Berry's Bullets
- Company typePrivate
- Founded1961
- HeadquartersSaint George, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Berry's Bullets firmographics
Firmographics- Name
- Berry's Bullets
- Legal name
- Berry's Bullets
- Website
- https://berrysmfg.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Berry's Bullets industry classification
Industry- Product category
- Ammunition Components and Reloading Supplies
- NAICS
- Small Arms Ammunition Manufacturing (332992)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Berry's Bullets is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berry's Bullets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Bullet Sales: Primary revenue from selling copper-plated bullets, jacketed rifle bullets, self-defense hollow point bullets, and muzzleloader bullets across 80+ types and multiple calibers (.32 to .500). Sold in various quantities from single boxes to bulk orders (500-5000 count).
- Ammo Box and Storage Products: Sale of ammunition storage boxes (10, 20, 50, 100 round capacities), ammo cans (Mini-Can, Tri-Can), Safari Rifle Ammo Boxes, and utility boxes. Polypropylene construction with lifetime warranty.
- Reloading Accessories: Sale of reloading tools and accessories including bullet pullers, primer flip trays, case lube, data label rolls, powder funnel sets, vibratory tumblers, brass polish, and ProMarksman shooting benches and gunsmithing tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bullet pricing with quantity discounts |
| Unit Pricing | Pay-as-you-go | Accessory products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Berry's Bullets product offering
Product offeringCore offering
Berry's Bullets manufactures copper-plated pistol and rifle bullets (over 80 types, calibers .32 to .500), jacketed rifle bullets, hybrid hollow point self-defense bullets, and Blue Diamond muzzleloader projectiles using in-house swaging, copper electroplating, and re-striking operations at its St. George, Utah facility. The company also produces ammunition storage accessories (ammo boxes, ammo cans, Safari rifle boxes), reloading tools, the ProMarksman shooting bench and modular gunsmithing system, brass cleaning equipment, and branded apparel, sold primarily direct-to-consumer with a supplemental dealer network.
Product overview
Berry's Bullets is a family-owned ammunition components manufacturer founded in 1961, specializing in copper-plated bullets for the reloading market. The product portfolio centers on Superior Plated Bullets (pistol and rifle calibers), Superior Jacketed Rifle Bullets, Self Defense Hybrid Hollow Point bullets, and Blue Diamond Muzzleloader bullets. Supporting products include Ammo Boxes (10/20/50/100-round configurations), Safari Rifle Ammo Boxes with removable belt sleeves, Ammo Cans with sealing lids, Reloading Accessories (pullers, trays, lube, funnels), ProMarksman Shooting Bench and Rest systems, ProMarksman Modular Gunsmithing Tools, Gun Safe Pistol Racks, Brass Cleaning Equipment (tumblers, media), Pistol Cases, Gun Swings, and branded Clothing and Accessories. All products are manufactured in-house at the St. George, Utah facility with over 60 years of manufacturing expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Superior Plated Pistol Bullets Copper-plated pistol bullets with swaged lead cores, copper electroplated bonding, and re-striking for precision. Available in calibers from .32 to .500 in round nose, flat point, hollow point, and wad-cutter profiles for target shooting, self-defense, and reloading use.
- Superior Plated Rifle Bullets Copper-plated rifle bullets for rifle caliber applications including .300 Blackout, 30 Carbine, 30-30, 7.62x39mm, 45-70, and .458 SOCOM. Available in spire point, round nose, and round shoulder profiles.
- Superior Jacketed Rifle Bullets Full metal jacket boat-tail rifle bullets for .223/5.56mm calibers featuring drawn copper jackets around swaged lead cores, designed for higher pressure loads and precision shooting at extended distances.
- Blue Diamond Muzzleloader Bullets Specialized bullets for muzzleloader firearms, available in .50 caliber with 250 grain weight, designed for hunting applications.
- Self Defense Hybrid Hollow Point Bullets Hybrid hollow point bullets for personal protection in .380, 9mm, .38/.357, .40 S&W, and .45 ACP calibers. Swaged lead cores with electroplated copper and re-striking deliver controlled expansion and 11-13 inches of ballistic gelatin penetration.
- Ammo Boxes High-impact polypropylene ammo storage boxes in 10-round, 20-round, 50-round, and 100-round capacities with translucent lids, stackable design, lifetime warranty, and caliber-specific configurations for pistol and rifle ammunition.
- Safari Rifle Ammo Boxes Heavy-duty polycarbonate hunting ammo cases with translucent lids, gasket seals, pressure relief valves, and removable 5-round belt sleeves for field carry. TSA-compliant for air travel.
- Ammo Cans Durable ammo storage cans manufactured from high-impact polymer with rubber seal gaskets and snap lock latches in 20, 30, and 40 caliber sizes for moisture and dust protection.
- Reloading Accessories Cartridge reloading tools including bullet pullers, primer flip trays, case lube, powder funnel sets, and data label rolls.
- ProMarksman Shooting Bench and Rest Modular shooting platform with rock-steady support, 360-degree movement, windage and elevation micro-adjustments, and lifetime warranty for precision shooting and testing.
