gold packaging, with 50 rounds per box and 1,000 per carton. The company also operates a brass exchange program in which customers trade spent brass cases for reloaded ammunition across calibers including 9mm, .38 Special, .357, .45 ACP, 10mm, and .40.
The business operates a B2B dealer-focused go-to-market model that requires FFL or industry business license verification via email before orders ship. Its primary customer segment is firearms dealers purchasing for resale, with secondary segments in government agencies (offered NET 30 payment terms) and individual consumers, who are referred to distribution partners Roze Distribution and Powder Valley rather than served direct. Manufacturing relies on precision tooling — milling machines, manual lathes, surface and OD/ID grinders, and hand tools — to shape steel, tool steel, and carbide into bullet and ammunition components. Active hiring of a toolmaker signals continued in-house tooling investment.
Revenue is generated through direct sales of bullets and ammunition under unit pricing, with quantity discounts available on mixed-product orders, supplemented by the brass exchange service. Pricing is structured as dealer-level unit pricing with NET 30 credit terms available after approval, and government procurement is supported with NET 30 terms. Distribution is handled primarily through direct dealer sales, supplemented by two channel partners for consumer reach, phone-based ordering, and a basic e-commerce site (zerobullets.com).
Zero Bullet Co firmographics
Firmographics- Name
- Zero Bullet Co
- Legal name
- Zero Bullet Company, Inc.
- Website
- https://zerobullets.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zero Bullet Company is a privately held Alabama-based manufacturer of handgun bullets, centerfire ammunition, and reloading components serving firearms dealers, government agencies, and individual consumers via B2B channels and distribution partners.
- Ownership category
- akta.pro rank
Zero Bullet Co industry classification
Industry- Product category
- Ammunition Manufacturing
- NAICS
- Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Zero Bullet Co is headquartered
LocationHeadquarters
- HQ city
- Cullman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zero Bullet Co business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bullet Sales: Sale of bullets in various calibers and designs to dealers. Bullets packaged in boxes of 500 or cartons of 2,000 units.
- Ammunition Sales: Sale of new ammunition in bright-red packaging and reloads in gold packaging. Ammo packaged 50 per box, 1,000 per carton.
- Brass Case Exchange/Reload Service: Customer brass exchange program allowing reloads with exchange brass credit. Provides customer brass exchange based on weight per 1,000 cases for various calibers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Dealer Pricing |
| Unit Pricing | Multi-year contract | Government Agency Terms |
| Unit Pricing | Multi-year contract | Dealer Credit Terms |
| Unit Pricing | Pay-as-you-go | Quantity Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Zero Bullet Co product offering
Product offeringCore offering
Zero Bullet Company, Inc. manufactures handgun projectiles (bullets) and centerfire ammunition for sale to firearms dealers and government agencies. The company produces a wide variety of handgun calibers and bullet designs — roundnose, wads, jacketed and unjacketed — plus new ammunition in red packaging and reloads in gold packaging. It also operates a customer brass exchange program under which customers' spent brass cases are reloaded in exchange for credit.
Product overview
Zero Bullet Company is a bullet and ammunition manufacturer serving the commercial and dealer firearms market with over 50 years of industry experience. The company produces two core product lines: bullets (available in a wide variety of handgun calibers and designs including WCDE, WCHB, SWC, SWCHP, SWCHV, TMFP, TMJ, WCBN, RN, JHP, JSP, FMJ, TCFM, RN, RNC, JSPHB types) packaged 500 per Box/2,000 per Carton, and ammunition (new in bright-red boxes, reloads in gold boxes) packaged 50 per Box/1,000 per Carton. The company also offers a brass exchange program where customers exchange their spent brass cases for reloaded ammunition. All products are sold through authorized dealers and distributors, with pricing available for government agencies (NET 30) and dealers (NET 30 after credit approval).
Differentiator
Problem solved
Functional benefit
Products and services
- Handgun Bullets
- Centerfire Ammunition
- Brass Exchange / Reload Service
Companies that use Zero Bullet Co
Customer profileSegments3 records
Ideal customer profiles2 records
Zero Bullet Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zero Bullet Co partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Roze DistributionminorReferral partner for individual (non-dealer) online purchases. Customers directed to Roze Distribution website for individual ammunition purchases when they do not have dealer credentials.
