REUSING IT
- Company typePrivate
- Founded1997
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
REUSING IT firmographics
Firmographics- Name
- REUSING IT
- Legal name
- Reusing IT
- Website
- https://reusingit.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
REUSING IT industry classification
Industry- Product category
- IT Asset Refurbishment and Donation Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Waste Management and Remediation Services (562)
- SIC
- Services-Miscellaneous Repair Services (7600), Computer & Office Equipment (3570)
- akta.pro primary industry
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)
- akta.pro secondary industries
- Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Reuse & Resale / Recommerce Operations (EUAIANAC), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
Keywords
Where REUSING IT is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
REUSING IT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Device Donations: Organizations donate end-of-life IT equipment (laptops, desktops, monitors) at no cost. Reusing IT refurbishes and donates these to schools and charities. This is the primary source of 'inventory' for the charity's mission.
- Enterprise IT Resale: Enterprise IT equipment and laser printers that are unsuitable for school/charitable reuse are refurbished and sold to generate funds supporting the charity's operating costs.
- Monetary Donations: Public donations via Crowdfunder platform to support operational costs.
- ITAD Services: Provides professional IT Asset Disposition services to businesses including secure data destruction and environmental compliance. Through partnerships with Rapid IT, SK-Tes, and Techbuyer, offers ISO-accredited IT disposal solutions with all equipment returned to Reusing IT for reuse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free device donation service for businesses |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
REUSING IT product offering
Product offeringCore offering
Reusing IT collects, securely wipes, and refurbishes end-of-life IT equipment donated by businesses and organizations, then redistributes the refurbished devices free of charge to schools, charities, and digitally excluded individuals primarily in the UK, Ukraine, and Africa. Enterprise IT equipment not suitable for educational reuse is refurbished and resold to fund operations, and the organization also provides free IT asset disposition services including certified secure data destruction and ESG/compliance documentation to business donors.
Product overview
REUSING IT operates as a charitable computer refurbishment and donation service, not a traditional software product company. Their core offering is the collection, secure data erasure, and refurbishment of end-of-life IT equipment (laptops, desktops, monitors, and other devices) for donation to digitally excluded individuals, schools, and charities. They offer complementary services including secure data destruction with certified reporting, ESG impact reporting for donors, and specialized repurposing of thin client devices. The organization works primarily with large donors (universities, corporations, NHS) who provide end-of-life equipment, which is then refurbished and distributed to recipients in education, primarily in the UK, Ukraine, and Africa. They accept CRT monitors as the only items they cannot reuse.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Computer Donation Service End-to-end service for businesses and organizations to donate end-of-life laptops, desktops, monitors, and other IT equipment, which Reusing IT refurbishes and donates to digitally excluded individuals, schools, and charities. Includes free UK-wide collection with unmarked GPS-tracked vehicles for large volume donors.
- Secure Data Destruction Service Free certified data wiping for business donors using Cedar Erase IT software (ADISA Distinction level), meeting UK Government HMG Infosec Standard No. 5, NIST 800-88 and DoD 5220.22-M standards. Each device receives a certificate with make, model, and serial number; faulty HDDs are physically destroyed.
- Customized Thin Client Repurposing Service Specialist repurposing of thin client devices (considered redundant because they have no hard drive) into functional mini educational computers by installing and customizing Lubuntu OS, with 20GB memory, internet connectivity, and full office applications. Used to supply 5,000 thin clients to Ukraine for education.
Quantifiable outcome
- 7,500+ devices sent to Ukraine since 2022, with 5,000 devices per year currently being shipped
- +5 more outcomes
Companies that use REUSING IT
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
REUSING IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
REUSING IT partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, minor and flagship.
- NextPath Device ConsortiumcoreTech-sector driven consortium providing guidance on device disposal at point of procurement to maximize reuse, minimize e-waste and achieve ESG goals. Reusing IT has been involved from the very start as member. Goal is 100% digital inclusion in UK.
