One Up Cannabis Inc.

What One Up Cannabis Inc. does

One Up Cannabis Inc. (operating as 1UP Dispensary) is a privately held, locally owned cannabis retailer headquartered in Albuquerque, New Mexico, holding NM Cannabis Retailer License 23R062001. The company operates a single retail storefront at 301 Central Ave NW on Historic Route 66, open daily 10AM–11PM including holidays, serving both adult-use recreational customers (21+) and medical cannabis patients in the ABQ metro area. Its distribution is purely local — walk-in retail, online menu browsing with in-store pickup, plus a wholesale channel supplying flower, pre-roll-ready trim, and concentrate-ready material to other licensed New Mexico dispensaries with full COA documentation per batch.

The company is vertically integrated from seed to sale, operating its own climate-controlled Albuquerque cultivation facility with hand-trimmed processing and third-party lab testing for every batch. Core products include cannabis flower (indica, sativa, hybrid), pre-rolls, edibles, concentrates, vapes, tinctures, topicals, and accessories. The technology footprint is conventional: a live e-commerce menu with real-time pricing, a POS system, and the 1UP XP Loyalty Program — a gamified retention engine with four tiers (The Recruit, The Guardian, The Champion, The Legend) where customers earn 1 XP per dollar spent and unlock escalating merch discounts, priority delivery, early strain access, and private vendor events.

The revenue model is transaction-based retail, supplemented by wholesale supply to other NM dispensaries. Pricing is category- and SKU-specific with no subscription or membership fee; discount mechanics include daily specials, a 15% veteran/senior/law enforcement discount, first-time customer offers, and Happy Hour windows. Customer segments span adult-use recreational, medical patients, first-time consumers, and discounted-service segments. Marketing is multi-channel — website blog, Google Business Profile, Instagram, Facebook, TikTok, email newsletter, in-store daily promotions, and a Google review acquisition engine — anchored by a gaming-inspired brand identity.

Name

One Up Cannabis Inc.

Legal name

1UP Dispensary

Website

https://1upabq.com

Company type

Private

Operating status

Operating

Short description

1UP Dispensary is a privately held, vertically integrated cannabis retailer in downtown Albuquerque, NM, operating a single retail storefront on Route 66 that sells its own locally grown flower, pre-rolls, edibles, concentrates, vapes, and accessories to adult-use and medical customers.

Ownership category

akta.pro rank

Product category

Cannabis Retail & Cultivation

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Dual-License Cannabis Dispensaries (Adult-Use + Medical) (CRANAFAC)

akta.pro secondary industries

Independent/Single-Location Cannabis Dispensaries (CRANAFAE), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Cannabis retail dispensary
• Vertical integration cultivation
• Recreational cannabis sales
• Medical cannabis dispensary
• Cannabis wholesale supply

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Cannabis Sales: Point-of-sale retail transactions for cannabis products including flower, pre-rolls, edibles, concentrates, vapes, tinctures, topicals, and accessories. Revenue generated per transaction with no recurring subscription component. Prices vary by product type and are updated in real time on the live menu.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

One Up Cannabis Inc. operates a single retail cannabis dispensary in Albuquerque, NM, selling self-cultivated flower, pre-rolls, edibles, concentrates, vapes, tinctures, topicals, and accessories under a vertically integrated seed-to-sale model. The dispensary serves both adult-use recreational customers (21+) and medical cannabis patients, with a gamified XP loyalty program and wholesale supply to other New Mexico dispensaries.

