What Duration Brewing does

Duration Brewing is a farmhouse brewery based at Abbey Farm in West Acre, Norfolk, UK, founded in 2017 by husband-and-wife team Derek Bates (head brewer) and Miranda Hudson (co-founder). The company initially operated as a nomadic brewery before establishing permanent production at a renovated 16th-century priory-barn site in October 2019, with a multi-million pound German-brewed Bavarian brewhouse capable of producing lagers, IPAs, pales, stouts, and mixed- and spontaneous-fermentation wild ales. A water treatment facility was added in November 2022 to support capacity expansion.

The business operates a hybrid go-to-market model combining direct-to-consumer and wholesale channels. DTC revenue is generated through an online shop (shop.durationbeer.com) offering UK mainland delivery, a Fri-Sun taproom at Abbey Farm with rotating food-truck partners, brewery tours and tasting experiences at £25 per person, gift cards, merchandise, and a Beer Club Flex subscription delivering 6 cans every 2 months from £27. Wholesale distribution is handled by six regional craft beer wholesalers across East Anglia and nationally, supplemented by a retail partnership with Marks & Spencer for the Sweeping Coast range and presence at regional festivals such as Hunstanton Beer + Gin Festival.

Customer segments span craft beer enthusiasts seeking terroir-driven farmhouse styles, beer tourists visiting the rural Norfolk site, trade and wholesale partners, corporate and private event clients, and the local Norfolk postcode community (eligible for a 10% local discount). Revenue mechanics rely predominantly on transactional per-pack pricing (£22.80–£34.20 per 6-pack), supplemented by recurring subscription revenue, event ticketing, and tour fees. The company has pursued a clear capacity-led growth strategy since 2022, funded by an equity crowdfunding round on Crowdcube and multiple public-sector grants (DRIVE Scheme, UK Community Renewal Fund, West Norfolk Plan for the Future Grant), and continues to hire for brewing and packaging roles.

Name

Duration Brewing

Legal name

Duration Brewing Limited

Website

https://durationbeer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Duration Brewing is a Norfolk farmhouse brewery founded in 2017, producing fresh beers and wild ales. It serves craft beer enthusiasts and tourists via a taproom, online shop, subscriptions, regional wholesalers, and Marks & Spencer retail.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer production
• Wild ale brewing
• Brewery taproom
• Craft beer subscription
• Farmhouse brewery

Headquarters

HQ city

West Acre

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct Beer Sales (Online Shop): Online sales of beer in 6-packs, bundles, and build-a-box formats. UK mainland delivery for £7, free over £60. Core revenue stream through shop.durationbeer.com.
2. Taproom Sales: On-site beer sales at the taproom, open Fri-Sun year-round with rotating food trucks and local street food partners.
3. Brewery Tours & Experiences: Brewery tours and tutored tasting experiences offered monthly for £25 per person, including branded glass and 10% off shop discount.
4. Events & Festivals: Revenue from ticketed events including Oktoberfest (adults £15, kids £6), beer festivals, and special events like Thanksgiving Hogroast.
5. Beer Club Subscription: Beer Club Flex subscription delivering 6 cans every 2 months from £27. Subscription-based recurring revenue.
6. Wholesale Distribution: Regional wholesalers and stockists across East Anglia and nationally through six regional craft beer wholesalers.
7. Retail Sales: Sales to retail partners including Marks & Spencer, as evidenced by Sweeping Coast making waves with M&S.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Duration Brewing is a farmhouse brewery producing fresh beers, wild ales, and barrel-aged beers at Abbey Farm in West Acre, Norfolk. It sells these beers through its own taproom, an online shop (UK mainland delivery), brewery tours and tastings, a Beer Club subscription, and through regional wholesalers and select retail (M&S). It also runs seasonal beer festivals (Oktoberfest, Slurp! Spring Weekender).

Product overview

Duration Brewing is a farmhouse brewery producing fresh beers and wild ales. Their product portfolio includes core beers (IPAs, lagers, pales, stouts), seasonal and special releases, merchandise, gift cards, a beer club subscription, online beer sales, brewery tours with tastings, and taproom experiences. They also host seasonal beer festivals (Oktoberfest, Slurp Spring Beer Festival) and collaborate with other breweries on limited-edition beers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Beers and Wild Ales Award-winning farmhouse beer portfolio including core brands such as Turtles All The Way Down IPA, Doses German Pilsner, Good Times American Light Lager, and Ebb & Flow American Stout, alongside seasonal wild ales and barrel-aged releases brewed at Abbey Farm, Norfolk.
• Taproom at Abbey Farm (Tap Days) Dog- and family-friendly taproom at Abbey Farm with indoor barrel store and large courtyard, open Fri-Sun, serving 6-8 beers on tap plus cocktails, cider, wine and soft drinks with rotating local street food.
• Brewery Tour & Tasting Experience Monthly guided brewery tour with tutored tasting of four beers, a keepsake branded glass, and a 10% off shop discount; £25 per person, over 18s only.
• Beer Club Subscription (Beer Club Flex) Subscription service delivering 6 cans of Duration beer every 2 months from £27, with the 'Beer Club Flex' option allowing customisation of the selection.
• Oktoberfest Beer Festival Annual ticketed 3-day beer festival with live bands, DJs, traditional German food, 20+ beers, cocktails, camping, and coach transport; sessions priced per adult/child with coach and camping add-ons.
• Slurp! Spring Weekender Beer Festival Annual spring beer festival hosted at the brewery featuring BBQ, camping, bands, DJs, games, and an extensive beer selection.
• Digital Gift Cards Digital gift cards in £15, £25, £50, and £100 denominations, valid for 1 year and delivered by email for redemption in the online shop.
• Brewery Merchandise Brewery-branded merchandise including glassware, clothing, and accessories, sold through the online shop and on-site.
• Weekend Taproom Visit (Bookable Table) Bookable 2-hour taproom sessions in the barrel store with advance reservation, available alongside walk-in Tap Days.