- The Turing TrustcoreReusing IT is one of The Turing Trust's main donors of refurbished devices. The Trust installs computer labs in schools in Malawi. Reusing IT has supplied on average 1,000 devices per year since 2013, including their 3,000th computer milestone in 2018.
- ITSA Digital TrustcoreITSA Digital Trust is a computer recycling charity that has given access to digital education to over 6 million people across Africa and throughout the UK.
- Computer AidminorComputer Aid collects used devices, refurbishes them, and works with organisations to distribute to those who need them. Reusing IT worked with Computer Aid International as a partner during 2007-2012 period for shipping containers to Africa.
- Yorkshire Aid ConvoycorePrimary logistics partner for delivering donated devices to Ukraine. Mark Murphy has been visiting Romania and Ukraine for over 30 years. Reusing IT began partnership with Yorkshire Aid for Ukraine deliveries from March 2022 onwards.
- Ministry of Education and Science UkraineflagshipFormal MoU signed July 2023 for Reusing IT to supply laptops and desktops for schools and homes of children in Ukraine's 'Unbreakable Education' programme. Roksolana Shvadchak, Director General of Directorate of Digital Transformation, is key contact. Reusing IT is the 4th largest donor after Google, UNICEF, HP.
- LiteHaus InternationalminorQueensland-based NGO bridging the digital divide across Asia-Pacific. CEO Jack Growden donated 1,000 chromebooks to support Reusing IT's Ukraine work despite Ukraine being outside LiteHaus' usual geographic remit.
- Educational Initiatives Foundation (EIF)minorUkrainian foundation ensuring access to education and developing scientific potential of young people despite the war.
- TechbuyercoreProvides dedicated workspace for Reusing IT Harrogate operations, employee-led volunteer group, refurbished server and data centre equipment donations, low cost PC replacement parts, and data wiping security certification. Kevin Towers, Techbuyer Chairman, is also Reusing IT Trustee.
- Rapid ITcoreProvides free ITAD services with 100% of equipment returned to Reusing IT. Delivers fast, trusted IT asset management and lifecycle services. ISO 9001, 14001, 27001 & 45001 accredited.
- SK-TescoreGlobal leader in managed ITAD and e-waste recycling providing free ITAD services. Equipment is returned to Reusing IT. R2 v3 Responsible Recycling Certified.
- Cedar InteractcoreProvides Cedar Portal web-platform for accessing erasure reports and information. Supplies market-leading Erase IT data erasure software certified by ADISA for secure data destruction to UK Government standards.
- Whittle Eastern European LogisticscoreNew logistics partner from 2025, collecting computers from Edinburgh every 12 weeks and delivering direct to Kyiv in four days. Dedicated freight forwarding serving clients since 1996, specializing in international road freight.
- Edinburgh RemakeryminorAward-winning environmental social enterprise committed to diverting waste from landfill, building and promoting culture of repair and reuse. Co-appeared with Reusing IT on GreenIO podcast.
- Every Child OnlineminorAmbitious startup charity with goal to help close the digital divide and play significant role in ending digital poverty.
- Pass It On ComputersminorCharity providing free computer systems to people in Edinburgh and Lothians postcode area who are unable to access publicly available computers.
- React ScotlandminorRefugee Action Scotland charity dedicated to supporting asylum seekers and refugees (New Scots) as they adjust to life in Scotland.
- Mercy ShipsminorPioneering international health charity operating hospital ships for free surgeries across sub-Saharan Africa.
- Pacsafe PackagingminorSuppliers of flexible packaging materials, specialists in distribution of packaging materials for industrial and domestic use.
- Printer MaintenanceminorSupplier that buys used printers, MFPs, copiers, scanners and consumables from Reusing IT.
- Transition University of St AndrewsminorClimate change and resilience organization that set up IT Repair Cafe after Ross Cockburn's presentation. Collaborated with Fife Communities Climate Action Network on Circular Economy Knowledge Circle.
