Yonder Brewing

What Yonder Brewing does

Yonder Brewing & Blending Limited is a UK craft brewery founded in 2018 by Jasper Tupman and Stuart Winstone at Rookery Farm in the Mendip Hills, Somerset. The company produces fruit-forward sours, pastry stouts, pale ales, IPAs, lagers, and barrel-aged wild ales in 440ml cans, with Raspberry Gose serving as flagship since 2019. Core technical capabilities include mixed fermentation using proprietary house cultures developed since inception, a barrel-aged Loop Solera wild ale system with up to 5-year conditioning, and water drawn from a private Mendip spring borehole naturally filtered through limestone.

The brewery operates with a six-person team and distributes through a hybrid model: direct-to-consumer e-commerce on Shopify with nationwide UK delivery via DHL (free shipping over £50), plus trade wholesale via three partners (James Clay & Sons, Inn Express, and Dayla Drinks) serving bars, bottle shops, and craft beer venues. Revenue streams include individual can and bundle sales (£3.75–£6.75 per 440ml can), two subscription tiers via the Steadfast Society (Gold at £45/month and Silver at £25/month capped at 50 members), digital gift cards from £10 to £250, and branded merchandise. The company has remained bootstrapped and founder-owned, executing a 300% capacity expansion in 2022.

Yonder's market positioning is built on flavour-forward differentiation through real fruit content (170–200g per litre), dessert-inspired beer naming and branding, and a high product release cadence. Raspberry Gose won Best Overall Keg Beer and Gold in the Sour & Wild Ale category at the SIBA South West Independent Beer Awards 2023, supporting wholesale channel traction and consumer brand recall among craft beer enthusiasts in the UK and select European markets.

Name

Yonder Brewing

Legal name

Yonder Brewing & Blending Limited

Website

https://brewyonder.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Yonder Brewing & Blending is a Somerset craft brewery founded in 2018 producing fruit-forward sours, pastry stouts, pale ales, and barrel-aged wild ales. Its six-person team sells via Shopify direct-to-consumer, three UK distributors, and subscription tiers to craft beer enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Radstock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of canned and bottled beers through their Shopify e-commerce website. Individual cans, multi-packs, and bundles sold at various price points (£3.75-£6.75 per 440ml can). Includes gift boxes and merchandise.
2. Wholesale/Trade Distribution: Distribution to bars, bottle shops, and craft beer venues through trade partners James Clay & Sons, Inn Express, and Dayla Drinks. Products sold in can, bottle, and on draft.
3. Subscription Boxes: Steadfast Society subscription programme with Gold tier (£45/month) offering £50+ worth of beer, exclusive releases, merchandise, and event access; Silver tier (£25/month) limited to 50 members offering £30+ worth of beer monthly.
4. Gift Cards: Digital gift cards available in denominations from £10 to £250 for purchase on the website.
5. Merchandise: Branded merchandise including corduroy caps (£25), t-shirts (£25), socks (£5), and glassware (£5-6).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Yonder Brewing is a craft brewery that produces and sells fruit-forward craft beers including fruit sours, pastry stouts, pale ales, IPAs, lagers, and barrel-aged wild ales, using mixed fermentation and proprietary house cultures. Products are sold direct-to-consumer through a Shopify website, via monthly subscription boxes (Steadfast Society Gold and Silver), and through UK trade partners and stockists supplying bars, bottle shops, and craft venues.

