The National Institute for Medical Assistant Advancement (NIMAA)

Name

The National Institute for Medical Assistant Advancement (NIMAA)

Legal name

The National Institute for Medical Assistant Advancement

Website

https://nimaa.edu

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Medical Assistant Education and Training

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

akta.pro secondary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Medical assistant training
• Allied health education
• Healthcare workforce development
• Distance learning externship
• Primary care staffing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tuition and Fees: NIMAA charges tuition of $6,000 plus $785 in fees for the 8-month medical assistant training program. Students can apply for Federal Student Aid including Pell Grants to cover costs.
2. Grants and Fundraising: NIMAA receives grant funding from foundations and government sources including The Colorado Health Foundation ($300,000 over three years), Capital Workforce Partners ($250,000 Good Jobs Challenge grant), Opportunity Now Colorado ($50,000), and $450,000 from FY22 Congressional Appropriations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

NIMAA delivers an 8-month accredited Medical Assistant Training Program that combines flexible asynchronous online coursework with synchronous seminars and a hands-on externship at partner primary-care community health clinics beginning in week one. Graduates are prepared for AAMA and AMT national certification exams, with over 60% hired at their externship site. The institute also offers UpSkill NIMAA, a continuing-education and skills-development track for working medical assistants.

Product overview

NIMAA offers a single core educational product: an 8-month accredited Medical Assistant Training Program that combines asynchronous online learning with hands-on clinical externship at partner community health centers. The program is complemented by UpSkill NIMAA, a continuing education offering for working medical assistants seeking additional training. NIMAA's unique hybrid model differentiates it by integrating flexible distance learning with early-onset clinical experience starting in the first week of classes.

Differentiator

Problem solved

Functional benefit

Brands

• UpSkill NIMAA: A program under NIMAA focused on skills development and continuing education for medical assistants.

Products and services

• Medical Assistant Training Program An 8-month ABHES-accredited medical assistant training program that combines flexible asynchronous online coursework with synchronous seminars and a hands-on externship at partner community health clinics starting in week one. Tuition is $6,000 plus $785 in fees; eligible students may use Federal Pell Grants. Graduates are prepared for AAMA and AMT credentialing exams and careers in high-performing, team-based primary-care practices.
• UpSkill NIMAA Continuing education and skills-development offering under the NIMAA brand for medical assistants currently working in the field, allowing them to pursue additional training and professional development.

Quantifiable outcome

• Over 60% of graduates accept employment at their externship site
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered secondary and core.

• Colorado Mountain CollegesecondaryStrategic or Co-development Partner · 9 May 2023Articulation agreement allowing NIMAA graduates to transfer into associate-level degree program in medical assisting.
• Colorado Mesa UniversitysecondaryStrategic or Co-development Partner · 9 May 2023Articulation agreement allowing NIMAA graduates to transfer into associate-level degree program in medical assisting.
• Western Colorado Community CollegesecondaryStrategic or Co-development Partner · 9 May 2023Articulation agreement allowing NIMAA graduates to transfer into associate-level degree program in medical assisting.
• Chicago Family Health CentercoreStrategic or Co-development Partner · 10 January 2022Externship partner organization. Had highest number of applicants in NIMAA history (140+ applicants) for Spring 2022 cohort. Dedicated to transparent and accessible pathways into healthcare sector with strong employee leadership development.
• Community College of DenvercoreStrategic or Co-development Partner · 7 May 2021Articulation agreement allowing NIMAA graduates to transfer seamlessly into CCD's associate of applied science (AAS) degree in medical assisting. Courses completed through NIMAA fulfill relevant requirements toward the AAS.
• Community Health Center, Inc. (CHC)coreStrategic or Co-development Partner · 1 January 2016Founding partner of NIMAA along with Salud Family Health. CHC is Connecticut's largest provider of medical, dental, and behavioral healthcare for underserved populations. Founder Mark Masselli serves as NIMAA Board Chair. CHC provides externship opportunities and clinical expertise.
• Salud Family Health CenterscoreStrategic or Co-development Partner · 1 January 2016Founding partner of NIMAA along with Community Health Center, Inc. Federally qualified community health center with clinics across north/northeast Colorado. Dr. Tillman Farley serves on NIMAA Board of Directors.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Others

• Project Quest: Non-profit workforce development organization focused on training low-income adults for healthcare and other in-demand careers. Mission-aligned with NIMAA's focus on underserved populations but does not directly offer MA certification training.

Direct peers

• Fortis College: Multi-state career college network with medical assistant programs as a core offering. Competes for similar non-traditional adult learners seeking fast, affordable pathways into allied-health careers.
• ECPI University: Career-focused university with health sciences programs including medical assisting. Comparable in serving working adults with accelerated, employer-aligned training and stackable credentials.
• Herzing University: Accredited career university offering medical assisting programs across multiple U.S. locations and online. Comparable in targeting non-traditional students with flexible formats and employer-aligned curriculum.
• Concorde Career Colleges: Health-focused career college system offering medical assistant diploma and degree programs at multiple campuses. Comparable in being a career-oriented, employer-aligned health training provider serving similar student demographics.
• Berkeley College: Career-oriented college offering medical assistant certificate and degree programs primarily in the Northeast. Overlaps with NIMAA in producing graduates for community-based primary care employers.
• Pima Medical Institute: One of the largest private health-care career training institutions in the U.S., offering medical assistant certificate and degree programs across multiple states. Closest scaled analog to NIMAA's career-focused, employer-aligned MA training model.
• Carrington College: Private career college focused on health-care programs including medical assisting, with campuses across several states. Comparable in offering accredited MA training designed to feed graduates directly into clinical roles.
• Rasmussen University: Regionally accredited university with medical assisting degree and certificate programs across the Midwest, South, and online. Comparable in serving adult learners entering or advancing within allied-health careers.

Emerging players

• Penn Foster: Online career training provider with a self-paced medical assistant program. Comparable in delivering distance-based MA training, though lacking the in-clinic externship model that distinguishes NIMAA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Institute for Medical Assistant Advancement (NIMAA)