Everest Cannabis

What Everest Cannabis does

Everest Cannabis Co. is a vertically regulated, multi-location retail cannabis dispensary operator headquartered in Albuquerque, New Mexico, serving both medical patients (New Mexico medical cardholders) and adult-use consumers aged 21+ across 14 locations statewide, including markets in Albuquerque (seven sites such as Far Northeast Heights, Uptown, West Central, Montaño Plaza, North Valley, Paradise Hills, and Montgomery), Las Cruces (North, East, South), Los Lunas, Belen, Sunland Park, Santa Fe, and Texico (on the Texas/New Mexico border). The product mix spans seven core categories — flower (in four quality tiers: Select, Premier, Elite, Connoisseur), vapes, edibles, pre-rolls, concentrates (wax, live resin, rosin, hash, RSO), topicals, and tinctures — sourced both from third-party branded manufacturers and, increasingly, from in-house or co-branded offerings surfaced via the "Everest Edition" program. Everest activates adult-use sales following New Mexico’s Cannabis Regulation Act (effective April 1, 2022) and operates as a brand within Schwazze (Medicine Man Technologies, Inc.), a privately held multi-state cannabis operator based in Denver, Colorado, whose portfolio also includes Star Buds, Emerald Fields, and R. Greenleaf Organics.

The company’s operating technology stack is composed entirely of third-party retail SaaS rather than proprietary platforms: Alpine IQ powers the Gratify Rewards loyalty program (points accrued at $1 = 1 point, birthday rewards, member promotions), iHeartJane provides the online menu, product catalog (THC%, strain data, imagery, pricing) and order-ahead for in-store pickup, and standard mobile apps on iOS and Android enable ordering and loyalty access. Delivery is offered in select Albuquerque and Las Cruces zones, with home delivery as an extension of the physical-retail model rather than a separate business. Pricing is unit-based by product category across quality tiers, with discounts distributed through loyalty, veteran, medical-badge, and senior channels and aggressive themed promotions (e.g., "Two Dollar Tuesdays," monthly bundle deals on third-party brands such as Eleven Rosin Sticks, EDW Distillate AIO, Prohibition 37 joints, Phantom Extracts, and Paleta disposables).

Revenue mechanics are predominantly one-time retail sales through point-of-sale transactions at physical locations and through online pickup orders; no subscription, licensing, or B2B revenue lines are evident. The company is led by CEO Trishelle Kirk (promoted from Director of Operations), with a corporate team that has historically authored in-house cannabis-education content (strain guides, dabbing guides, CBD explainers) supporting a content-marketing-led top-of-funnel motion. Everest Cannabis Co. has 51-100 employees, is privately held under Schwazze, has not publicly disclosed revenue, and has not raised external disclosed funding; it is not publicly traded.

Name

Everest Cannabis

Legal name

Everest Cannabis Co.

Website

https://everestnm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Everest Cannabis Co. operates 14 medical and adult-use cannabis dispensaries across New Mexico, selling flower, vapes, edibles, pre-rolls, concentrates, topicals, and tinctures to medical cardholders and recreational adults aged 21+ via in-store retail, online order-ahead pickup, and local delivery under Schwazze parent ownership.

Ownership category

akta.pro rank

Product category

Cannabis Retail / Marijuana Dispensary

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis retail
• Medical marijuana dispensary
• Recreational cannabis dispensary
• Cannabis product sales
• Cannabis accessories

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Product Sales: Direct retail sales of cannabis products including flower, vapes, edibles, pre-rolls, concentrates, topicals, and tinctures. Products sold include both in-house branded items and third-party branded products from various cannabis manufacturers. Revenue generated through point-of-sale transactions at physical dispensary locations and online ordering with in-store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Everest Cannabis Co. is a New Mexico-based cannabis dispensary chain operating 14 retail locations across the state. It sells cannabis flower, vapes, edibles, pre-rolls, concentrates, topicals, and tinctures through both medical and recreational channels, complemented by a loyalty rewards program (Gratify Rewards), online ordering with in-store pickup, and home delivery services.

Product overview

Everest Cannabis is a New Mexico-based medical and recreational cannabis dispensary chain operating 14 retail locations across the state since 2015. The company offers a curated selection of premium-quality cannabis products through multiple channels including in-store shopping and online ordering for pickup. Their product portfolio centers around seven core product categories: Flower (indica, sativa, and hybrid strains across four quality tiers), Vapes (cartridges, disposables, and PAX Era pods), Edibles (gummies, chocolates, beverages, and snacks), Pre-Rolls (singles, packs, and infused varieties), Concentrates (wax, live resin, rosin), Topicals (balms and salves), and Tinctures (sublingual extracts). The company complements its product offerings with a loyalty program (Gratify Rewards) powered by Alpine IQ, allowing customers to earn and redeem points. An online menu powered by iheartjane enables customers to browse products, view pricing, THC percentages, and place pickup orders.