Product overview

1UP Dispensary is a single-location, vertically integrated cannabis dispensary in Albuquerque, New Mexico. The company operates a retail dispensary at 301 Central Ave NW on Historic Route 66, selling a curated portfolio of cannabis products that it cultivates itself from seed to sale. The product portfolio consists of core cannabis retail categories including Cannabis Flower (indica, sativa, hybrid), Pre-Rolls (singles, packs, infused), Edibles (gummies, chocolates, beverages), Concentrates (wax, shatter, live resin, rosin), Vapes (cartridges, disposables), Tinctures, Topicals, and Accessories. All products are locally grown in the company's Albuquerque facility, lab-tested, and hand-trimmed. The company supplements its retail operations with the 1UP XP Loyalty Program, a gamified rewards system with tiered membership levels that offers discounts, early access to new strains, and exclusive events for enrolled customers. The dispensary operates as a single retail location serving both adult-use recreational (21+) and medical cannabis customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Flower Premium cannabis flower available in indica, sativa, and hybrid varieties. Locally grown in Albuquerque under seed-to-sale vertical integration with climate-controlled cultivation and hand-trimmed processing.
• Pre-Rolls Pre-rolled cannabis joints available as singles, packs, and infused varieties, made from locally grown cannabis in the company's Albuquerque facility.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, and cannabis drinks, tested for potency and dosage accuracy.
• Concentrates High-potency cannabis extracts including wax, shatter, live resin, and rosin formats, third-party lab tested for purity and potency.
• Vapes Cannabis vape products including 510 cartridges and all-in-one disposables in various formulations, lab-tested for quality.
• Tinctures Cannabis tinctures for sublingual consumption, offering precise dosing with locally grown cannabis extracts.
• Topicals Cannabis-infused topical products including lotions, balms, and other external-use formulations.
• Accessories Cannabis accessories including rolling papers, grinders, and other paraphernalia for cannabis consumption.
• 1UP XP Loyalty Program Gamified loyalty rewards program where customers earn 1 XP per $1 spent. Features four tiered levels (The Recruit, The Guardian, The Champion, The Legend) with escalating perks including merch discounts, early strain access, priority delivery, and exclusive events.

Quantifiable outcome

• 4.8-star Google rating from 68+ verified reviews

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Other New Mexico Dispensaries (Wholesale)minorChannel Partner/ Reseller/ DistributorWholesale supply relationship where 1UP provides premium cannabis products (flower, pre-roll ready trim, concentrate-ready material) to other licensed New Mexico dispensaries. Full Certificates of Analysis provided ensuring compliance and quality assurance for partner dispensaries.
• ABQ RIDE (Albuquerque Transit)minorGTM or Marketing PartnerPublic transit accessibility partnership. Dispensary located on Central Avenue along ABQ RIDE bus routes, making the location accessible via public transportation for customers without vehicles.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Ultra Health: New Mexico's largest vertically integrated cannabis operator with multiple dispensary locations across the state. Direct competitor in the ABQ adult-use and medical market with comparable seed-to-sale positioning.
• Everest Cannabis Co. Multi-location New Mexico cannabis dispensary chain operating in Albuquerque and other NM markets. Competes directly for adult-use and medical customers with a similar product assortment and vertical integration.
• Verdes Cannabis: New Mexico cannabis operator with dispensary locations in the Albuquerque metro. Direct competitor on locally grown, vertically integrated positioning and adult-use/medical dual offering.
• Sacred Garden Cannabis & CBD: New Mexico vertically integrated cannabis retailer serving both recreational and medical markets with multiple NM locations. Comparable seed-to-sale model and ABQ metro presence.

Broad incumbents

• Trulieve Cannabis Corp. Large publicly traded multi-state cannabis operator with retail and cultivation across numerous states. Provides scale benchmark for what vertically integrated retail+wholesale operations can achieve at maturity.
• Curaleaf Holdings: Multi-state cannabis operator with broad dispensary footprint across the U.S. Competes with 1UP in adult-use cannabis retail with deeper capital, broader assortment, and operational scale.

Emerging players

• Planet 13 Holdings: Vertically integrated cannabis operator with large-format dispensary and cultivation, known for experiential retail concepts. Comparable vertical integration and experience-driven retail strategy.
• Cookies Cannabis: Multi-state cannabis brand and retailer with dispensary locations combining distinctive branding with vertically integrated products. Comparable retail-format, brand-driven positioning to 1UP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Up Cannabis Inc.