ABC Horizon
ABC Horizon Pte. Ltd. is a Singapore-based marketing, consulting, and overseas business support firm, wholly owned by Asahi Broadcasting Group Holdings (Japan). It connects Japanese companies, prefectures, and expatriate families with Southeast Asian markets through agency services, international education fairs, content production, and cross-border startup consulting.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ABC Horizon does
ABC Horizon Pte. Ltd. is a Singapore-incorporated marketing, consulting, and overseas business support services firm, founded on December 6, 2016, as a wholly-owned subsidiary of Asahi Broadcasting Group Holdings Corporation (Osaka, Japan). The company operates with a small core team of approximately 6 employees in Singapore and a Tokyo branch office opened in April 2024, with registered capital of S$1.2 million. ABC Horizon positions itself as a bilateral bridge between Japan and Southeast Asia, executing four service lines: (1) Agency Service — export promotion, inbound tourism attraction, and overseas market development for Japanese companies and prefectural governments; (2) International Education Service — flagship International Education Fairs held in Singapore, Malaysia, Indonesia, and Thailand connecting Japanese expatriate families with international schools; (3) Event/Contents Service — TV program and corporate promotional video production, plus event coordination and SNS video distribution; and (4) Consulting/Research Service — startup ecosystem research and business creation support linking Japanese corporations and Asian startups. Additionally, since April 2021 ABC Horizon has served as the official Tokyo Tourism Representative for the Singapore market under appointment by the Tokyo Metropolitan Government.
The firm's go-to-market is event-driven rather than sales-led: flagship International Education Fairs and Japan tourism promotion events generate inbound demand, supplemented by trade show participation (ITAP, SWITCH, NATAS, Innovfest), earned media partnerships with Singapore outlets (TheSmartLocal, CNA, The Straits Times, Eatbook, HHWT), and corporate-led referrals. Customers span Japanese enterprises (SUSHIRO, MEC Foods, Mitutoyo, NTT West, Ajinomoto Singapore, Glico Asia Pacific, Rohto Pharma, POCKETALK, DAICEL ASIA, TOBU Railway, TOKYU HANDS Singapore, Harada Tea), Japanese prefectural and municipal governments (Tochigi, Toyama, Gunma/Takasaki, Sendai City), and government-related bodies (JETRO Singapore, Enterprise Singapore, JNTO, Kansai Economic Federation, NUS). Pricing is project-based and not publicly disclosed.
Technology stack is intentionally lean: there is no product SaaS or consumer app, but the firm runs an AI-powered digital human generation service in partnership with Datagrid Inc. (a Kyoto University-headquartered AI company) for event content production, and is co-developing virtual fitting technology for the Singapore and Southeast Asian apparel market. Additional deep-tech ecosystem partnerships include Brainpool and Sentient. ABC Horizon is PDPA-compliant under Singapore data protection law and operates a bilingual Japanese/English website (abc-horizon.sg) and a Tokyo Tourism Rep media presence.
ABC Horizon firmographics
Firmographics- Name
- ABC Horizon
- Legal name
- ABC HORIZON PTE. LTD.
- Website
- https://abc-horizon.sg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ABC Horizon Pte. Ltd. is a Singapore-based marketing, consulting, and overseas business support firm, wholly owned by Asahi Broadcasting Group Holdings (Japan). It connects Japanese companies, prefectures, and expatriate families with Southeast Asian markets through agency services, international education fairs, content production, and cross-border startup consulting.
- Ownership category
- akta.pro rank
ABC Horizon industry classification
Industry- Product category
- Cross-border Marketing and Trade Services
- NAICS
- Tour Operators (56152), Convention and Visitors Bureaus (561591)
- SIC
- Services-Allied To Motion Picture Production (7819), International Affairs (9721)
- akta.pro primary industry
- Study Abroad Program Operators (THAKAGAD)
- akta.pro secondary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where ABC Horizon is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
ABC Horizon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Agency Service Fees: Fees charged to Japanese companies for export support, inbound tourism promotion, overseas market development, and marketing strategy implementation in Southeast Asian markets.
- International Education Service: Revenue from organizing and hosting international education fairs, school fairs, consultation services, and partnerships with international schools and Japanese educational institutions.
- Event/Contents Production: Fees for TV program production, corporate promotional videos, event coordination, and video distribution through SNS platforms for Japanese and Singaporean clients.
- Consulting/Research Service: Fees for supporting foreign startups entering the Japanese market, Japanese startups expanding overseas, business creation consulting, and startup research for Japanese corporations and economic federations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ABC Horizon product offering
Product offeringCore offering
ABC Horizon is a Singapore-based agency that bridges Japanese companies, local governments, and families with Southeast Asian markets. It provides four core service lines: Agency Service (supporting Japanese companies exporting products, attracting inbound tourism, and promoting themselves in overseas markets), International Education Service (organizing education fairs connecting Japanese families with international schools), Event/Contents Service (TV program production, corporate promotional videos, and event coordination), and Consulting/Research Service (supporting startups entering Japan or expanding overseas). It also acts as the official Tokyo Tourism Representative for Singapore.
