Tommi's Burger Joint

What Tommi's Burger Joint does

Tommi's Burger Joint is a fast-casual burger restaurant chain founded by Tómas Tómasson (Tommi) in 2004, operating 17 locations across Iceland, England, Denmark, and Germany. The chain originated from Tómas's first burger concept launched in Reykjavík in 1981, which grew to 26 Iceland locations before being sold in 1983; the 2004 relaunch as Hamborgarabúllan Tómasar was built with co-founder Erni Hreinsson and Tómas's two sons. The menu centers on beef burgers (Original Tommi's Burger, Búlluborgari, The King premium patty, Steakburger) plus chicken, veggie, kids, and pulled-pork options, alongside fries, sweet potato fries, milkshakes, draft beer, wine, and meal deals. Pricing is mid-market to premium (1,290 ISK ~ USD $10 for a standard burger up to 4,490 ISK ~ USD $33 for rib-eye steak).

The business model is multi-channel restaurant sales: dine-in at owned locations, takeaway and online order-and-collect (via heapsgo.com, order.uk.tommis.is, bestilonline.dk), home delivery through third-party platforms (Wolt, Deliveroo, Aha), and catering for events. There is no proprietary technology platform; operations rely on standard restaurant POS and off-the-shelf online ordering systems. Marketing is executed through Facebook, Instagram, Twitter, and a curated Spotify playlist reinforcing the brand's relaxed, music-driven atmosphere. The firm is privately held with no disclosed funding rounds, no parent company, and no published financials.

Customer concentration is overwhelmingly consumer: families and individual diners make up the primary segment, with secondary demand from group events and catering clients. Geographically, the Capital Region of Iceland is the densest cluster, supplemented by a single non-capital Iceland location (Selfoss), one London Marylebone site, one Copenhagen Kødbyen (Meatpacking district) site, and multiple Germany locations. The company operates on a direct-to-consumer model with locations spanning three decades of brand heritage in the Icelandic market.

Name

Tommi's Burger Joint

Legal name

Tommi's Burger Joint

Website

https://tommis.is

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Tommi's Burger Joint is a fast-casual burger restaurant chain operating 17 locations across Iceland, England, Denmark, and Germany, serving families and individual diners through dine-in, takeaway, third-party delivery, and catering services.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast-casual dining
• Burger restaurant chain
• Casual burger meals
• Dine-in and takeaway
• Event catering services

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales (Dine-in): Point-of-sale revenue from customers dining at restaurant locations. Customers pay at the counter for food and beverages consumed on premises.
2. Takeaway and Order & Collect: Online ordering system where customers place orders through the company's website for pickup at selected locations.
3. Home Delivery (Third-Party Platforms): Revenue from orders placed through delivery partners Wolt, Deliveroo, and Aha. Partners handle last-mile delivery while Tommi's prepares and hands off orders.
4. Catering Services: Bulk burger orders for events, parties, and corporate catering delivered to event locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Tommi's Burger Joint operates a fast-casual burger restaurant chain serving a focused menu of beef burgers (including signature Original Tommi's Burger, Búlluborgari, and premium options like The King and Steakburger), chicken burgers, veggie burgers, kids meals, sides (fries, sweet potato fries), shakes, beer, and wine. The chain operates physical dine-in locations complemented by takeaway, online order-and-collect, and home delivery through third-party platforms, plus catering services for events and parties.

Product overview

Tommi's Burger Joint is a fast-casual burger restaurant chain operated by Tómas Tómasson, offering a focused menu of beef burgers, chicken burgers, veggie burgers, and sides. The chain operates 9 locations in Iceland (Spöngin, Geirsgata, Selhella, Reykjanesbær, Ofanleiti, Bíldshöfði, Kópavogur, Reykjavíkurvegur, Selfoss), 1 in England (Marylebone, London), 1 in Denmark (Kødbyen, Copenhagen), and has presence in Germany. The core product is the Original Tommi's Burger, complemented by premium offerings (The King, Steakburger), chicken and veggie options, and sides including fries and shakes. The chain provides catering services and partners with Deliveroo, Wolt, and Aha for home delivery across various locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Tommi's Burger

