Total Plumbing
Total Plumbing is a South Wales-based plumbing, heating, bathroom, electrical, and renewables merchant operating as part of the LBS Group, serving trade contractors and self-build customers through multiple physical branches and an Adobe Commerce e-commerce platform.
- Company typePrivate
- Founded2013
- HeadquartersAmmanford, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Total Plumbing does
Total Plumbing is an independent plumbing and heating merchant operating as part of the LBS Group, headquartered in South Wales, United Kingdom. The company sells plumbing, heating, bathroom, electrical, and renewable energy products through a network of physical branches and an e-commerce platform, serving both trade customers (plumbing and heating contractors) and self-build / DIY consumers. The business combines a traditional regional merchant model with a digital sales channel built on Adobe Commerce (Magento), allowing customers to browse, order, and arrange collection or delivery online while retaining the option to purchase in branch.
The company's revenue model is built on standard merchant distribution economics: trade customers place orders against credit accounts with monthly invoicing, while self-build customers transact on a cash / card basis through both branches and the e-commerce site. Value-added services include technical product support, showroom-led bathroom design via the Infinita Edition 8 range, and promotional programs such as the Star Buys deal-of-the-week merchandising. The renewable energy category (heat pumps, solar thermal) extends the assortment into the UK's low-carbon heating transition, positioning the merchant to capture both retrofit and new-build demand.
Total Plumbing's strategic positioning rests on three pillars: (1) physical branch density across South Wales, which provides same-day collection and local service that pure-online competitors cannot match; (2) affiliation with the LBS Group, which delivers shared procurement, back-office, and operational scale; and (3) a multi-category assortment spanning plumbing, heating, bathrooms, electrical, and renewables, which broadens wallet share within both trade and self-build customer segments. The company cites multiple industry awards in its positioning, indicating reputational standing within the regional trade community.
Total Plumbing firmographics
Firmographics- Name
- Total Plumbing
- Legal name
- LBS Builders Merchants Ltd
- Website
- https://total-plumbing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Total Plumbing is a South Wales-based plumbing, heating, bathroom, electrical, and renewables merchant operating as part of the LBS Group, serving trade contractors and self-build customers through multiple physical branches and an Adobe Commerce e-commerce platform.
- Ownership category
- akta.pro rank
Total Plumbing industry classification
Industry- Product category
- Plumbing and Heating Merchant
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
- akta.pro secondary industries
- Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps) (IMADALAG), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Irrigation & Outdoor Plumbing Products (IMADALAI)
Keywords
Where Total Plumbing is headquartered
LocationHeadquarters
- HQ city
- Ammanford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Total Plumbing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Plumbing and Heating Supplies Sales: Revenue generated from the sale of plumbing supplies, heating equipment, bathroom products, tools, and related hardware merchandise to trade customers and self-build homeowners through both physical branches and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for walk-in and online customers |
| Transaction based/ take rate | Monthly | Trade account pricing for approved business customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Total Plumbing product offering
Product offeringCore offering
Total Plumbing is an independent plumbing and heating merchant that supplies plumbing, heating, bathroom, electrical, tools/PPE, and renewable energy products through multiple physical branches across South Wales and an e-commerce storefront. The company serves professional trade customers and self-build homeowners, offering trade accounts with credit/cash facilities, click-and-collect within 60 minutes, and regional delivery within two working days. Products are sourced from leading manufacturers including Wavin, JG Speedfit, Plasson, Hunter, McAlpine, and FloPlast.
Product overview
Total Plumbing is an independent plumbing and heating merchant operating across South Wales as part of the LBS Group. The company operates as a multi-channel e-commerce and branch-based distributor offering a comprehensive portfolio of plumbing, heating, bathroom, electrical, and renewable energy products. The core offering centers on an extensive catalog of plumbing supplies (fittings, pipes, valves, tools) and heating equipment (boilers, radiators, cylinders), complemented by complete bathroom solutions (sanitaryware, showers, taps), electrical supplies, and growing renewables offerings. Products span multiple sub-categories and are sourced from numerous branded manufacturers including Wavin (Hep2O, Tigris), JG Speedfit, Plasson, Hunter, McAlpine, and others. The business operates a Star Buys promotional program and offers trade accounts with credit/cash application options, along with click-and-collect and regional delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Products Comprehensive range of plumbing supplies including brass fittings, copper fittings, plastic pipe and fittings, chemicals and cleaners, consumables, plumbing fixings, pre-pack items, tube materials, and waste fittings, sourced from brands such as Hunter, McAlpine, Wavin, Plasson, JG Speedfit, FloPlast, Pipelife, and Talon.
- Heating Products Heating solutions including gas and oil boilers, boiler spares, cylinders, flues, heating controls, radiators, underfloor heating systems, ventilation, oil tanks, lead products, oil and gas fittings, and pipe insulation.
- Bathroom Products Full bathroom suite offerings including basins and pedestals, baths (straight, P-shaped, L-shaped, freestanding), bar mixer, electric and dual mixer showers, shower enclosures, trays, panelling, taps, WC units, cisterns, bathroom accessories, and wastes.