Product overview
ABC Horizon is a service-based company offering four core service lines: Agency Service (supporting Japanese product exports and tourism promotion), International Education Service (organizing education fairs and connecting families with international schools), Event/Contents Service (video production and event coordination), and Consulting/Research Service (startup support and market research). The company also serves as the Tokyo Tourism Representative for Singapore, promoting Tokyo tourism through media partnerships and events.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- International School Fair 2023: Over 250 participants and 70% turnout rate from pre-registration visitors.
- +2 more outcomes
Companies that use ABC Horizon
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
ABC Horizon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ABC Horizon partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship and core.
- POCKETALKflagshipABC Horizon partnered with POCKETALK at ITAP 2024 to promote their consumer and B2B translation software services to the APAC business community, generating leads and business opportunities.
- Grow Up GlobalcoreGrow Up Global is a cooperation partner for the International Education Expo events in Singapore, providing event support and content collaboration for international education fairs.
- Datagrid Inc.coreABC Horizon partnered with Datagrid Inc., a Kyoto University-headquartered AI company, for digital human generation technology. This collaboration was used to overcome pandemic-related event shooting challenges and is being extended to virtual fitting technology for Singapore and Southeast Asian markets.
- Quan Co., Ltd.coreABC Horizon entered a business partnership with Quan Co., Ltd. in August 2021 to leverage Quan's popular character assets (with 450M+ downloads on Zalo in Vietnam) for marketing support of Japanese companies entering Southeast Asian markets through social media, events, and offline marketing.
- Asahi Broadcasting Group Holdings Corporation (ABC Group)coreABC Horizon is a 100% subsidiary of Asahi Broadcasting Group Holdings Corporation (Osaka). ABC Group provides corporate venture capital through ABC Dream Ventures, has contributed to ABC Horizon's founding and ongoing operations, and supports ABC Horizon's content creation and regional business development capabilities.
- Spring (Global Education Information Agency)flagshipSpring is a Singapore-based global education information magazine that collaborates with ABC Horizon as a key partner for organizing the International Education Fair and International School Fair events. Spring provides content expertise, school connections, and co-branded event delivery.
- National University of Singapore (NUS)coreABC Horizon collaborates with NUS for business creation support, matching Japanese universities and corporations with Singapore's startup ecosystem and innovation resources.
- Enterprise SingaporecoreEnterprise Singapore (ESG) partners with ABC Horizon on startup ecosystem collaboration and business matching between Japanese and Singaporean enterprises.
- JETRO SingaporecoreABC Horizon collaborates with JETRO Singapore on DX platform webinar planning and management, supporting Singapore startups in showcasing their solutions to Japanese corporations and investors.
- Kansai Economic FederationcoreABC Horizon conducts ASEAN startup research on behalf of the Kansai Economic Federation (関西経済連合会), interviewing ASEAN startups to attract them to the Osaka/Kansai region.
- Tohoku UniversitycoreABC Horizon collaborates with NUS to organize deep tech startup webinars for Tohoku University, helping university-born startups connect with the Singapore and Southeast Asian innovation ecosystem.
- One World International School (OWIS)coreABC Horizon collaborates with OWIS on 'Taiken Day' (体験デー) marketing events, introducing OWIS campuses to Japanese families in Singapore through intimate, small-group experience events with Japanese-language translation and consultation.
- TheSmartLocalflagshipAs Tokyo Tourism Rep, ABC Horizon collaborated with TheSmartLocal lifestyle online media to promote Tokyo tourism to Singaporeans through interviews with Japanese residents in Singapore.
- Channel News AsiaflagshipAs Tokyo Tourism Rep, ABC Horizon partnered with Channel News Asia to publish lifestyle articles promoting Tokyo's diverse attractions to Singaporeans.
- The Straits TimesflagshipAs Tokyo Tourism Rep, ABC Horizon partnered with The Straits Times online to increase travel to Tokyo by promoting the city's attractions, nature, and culture to Singapore readers.
- EatbookflagshipAs Tokyo Tourism Rep, ABC Horizon collaborated with food online media Eatbook to report on Tokyo's food appeal, targeting Singaporeans interested in Japanese cuisine.
- Have Halal, Will Travel (HHWT)flagshipAs Tokyo Tourism Rep, ABC Horizon partnered with HHWT Muslim travel media to promote Tokyo tourism to Muslim Singaporean tourists.
- TOBU RailwaycoreABC Horizon supports TOBU Railway's tourism promotion to Southeast Asia through social media campaigns, introducing Tobu Railway tourist destinations to the region.
- TOBU Hotel GroupcoreABC Horizon worked with TOBU Hotel Group to execute an Agoda campaign targeting Southeast Asian markets for hotel bookings.
