Weingut Keller Gbr
Fourth-generation Franconian family winery founded in 1856, operating 9.5 hectares across four vineyard sites to produce wines, Secco, brandies, and specialty products. Serves individual wine consumers, gift buyers, and event planners through a direct-to-consumer online shop, on-site Vinothek, wine tastings, and event services.
- Company typePrivate
- Founded1856
- HeadquartersEußenheim, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weingut Keller Gbr does
Weingut Keller Gbr (legally Weingut A. Keller GbR) is a fourth-generation Franconian family winery founded in 1856 and headquartered in Eußenheim, Germany, in the Wern valley. The estate operates approximately 9.5 hectares of vineyards across four single sites — Eußenheimer First, Stettener Stein, Gössenheimer Homburg, and Karlstädter im Stein — producing 11 white and 6 red grape varieties across the German quality pyramid (Gutswein, Ortswein, Erste Lage, Große Lage, plus Auslese and Eiswein). The portfolio also includes Secco and sparkling wines under the 'Franken-Seccos' and 'Jahrgangssekt' sub-brands, mulled wines, brandies, liqueurs, handmade jellies, and pralines derived from estate-grown fruit.
The business practices near-natural, sustainable viticulture on European Flora-Fauna-Habitat protected land, producing vegan wines without herbicides or insecticides; the 'Maximum' line, introduced under oenologist Maximilian Keller, uses spontaneous fermentation with native vineyard yeasts. Revenue is generated direct-to-consumer through an e-commerce online shop, an on-site Vinothek tasting room, themed wine tastings (€37–€42 per ticket), the WEINsafe vineyard safe experience, a custom gift-packaging service, a wine equipment and event-rental business, and digital WEINlive tastings via MS Teams and Instagram Live. Shipping extends across Germany and the EU. In 2025 the business converted from a sole proprietorship into a GbR partnership upon the formal succession of Maximilian Keller alongside his father Ludwig Keller.
Weingut Keller Gbr firmographics
Firmographics- Name
- Weingut Keller Gbr
- Legal name
- Weingut A. Keller GbR
- Website
- https://kellers-weingut.de
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Short description
- Fourth-generation Franconian family winery founded in 1856, operating 9.5 hectares across four vineyard sites to produce wines, Secco, brandies, and specialty products. Serves individual wine consumers, gift buyers, and event planners through a direct-to-consumer online shop, on-site Vinothek, wine tastings, and event services.
- Ownership category
- akta.pro rank
Weingut Keller Gbr industry classification
Industry- Product category
- Winery / Franconian Wine Production
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Weingut Keller Gbr is headquartered
LocationHeadquarters
- HQ city
- Eußenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Weingut Keller Gbr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of wines across multiple quality tiers (Gutswein, Ortswein, Erste Lage, Große Lage) through online shop and on-site Vinothek. Includes still wines, Secco/sparkling wines, and specialty wines like Eiswein and Auslese.
- Specialty Products: Sales of brandy, liqueurs, handmade pralines, wine jellies, and Verjus. Products made from fruits grown on their own meadows without pesticides.
- Gift Service: Custom gift packaging service including wooden crates, willow baskets, gift packages, and special packaging. Direct delivery to customers, friends, and relatives as corporate or private gifts.
- WEINsafe Experience: Ground safe rental in the vineyard containing customer's chosen wines, water, and glasses. Natural soil temperature keeps wine cool for hours. Includes base fee plus wine prices.
- Event Services: Equipment rental (glasses, tables, pavilions, wine barrels) and sparkling wine reception services for private events.