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WoltcoreChannel Partner/ Reseller/ DistributorHome delivery partner in Denmark (Copenhagen Kødbyen) and Iceland. Wolt handles last-mile delivery allowing customers to order Tommi's burgers for delivery to their homes. Orders placed through Wolt's platform.
• DeliveroocoreChannel Partner/ Reseller/ DistributorHome delivery partner for UK market (London Marylebone location). Deliveroo handles last-mile delivery to customers who want burgers delivered to their homes or offices.
• AhacoreChannel Partner/ Reseller/ DistributorHome delivery partner in Iceland, specifically serving Selfoss and Hafnarfjörður locations. Provides delivery services for customers in these areas.
• Bestil OnlineminorChannel Partner/ Reseller/ DistributorOnline ordering platform for Denmark (Kødbyen location). Provides order and collect functionality for customers to place orders ahead for pickup.
• SpotifyminorGTM or Marketing PartnerMusic streaming partnership. Tommi's curates official playlists on Spotify that reflect the brand's vibe and atmosphere. Linked on website and social media channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shake Shack: Publicly traded premium burger fast-casual chain (NYSE: SHAK) emphasizing quality ingredients, milkshakes, and a hospitality-led experience. Comparable to Tommi's in premium positioning, grass-fed/quality beef narrative, milkshake-forward menu, and multi-channel dine-in/delivery model.
• Patty & Bun: London-based burger restaurant group known for high-quality beef burgers, craft condiments, and a casual-yet-premium atmosphere. Comparable to Tommi's Marylebone location in target customer, menu philosophy, and London burger-joint positioning.
• Honest Burgers: UK-born burger chain with a regional multi-location footprint, sourcing-focused menu (British beef, rosemary fries), and casual dine-in experience. Highly comparable to Tommi's in size, premium-casual positioning, and burger-led menu with sides as anchors.
• Five Guys: US-origin premium burger fast-casual chain serving customizable burgers, fries, and shakes in a counter-service format. Closest direct comparable to Tommi's in terms of menu focus, ingredient quality emphasis (fresh beef, hand-cut fries), and casual dining atmosphere with international footprint.
• Max Burger: Sweden-based premium burger fast-casual chain operating across the Nordics and Europe with a sustainability and quality-ingredient narrative. The closest geographic and positioning peer to Tommi's, sharing Nordic heritage, premium beef positioning, and multi-country European footprint.
• Gourmet Burger Kitchen (GBK): UK-born gourmet burger chain operating multiple casual dine-in locations across Britain with customizable premium burgers and sides. Comparable to Tommi's in casual full-flavored burger positioning, UK dine-in presence, and family-friendly restaurant format.
• Umami Burger: US-based premium burger concept built around higher-end ingredients, unique flavor profiles, and a casual-but-crafted dining experience. Comparable to Tommi's in premium ingredient positioning, chef-driven burger philosophy, and dine-in fast-casual format.
• Byron: UK burger chain (founded 2007) that scaled to ~80+ locations before restructuring. Comparable to Tommi's as a UK burger-casual-dining chain with premium positioning, multi-site operations, dine-in focus, and a now-scaled European footprint.
• MEATliquor: London burger chain operating multiple casual dine-in locations with a focus on indulgent burgers, cocktails, and energetic atmosphere. Comparable to Tommi's in casual burger-joint positioning, multi-location London presence, and dine-in/delivery channel mix.

Emerging players

• Burger & Lobster: London-born upscale casual restaurant group offering burgers (and lobster) in a full-service dining format. Comparable to Tommi's London presence in customer demographic (Marylebone/W1) and premium casual positioning, though with broader menu and full table service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Tommisburgers
• Facebookfacebook.com/hamborgarabullan
• Instagraminstagram.com/tommisburgerjoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommi's Burger Joint