- GramcocoreABC Horizon serves as the Singapore representative for Japanese branding firm Gramco, introducing Gramco's branding solutions to companies in Singapore and Japan.
- AJIScoreABC Horizon produced and operates multilingual websites for AJIS in Thailand, Vietnam, and Singapore, providing ongoing operational support.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
ABC Horizon competitors and assessment
Company assessmentDirect peers
- Enterprise Singapore: Singapore government agency promoting trade and investment between Singapore and overseas markets. ABC Horizon partners with Enterprise Singapore on startup ecosystem collaboration and business matching between Japanese and Singaporean enterprises, executing similar bridging functions.
- JETRO (Japan External Trade Organization) Singapore: Japan's government-affiliated trade promotion organization with a Singapore office that performs analogous Japan-ASEAN business facilitation, market entry support, and event coordination — ABC Horizon collaborates with JETRO Singapore as a partner on DX platform webinars.
- Spring (Global Education Information Agency): Singapore-based global education information magazine and event organizer that is ABC Horizon's key co-organizer for the International Education Fair and International School Fair. Operates in the same niche of connecting Japanese families with international education options.
- Grow Up Global: Cooperation partner for ABC Horizon's International Education Expo events in Singapore, providing event support and content collaboration for international education fairs — a directly adjacent event organizer serving the same Japan-Singapore family audience.
- AsiaQuest Co., Ltd. Japanese consulting firm that helps Japanese companies expand into Southeast Asia and supports cross-border business creation, operating in the same Japan-to-Asia corridor as ABC Horizon's Agency and Consulting/Research services.
Regional players
- JETRO Singapore Startup Ecosystem Programs (regional players): Singapore-based startup ecosystem facilitation programs that connect Asian startups with Japanese corporate investors, mirroring ABC Horizon's Consulting/Research services for cross-border startup matching.
Broad incumbents
- Dentsu Inc. Global advertising and public relations group headquartered in Tokyo with extensive Asia-Pacific operations, including Singapore offices. Competes for Japanese multinational marketing budgets across Southeast Asia at far larger scale.
- Japan National Tourism Organization (JNTO): National tourism organization promoting inbound tourism to Japan. ABC Horizon has executed media advertising campaigns on behalf of JNTO, operating in adjacent destination promotion rather than direct booking services.
- Tokyo Convention & Visitors Bureau (TCVB): Official destination marketing organization for Tokyo, which appointed ABC Horizon as its Singapore Tourism Representative. Operates as a destination promoter in the same tourism value chain from a different (governmental) vantage point.
- Hakuhodo Inc. One of Japan's largest advertising agencies with established Southeast Asia operations. Competes for marketing and content production budgets from Japanese corporates expanding into SEA, though serving a much broader client base at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ABC Horizon social profiles
Digital presenceABC Horizon compliance and trust
Trust signalCompliance1 record
ABC Horizon financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABC Horizon leadership team
Management profileNumber of profiles
Profiles7 records
ABC Horizon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABC Horizon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABC Horizon
What does ABC Horizon do?
ABC Horizon is a Singapore-based agency that bridges Japanese companies, local governments, and families with Southeast Asian markets. It provides four core service lines: Agency Service (supporting Japanese companies exporting products, attracting inbound tourism, and promoting themselves in overseas markets), International Education Service (organizing education fairs connecting Japanese families with international schools), Event/Contents Service (TV program production, corporate promotional videos, and event coordination), and Consulting/Research Service (supporting startups entering Japan or expanding overseas). It also acts as the official Tokyo Tourism Representative for Singapore.
Is ABC Horizon a public or private company?
ABC Horizon is a private company. It is classified as corporate owned and is currently operating.
When was ABC Horizon founded?
ABC Horizon was founded in 2016. It employs 1 to 10 people.
Where is ABC Horizon based?
ABC Horizon is headquartered in Singapore, Singapore, in the Asia region.
How does ABC Horizon make money?
Four revenue lines are on record. Agency Service Fees are the primary driver. The others are international Education Service, event/Contents Production and consulting/Research Service.
Who are ABC Horizon's main competitors?
Direct peers on record are Enterprise Singapore, JETRO (Japan External Trade Organization) Singapore, Spring (Global Education Information Agency), Grow Up Global and AsiaQuest Co., Ltd.. JETRO Singapore Startup Ecosystem Programs (regional players) is listed as a regional player. Broad incumbents are Dentsu Inc., Japan National Tourism Organization (JNTO), Tokyo Convention & Visitors Bureau (TCVB) and Hakuhodo Inc..
Does ABC Horizon have an API?
No public API is recorded for ABC Horizon.
What industry is ABC Horizon in?
ABC Horizon's product category is Cross-border Marketing and Trade Services. Its primary akta.pro industry code is THAKAGAD, Study Abroad Program Operators, with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 56152 and its SIC code is 7819.