The Service Learning Project
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Service Learning Project does
The Service Learning Project (SLP) is a New York-based 501(c)(3) nonprofit organization founded in 2014 by Liz Pitofsky that delivers youth-led action civics programs to K-12 students. SLP partners with public, charter, and independent schools to integrate civic engagement into the school day through its Residency Program, run after-school social action clubs (SLP Club), and offer virtual after-school activities (SLP Lab) for 4th-12th graders. Supporting services include Coaching & Professional Development for educators and customized Workshops & Events for school breaks. Programs serve elementary, middle, and high school students primarily in Brooklyn, with additional partnerships in Vermont, Los Angeles, and (since 2024) nationwide via virtual offerings. SLP does not charge schools or students; participation is funded through donations, foundation grants, and corporate sponsorships. The organization's fiscal sponsor is The Fund for the City of New York, which enables tax-deductible contributions.
SLP's programmatic model is distinguished by a fully youth-led structure: students identify the social issue, research it, and design their own advocacy — producing tangible outputs such as PSAs, policy advocacy to NYC Council members, anti-smoking campaigns distributed via LinkNYC kiosks reaching 175,000 Queens residents, and gun violence prevention projects co-developed with Everytown for Gun Safety. The organization has built an ecosystem of advocacy partners (ASPCA, UPROSE, Citizens' Climate Lobby, Care for the Homeless, Mothers Against Drunk Driving, and others) that provide real-world mentorships for student projects. Reported impact metrics include 750+ students served annually, 30+ action civics projects completed annually, and 91% of alumni reporting belief they can make a difference in their community.
Commercially, SLP operates as a donation- and grant-funded nonprofit with no fee-for-service revenue. Annual benefit fundraising events have raised between $17,000 (2017) and $55,000 (2018), and the organization has cultivated a roster of foundation and corporate donors including Bloomberg Philanthropies, The Pinkerton Foundation, Con Edison, Two Trees, Camber Property Group, Cheney Agency, and Walden Macht & Haran LLP. Go-to-market is event-driven: SLP reaches schools through direct partnership outreach, school-day residencies, after-school programs, education-sector events, and an online partner interest form. There is no proprietary technology platform, no app, and no AI capability — delivery is people-intensive via SLP Faculty embedded in school curriculum and programs.
The Service Learning Project firmographics
Firmographics- Name
- The Service Learning Project
- Legal name
- The Service Learning Project
- Website
- https://servicelearningnyc.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Service Learning Project industry classification
Industry- Product category
- Youth Civic Education Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School Counseling Services (EDAJAIAA)
Keywords
Where The Service Learning Project is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
The Service Learning Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: SLP operates as a nonprofit organization that relies on donations from foundations, corporations, and individuals. Their fiscal sponsor is the Fund for the City of New York, which allows contributions to be tax-deductible. Donations can be made via credit card through PayPal, by check payable to The Fund for the City of New York (noting SLP), or through in-kind donations for annual benefit auctions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Service Learning Project product offering
Product offeringCore offering
The Service Learning Project (SLP) is a nonprofit educational organization that delivers youth-led action civics programming to K-12 schools and community organizations. Trained SLP Faculty embed service learning opportunities into school-day curriculum through a Residency Program, run after-school social action clubs (SLP Club), lead virtual after-school activities via SLP Lab, provide educator coaching and professional development (SLP Support), and facilitate workshops during school breaks. In each program, students themselves identify a real-world social issue, research it, and advocate to stakeholders such as elected officials, advocacy organizations, and community groups.
Product overview
The Service Learning Project is a non-profit educational organization that offers a suite of youth civic engagement programs. The core offerings include the School-day Residency Program (integrating action civics into school curriculum), the After-school SLP Club (leadership and social action club), and SLP Lab (virtual after-school activities for remote participants). Supporting services include Coaching & Professional Development for educators and Workshops & Events for school breaks. All programs follow a youth-led service learning model where students identify social issues, research solutions, and advocate for change in their schools and communities. Programs serve elementary, middle, and high school students (K-12) primarily in Brooklyn, NY and expanding to Vermont and Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- School-day Residency Program An in-school program integrating youth voice and action civics opportunities into a school's curriculum during regular school hours, serving elementary, middle, and high school students.
