INSURE AND PROTECT LIMITED

What INSURE AND PROTECT LIMITED does

Insure and Protect Limited (trading as IAP) is a privately held UK financial services holding company registered in England in 2020 (company number 12573142), with its registered office at 5th Floor, 145 Leadenhall Street, London, EC3V 4QT. IAP operates as a group structure aggregating established insurance brokers, managing general agents (MGAs), and underwriters that deliver insurance services across the United Kingdom. Although the IAP parent itself is newly formed, the constituent operating companies are described as well established with many years of trading history, providing immediate market presence and policyholder relationships within the group.

The group's stated growth model is consolidation of the fragmented UK insurance distribution market through three explicit on-ramps — Part Acquisition, Full Acquisition, and Partnership — inviting owners of brokers, MGAs, and underwriting agencies to join the platform. The board is composed of industry leaders with prior track records of building, running, and selling insurance businesses, and the group is described as 'extremely well backed,' implying capital readiness for continued M&A and partnership activity. IAP positions itself as a unified, well-capitalized alternative to standalone ownership for UK insurance intermediaries.

The business model is consistent with UK insurance brokerage and MGA economics: revenue is generated through commissions on placed insurance and fees from underwriting activities, though specific pricing, commission rates, fee structures, and contractual terms are not publicly disclosed. The company does not offer a discrete software product or technology platform — its value proposition is organizational and capital-driven rather than technology-driven, and the website explicitly states it is still under development with further information about constituent companies, directors, and strategy to be published. No customers, revenue figures, headcount, or funding rounds are disclosed in the available source material, reflecting the early stage of the parent entity's public profile relative to the established operating companies beneath it.

Name

INSURE AND PROTECT LIMITED

Legal name

Insure and Protect Limited

Website

https://iap.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Insure and Protect Limited is a UK-based holding company that aggregates established insurance brokers, MGAs, and underwriters under a unified platform, pursuing growth through acquisitions and partnerships led by an experienced industry board.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage and MGA Services: As a group of Insurance Brokers, MGAs and Underwriters, IAP likely generates revenue through insurance commissions and underwriting fees, though specific revenue model details are not publicly disclosed.

Go-to-market motion1 record

Core offering

Insure and Protect Limited (IAP) is a holding company that aggregates and operates a group of Insurance Brokers, Managing General Agents (MGAs), and Underwriters delivering insurance services throughout the United Kingdom. The group pursues growth through acquisitions and partnerships, offering Part Acquisition, Full Acquisition, and Partnership arrangements to insurance business owners who want to join the platform.

Product overview

Insure and Protect Limited (IAP) is a holding group structure comprising Insurance Brokers, Managing General Agents (MGAs), and Underwriters. The company operates as a unified insurance services platform serving the UK market, with the group aggregating multiple established insurance companies under shared ownership and leadership. The group is pursuing growth through acquisitions and partnerships rather than offering discrete named software products or modules on its public-facing website.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Unnamed Partnership CandidatescoreChannel Partner/ Reseller/ DistributorIAP offers Partnership as one of three options for joining the group (alongside Part Acquisition and Full Acquisition). The group is focused on growing through partnerships, though specific named partners are not listed on the website.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Aston Lark: UK commercial insurance broker formed and grown through acquisitions of regional brokers and specialist MGAs. Closely mirrors IAP's stated roll-up strategy within the UK mid-market.
• Howden Group Holdings: Global insurance broker built through partnerships and acquisitions, with deep UK roots. Comparable as a broker-first consolidator using a mix of partnership and full acquisition models to scale distribution.
• PIB Group: UK-focused insurance broker and MGA consolidator pursuing acquisition-led growth across specialist and mainstream lines. Directly comparable strategy, geography and mix of brokerage and MGA activity to IAP.
• Markerstudy Group: UK insurance group combining underwriting, MGA and broker activities through acquisitions and partnerships. Directly comparable business model and mix of distribution with underwriting capacity.
• Ardonagh Group: Large UK insurance broker consolidator built through serial acquisitions of brokers, MGAs and underwriting businesses. Highly comparable to IAP as a roll-up platform combining distribution, MGA and underwriting under one roof.

Broad incumbents

• BGL Group: UK insurance and financial services group combining distribution, underwriting and MGA-style activities. Comparable mix of consumer and commercial insurance services under a UK holding structure.
• WTW (Willis Towers Watson): Global insurance broker and advisory firm with substantial UK presence. Comparable as a large, diversified broker competing for the same UK commercial clients and specialty lines IAP targets.
• Marsh Ltd: UK arm of a global insurance broker and risk advisory firm. Competes broadly with IAP for UK commercial and specialty distribution, though at much greater scale and with a wider service portfolio.
• Aon UK: UK operations of a global insurance and reinsurance brokerage group. Competes with IAP in UK commercial and specialty insurance placement as a large, established incumbent.

Emerging players

• MJ Bolton (and other regional UK brokers such as Sussex Insurance, One Broker): Independent UK regional brokers and small consolidators that pursue partial-acquisition or partnership structures with larger groups. Representative of the type of smaller firms IAP is targeting for its Part Acquisition and Partnership options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSURE AND PROTECT LIMITED