- Wine Tasting Events: Organized wine tasting events with ticket sales including themed tastings like Secco Brunch (37€), Best of Silvaner (39€), Musical Wine Tasting (42€), and Wine & Wild (40€).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling wines and Secco range from entry-level to premium |
| Unit Pricing | Pay-as-you-go | Glühwein (mulled wine) products |
| Unit Pricing | Pay-as-you-go | Specialty products including wine jelly and Verjus |
| Unit Pricing | Pay-as-you-go | Entry-level quality wines (Gutswein/Qualitätswein) |
| Unit Pricing | Pay-as-you-go | Village wines (Ortswein/Kabinett level) |
| Unit Pricing | Pay-as-you-go | Premier vineyard wines (Erste Lage/Spätlese) |
| Unit Pricing | Pay-as-you-go | Grand vineyard wines (Große Lage) from old vines |
| Unit Pricing | Pay-as-you-go | Select harvest and ice wines (Auslese/Eiswein) - premium specialty wines |
| Transaction based/ take rate | Pay-as-you-go | Wine tasting event tickets with food pairings |
| Unit Pricing | Pay-as-you-go | Maximum line - spontaneously fermented specialty wines |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Weingut Keller Gbr product offering
Product offeringCore offering
Weingut A. Keller is a fourth-generation Franconian family winery that produces and directly sells a range of wines (11 white and 6 red grape varieties across Gutswein, Ortswein, Erste Lage, and Große Lage quality tiers), Secco/sparkling wines, mulled wine, Auslese and Eiswein specialties, plus ancillary products such as brandies, liqueurs, jellies, handmade chocolates, and Verjus. The winery complements its wine production with on-site wine tastings, the WEINsafe vineyard safe experience, wine event rental services, custom gift packaging, and digital WEINlive tasting events, all sold direct-to-consumer through an online shop and the on-site Vinothek.
Product overview
Weingut Keller is a traditional Franconian family winery operating as a fourth-generation family business since 1856. The company produces a comprehensive portfolio centered on wines (11 white and 6 red varieties) grown on 9.5 hectares across four distinct vineyard sites in the Main-Spessart region. The product portfolio spans core wine offerings across quality tiers (Gutswein, Ortswein, Erste Lage, Große Lage), complemented by specialty products including Secco/Perlwein sparkling wines, mulled wine, brandies and liqueurs, artisanal wine jellies, and handmade chocolates. Service offerings include the unique Keller's WEINsafe (buried vineyard wine safe), wine event equipment rental, custom gift packaging, and WEINlive digital wine tasting experiences. The winery practices sustainable viticulture on limestone soils, producing vegan, characterful wines emphasizing fruit aromas and mineral complexity.
Differentiator
Problem solved
Functional benefit
Brands
- Maximum - Weine: Special wine line produced under the leadership of Maximilian Keller, featuring spontaneously fermented wines made with natural yeasts from the vineyard, sealed with natural cork and presented in special bottles.
- Franken-Seccos
- Jahrgangssekt
Products and services
- White Wines Portfolio of 11 white wine varieties including Müller-Thurgau, Kerner, Bacchus, Grüner Silvaner, Blauer Silvaner, Traminer, Weißer Burgunder, Grauer Burgunder, Rieslaner, Muskateller, and Riesling, grown on limestone soil and producing pronounced fruit aromas with fine mineral character. Sold across Gutswein, Ortswein, Erste Lage, and Große Lage tiers for wine consumers seeking quality Franconian whites.
- Red Wines Portfolio of 6 red wine varieties — Domina, Blauer Zweigelt, Dornfelder, Regent, Portugieser, and Spätburgunder — characterized by fruit-forward profiles grown on limestone terrain, sold across Gutswein through premium Auslese tiers for wine consumers.
- Secco / Perlwein / Sekt (Sparkling Wines) Sparkling wine line featuring Secco Cuvée 'Sebastian', Secco Edition S, Secco Rotling 'Eva-Maria', Traubensaft-Secco 'Pfiffikus' (alcohol-free), Secco Zero (dealcoholized), and Cuvée Blanc de Blancs Sekt, marketed as modern, light, playful, refreshing, and balanced perlwines for individual consumers.