- Powder ValleyminorReferral partner for individual (non-dealer) online purchases. Customers directed to Powder Valley website for individual ammunition purchases when they do not have dealer credentials.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Zero Bullet Co competitors and assessment
Company assessmentBroad incumbents
- Winchester Ammunition: Iconic U.S. ammunition brand offering a full-line portfolio (handgun, rifle, shotshell, shotshells, components) across sporting, law enforcement, and military markets. Overlaps with Zero Bullet in handgun ammunition but at vastly greater scale and SKU breadth.
- Remington Ammunition: Historic U.S. ammunition manufacturer offering full-line handgun, rifle, shotshell, and component products across sporting, law enforcement, and military channels. Overlaps with Zero Bullet in handgun ammunition and components.
- Federal Premium / Vista Outdoor: Major U.S. ammunition and components manufacturer with broad handgun, rifle, shotshell, and reloading-component lines. Overlaps with Zero Bullet on handgun ammo and bullets but competes at much larger scale and product breadth.
Direct peers
- Speer (CCI/Speer): U.S. manufacturer of handgun bullets, loaded ammunition, and components under the Speer and CCI brands, owned by Vista Outdoor. Directly comparable bullet and ammunition product lines with law-enforcement emphasis.
- Nosler: Family-owned U.S. manufacturer of premium bullets and loaded ammunition for hunting, sporting, and law enforcement. Comparable premium positioning, broad bullet SKU set, and dealer-driven distribution.
- Sierra Bullets: Long-established U.S. bullet manufacturer focused on premium projectiles for handguns and rifles, sold through dealers and distributors. Directly comparable SKU profile (jacketed/unjacketed projectiles across many calibers) and dealer-first distribution.
- Hornady Manufacturing: Family-owned U.S. manufacturer of handgun and rifle bullets, loaded ammunition, and reloading components. Highly comparable to Zero Bullet across product category (projectiles + loaded ammo), B2B dealer model, and quality-driven brand positioning.
- Fiocchi of America: U.S.-based ammunition manufacturer (Italian-owned) producing handgun, rifle, and shotshell loads sold through dealers. Comparable product mix and dealer distribution model.
- Berry's Manufacturing: U.S. bullet maker offering plated and lead projectiles across handgun calibers, sold primarily to reloaders and dealers. Closely comparable niche (projectile-only manufacturer serving reloading market) and dealer-direct model.
- Magtech Ammunition: Ammunition manufacturer producing handgun, rifle, and shotshell ammunition distributed primarily through sporting-goods dealers in the U.S. Comparable product category (loaded ammo + components) and dealer-channel GTM.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Zero Bullet Co social profiles
Digital presenceZero Bullet Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero Bullet Co leadership team
Management profileNumber of profiles
Zero Bullet Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero Bullet Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero Bullet Co
What does Zero Bullet Co do?
Zero Bullet Company, Inc. manufactures handgun projectiles (bullets) and centerfire ammunition for sale to firearms dealers and government agencies. The company produces a wide variety of handgun calibers and bullet designs — roundnose, wads, jacketed and unjacketed — plus new ammunition in red packaging and reloads in gold packaging. It also operates a customer brass exchange program under which customers' spent brass cases are reloaded in exchange for credit.
Is Zero Bullet Co a public or private company?
Zero Bullet Co is a private company. It is classified as family owned and is currently operating.
When was Zero Bullet Co founded?
Zero Bullet Co was founded in 1970. It employs 1 to 10 people.
Where is Zero Bullet Co based?
Zero Bullet Co is headquartered in Cullman, United States, in the North America region.
How does Zero Bullet Co make money?
Three revenue lines are on record. Bullet Sales are the primary driver. The others are ammunition Sales and brass Case Exchange/Reload Service.
Who are Zero Bullet Co's main competitors?
Broad incumbents on record are Winchester Ammunition, Remington Ammunition and Federal Premium / Vista Outdoor. Direct peers are Speer (CCI/Speer), Nosler, Sierra Bullets, Hornady Manufacturing, Fiocchi of America, Berry's Manufacturing and Magtech Ammunition.
Does Zero Bullet Co have an API?
No public API is recorded for Zero Bullet Co.
What industry is Zero Bullet Co in?
Zero Bullet Co's product category is Ammunition Manufacturing. Its primary akta.pro industry code is IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332992 and its SIC code is 3480.