Fridays For Future
Fridays For Future is a decentralized, youth-led global climate movement founded in 2018 by Greta Thunberg, organizing school strikes and coordinated climate actions worldwide through a digital action map, resources, and donation-funded volunteer operations.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fridays For Future does
Fridays For Future (FFF) is a decentralized, youth-led global climate movement that began in August 2018 when 15-year-old Greta Thunberg staged a solo school strike outside the Swedish Parliament. It is not a commercial enterprise but a grassroots activist network operating without a formal legal entity, coordinated internationally from Sweden while executed by autonomous local groups. Its primary constituency is youth and students, with secondary segments spanning the general public, media/press, and climate activists in risk zones. The movement's stated purpose is to pressure policymakers toward science-based climate action consistent with a 1.5°C pathway under the Paris Agreement.
FFF's "product" surface is entirely digital and organizational: a central website (fridaysforfuture.org), an interactive Global Action Map for finding and registering strikes, a Strike Registration & Reporting System, a Strike Statistics Dashboard, a downloadable Resources & Materials Hub (logo, chants, guides), a Climate Action Calendar, and the monthly Newsletter For Future (English and French). It runs campaign sub-brands such as "Fight For 1.5." There is no proprietary technology platform; the movement relies on standard web tooling — Google Forms for strike registration, Matomo for privacy-respecting analytics, YouTube for video, ActionNetwork for newsletters, and volunteer-built map/search components, hosted by Flokinet. The website redesign was executed by volunteer agency ZitrusBlau over roughly eight months.
FFF has no revenue model in the commercial sense. It is explicitly independent of commercial interests and political parties, and all resources including the logo are free for non-commercial use. Its sole funding mechanism is donations, accepted via the Chuffed.org platform, which support operations such as website maintenance, campaign materials, and activist evacuation efforts (e.g., the Afghanistan ARZ Task Force). Go-to-market is community-led and event-driven: participation spreads virally through social media (Greta Thunberg's original posts), coordinated global strike days, newsletters, and the action map, executed on the ground by decentralized local chapters.
Fridays For Future firmographics
Firmographics- Name
- Fridays For Future
- Legal name
- Fridays For Future
- Website
- https://fridaysforfuture.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fridays For Future is a decentralized, youth-led global climate movement founded in 2018 by Greta Thunberg, organizing school strikes and coordinated climate actions worldwide through a digital action map, resources, and donation-funded volunteer operations.
- Ownership category
- akta.pro rank
Fridays For Future industry classification
Industry- Product category
- Climate Activism / Environmental Advocacy Movement
- NAICS
- Social Advocacy Organizations (8133)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
Keywords
Where Fridays For Future is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Fridays For Future business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Donations: Fridays For Future accepts donations through the Chuffed.org platform (chuffed.org/project/fffsb64). Donations support the movement's operations, including activist evacuation efforts (e.g., Afghanistan evacuation), website maintenance, and campaign materials. The movement is explicitly independent of commercial interests and political parties.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Fridays For Future product offering
Product offeringCore offering
Fridays For Future is a youth-led global climate activism movement that organizes, coordinates, and amplifies decentralized climate strike actions and campaigns demanding policymakers act on the climate crisis. It delivers its mission through a central website providing strike coordination tools (Global Action Map, strike registration, statistics), educational resources, downloadable campaign materials, a monthly multilingual newsletter, and recurring coordinated global climate strike days across 154+ countries and 7,500+ cities.
Product overview
Fridays For Future is a youth-led international climate movement that began in August 2018, founded by Greta Thunberg. The organization's digital presence centers on its main website (fridaysforfuture.org) which serves as a comprehensive activist hub providing the Global Action Map for tracking strikes worldwide, a Strike Registration & Reporting System, Strike Statistics Dashboard, Resources & Materials Hub including downloadable logos and chants, a Climate Action Calendar, and the monthly Newsletter For Future published in English and French. The movement operates campaign-specific sub-brands such as 'Fight For 1.5' and maintains dedicated press and educational resources including the 'Videos for World Improvers' playlist.