- Winzerglühwein (Mulled Wine) Traditional mulled wine available in white and red varieties, made with 100% fresh ingredients and spices, sold as a seasonal winter product to consumers (Winzerglühwein weiß 5.00€, Winzerglühwein rot 5.50€).
- Brände und Liköre (Brandies and Liqueurs) Distilled spirits including Williams pear, sloe, mirabelle, cherry, quince, wine yeast, pomace brandy, grape brandy, and aged plum brandy, plus liqueurs in raspberry, red grape, hazelnut, Williams, cherry, plum, and peach flavors. Produced from fruits grown on the winery's own meadows without pesticides, sold to individual consumers.
- Gelees und Pralinen (Wine Jellies and Handmade Chocolates) Handmade wine jellies (white wine, red wine, grape, sparkling wine) and chili wine dip, plus artisan chocolates including Eußenheim sparkling wine pralines with almond-orange truffle and Eußenheim chocolate pralines with chocolate cream-fig truffle, intended to be paired with the estate's Seccos and red wines.
- Auslese / Eiswein (Premium Select and Ice Wines) Premium specialty wines from selected harvests, including 2014 Blanc de Noir Eiswein (22.50€), 2015 Domina Weißherbst Auslese (16.50€), 2015 Grauburgunder Auslese, and 2015 Dornfelder Auslese (18.00€), sold as rare premium wines to individual connoisseurs.
- Verjus Green juice made from wine grapes, ideal for salads and cocktails, sold at 8.00€ per bottle to individual consumers.
- Maximum Wine Line (Spontaneously Fermented) Specialty wine line led by Maximilian Keller (B.Sc. Oenology) featuring spontaneously fermented wines made only with natural yeasts present in the vineyard, producing natural, characterful wines without commercial yeast additions. Includes Bl. Silvaner pur (9.00€), Grauburgunder pur (9.50€), and Silvaner pur (12.00€/L), bottled with natural cork in special bottles.
- Keller's WEINsafe (Vineyard Buried Wine Safe) Unique wine service in the Main-Spessart region featuring a buried ground safe in the vineyard containing the customer's chosen wines, water, and glasses, with the natural ground temperature keeping wine cool for hours. Priced at 10€ base fee plus wine prices and surcharge, with a maximum capacity of 10 bottles — designed for hikers and picnickers.
- Wein-Event-Service (Wine Event Equipment Rental) Event rental service providing wine-related equipment including glasses, standing tables, table linens, wine barrels, and a wooden pavilion plus wine barrels for self-tapping. Includes sparkling wine reception services for weddings, birthdays, garden parties, and corporate celebrations.
- Geschenkservice (Custom Gift Packaging Service) Custom gift packaging service for birthdays, weddings, Christmas, and corporate gifting. Offers wooden gift boxes, willow baskets, gift packages, and special packaging, with individual gifts assembled to personal preferences and direct shipping to customers, friends, and relatives.
- WEINlive (Online / Digital Wine Tastings) Digital wine tasting service bringing wine experiences to customers at home, offering public WEINlive sessions and private digital tastings for groups of a minimum 7 households. Themes include Wine & Cheese, Wine & Chocolate, Wine & Grilling, and wine basics, conducted via MS Teams or Instagram Live with wine packages delivered.
- On-site Wine Tastings / Weinproben On-site wine tasting experiences at the winery including classic tastings for groups of 14+ people and special themed tastings such as Secco Brunch (37€/person), Best of Silvaner (39€/person), Musical Wine Tasting (42€/person), and Wine & Game (40€/person), plus public wine festivals (Schoppen-Open-Air, Christmas market).
Companies that use Weingut Keller Gbr
Customer profileSegments4 records
Ideal customer profiles4 records
Weingut Keller Gbr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Weingut Keller Gbr partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Weingut Keller Gbr competitors and assessment
Company assessmentDirect peers
- Weingut Dönnhoff: Family-run Nahe estate producing terroir-driven Rieslings across a similar quality-tier structure (Gutswein through Großes Gewächs), with a comparable mix of family operation, single-region focus, and strong DTC reputation.