- ProMarksman Modular Gunsmithing Tools Precision gunsmithing tools and modular gun vise system for firearm maintenance and gunsmithing work.
- Gun Safe Pistol Racks Storage racks for organizing and securing pistols in gun safes.
- Pistol Cases Protective cases for transporting and storing pistols.
- Brass Cleaning Equipment Vibratory tumblers, polish, media, and media separators for cleaning and polishing spent brass cartridge cases for reloading.
- Clothing and Accessories Branded merchandise including men's tees, women's tees, and hats featuring Berry's Bullets logo.
Quantifiable outcome
- 11-13 inches penetration depth in ballistic gelatin testing for HHP bullets
- +2 more outcomes
Companies that use Berry's Bullets
Customer profileSegments6 records
Ideal customer profiles5 records
Berry's Bullets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Berry's Bullets partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Berry's Bullets competitors and assessment
Company assessmentDirect peers
- Hornady Manufacturing: Major manufacturer of bullets, ammunition, and reloading components. Directly competes with Berry's across pistol and rifle bullet categories and shares the same reloader customer base, but operates at significantly larger scale with broader product and distribution reach.
- Sierra Bullets: Premium rifle and pistol bullet manufacturer serving competition shooters, hunters, and reloaders. Directly comparable to Berry's core bullet business, with deeper penetration in match-grade rifle bullets but limited plated-bullet overlap.
- Nosler: Manufacturer of premium jacketed rifle and pistol bullets, plus loaded ammunition. Comparable product architecture (jacketed projectiles) and overlapping customer base in hunting and accuracy-focused shooting segments.
- Rainier Ballistics: Specialized manufacturer of plated bullets using a similar electroplating concept as Berry's. Most direct plated-bullet comparable, competing head-to-head in the reloader value-tier segment.
- X-Treme Bullets: Manufacturer of plated handgun bullets serving the same reloader market as Berry's. Comparable copper-plating production model and product positioning in the value-tier handgun bullet category.
- PowerBond Bullets: Plated bullet manufacturer producing bonded and copper-plated projectiles. Competes in the same reloader-focused plated-bullet segment with comparable product positioning.
- Zero Bullet Company: Manufacturer of plated bullets for handguns and rifles, primarily serving competition and reloader markets. Direct overlap with Berry's on copper-plated product line and distribution through gun shops and sporting goods retailers.
Broad incumbents
- Speer (CCI/Vista Outdoor): Established bullet and ammunition manufacturer owned by Vista Outdoor, producing jacketed projectiles and Gold Dot self-defense lines. Comparable product line but operates within a much larger parent portfolio across ammunition and outdoor products.
- Magtech Ammunition: Larger Brazilian-owned manufacturer producing loaded ammunition and components with broad caliber coverage. Overlaps with Berry's on caliber breadth and reloader/distribution channels, though concentrated in loaded ammunition rather than components.
Emerging players
- Starline Brass: Specialized manufacturer of brass cartridge cases for the reloading market. Adjacent peer serving the same reloader customer base with a complementary component (cases vs. bullets), rather than direct bullet competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Berry's Bullets social profiles
Digital presenceBerry's Bullets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berry's Bullets leadership team
Management profileNumber of profiles
Berry's Bullets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berry's Bullets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berry's Bullets
What does Berry's Bullets do?
Berry's Bullets manufactures copper-plated pistol and rifle bullets (over 80 types, calibers .32 to .500), jacketed rifle bullets, hybrid hollow point self-defense bullets, and Blue Diamond muzzleloader projectiles using in-house swaging, copper electroplating, and re-striking operations at its St. George, Utah facility. The company also produces ammunition storage accessories (ammo boxes, ammo cans, Safari rifle boxes), reloading tools, the ProMarksman shooting bench and modular gunsmithing system, brass cleaning equipment, and branded apparel, sold primarily direct-to-consumer with a supplemental dealer network.
Is Berry's Bullets a public or private company?
Berry's Bullets is a private company. It is classified as family owned and is currently operating.
When was Berry's Bullets founded?
Berry's Bullets was founded in 1961. It employs 51 to 100 people.
Where is Berry's Bullets based?
Berry's Bullets is headquartered in Saint George, United States, in the North America region.
How does Berry's Bullets make money?
Three revenue lines are on record. Bullet Sales are the primary driver. The others are ammo Box and Storage Products and reloading Accessories.
Who are Berry's Bullets's main competitors?
Direct peers on record are Hornady Manufacturing, Sierra Bullets, Nosler, Rainier Ballistics, X-Treme Bullets, PowerBond Bullets and Zero Bullet Company. Broad incumbents are Speer (CCI/Vista Outdoor) and Magtech Ammunition. Starline Brass is listed as an emerging player.
Does Berry's Bullets have an API?
No public API is recorded for Berry's Bullets.
What industry is Berry's Bullets in?
Berry's Bullets's product category is Ammunition Components and Reloading Supplies. Its primary akta.pro industry code is IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332992 and its SIC code is 3480.