Théâtre Joliette

What Théâtre Joliette does

Théâtre Joliette is a French non-profit subsidized performing arts venue based in Marseille, founded in 1982 (operating under its current name since the 2013 inauguration of its facility at 2 place Henri Verneuil). Designated a 'Scène conventionnée art et création pour la diversité des écritures contemporaines' since 2002, it operates three performance spaces — Grande Salle (282 seats), Petite Salle (110 seats), and Théâtre de Lenche (82 seats, added via merger in June 2017) — plus two rehearsal studios, a contemporary theatre library (Bibliothèque de théâtre contemporain, founded 1993), and an on-site bar/restaurant. Its core product is a seasonal programming of contemporary theatre, dance, performance, and Mediterranean-focused festivals (notably Festival ON MARCHE transposed from Marrakech and Festival 'Nous, la lune et les voisins' with Lebanon's Kahraba collective), supported by an artist residency infrastructure including a multi-year compagnonnage program with Compagnie LA BASE.

The organization's underlying infrastructure is built on a coproduction-and-distribution model formalized as the 'Pôle International de Production et de Diffusion', enabling touring across regional and Mediterranean partners such as Châteauvallon-Liberté, Théâtre Antoine Vitez, Le ZEF, and Agora. Ticketing is operated directly through an in-house box office and the notre-billetterie.fr online platform, with pricing structured for accessibility — a standard full-price tier, reduced rates for students/seniors, the Passeport Joliette loyalty scheme (€5 per show from the fifth performance attended), and €3 solidarity tickets for social-sector and medical-social partners.

Revenue is structured around two streams: (1) ticket sales (Billetterie) across the three performance spaces, and (2) recurring government subsidies from at least five public entities — Préfet de Région, Ville de Marseille, Région Sud, Département Bouches-du-Rhône, and DRAC PACA. The organization serves a hybrid customer base: individual spectators as the primary demand-side audience, with schools (e.g., Collège Vieux-Port), social-sector organizations (Cultures du cœur 13, Réseau Vivre ensemble), and healthcare institutions (Agence Régionale de Santé, L'Hôpital Européen) as outreach-driven secondary segments. Marketing and audience development are conducted through a website, email newsletter, Facebook and Instagram channels, community outreach, and festival collaborations, with communications led by a dedicated Directrice de la communication (Aurélie Noailly).

Name

Théâtre Joliette

Legal name

Théâtre Joliette, Scène conventionnée art et création, pour la diversité des écritures contemporaines

Website

https://theatrejoliette.fr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre Joliette is a French non-profit subsidized performing arts venue in Marseille presenting contemporary theater, dance, and cultural programs across three halls (474 seats total). Designated a Scène conventionnée, it is publicly funded and serves general audiences, schools, and social-sector communities.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Touring Theatre Productions (MPAGABAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Contemporary performing arts
• Theatrical productions
• Cultural programming
• Artist residencies
• Performing arts venue

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales (Billetterie): Revenue from selling tickets to theatrical performances, dance shows, and other cultural events across three performance spaces.
2. Government Subsidies: Public funding from Préfet de Région, Ville de Marseille, Région Sud, and Département Bouches-du-Rhône as a scène conventionnée art et création.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Théâtre Joliette operates a subsidized performing arts venue in Marseille presenting contemporary theater, dance, and related cultural programs across three performance spaces (Grande Salle with 282 seats, Petite Salle with 110 seats, and Théâtre de Lenche with 82 seats). The venue also offers artist residency programs, a contemporary theater library, an on-site restaurant/bar, and extensive cultural outreach programs including school partnerships and social sector collaborations. It functions as an International Production and Diffusion hub for contemporary writing arts.

Product overview

Théâtre Joliette is a 'Scène conventionnée art et création' (conventional scene for contemporary writing arts) in Marseille, operating as a unified venue with three performance spaces: the Grande Salle (282 seats), Petite Salle (110 seats), and Théâtre de Lenche (82 seats). The theater offers ticketing services, a contemporary theater library, bar/restaurant hospitality, artist residencies, and extensive cultural outreach programs including school partnerships and social sector collaborations. The venue is located at 2 place Henri Verneuil in Marseille's Joliette district.

Differentiator

Problem solved

Functional benefit

Brands

• Théâtre de Lenche — Maison des artistes: Additional venue located at 2 place de Lenche, 13002 Marseille, merged into Théâtre Joliette in June 2017

Products and services

• Théâtre Joliette - Grande Salle The main performance hall with 282 seats, hosting theater, dance, and music productions as part of the season programming.
• Théâtre Joliette - Petite Salle A smaller performance space with 110 seats for more intimate productions.
• Théâtre de Lenche - Maison des Artistes An 82-seat venue located in the heart of Le Panier district, merged with Théâtre Joliette in June 2017, featuring studios for artist residencies.
• Bibliothèque de théâtre contemporain A contemporary theater library offering free access for reading and borrowing dramatic works, open Monday to Friday 10h-17h.
• Bar du Théâtre On-site restaurant and bar open weekdays for lunch and evening performances, serving homemade cuisine.
• Actions culturelles et médiation Cultural outreach programs including audience development, school partnerships, social sector collaborations, artist residencies, workshops, and post-show discussions.
• Résidences d'artistes Artist residency programs providing spaces for creation and development of new theatrical works, including three-year compagnonnage programs.
• Billetterie en ligne Online ticket reservation system accessible through the theater's website, with various pricing options including the Passeport Joliette loyalty program (5€ from the 5th show onward).