- Weingut Dr. Loosen: Mosel-based family winery (Ernie Loosen) focused on Riesling across traditional quality tiers, with significant international DTC and export presence — comparable family-winery model and portfolio structure, though larger and more globally distributed.
- Weingut Egon Müller: Ultra-premium Saar/Mosel family estate producing terroir-driven Riesling from old vines. Provides a benchmark for where Keller's old-vine Stettener Stein and Maximum-line positioning could aspire commercially.
- Weingut Markus Molitor: Family-led Mosel producer with broad quality-tier portfolio across Riesling and Pinot varieties, strong export presence, and a similar commitment to estate-grown, terroir-expressive winemaking.
- Weingut Hans Wirsching: Long-established Franconian family winery (Iphofen) producing Silvaner-led wines across multiple quality tiers with on-site Vinothek and event offerings — directly comparable to Weingut Keller in region, family structure, and DTC-led portfolio.
- Weingut am Stein / Stein Weine: Biodynamic Franconian family winery in Würzburg (Lothar and Sandra Zechmeister) with comparable focus on natural vinification, multiple vineyard sites, and event/tasting offerings; competing for the same natural-wine DTC segment in Franconia.
Regional players
- Weingut Fürst Hohenlohe-Oehringen: Historic VDP Franconian family estate at Schloß Hohenlohe in Öhringen with comparable traditional estate structure, multiple vineyard sites, and on-site hospitality/tasting offerings.
Broad incumbents
- Juliusspital Würzburg: One of the largest Franconian wine estates, run by a charitable foundation, with extensive vineyard holdings and a hospitality/tasting business. Serves as the regional incumbent that family wineries like Keller benchmark against for scale and reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Weingut Keller Gbr social profiles
Digital presenceWeingut Keller Gbr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weingut Keller Gbr leadership team
Management profileNumber of profiles
Profiles2 records
Weingut Keller Gbr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weingut Keller Gbr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weingut Keller Gbr
What does Weingut Keller Gbr do?
Weingut A. Keller is a fourth-generation Franconian family winery that produces and directly sells a range of wines (11 white and 6 red grape varieties across Gutswein, Ortswein, Erste Lage, and Große Lage quality tiers), Secco/sparkling wines, mulled wine, Auslese and Eiswein specialties, plus ancillary products such as brandies, liqueurs, jellies, handmade chocolates, and Verjus. The winery complements its wine production with on-site wine tastings, the WEINsafe vineyard safe experience, wine event rental services, custom gift packaging, and digital WEINlive tasting events, all sold direct-to-consumer through an online shop and the on-site Vinothek.
Is Weingut Keller Gbr a public or private company?
Weingut Keller Gbr is a private company. It is classified as family owned and is currently operating.
When was Weingut Keller Gbr founded?
Weingut Keller Gbr was founded in 1856.
Where is Weingut Keller Gbr based?
Weingut Keller Gbr is headquartered in Eußenheim, Germany, in the Europe region.
How does Weingut Keller Gbr make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are specialty Products, gift Service, WEINsafe Experience, event Services and wine Tasting Events.
Who are Weingut Keller Gbr's main competitors?
Direct peers on record are Weingut Dönnhoff, Weingut Dr. Loosen, Weingut Egon Müller, Weingut Markus Molitor, Weingut Hans Wirsching and Weingut am Stein / Stein Weine. Weingut Fürst Hohenlohe-Oehringen is listed as a regional player. Juliusspital Würzburg is listed as a broad incumbent.
Does Weingut Keller Gbr have an API?
No public API is recorded for Weingut Keller Gbr.
What industry is Weingut Keller Gbr in?
Weingut Keller Gbr's product category is Winery / Franconian Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.