The Venue At Live Oak

What The Venue At Live Oak does

The Venue At Live Oak operates a single physical event venue at 3201 Elkins Rd in Midland, Texas, hosting weddings, corporate events, quinceañeras and Sweet 16 parties, graduation celebrations, showers, holiday parties, fundraisers, engagement parties, and ticketed concerts and live music. The facility combines a Main Building with Ballroom, a Second Floor lounge/bar, a Bridal Suite, a Groom's/Green Room, and a 2,400 sq ft outdoor tent under one roof, positioned as an industrial-inspired blank canvas on landscaped grounds with Live Oak trees.

The venue's core product is structured package rentals rather than bespoke software or technology. Wedding/Full Day packages are priced from $4,000 (weekday) to $8,000 (Saturday) plus a $1,500 security deposit; party packages range from $4,000 to $5,500; an hourly $500 rate (4-hour minimum) supports shorter bookings. All packages include tables, chairs, linens, two chair options, stage access for a band or DJ, and venue staff setup; ancillary services include hourly extensions, chair upgrades, specialty rental items, a prep kitchen for caterers, and an optional in-house day-of coordinator.

Revenue is generated entirely through one-time event rental fees and ancillary add-ons, distributed via direct-to-consumer bookings through the company's website, phone, and email. The go-to-market is local and horizontal across multiple event use cases, with marketing concentrated on the website gallery, concert/event promotion (tickets sold via Etix), and photography partnerships. The company is privately held, independently owned, and holds a TABC Mixed Beverage/Liquor License that requires alcohol service staff to be hired through the venue, capturing on-site beverage revenue.

Name

The Venue At Live Oak

Legal name

The Venue At Live Oak

Website

https://venueatliveoak.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

The Venue At Live Oak is a privately held, single-location event venue in Midland, Texas, renting industrial-inspired indoor and outdoor spaces for weddings, corporate events, quinceañeras, parties, and ticketed live music concerts to consumers and SMBs across West Texas.

Ownership category

akta.pro rank

Product category

Event Venue Rental

NAICS

Other Consumer Goods Rental (53228)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Private event venue
• Wedding venue rental
• Corporate event hosting
• Live music events
• Hourly venue rental

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Venue Rental: One-time rental fees for venue access across various package tiers (Saturday, Friday, Sunday, Weekday). Revenue is event-driven with deposits required. Additional revenue from hourly extensions, chair upgrades, and specialty rental items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Venue At Live Oak rents a private indoor/outdoor event facility in Midland, Texas for weddings, private parties, corporate events, and concerts. Customers purchase packaged event rentals (full-day, weekday, or hourly) that include use of the hall, ceremony space, bridal and groom suites, commercial kitchen, bar, and parking. Bar service is offered under a TABC Mixed Beverage and Liquor License.

Product overview

The Venue At Live Oak is an industrial-inspired event venue located in north-east Midland, Texas, operating as a single unified offering rather than a platform-plus-modules architecture. The core product is venue space rental for events, including the Main Building with Ballroom and Second Floor, Bridal Suite, Groom's Room, and a 2,400 sq ft Outdoor Tent. The venue offers structured wedding packages (Saturday, Friday Only, Sunday, and Weekday tiers ranging from $4,000-$8,000), party packages (Weekend and Weekday options at $4,000-$5,500, plus hourly rates at $500/hour), and concert/live music event hosting. All packages include access to tables, chairs, linens, chair upgrade options, and stages for live bands or DJs, with additional services such as day-of coordinator and bartender staffing available. The venue positions itself as a 'blank canvas' for events, serving as both an indoor and outdoor event space.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Rental Full-day venue rental for wedding ceremonies and receptions, with pricing that varies by day of the week (Saturday, Friday, Sunday, weekday). Includes access to the indoor hall, outdoor ceremony space, bridal and groom suites, commercial kitchen, bar area, and on-site parking.
• Private Party Venue Rental Full-day venue rental for private parties such as birthdays, anniversaries, and family celebrations, priced by day of the week (weekend Friday, weekend Saturday, weekday). Includes use of the hall, kitchen, bar area, and on-site parking.
• Corporate Event Venue Rental Venue rental for corporate functions, business meetings, company dinners, and organizational events. Includes access to the indoor hall, commercial kitchen, bar area, and on-site parking suitable for mid-sized professional gatherings.
• Hourly Venue Rental Hourly rental of the venue space at $500 per hour for shorter events and occasions that do not require a full-day package, with access to the hall and on-site amenities as specified by the rental agreement.
• Concert and Live Music Events Hosting of live music performances and concerts at the venue, leveraging the TABC Mixed Beverage and Liquor License to provide on-site bar service for attendees and the venue's parking capacity to accommodate audiences.
• On-Site Licensed Bar Service On-site bar service for weddings, private parties, corporate events, and concerts, operated under a Texas Alcoholic Beverage Commission Mixed Beverage and Liquor License held by the venue.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Lipout GolfminorGTM or Marketing Partner · 1 January 2025Lipout Golf presents Roger Creager concert at the venue, benefiting the LG Scholarship Foundation. This partnership brings entertainment events to the venue space with charitable fundraising component.
• EtixminorChannel Partner/ Reseller/ Distributor · 1 January 2025Third-party ticketing platform used for concert ticket sales. Customers purchase concert tickets through Etix.com for events held at The Venue at Live Oak.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hyatt Hotels Corporation: Major global hotel chain with dedicated weddings and events vertical offering indoor and outdoor ceremony and reception spaces. Comparable as a broad-incumbent wedding and corporate event venue operator competing for the same customer segment in Texas.
• AEG Presents: Major concert promoter and venue operator running owned venues and producing touring events. Comparable on the concert-promotion and venue-operations side of The Venue At Live Oak's live-music business.
• Marriott International: Global hotel company with extensive ballroom and event space across brands, including full-service wedding and corporate event packages. Represents the broad-incumbent competitive set for both wedding and corporate event bookings in Texas.
• Live Nation Entertainment: Largest global live entertainment company operating owned/operated venues and promoting concert tours. Overlaps with The Venue At Live Oak on the live-music concert vertical and represents the broader incumbent competitive set for booking touring artists.
• Bowery Presents: Independent live music venue operator and promoter running concert venues across multiple U.S. markets. Comparable on the live-music/concert segment where The Venue At Live Oak hosts touring artists such as Roger Creager and Kevin Fowler.
• Hilton Worldwide: Global hospitality company operating full-service and lifestyle hotels with extensive banquet, wedding, and corporate event space. Comparable broad incumbent competing for wedding, social, and corporate event bookings with bundled packages.

Direct peers

• The Mason: Texas event venue specializing in weddings, receptions, and corporate events with multiple configurable event spaces. Closely comparable in scale, customer segment (couples and event planners), and all-inclusive service model.
• Hotel ZaZa: Texas-based boutique hotel with significant event and banquet space marketed to wedding, corporate, and social-event clients. Comparable as a Texas hospitality venue operating in the same event-rental-and-hospitality vertical with multiple indoor/outdoor configurations.
• The Bell Tower on 34th: Houston-based wedding and special event venue operating multiple indoor and outdoor event spaces for ceremonies, receptions, and corporate events. Directly comparable as a Texas independent event venue hosting weddings, social celebrations, and corporate functions in a similar all-inclusive package model.
• Knotting Hill Place: Texas wedding and event venue offering indoor and outdoor ceremony and reception spaces with bundled packages. Comparable as a regional Texas independent wedding venue with similar tiered pricing and bundled furniture/services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-venue-at-live-oak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Venue At Live Oak