The Outdoor Room Company

What The Outdoor Room Company does

The Outdoor Room Company (TORC) is a New Zealand-owned design-and-install specialist for custom outdoor living spaces, founded in 2018 by Tim Dow and operated under the legal entity Dow Enterprises Limited. The company is headquartered in Whangarei and runs a franchise network across six North Island regions (Northland, Waikato, Bay of Plenty, Taranaki, Manawatū-Whanganui, and Wellington). Its core offering integrates four product categories — roofs (louvre, glazed, and shaded), outdoor blinds, shutters and glass enclosures, and timber decking — into a single delivered "outdoor room" from one local team.

Products are sourced from a curated set of suppliers and engineered for New Zealand conditions. Roofing systems include the Enduro Living Louvre Roof (motorised, non-cast aluminium, protected motor placement, integrated LED, snow load to 175 kg/m², cyclone rated), the ArchiLuxe and Enduro Living Glazed Roofs (polycarbonate panels with high UV protection), and the Stratco Outback Flat Roof and Kudos Fusion Roof (high-tensile steel, spans up to 4.5 m, 25-year structural warranty). Side enclosures comprise Ziptrak, Enduro Living, ArchiLuxe, and Omni outdoor blinds; ArchiLuxe Louvre Walls and Enduro Living Outdoor Shutters; and Enduro Living Glass Doors. Finishes are supplied by Dulux and AkzoNobel, with independent Intertek testing supporting quality claims.

The business operates a direct-to-consumer, project-based model. Customers request a free onsite consultation via web or 0800 number, receive a tailored quote, and have the entire outdoor room built and installed by in-house/franchise teams. Revenue is generated from professional installation services and hardware sales, with no public price list and optional 24-month interest-free financing via Q-Card. Primary customers are residential homeowners (1,500+ completed projects, 200+ five-star Google reviews), with smaller exposure to education (e.g., Renew School Whangarei) and commercial properties. The company is bootstrapped with no external funding and operates as a private NZ limited company.

Name

The Outdoor Room Company

Legal name

Dow Enterprises Limited

Website

https://theoutdoorroomcompany.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Outdoor Room Company designs and installs custom outdoor rooms — roofs, blinds, shutters, glass doors, and decking — for residential homeowners across New Zealand's North Island via a six-region franchise network.

Ownership category

akta.pro rank

Product category

Outdoor Living Installation Services

NAICS

Roofing Contractors (23816), Glass and Glazing Contractors (23815)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

akta.pro secondary industries

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Outdoor Mounting & Assembly (patio furniture, pergolas, sheds kits) (HSAGAHAI)

Keywords

• Outdoor room installation
• Louvre roof systems
• Outdoor blinds and shutters
• Timber decking services
• Patio enclosure solutions

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Room Installation Services: Full design, build, and installation of outdoor rooms including decks, roofs, blinds, shutters, and glass. One-time project-based revenue with professional installation included. Customers receive complete outdoor solutions from single local team.
2. Product Sales: Sales of branded outdoor products (roofs, blinds, shutters, glass doors, decks) sourced from suppliers including Enduro Living, ArchiLuxe, Ziptrak, Stratco, Kudos. Products integrated into installation services.
3. Finance Plans: Partnership with Q-Card providing 24-month interest-free financing terms for customers. Revenue may include financing fees or partner arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Outdoor Room Company designs, builds, and installs complete outdoor rooms over existing decks and patios across New Zealand's North Island. The company sources roofing systems (louvre, glazed, and flat/shaded roofs), outdoor blinds, shutters, glass doors, and timber decking from international suppliers, then provides custom design, engineering for NZ wind zones, and professional installation by its own in-house franchise teams. Customers receive a single integrated outdoor living solution from one local team covering deck, roof, and side enclosures.

Product overview

The Outdoor Room Company is a New Zealand-based provider of complete outdoor room solutions, offering an integrated portfolio of roofing systems, outdoor blinds, shutters, glass doors, and decking. The core offering consists of three roof types: Louvre Roofs (Enduro Living Louvre, Enduro Living S-Series) providing adjustable sun/airflow control; Glazed Roofs (Enduro Living Glazed, ArchiLuxe Glazed) offering maximum natural light with full weather protection; and Shaded Roofs (Outback Flat Roof, Kudos Fusion) providing simple, reliable all-weather cover. These roofs are complemented by four blind systems (Omni, Ziptrak, Enduro Living, ArchiLuxe) ranging from basic channel-guided to premium motorised options with smart home compatibility. Side enclosure options include ArchiLuxe Louvre Walls with adjustable aluminium blades, Enduro Living Outdoor Shutters in sliding/bifold configurations, and Enduro Living Glass Doors. All products are designed for New Zealand conditions and are installed by the company's own teams across the North Island.