- After-school SLP Club A social action or leadership club offered as part of after-school programming for students interested in community advocacy and civic engagement.
- SLP Lab Virtual, after-school activities for children or teens interested in making a difference in their communities, with remote Labs open to 4th-12th graders from anywhere in the United States.
- SLP Support: Coaching & Professional Development Coaching and professional development services for school and community organization staff to facilitate service learning projects independently.
- Workshops & Events Student-led advocacy projects integrated into school intersessions or breaks, providing intensive civic engagement experiences customized to partner needs.
Quantifiable outcome
- 750+ students served annually (K-12)
- +2 more outcomes
Companies that use The Service Learning Project
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
The Service Learning Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Service Learning Project partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- Everytown for Gun SafetycoreSLP students partner with Everytown for Gun Safety and its Students Demand Action initiative on gun violence prevention. Students have created Student Safety Coalitions, PSAs, and advocacy campaigns. Everytown shares SLP resources with their extensive nationwide network of schools.
- Advocates for Children New YorkminorAdvocacy partner supporting SLP's work in NYC schools.
- ASPCAminorPartnership on animal cruelty advocacy projects, including anti-animal testing campaigns.
- Brooklyn PawsminorAnimal welfare advocacy partner for student projects on animal issues.
- Care for the HomelesscoreLong-standing SLP partner for homelessness advocacy. Students have organized campaigns to support CFH's Peer-to-Peer Outreach program and advocated for more supportive housing. SLP received advocacy award from CFH.
- Citizens' Climate LobbyminorPartner for civic engagement and climate advocacy projects.
- Coalition for the HomelessminorPartner for homelessness advocacy projects.
- Civilian Complaint Review BoardminorPartner for police and community relations advocacy projects.
- Fridays for FutureminorClimate activism partner for student environmental advocacy.
- Grow NYCminorPartner for environmental sustainability and food security projects.
- Humane Society of New YorkminorAnimal welfare advocacy partner.
- Make Brooklyn SaferminorGun violence prevention advocacy partner.
- Mothers Against Drunk DrivingminorPartner for public safety and drunk driving prevention projects.
- Newtown Creek AllianceminorEnvironmental advocacy partner for water pollution projects.
- North Brooklyn NeighborsminorCommunity partner for neighborhood advocacy projects.
- Our ClimateminorClimate change advocacy partner.
- PROP (Police Reform Organizing Project)minorPartner for police reform and community safety advocacy.
- Save Our Streets/Neighbors in ActionminorGun violence prevention and community advocacy partner.
- UPROSEminorEnvironmental justice partner, particularly for Sunset Park community.
- Youth Civic HubminorPartner for youth civic engagement initiatives.
- NYC City CouncilcoreGovernment partner for policy advocacy and community projects. Students advocate to Council members on various issues.
- NYC Department of EducationcorePrimary institutional partner for school-based programs throughout NYC.
- NYC Department of Youth and Community DevelopmentcoreGovernment partner for youth development programs, including participation in DYCD events.
- NYC Mayor's Office/NYC ServicecoreCity government partner for civic engagement initiatives.
- NYPD Youth OfficersminorLaw enforcement partner for youth-focused community safety projects.
- MTA: New York City TransitminorPartner for public transportation safety campaigns, including subway surfing prevention PSAs.
- LinkNYCminorPartner providing LinkNYC kiosks for public awareness campaigns, including secondhand smoke PSA reaching 175,000 Queens residents.
- PowerPlay NYCminorYouth development partner organization.
- Sadie NashminorYouth leadership organization partner.
- Family BeehiveminorFamily support organization partner.
- International Congress of Youth VoicesminorGlobal youth activism network that connects SLP with young activists from around the world for interviews and features.