- Electrical Products Electrical supplies including cables, conduit and trunking, fire and smoke detection systems, and sockets and switches.
- Plumbing Tools & PPE Tools and personal protective equipment including hand tools, power tools, power tool accessories, and PPE supplies.
- Renewables Renewable energy products including heat source systems representing the latest innovations in heating and renewable technologies.
- Trade Account Service Trade and Self Build account application service offering credit and cash accounts with account-based pricing, allowing customers to access discounted pricing across all LBS Group brands under a single account.
Companies that use Total Plumbing
Customer profileSegments2 records
Ideal customer profiles2 records
Total Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Plumbing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LBS Groupparent companyTotal Plumbing is part of the LBS Group, which encompasses LBS Holdings (UK) Ltd, LBS Builders Merchants Ltd, and Talbot Timber Ltd along with all trading brands. This allows Total Plumbing customers to access all brands under one account.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Total Plumbing competitors and assessment
Company assessmentBroad incumbents
- B&Q: UK home improvement and DIY retail chain under Kingfisher. Competes with Total Plumbing primarily for self-build and DIY customers across plumbing, bathrooms, and tools, though with a much broader category set.
- Wickes: UK home improvement retailer and merchant serving trade and DIY customers across kitchens, bathrooms, plumbing, and building materials. Broader portfolio than Total Plumbing, but overlapping in bathroom suites and trade plumbing supplies.
Regional players
- Bradfords Building Supplies: South West England-based regional builders' merchant with plumbing, heating, and timber categories. Comparable regional-merchant profile to Total Plumbing, but operating in a different UK region.
- Lawsons: South East England-focused timber and builders' merchant group with plumbing and heating supplies. Comparable in being a regional multi-branch merchant within the LBS-style independent group space, though serving a different UK region.
Direct peers
- Toolstation: UK trade supplier with plumbing, tools, and electrical categories sold through branch and online channels. Comparable trade-customer target and click-and-collect service model, though with broader non-plumbing assortment.
- Screwfix: UK trade counter and online retailer with extensive plumbing, heating, and tools assortment, plus click-and-collect within minutes. Targets the same trade and self-build customers as Total Plumbing with significantly denser branch coverage and stronger digital infrastructure.
- Travis Perkins: UK builders' merchant group with a strong plumbing and heating category, serving trade customers via branch network and digital channels. Comparable customer base and product overlap; larger scale and broader category breadth give it incumbent advantages.
- Graham Plumbers' Merchant: UK specialist plumbing and heating merchant (Saint-Gobain group) with branch network and trade account model. Directly comparable in plumbing-first focus, trade customer segmentation, and renewables exposure, operating at greater scale.
- City Plumbing Supplies: UK national plumbing and heating merchant with a similar trade-counter plus e-commerce model. Directly comparable in product mix (fittings, boilers, bathrooms, renewables) and target customers (trade installers and self-build), though operating at significantly larger scale.
- Plumb Center (Ferguson UK): Specialist plumbing and heating merchant under Ferguson/Wolseley, serving trade customers across the UK. Closely aligned in plumbing-first product range, trade account model, and renewable heating positioning, with substantially larger buying power and branch network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Total Plumbing social profiles
Digital presenceTotal Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Plumbing leadership team
Management profileNumber of profiles
Profiles1 record
Total Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Plumbing
What does Total Plumbing do?
Total Plumbing is an independent plumbing and heating merchant that supplies plumbing, heating, bathroom, electrical, tools/PPE, and renewable energy products through multiple physical branches across South Wales and an e-commerce storefront. The company serves professional trade customers and self-build homeowners, offering trade accounts with credit/cash facilities, click-and-collect within 60 minutes, and regional delivery within two working days. Products are sourced from leading manufacturers including Wavin, JG Speedfit, Plasson, Hunter, McAlpine, and FloPlast.
Is Total Plumbing a public or private company?
Total Plumbing is a private company. It is classified as corporate owned and is currently operating.
When was Total Plumbing founded?
Total Plumbing was founded in 2013.
Where is Total Plumbing based?
Total Plumbing is headquartered in Ammanford, United Kingdom, in the Europe region.
How does Total Plumbing make money?
One revenue line is on record: plumbing and Heating Supplies Sales.
Who are Total Plumbing's main competitors?
Broad incumbents on record are B&Q and Wickes. Regional players are Bradfords Building Supplies and Lawsons. Direct peers are Toolstation, Screwfix, Travis Perkins, Graham Plumbers' Merchant, City Plumbing Supplies and Plumb Center (Ferguson UK).
Does Total Plumbing have an API?
No public API is recorded for Total Plumbing.
What industry is Total Plumbing in?
Total Plumbing's product category is Plumbing and Heating Merchant. Its primary akta.pro industry code is CRAIADAD, Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings), with a secondary code of IMADALAG, Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps). Its NAICS code is 423710 and its SIC code is 5070.