Quantifiable outcome

• Reached 800 spectators at single community event (DANSER MA VILLE)

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Théâtre de LenchecoreStrategic or Co-development Partner · 1 June 2017Fusion in June 2017 with Théâtre de Lenche (created 1977), expanding to 3 performance venues and strengthening presence in Le Panier district.
• Festival de MarseillecoreStrategic or Co-development PartnerAnnual collaboration for dance and theatre programming during the Festival de Marseille, with co-produced performances and shared audience engagement activities.
• Lieux Publics - CnarepcoreStrategic or Co-development PartnerCollaboration on DANSER MA VILLE project, a community dance initiative combining artistic workshops and public performances.
• LaMaM (Maison des Arts Marseille)minorStrategic or Co-development PartnerSupporting partner for community artistic projects and cultural outreach initiatives.
• Cultures du cœur 13coreStrategic or Co-development PartnerPartnership providing 4 invitations per show for grande salle and 2 for petite salle to promote cultural access for people in difficulty.
• Réseau Vivre ensembleminorStrategic or Co-development PartnerNetwork of cultural structures working to engage audiences unfamiliar with cultural institutions, promoting inclusive access to theatre.
• Châteauvallon-Liberté - Scène nationale de TouloncoreStrategic or Co-development PartnerCoproduction partner for L'Aire poids-lourds by Lachlan Philpott, La CriAtura company.
• Théâtre Antoine Vitez à Aix-en-ProvencecoreStrategic or Co-development PartnerCoproduction partner for theatrical productions.
• Théâtre MassaliaminorStrategic or Co-development PartnerPartnership for GUNDOG CHIEN-FUSIL production, with the Théâtre Massalia.
• Begat TheaterminorStrategic or Co-development PartnerCoproduction partner for ASKIP immersive school theatre project.
• Agora, PNC de Boulazac Isle ManoirecoreStrategic or Co-development PartnerCoproduction partner for Raphaëlle Boitel's circus productions (La Bête noire, Petite Reine), Artist is associated to Agora.
• Compagnie LA BASEcoreStrategic or Co-development PartnerThree-year compagnonnage with Tamara Al Saadi and her company LA BASE, programming the full repertoire including PLACE, Partie, Istiqlal, MER, Fille de, and upcoming TAIRE.
• Cie L'Oublié(e)coreStrategic or Co-development PartnerCoproduction partner for Raphaëlle Boitel's circus diptych, featured at BIAC festival.
• La RaffinerieminorStrategic or Co-development PartnerCoproduction partner for Trois petits cochons with Le ZEF - scène nationale de Marseille.
• Théâtre MajâzminorStrategic or Co-development PartnerCoproduction partner for Une histoire subjective du Proche-Orient by Lauren Houda Hussein.
• Le ZEF - scène nationale de MarseillecoreStrategic or Co-development PartnerCoproduction partner for Trois petits cochons Les monstres courent toujours with La Raffinerie.
• Préfet de RégioncoreOthersGovernmental funding body providing regional subsidies to the scène conventionnée.
• Ville de MarseillecoreOthersMunicipal government funding and support for the scène conventionnée.
• Région SudcoreOthersRegional council providing operating subsidies to the theatre.
• Département Bouches-du-RhônecoreOthersDepartmental council providing funding and support for cultural activities.
• DRAC PACAcoreOthersDirection Régionale des Affaires Culturelles providing state funding for artistic creation.
• Agence Régionale de SantéminorOthersPartner for cultural action projects in healthcare settings.
• L'Hôpital EuropéenminorOthersPartner for health-related cultural outreach initiatives.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Théâtre Massalia: Marseille theater focused on contemporary creation for young audiences, and named coproduction partner (GUNDOG CHIEN-FUSIL). Comparable as a regional subsidized venue operating in the same contemporary theater ecosystem.
• Théâtre Antoine Vitez - Aix-en-Provence: Subsidized theater in Aix-en-Provence and coproduction partner. Comparable venue type, contemporary dramatic programming, and PACA-region subsidy structure.
• AGORA - PNC Boulazac Isle Manoire: Pôle National Cirque in Boulazac and coproduction partner for circus diptych works (La Bête noire, Petite Reine). Comparable as a labeled French national-stage venue running artist-in-residence and coproduction programming.
• Le ZEF - Scène nationale de Marseille: Marseille scène nationale and active coproduction partner of Théâtre Joliette. Compares directly on subsidized performing-arts venue model, Mediterranean programming focus, and audience-development mission.
• Châteauvallon-Liberté - Scène nationale de Toulon: Scène nationale in Toulon and named coproduction partner for L'Aire poids-lourds. Highly comparable as a regional scène conventionnée producing and touring contemporary theater with Mediterranean orientation.
• Théâtre National de la Criée: National theater located in Marseille, presenting contemporary dramatic works across multiple performance spaces. Directly comparable as a publicly subsidized Marseille venue operating in the same contemporary theater and dance programming space.
• Festival de Marseille: Annual performing arts festival in Marseille and named partner for shared programming. Comparable as a Mediterranean-focused dance and theater presenter, though operating on a seasonal vs. year-round venue model.

Broad incumbents

• Théâtre National Populaire (TNP): Major national theater in Villeurbanne/Lyon, much larger scale. Comparable as a publicly subsidized French national theater presenting contemporary repertoire, but operates at a substantially broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/theatrejoliette
• Facebookfacebook.com/theatrejoliette
• Instagraminstagram.com/theatrejoliette
• LinkedInlinkedin.com/company/theatre-joliette-minoterie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Joliette