- Fife Communities Climate Action Network (FCCAN)minorPartnered with Transition University of St Andrews to organize Town Hall event and established Circular Economy Knowledge Circle for sharing knowledge on reuse and repair across Fife.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
REUSING IT competitors and assessment
Company assessmentDirect peers
- The Turing Trust: Scottish charity installing computer labs in African schools, and a long-standing recipient/donor partner of Reusing IT. Highly comparable in focus on education, refurbishment-to-reuse, and Scottish/Africa operating geographies.
- Rapid IT: UK ITAD provider that supplies free IT asset disposition and ISO-accredited disposal services to Reusing IT. Directly comparable in ITAD and data destruction capability, though operating as a commercial provider rather than a charity.
- ITSA Digital Trust: Computer recycling charity providing digital education access across Africa and the UK, reporting reach of 6 million+ people. Directly comparable charity peer with overlapping geographic focus.
- Computer Aid International: UK-based charity that collects, refurbishes, and distributes used computers to developing countries. Directly comparable to Reusing IT in mission, operating model, and target beneficiaries; Reusing IT itself partnered with Computer Aid for Africa shipments during 2007–2012.
Regional players
- Pass It On Computers: Edinburgh and Lothians-based charity providing free computer systems to people unable to access public computers. Directly comparable in charity-based refurbishment-to-reuse, with a more localised geographic remit.
- Edinburgh Remakery: Edinburgh-based social enterprise promoting repair, reuse, and waste diversion. Comparable in circular-economy ethos and Scottish operating geography; has appeared alongside Reusing IT on the GreenIO podcast.
- LiteHaus International: Queensland-based NGO bridging the digital divide across Asia-Pacific; donated 1,000 Chromebooks to Reusing IT. Comparable in mission (digital inclusion) but operates primarily in a different region.
Broad incumbents
- SK-Tes: Global managed ITAD and e-waste recycler (R2 v3 certified) providing free ITAD services whose equipment returns to Reusing IT. Comparable in ITAD, secure data destruction, and e-waste processing.
- Techbuyer: UK-based commercial IT lifecycle and refurbishment business providing workspace, parts, and data-wiping services to Reusing IT's Harrogate operation. Comparable in core ITAD/refurbishment activity but operates commercially across a wider IT solutions portfolio.
Emerging players
- Every Child Online: UK startup charity focused on closing the digital divide for children. Comparable in mission and target beneficiary (digital inclusion in education) but at an earlier stage of scale than Reusing IT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REUSING IT social profiles
Digital presenceREUSING IT compliance and trust
Trust signalCompliance9 records
REUSING IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
REUSING IT leadership team
Management profileNumber of profiles
Profiles6 records
REUSING IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REUSING IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REUSING IT
What does REUSING IT do?
Reusing IT collects, securely wipes, and refurbishes end-of-life IT equipment donated by businesses and organizations, then redistributes the refurbished devices free of charge to schools, charities, and digitally excluded individuals primarily in the UK, Ukraine, and Africa. Enterprise IT equipment not suitable for educational reuse is refurbished and resold to fund operations, and the organization also provides free IT asset disposition services including certified secure data destruction and ESG/compliance documentation to business donors.
Is REUSING IT a public or private company?
REUSING IT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REUSING IT founded?
REUSING IT was founded in 1997. It employs 1 to 10 people.
Where is REUSING IT based?
REUSING IT is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does REUSING IT make money?
Four revenue lines are on record. Device Donations are the primary driver. The others are enterprise IT Resale, monetary Donations and ITAD Services.
Who are REUSING IT's main competitors?
Direct peers on record are The Turing Trust, Rapid IT, ITSA Digital Trust and Computer Aid International. Regional players are Pass It On Computers, Edinburgh Remakery and LiteHaus International. Broad incumbents are SK-Tes and Techbuyer. Every Child Online is listed as an emerging player.
Does REUSING IT have an API?
No public API is recorded for REUSING IT.
What industry is REUSING IT in?
REUSING IT's product category is IT Asset Refurbishment and Donation Services. Its primary akta.pro industry code is BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale), with a secondary code of EUAIANAB, Repair, Refurbishment & Remanufacturing Services. Its NAICS code is 81121 and its SIC code is 7600.