Differentiator
Problem solved
Functional benefit
Products and services
- Newsletter For Future (monthly publication) A multilingual monthly newsletter publication covering global Fridays For Future movement news, climate justice updates, and activist stories; published in English and French and distributed via ActionNetwork for activists, supporters, and subscribers.
- Global Action Map An interactive online map that displays all Fridays For Future strikes and climate actions worldwide, allowing users to filter by country, date (past/future/all), and group, with clickable pins showing time, place, and organizer contact details. Built to enable decentralized strike coordination across 7,500+ cities.
- Strike Registration & Reporting System A self-service online form-based system that allows climate activists to register new climate strikes or report past strikes, with information added to the Global Action Map and movement tracking. Built on Google Forms for ease of use by local organizers.
- Fight For 1.5 Campaign A flagship campaign demanding that governments take urgent action to limit global temperature rise to 1.5°C as outlined in the Paris Agreement, including a promise pledge, training webinars, and coordinated global actions across 43+ countries.
- Activists in Risk Zones (ARZ) Safety & Evacuation Support A specialized support service coordinated through the ARZ Task Force and partner Climate Activist Defenders that provides safety and security support, preemptive advice, emergency response, and evacuation coordination for climate activists facing persecution or dangerous conditions.
- How To Strike Guide A comprehensive step-by-step guide for activists on organizing climate strikes, covering how to get started, choosing locations, amplifying messages, alternatives to physical strikes, school striking logistics, and safety protocols. Offered freely to anyone wanting to organize climate actions.
Quantifiable outcome
- 14+ million people have participated in climate strikes organized by the movement
- +2 more outcomes
Companies that use Fridays For Future
Customer profileSegments4 records
Ideal customer profiles3 records
Fridays For Future technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fridays For Future partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Climate Activist DefenderscoreClimate Activist Defenders provides holistic safety and security support to Fridays For Future activists in risk zones and oppressive/dangerous conditions. They offer preemptive advice, emergency response, and can be contacted through their dedicated page for activists requiring safety support.
- Climate 2025coreClimate 2025 is a not-for-profit that supports movements tackling the climate and ecological emergency. They hosted the crowdfunder for Afghanistan evacuations and are coordinating with the ARZ (Activists in Risk Zones) Task Force to support rapid evacuation efforts for at-risk FFF activists.
- Lawyers for FuturesupportingLawyers for Future provided legal advice for the redesign of the Fridays For Future website. This volunteer legal network supports climate activists and provided pro bono legal guidance for the organization's web presence.
- Flokinet (Hosting Provider)supportingFlokinet (flokinet.is) provides web hosting services for the Fridays For Future website, enabling the organization's online presence and digital operations.
- MatomosupportingMatomo (matomo.org) provides privacy-respecting web analytics for the FFF website. Unlike Google Analytics, Matomo respects user privacy while still providing website performance insights.
- Google (Google Forms, YouTube)supportingGoogle Ireland Limited provides Google Forms for strike registration and YouTube for video content hosting. Forms on the website are built using Google Forms, sharing information with Google for data processing.
- UserBack.iosupportingUserBack.io provides feedback tools for the FFF website, enabling visitor feedback collection to improve user experience on the website.
- ZitrusBlau (Design & Development)supportingZitrusBlau (zitrusblau.de), including team members Lorenz, Stefan, and Daniel, designed and developed the FFF website redesign. This volunteer effort took approximately 8 months of work by the design and development team.
- FFF Germany ToolPic GeneratorsupportingFFF Germany's ToolPic Generator (toolpic.fridaysforfuture.de) provides a free tool for strikers to add their strike location to the FFF logo. This tool is recommended for creating branded strike images.
- FFF Wiki / FFF InternationalsupportingFFF Wiki (wiki.fridaysforfuture.is) provides corporate identity color codes and additional country information for FFF groups worldwide. This resource supports consistent branding across the movement.