Differentiator

Problem solved

Functional benefit

Brands

• TORC Sport Partner Programme: A sports partnership program connecting TORC with sports organizations across New Zealand

Products and services

• Outback Flat Roof A flat pergola roof system by Stratco designed for year-round protection from sun, wind, and rain, featuring light-diffusing Rooflite panels, high-tensile steel panels, multiple connection types (fascia-fixed, weatherboard-fixed, brick wall-fixed, riser brackets), and handling of Very High wind zones. Engineered to span up to 4.5 metres unsupported with a 25-year structural warranty.
• Enduro Living Louvre Roof A premium motorised louvre roof system offering full control over sun and airflow with adjustable blades, integrated LED lighting options, rain sensor automation, and superior water drainage. Features non-cast aluminium components to prevent corrosion, protected motor positioning under blades, and supports up to 175 kg/m² snow load and is cyclone rated.
• Enduro Living Louvre Roof S-Series An entry-level louvre roof variant available in Dark Grey or White, featuring LED strips integrated into beams, with supports up to 135 kg/m² snow load. Targeted at customers seeking the louvre experience at a lower price point.
• Enduro Living Glazed Roof A glazed roof system using strong polycarbonate panels held by slim aluminium bars, providing a glass-like appearance with over 99% UV protection and gentle rain sound. Engineered for New Zealand conditions.
• ArchiLuxe Glazed Roof A premium glazed roof featuring high-performance polycarbonate panels with a glass-like appearance, supported by a powder-coated aluminium frame rated for Extra High wind zones. Targeted at customers seeking maximum natural light with full weather protection.
• Kudos Fusion Roof An architectural flat pergola roof by Stratco combining the durability of flat roofing with bold louvre-style framing, offering spans up to 4.5 metres without internal support posts. Designed for New Zealand conditions.
• Omni Blinds Channel-guided outdoor blinds by ShadeElements designed for very high wind zones, using a robust system where blind material is held in side channels for enhanced wind resistance. Targeted at high-wind exposed installations.
• Ziptrak Blinds

Quantifiable outcome

• 1500+ completed outdoor room projects
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StratcocoreTechnology or IntegrationExclusive supplier of Outback Flat Roof and Kudos Fusion flat roof systems. Stratco is an Australian manufacturer providing engineered steel pergola roofing products designed for New Zealand conditions.
• Enduro LivingcoreTechnology or IntegrationExclusive supplier of Enduro Living Louvre Roof, Glazed Roof, outdoor blinds, shutters, and glass door systems. Australian manufacturer known for non-cast aluminium components and corrosion-resistant designs.
• ArchiLuxecoreTechnology or IntegrationSupplier of ArchiLuxe Glazed Roof, Louvre Wall, and outdoor blind systems. Premium brand featuring powder-coated aluminium frames and high-performance polycarbonate panels.
• ZiptrakcoreTechnology or IntegrationSupplier of Ziptrak track-guided outdoor blinds featuring spring-balanced operation and zip-locked fabric in side channels for wind resistance.
• AkzoNobelcoreTechnology or IntegrationPowder coating finish supplier for Enduro Living products, providing durable, corrosion-resistant finishes in multiple colours.
• DuluxcoreTechnology or IntegrationPowder coatings supplier used across multiple product ranges including Enduro Living and ArchiLuxe product lines for consistent, high-quality colour finishes.
• FANZ (Basketball New Zealand)minorGTM or Marketing PartnerTORC Sport Partner Programme participant. Sports sponsorship and membership programme providing marketing exposure through basketball community.
• IntertekminorOthersIndependent third-party testing and certification organization providing quality assurance verification for outdoor room products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apollo Patios: Long-established Australian patios, pergolas and outdoor structures franchise network with end-to-end design and installation. Comparable franchise-based go-to-market and integrated outdoor room delivery to residential homeowners.
• Outdoor Concepts: Australian outdoor blinds and structures company offering louvre roofs, retractable blinds, screens and patio enclosures to residential customers. Closest direct peer in terms of integrated product mix and residential install model, though operating primarily in Australia.
• Solaco Outdoor Living: New Zealand provider of louvre roofs, outdoor blinds and patio enclosures with design and installation service. A direct competitor in the same residential outdoor rooms category across NZ.
• Louvre Roof NZ: New Zealand specialist in louvre roof installation, selling adjustable aluminium louvre systems similar to TORC's Enduro Living and ArchiLuxe offerings. Direct competitor for the same Kiwi residential outdoor living segment.
• Outdoor Blinds NZ: New Zealand installer of Ziptrak and other track-guided outdoor blinds plus patio enclosures. A narrower-scope competitor on the blinds/enclosure side of TORC's offering.

Broad incumbents

• Ziptrak: Australian-origin inventor of the track-guided outdoor blind category that TORC sells. Operates an authorised dealer network globally and is the underlying brand whose products multiple NZ installers (including TORC) carry.
• Stratco: Large Australian manufacturer of outdoor building products including the Outback Flat Roof and Kudos Fusion systems that TORC installs. While a current supplier, Stratco sells through its own retail and trade network in NZ and could compete vertically with TORC by bundling installation.
• ArchiLuxe: Premium Australian outdoor products brand (glazed roofs, louvre walls, blinds) supplying TORC. Comparable premium positioning and could grow direct-to-consumer or installer channels that overlap with TORC's North Island premium segment.
• Enduro Living: Australian manufacturer of the louvre roof, glazed roof, blinds and shutter systems TORC distributes in NZ. A key supplier today, but as the OEM with IP over the motor protection and drainage designs, they are positioned to expand their own installer footprint and disintermediate resellers like TORC.

Emerging players

• The Pergola Company: NZ specialist pergola and outdoor structure installer with a more limited product set. Adjacent competitor that overlaps on the roof/structure component of an outdoor room project.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theoutdoorroomcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outdoor Room Company