What FLOWER MILL LTD does

Flower Mill Ltd is a privately-held holiday rental operator incorporated in Northern Ireland (company number NI683001) and headquartered at 22 Larne Road, Carrickfergus BT38 7DX. The company manages a small portfolio of newly refurbished short-stay properties on the East Antrim coastal route, with the confirmed listing being the Seafront Apartment — a one-bedroom unit featuring sea views, open-plan living area, kitchenette, central heating, smart TV with complimentary Netflix, and ultra-fast WiFi. The underlying technology is a standard short-term rental stack: a WordPress-based marketing and booking website (flowermill.co.uk), third-party OTA integrations (Airbnb and Booking.com), and Stripe for payment processing. Smart-home guest amenities (smart TV, ultra-fast WiFi) are the only consumer-facing technical components.

The business serves primarily leisure tourists visiting Carrickfergus and the wider East Antrim coastline, with secondary accommodation for business and temporary-stay travellers. Customer acquisition runs through the company website (SEO-optimised for Carrickfergus and East Antrim attractions), the Airbnb and Booking.com marketplaces, and direct email/phone enquiries handled at a single point of contact ([email protected], +44 7999 356 762). Revenue is generated on a per-booking basis from nightly accommodation charges, with supplementary income from cleaning fees, a £150 security deposit (held up to seven days post-departure), key replacement fees, and a £50 smoke-damage cleaning charge. The company is owner-operated, with no disclosed headcount, no external funding, and no institutional ownership.

Name

FLOWER MILL LTD

Legal name

Flower Mill Ltd

Website

https://flowermill.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Flower Mill Ltd is a privately-held holiday rental operator based in Carrickfergus, Northern Ireland, managing a small portfolio of newly refurbished short-stay properties on the East Antrim coast for leisure and business travellers via its own website, Airbnb, and Booking.com.

Ownership category

akta.pro rank

Product category

Short-term Holiday Rentals

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Holiday rental properties
• Short-term accommodation
• Vacation apartment rentals
• Coastal holiday lets
• Self-catering apartments

Headquarters

HQ city

Carrickfergus

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Holiday Accommodation Rental: Revenue generated from nightly and short-stay accommodation rental of holiday properties. Booking fees include accommodation charges, cleaning fees, and a safety charge. All payments made by credit card, debit card, or direct bank transfer. The company accepts bookings via own website, booking portals (Airbnb, Booking.com), email, telephone, and in person.
2. Additional Charges and Services: Additional revenue from damage recovery, extra cleaning fees, key replacement fees, and smoke damage cleaning charges (£50). Security deposit of £150 is held and either returned or applied to charges within seven days of departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Flower Mill Ltd owns and manages short-term holiday rental apartments in Carrickfergus, Northern Ireland, offering nightly and multi-night accommodation to leisure tourists and business travelers. Properties are newly refurbished and equipped with kitchenettes, central heating, smart TVs with Netflix, and ultra-fast WiFi. Bookings are accepted through the company's own website, third-party booking portals (Airbnb, Booking.com), email, telephone, and in-person visits.

Product overview

Flower Mill Ltd operates a holiday rental business offering newly refurbished holiday homes in Carrickfergus, Northern Ireland. The company manages multiple properties including the Seafront Apartment, which features a stylish kitchenette, smart TV with Netflix, and sea views. Properties include amenities such as ultra-fast WiFi, central heating, and are equipped with crockery, cutlery, sheets, linen, and towels. Bookings are accepted through the company website and third-party portals like Airbnb and Booking.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Seafront Apartment A newly renovated seafront holiday rental apartment on Larne Road, Carrickfergus, featuring open-plan living room, dining area, kitchenette, double bedroom, and bathroom with sea views. Equipped with smart TV with complimentary Netflix, ultra-fast WiFi, central heating, and contemporary furnishings. Targeted at leisure tourists and business travelers seeking short-stay accommodation in Northern Ireland.
• Larne Road Holiday Homes A selection of newly refurbished holiday homes located in Carrickfergus along the East Antrim coastal route, featuring central heating, ultra-fast WiFi, kitchen facilities, fresh linen and towels, and freshly brewed coffee. Located within easy reach of major ferry terminals and airports. Targeted at leisure and business travelers seeking coastal short-stay accommodation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• AirbnbcoreChannel Partner/ Reseller/ DistributorAirbnb serves as a booking distribution channel for Flower Mill Ltd's holiday rental properties. The company lists its Seafront apartment on the Airbnb platform, enabling travelers to discover and book accommodation through Airbnb's marketplace. The Airbnb listing features property photographs, amenities, and guest reviews.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com operates as a booking portal for Flower Mill Ltd's holiday properties. The platform is referenced in the terms and conditions as one of the approved booking channels alongside Airbnb and the company's own website.
• StripecoreTechnology or IntegrationStripe is the payment gateway used by Flower Mill Ltd to process customer payments for bookings. According to the privacy policy, Stripe processes all payment transactions and personal information is received indirectly from Stripe for booking confirmations. Stripe's privacy policy applies to the payment processing activities.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Airbnb: Global short-term rental marketplace on which Flower Mill lists its Seafront Apartment. Comparable as the dominant distribution channel for the company's product and as a benchmark for the broader short-term rental category.
• Vrbo: Global vacation rental marketplace focused on whole-home short-term stays. Comparable product category (short-term whole-property rentals) and target customer (leisure travelers and families).
• Tripadvisor: Global travel discovery and review platform with a vacation rental offering. Comparable as a broad incumbent in travel/leisure discovery that influences short-term rental demand and discovery.
• Booking.com: Global online travel platform with a major short-term rental / apartment offering. Comparable as one of Flower Mill's core distribution channels and as a broad incumbent in the traveler accommodation category.

Direct peers

• Cottages.com: UK-focused holiday cottage and apartment letting platform with a wide catalogue of short-term stay properties. Direct competitor in the UK self-catering / short-term rental segment.
• Holiday Cottages: UK holiday letting agency specializing in coastal and countryside short-term rentals. Comparable in product type (refurbished holiday homes) and target leisure customer in UK coastal destinations.
• Plum Guide: Curated short-term rental platform offering vetted, design-led apartments and homes in major cities and leisure destinations. Comparable premium-positioned short-term rental product targeting leisure travelers.
• Hoseasons: Established UK holiday rental brand offering self-catering lodges, cottages, and apartments across the British Isles. Comparable on short-term vacation rental product, geography (UK/Ireland), and target leisure traveler customer.
• Sonder: Apartment-style short-term rental operator offering professionally managed, design-forward units with standardized amenities. Comparable on product type (apartment-style stays), amenity standard, and short-stay leisure/business customer.
• Sykes Cottages: Large UK holiday cottage letting agency managing thousands of short-term rental properties across the UK and Ireland, including Northern Ireland. Highly comparable as a UK/NI short-term vacation rental operator, though at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flowermill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOWER MILL LTD