- FacebooksupportingFacebook Ireland Limited provides social sharing buttons on the FFF website. Facebook sets cookies on user devices to collect browsing behavior for targeted advertising and usage statistics.
- Twitter/XsupportingTwitter International Company provides social sharing buttons on the FFF website. Twitter sets cookies to collect browsing behavior for targeted advertising and usage statistics.
Scale indicators7 records
Fridays For Future competitors and assessment
Company assessmentDirect peers
- 350.org: Global grassroots climate movement focused on mobilizing citizens to end the use of fossil fuels. Highly comparable to FFF in its decentralized organizing model, climate advocacy mission, and global youth-oriented base.
- Extinction Rebellion: International climate movement using nonviolent civil disobedience to demand government action on climate. Comparable to FFF in scale, grassroots structure, and global mobilization around climate strike days.
- Sunrise Movement: US-based youth-led political movement advocating for the Green New Deal. Direct peer in targeting young climate activists and using social media-driven mobilization, though with a more US-policy focus.
- Avaaz: Global online civic activism organization mobilizing millions of members on climate and other issues. Comparable in scale, digital-first organizing model, and ability to drive rapid global petitions and action.
- School Strike for Climate (Australia): Australian student-led climate strike movement inspired by and affiliated with the global Fridays For Future network. Direct comparable in student strike model and grassroots organizing approach.
Broad incumbents
- Greenpeace International: Established environmental advocacy organization with global reach and similar climate-focused campaigns. While more institutional and older, it operates in the same climate advocacy space and shares overlapping donor and supporter bases.
- Climate Action Network (CAN): Worldwide network of over 1,500 environmental NGOs coordinating climate advocacy. Comparable as an organizing layer for climate activism, though focused on NGO coalition-building rather than grassroots mobilization.
- WWF (World Wide Fund for Nature): Major global environmental conservation organization with active climate advocacy programs. Comparable as a global environmental NGO but operates at institutional scale with formal governance and funding structures.
- Sierra Club: One of the oldest and largest grassroots environmental organizations in the US, with active climate advocacy campaigns. Comparable as a climate advocacy organization but with broader environmental mission and formal membership structure.
Emerging players
- Earth Uprising: Youth-led climate activism organization founded in 2019 with chapters in multiple countries. Comparable in youth-driven climate mobilization and grassroots structure, but smaller in scale than FFF.
Market position
Strengths4 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fridays For Future social profiles
Digital presenceFridays For Future financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fridays For Future leadership team
Management profileNumber of profiles
Profiles1 record
Fridays For Future funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fridays For Future M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fridays For Future
What does Fridays For Future do?
Fridays For Future is a youth-led global climate activism movement that organizes, coordinates, and amplifies decentralized climate strike actions and campaigns demanding policymakers act on the climate crisis. It delivers its mission through a central website providing strike coordination tools (Global Action Map, strike registration, statistics), educational resources, downloadable campaign materials, a monthly multilingual newsletter, and recurring coordinated global climate strike days across 154+ countries and 7,500+ cities.
Is Fridays For Future a public or private company?
Fridays For Future is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fridays For Future founded?
Fridays For Future was founded in 2018. It employs 51 to 100 people.
Where is Fridays For Future based?
Fridays For Future is headquartered in Stockholm, Sweden, in the Europe region.
How does Fridays For Future make money?
One revenue line is on record: donations.
Who are Fridays For Future's main competitors?
Direct peers on record are 350.org, Extinction Rebellion, Sunrise Movement, Avaaz and School Strike for Climate (Australia). Broad incumbents are Greenpeace International, Climate Action Network (CAN), WWF (World Wide Fund for Nature) and Sierra Club. Earth Uprising is listed as an emerging player.
Does Fridays For Future have an API?
No public API is recorded for Fridays For Future.
What industry is Fridays For Future in?
Fridays For Future's product category is Climate Activism / Environmental Advocacy Movement. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation. Its NAICS code is 8133.