Product overview

Yonder Brewing & Blending Limited is a craft brewery based in Somerset, England, operating as a modern farmhouse brewery. The product portfolio consists primarily of fruit-forward sour beers and pastry stouts available in 440ml cans, along with core pale ales/IPAs and seasonal specialty releases. Core beer offerings include Raspberry Gose (flagship 4% ABV fruit sour), Steez Pale Ale (4.2% ABV), Aura: Tropical Mango (4.5% ABV fruit beer), Salad Days IPA (5.2% ABV), Spring Tide West Coast IPA (6.3% ABV), and Caramel Frappe Coffee Stout (5.8% ABV). The Scoop Series features ice cream-inspired sours while the Wonky Treats series offers pastry sours inspired by sweet shop classics. The Loop Series provides barrel-aged wild ales using mixed fermentation. Beer bundles include the Mega Bundle (12 cans, £63.20), Core Beer Gift Pack (4 cans + glass, £23), and Fridge Filler Bundle (12 cans, £38). Subscription services include the Gold tier (£45/month) and Silver tier (£25/month) Steadfast Society boxes. Merchandise includes branded glassware, apparel, and accessories. Beers are distributed across the UK through trade partners including James Clay & Sons, Inn Express, and Dayla Drinks, with international distribution to Europe and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Raspberry Gose Flagship 4% ABV fruit sour beer brewed with 170-200g of real raspberries per litre, Cornish sea salt, and mixed culture fermentation. Pours vibrant red with bright, juicy fruit flavour and gentle acidity. Available in 440ml cans.
• Steez Pale Ale Modern pale ale (4.2% ABV) brewed with Nelson Sauvin, Citra, and Mosaic hops on a base of Extra Pale Barley Malt, porridge oats, and wheat. Soft, hazy body with crisp, refreshing finish. Available in 440ml cans.
• Aura: Tropical Mango Tropical fruit beer (4.5% ABV) brewed with Alphonso mango and Citra, Nelson Sauvin, and Motueka hops. Gluten-free, vegan-friendly fruit pale ale with clean balance and refreshing finish.
• Salad Days IPA IPA (5.2% ABV) blending Northern and Southern Hemisphere hops for bright citrus and ripe stone fruit character, balanced by clean bitterness and a soft, malty base.
• Loop Series (Barrel-Aged Wild Ale) Barrel-aged wild ale series using mixed fermentation cultures. Brewed into oak barrels, conditioned for up to 6 months, and blended with seasonal foraged ingredients (fruits, herbs, spices). A beer Solera concept tied to seasonal cycles.
• Scoop Series Ice Cream Sours Ice cream-inspired sour series (4.2%-6.5% ABV) including Strawberry Rhubarb Ripple, Raspberry Ripple, Coconut Double Berry Ripple, and Honeycomb Double Berry Ripple. Smooth and creamy with fruity finish.
• Pastry Stouts Range Pastry stout range (4.7%-6.5% ABV) including Rocky Road, Sticky Toffee Puddin', Caramel Frappe, Tiramisu, Coconut Cream Cortado, Stroop Wafel, and Vanilla Cheesecake. Dessert-inspired stouts with ingredients such as vanilla, caramel, chocolate, coffee, and fruit.
• Spring Tide West Coast IPA West Coast IPA (6.3% ABV) pairing caramelised malts with a heavy charge of US hops. Bright citrus, resinous bite, and clean bitterness with a clear, crisp finish.
• Helles Lager Unfiltered lager with classic German-style character. Silver award winner at SIBA South West Independent Beer Awards 2023.
• Elixir (Barrel-Aged Birch Water Sour Porter) Limited release barrel-aged birch water sour porter, collaboration with Chef Brad Carter. Sold in 375ml bottles.
• Mega Bundle (12x 440ml cans) 12x 440ml cans featuring a curated selection of Yonder's best beers including Cherry Mango Lassi, Aura, Pink Grapefruit Paloma, Strawberries & Cream, Raspberry Gose, Salad Days, Steez, Caramel Frappe, Coconut Double Berry Ripple, Rocky Road, Raspberry Ripple, and Pink Lemonade. Priced at £63.20.
• Core Beer Gift Pack 4x 440ml cans showcasing four core beers (Aura, Salad Days, Steez, Raspberry Gose) plus a branded 2/3 pint glass. Priced at £23.00.
• Fridge Filler Bundle (12x 440ml cans) 12x 440ml cans with 4 each of Salad Days IPA, Steez Pale Ale, and Aura Tropical Mango. Vegan-friendly selection. Priced at £38.00.
• Steadfast Society Gold Subscription Monthly subscription box with at least £50 worth of beer (10-12 bottles/cans), including new releases, special one-off blends, and archive stashes. Includes branded merchandise and exclusive event invitations. £45.00/month.
• Steadfast Society Silver Subscription Limited monthly subscription (50 spots) with at least £30 worth of beer (5-6 bottles/cans) including new releases and merchandise. £25.00/month.
• Gift Card Digital gift cards available in denominations of £10, £25, £50, £60, £75, £100, and £250. Redeemable on website only.
• Yonder Branded Merchandise Branded merchandise including corduroy caps (£25), t-shirts (£25), socks (£5), and glassware (£5-£6). Sized S to XXL.