- Sure We CanminorNeighborhood recycling center partner. Director Ana Martinez spoke to kindergarten students about recycling. Students advocated to protect Sure We Can from losing their lease.
Scale indicators7 records
Expansion highlights5 records
The Service Learning Project competitors and assessment
Company assessmentBroad incumbents
- Points of Light: National civic-engagement nonprofit supporting volunteerism and service, and a current SLP financial partner. Comparable at the mission and donor-overlap level, though Points of Light is a much larger umbrella organization rather than a direct K-12 program operator.
- iCivics: Largest U.S. civic-education nonprofit, founded by Justice Sandra Day O'Connor, providing digital civics games and curricular resources to K-12 schools nationwide. Differentiates from SLP via tech-enabled, self-serve curriculum rather than in-school facilitated action civics, but competes for the same district curriculum dollars.
- DoSomething.org: National youth civic-engagement nonprofit driving youth-led social impact campaigns. Comparable on the youth-activism mission and on funneling young people into advocacy projects, but operates as a digital/membership platform rather than as a school-embedded residency.
- Facing History & Ourselves: National nonprofit providing K-12 curricular resources and professional development on civic responsibility, equity, and history. Comparable as a school-embedded civic-education provider, but with a primarily curricular rather than action-civics delivery model.
Regional players
- PowerPlay NYC: NYC-based youth development nonprofit and current SLP partner. Comparable on the youth-development mission and NYC footprint, but focuses on sports-based leadership rather than civic-action programming.
Direct peers
- Mikva Challenge: Chicago-based civic engagement nonprofit offering action-civics programming, youth summits, and school partnerships that mirror SLP's Residency and Club offerings. Directly comparable on mission and target customer (K-12 schools) with a longer operating history.
- Generation Citizen: National nonprofit that runs action-civics programs placing college-aged mentors in K-12 schools to lead student-driven advocacy projects. Closest direct comparator to SLP's youth-led service-learning residency model, though operating at a larger national scale.
Emerging players
- EarthEcho International: Youth environmental education nonprofit partnering with schools on student-led environmental action projects. Comparable on youth-led, K-12 advocacy programs but narrower topical focus (environment) than SLP's multi-issue portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Service Learning Project social profiles
Digital presenceThe Service Learning Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Service Learning Project leadership team
Management profileNumber of profiles
Profiles1 record
The Service Learning Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Service Learning Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Service Learning Project
What does The Service Learning Project do?
The Service Learning Project (SLP) is a nonprofit educational organization that delivers youth-led action civics programming to K-12 schools and community organizations. Trained SLP Faculty embed service learning opportunities into school-day curriculum through a Residency Program, run after-school social action clubs (SLP Club), lead virtual after-school activities via SLP Lab, provide educator coaching and professional development (SLP Support), and facilitate workshops during school breaks. In each program, students themselves identify a real-world social issue, research it, and advocate to stakeholders such as elected officials, advocacy organizations, and community groups.
Is The Service Learning Project a public or private company?
The Service Learning Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Service Learning Project founded?
The Service Learning Project was founded in 2014. It employs 1 to 10 people.
Where is The Service Learning Project based?
The Service Learning Project is headquartered in Brooklyn, United States, in the North America region.
How does The Service Learning Project make money?
One revenue line is on record: donations and Grants.
Who are The Service Learning Project's main competitors?
Broad incumbents on record are Points of Light, iCivics, DoSomething.org and Facing History & Ourselves. PowerPlay NYC is listed as a regional player. Direct peers are Mikva Challenge and Generation Citizen. EarthEcho International is listed as an emerging player.
Does The Service Learning Project have an API?
No public API is recorded for The Service Learning Project.
What industry is The Service Learning Project in?
The Service Learning Project's product category is Youth Civic Education Services. Its primary akta.pro industry code is EDAJAIAA, School Counseling Services. Its NAICS code is 611710 and its SIC code is 8200.