Quantifiable outcome

• Ebb & Flow American Stout - Best Canned Beer In Norfolk (2 consecutive years)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Norwich City Community Sports FoundationminorGTM or Marketing PartnerCollaborative 'On The Ball' beer partnership - a beer for good supporting Norwich City Community Sports Foundation community initiatives.
• Two Flints (Collaboration)minorStrategic or Co-development PartnerCollaboration on Altiplano 4.8% American Pale Ale - a Two Flints collaboration beer poured at Hunstanton Beer + Gin Festival.
• Beak (Collaboration)minorStrategic or Co-development PartnerCollaboration with Beak brewery from Sussex on Sail Belgian-style Saison, originally a one-off that was brewed again for Beak's beer festival.
• Polly's (Collaboration)minorStrategic or Co-development PartnerCollaboration on Rockin' Chairs 4.3% West Coast Pale Ale with Polly's brewery.
• Marks & Spencer (M&S)minorChannel Partner/ Reseller/ DistributorSweeping Coast product line sold through Marks & Spencer stores, indicating retail distribution partnership.
• NHS (Buy The NHS A Pint Initiative)minorGTM or Marketing PartnerDuration participated in the Buy The NHS A Pint initiative, building a 300 beer bar tab for NHS workers during COVID-19, partnering with breweries across the UK including Fyne Ales, Cloudwater, and others.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Kernel Brewery: London-based craft brewery renowned for saison, pale ales, and barrel-aged experimentation with strong hop-forward and mixed-fermentation credentials. Closest UK analogue to Duration's farmhouse/wild-ale approach, serving overlapping craft-enthusiast and trade customer segments.
• Wild Beer Co: Somerset brewery specializing in barrel-aged, mixed-fermentation, and wild ales — directly comparable to Duration's farmhouse/mixed-fermentation positioning. Also operates a destination taproom and has moved into broader retail distribution.
• Burning Sky Brewery: Sussex-based craft brewery known for saison, farmhouse ales, and barrel-aged/wild fermentations. Comparable to Duration in scale, philosophy (slow/terroir-driven brewing), and mix of on-site and wholesale channels.
• Siren Craft Brew: Berkshire craft brewery with a strong mixed-fermentation and barrel-ageing program plus a destination taproom. Similar product breadth (IPAs, lagers, wild ales) and comparable UK craft positioning to Duration.
• Brew By Numbers: London Bermondsey craft brewery producing saisons, farmhouse ales, and barrel-aged beers with a strong taproom presence. Directly comparable to Duration on style mix, brewery-tour/experience model, and craft-enthusiast target customer.
• Verdant Brewing Co: Cornwall-based craft brewery focused on hazy IPAs and modern styles with strong UK and limited international distribution. Comparable peer on indie craft positioning, awards reputation, and brewery-taproom-led GTM.

Broad incumbents

• Beavertown Brewery: One of the UK's largest and most awarded independent craft brewers, with a flagship London taproom and broad grocery distribution. Significantly larger scale than Duration but competes for the same craft-consumer wallet and taproom mindshare.
• Cloudwater Brew Co: Manchester-based craft brewery recognised for saison, farmhouse, and hop-forward styles with broad UK distribution and a taproom. Larger-scale competitor with overlapping product mix and similar emphasis on quality/awards positioning.

Emerging players

• Partizan Brewing: Small London craft brewery with strong farmhouse, saison, and wild ale credentials. Closely aligned with Duration on brewing philosophy and target segment, though smaller and less established in retail.
• Two Flints Brewing: Smaller UK craft brewery that has collaborated with Duration (Altiplano APA). Comparable on experimental style mix and indie craft positioning, though at earlier growth stage with less geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/durationbeer
• Facebookfacebook.com/durationbeer
• Instagraminstagram.com/durationbeer
• LinkedInlinkedin.com/company/duration-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duration Brewing