Quantifiable outcome

• Won double Gold at SIBA South West Independent Beer Awards 2023, including Best Overall Keg Beer against 100+ entries
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• James Clay & SonscoreChannel Partner/ Reseller/ Distributor · 1 July 2025Long-term distribution partner for Yonder Brewing. Specifically mentioned for bringing Lemon Drizzle and core beers to taps across the UK. One of three primary trade partners for nationwide distribution to bars and venues.
• Inn ExpresscoreChannel Partner/ Reseller/ DistributorTrade partner for UK distribution to hospitality venues. Listed alongside James Clay & Sons and Dayla Drinks as distribution partners for getting Yonder products into venues.
• Dayla DrinkscoreChannel Partner/ Reseller/ DistributorTrade partner for UK distribution. Part of the three-partner distribution network alongside James Clay & Sons and Inn Express.
• Brad CarterminorStrategic or Co-development PartnerChef collaborator for Elixir beer - a barrel-aged birch water sour porter. Brad Carter approached Yonder with the concept during the pandemic. Limited 375ml bottle release.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Northern Monk: Leeds-based UK craft brewery operating at larger scale with strong DTC, subscription, and trade distribution. Comparable to Yonder in craft positioning, DTC plus wholesale hybrid model, subscription program, and UK national distribution through wholesalers.
• Jolly Pumpkin Artisan Ales: Michigan-based US craft brewery pioneering mixed-fermentation sour and wild ales with extensive oak barrel aging program. Directly comparable to Yonder's wild fermentation and barrel-aged product approach, though operating at larger scale with multiple taprooms in the US Midwest.
• Polly's Brew Co: North Wales-based UK craft brewery focused on modern hazy IPAs and fruit-flavored beers with a strong DTC presence. Closely comparable to Yonder in style focus (modern fruit-forward beers), online direct sales model, and craft enthusiast community building.
• Other Half Brewing: Brooklyn-based US craft brewery renowned for heavily fruited IPAs and sours. Directly comparable to Yonder in fruit-forward product positioning, premium pricing on fruited SKUs, and craft enthusiast cult following, though operating at larger scale in the US market.
• Verdant Brewing Co: Cornwall-based UK craft brewery specializing in fruit-forward modern IPAs, pale ales, and sours. Directly comparable to Yonder in product style focus (fruit-forward hazy IPAs and sours), DTC-led business model, and craft enthusiast target market in the UK.
• Brew By Numbers: London-based UK craft brewery producing a wide range of modern styles including IPAs, sours, and stouts with London and nationwide trade distribution. Directly comparable to Yonder in varied craft portfolio, modern style execution, and UK trade plus DTC strategy.
• Cloudwater Brew Co: Manchester-based UK craft brewery known for modern IPAs, sours, and barrel-aged projects with a strong DTC and trade distribution model. Directly comparable in craft innovation cadence, mixed-fermentation work, and UK-wide wholesale plus direct sales strategy.
• Cascade Brewing: Portland, Oregon-based craft brewery specializing in barrel-aged sour and wild ales with an extended solera-style blending program. Directly comparable to Yonder's Loop Solera system and barrel-aged wild ale expertise, though serving primarily the US Northwest market.
• Wylam Brewery: Newcastle-based UK craft brewery producing modern IPAs, sours, and seasonal specials with taproom and wholesale distribution. Comparable to Yonder in craft style portfolio, UK national distribution through trade partners, and small-team operation model.
• Duration Brewing: Norfolk-based UK craft brewery producing mixed-fermentation and barrel-aged wild ales alongside modern styles. Directly comparable to Yonder in mixed-culture wild ale expertise (similar to Loop series), farmhouse brewing ethos, and small-batch craft positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brewyonder
• Facebookfacebook.com/brewyonder
• Instagraminstagram.com/brewyonder
• LinkedInlinkedin.com/company/ybb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yonder Brewing