Differentiator

Problem solved

Functional benefit

Brands

• Gratify Rewards: Customer loyalty/rewards program that allows customers to earn points on purchases and redeem for discounts. Operated in partnership with Alpine IQ.

Products and services

• Flower Cannabis flower sold in indica, sativa, and hybrid strain varieties, available across multiple quality tiers (Connoisseur, Elite, Premier, Select) and weights from 1g to 28g, for adult medical and recreational consumers in New Mexico.
• Vapes Cannabis vaporizer products including cartridges, disposable pens, and pods compatible with 510 thread vape pens, plus PAX Era pods, sold to adult medical and recreational consumers in New Mexico.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, baked goods, drinks, and snacks in various THC/CBD ratios and dosages, sold to adult medical and recreational consumers in New Mexico.
• Pre-Rolls Pre-rolled cannabis cigarettes sold as singles, packs, infused varieties, and specialty options like cannagars, available in both recreational and medical formulations for New Mexico adult consumers.
• Concentrates High-potency cannabis extracts including wax, live resin, rosin, hash, and Rick Simpson Oil (RSO) in various gram sizes and strain-specific options, sold to adult medical and recreational consumers in New Mexico.
• Topicals Cannabis-infused topical products including balms, salves, and creams for localized application in various THC/CBD ratios, sold to adult medical and recreational consumers in New Mexico.
• Tinctures Cannabis liquid extracts administered sublingually, available in various cannabinoid ratios including 1:1 CBD/THC formulations, sold to adult medical and recreational consumers in New Mexico.
• Gratify Rewards Customer loyalty program in which members earn 1 point per $1 spent on cannabis purchases, redeem points for discounts, and receive birthday/anniversary rewards and exclusive member promotions, available to Everest retail and delivery customers in New Mexico.
• Home Delivery Service Home delivery of cannabis products in select New Mexico areas (including ABQ Delivery and Las Cruces delivery), available to both recreational and medical adult customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• MedMen: Cannabis retail chain operating upscale dispensaries with a similar premium-positioning strategy and product assortment (flower tiers, vapes, edibles). Has retrenched to fewer states but directly comparable in store-level merchandising and customer experience philosophy.

Broad incumbents

• Curaleaf: One of the largest U.S. multi-state cannabis operators with extensive dispensary footprint. Comparable retail-only operations, dual medical/recreational licensing approach, and tiered product assortment, though operating across many more states than Everest.
• AYR Wellness: Multi-state cannabis operator with retail dispensaries in multiple states, offering comparable flower, vape, edible, and concentrate assortments under medical and adult-use programs. Larger geographic scope than Everest.
• Green Thumb Industries (GTI): National multi-state cannabis operator with a large retail chain (RISE Dispensaries) offering medical and adult-use products. Comparable store-format and product-category breadth to Everest, but at materially larger geographic scale.
• Trulieve: Major U.S. cannabis retailer with both medical and recreational dispensaries and a broad product portfolio spanning flower, vapes, edibles, and concentrates. Operates similar dual-license retail model to Everest at significantly larger national scale.
• Cannabist (formerly Columbia Care): Multi-state cannabis retailer operating dispensaries across the U.S. with medical and adult-use licenses. Comparable product breadth and retail format to Everest, though at substantially broader scale.

Direct peers

• Ultra Health: One of the largest vertically integrated cannabis operators in New Mexico with multiple dispensary locations statewide, directly competing with Everest in the same geographies and product categories (flower, vapes, edibles). Same regulatory environment and patient/recreational customer base.
• Emerald Fields (Schwazze): Another Schwazze-owned dispensary brand operating in Colorado with a comparable multi-location retail cannabis model. Directly comparable business unit under the same parent, sharing operational playbook and supplier relationships.
• R. Greenleaf Organics (Schwazze): Schwazze-affiliated dispensary brand operating in New Mexico with medical and recreational sales, paralleling Everest's footprint and product mix. Competes for the same NM customer base and benefits from shared parent resources.
• Star Buds (Schwazze): Sibling dispensary brand under the same Schwazze parent company as Everest, operating under a similar multi-store retail model with medical and recreational offerings. Internal portfolio competitor sharing the same back-office, procurement, and capital pool.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everestnm
• LinkedInlinkedin.com/company/everest-cannabis-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everest Cannabis