What Yaana does

Yaana Smart Technologies Pvt. Ltd. operates Yaana, an app-based public bicycle sharing platform providing first- and last-mile urban micro-mobility across 9 cities in Karnataka, India. The platform serves urban commuters, college students, corporate employees, tourists, and Smart City mission participants through a fleet of 300 standard bicycles and 150 electric bicycles operating out of 45 designated Public Bicycle Sharing (PBS) stations. The service is grounded in IoT hardware: bicycles are GPS-enabled, unlocked via QR code scans, and managed through a dedicated iOS/Android application that handles location, ride management, and payments via a PAYTM-integrated digital wallet.

The underlying technology stack is IoT-centric rather than AI-driven, with proprietary GPS tracking, QR-code-based access control, and a mobile application that serves as the primary user interface. Yaana derives revenue from usage-based pay-per-ride fees (5 INR per 30 minutes for standard bicycles, 10 INR per 30 minutes for electric bicycles), subscription memberships (150 INR monthly, 300 INR quarterly, 1,000 INR yearly) that bundle free first 30-minute rides, refundable security deposits (100 INR), and penalty fees for late returns or damage. Distribution is predominantly product-led and self-serve through app stores, supplemented by government contracts via Shivamogga Smart City Limited and Tumakuru Smart City (with Dharani Enterprises as the Tumakuru operator), as well as corporate and college campus channel partnerships.

The company is a privately held Indian private limited company headquartered in Koppal, Karnataka, with 11-50 employees and no disclosed institutional funding to date. As of the source data, Yaana has accumulated 168,104+ registered users and 300,681+ completed trips, establishing a meaningful but still regional micro-mobility footprint anchored to government Smart City demand in Tier-2/3 Karnataka cities rather than a pan-India consumer brand.

Name

Yaana

Legal name

YAANA SMART TECHNOLOGIES Pvt. Ltd.

Website

https://yaana.bike

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Yaana Smart Technologies operates an IoT-enabled public bicycle sharing platform across 9 cities in Karnataka, India, serving urban commuters, college students, and Smart City mission users via a fleet of 450 bicycles and a mobile app.

Ownership category

akta.pro rank

Product category

Public Bicycle Sharing / Urban Micro-mobility

NAICS

Other Urban Transit Systems (485119), Recreational Goods Rental (532284)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Public bicycle sharing
• IoT bike sharing
• Urban micro-mobility
• Smart city mobility
• Bicycle rental service

Headquarters

HQ city

Koppal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Pay-per-ride Usage Fees: Users pay per ride at a rate of 5 Rupees per 30 minutes for standard bicycles. Electric bicycles are priced at 10 Rupees per 30 minutes in Tumakuru. This is a consumption-based revenue stream where users pay based on actual usage duration.
2. Membership Subscriptions: Yaana offers monthly (150 Rupees), quarterly (300 Rupees), and yearly (1000 Rupees) membership plans. Members receive first 30 minutes free on each ride and reduced subsequent rates. Membership fees are non-refundable.
3. Security Deposits: Non-member users pay a security deposit of 100 Rupees which is refundable. This deposit is required before starting a ride and is returned upon account deletion or refund request.
4. Late Return/Penalty Fees: Users who do not return bicycles to designated dock stations may be charged additional fees including collection fees, travel costs, and charges for improper parking. Users found negligent causing bicycle damage may be liable for costs up to Rs 25,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yaana operates an app-based public bicycle sharing platform using IoT-enabled smart bicycles for first and last mile urban micro-mobility. Users locate GPS-enabled bicycles via a mobile app, unlock them by scanning QR codes, ride to designated parking stations, and pay per ride or via subscription membership. The service spans 9 cities in Karnataka, including Smart City Public Bicycle Sharing deployments in Shivamogga and Tumakuru with both standard and electric bicycles.

Product overview

Yaana is a bicycle sharing platform providing first and last mile urban commute solutions through a network of normal bicycles and electric bikes. The core offering consists of the Yaana Mobile Application paired with GPS-enabled bicycles that users locate, unlock via QR code, and return to designated parking stations. The company operates across multiple service models including Public Bicycle Sharing (PBS) systems for Smart Cities (Tumakuru and Shivamogga implementations), Corporate Networks for business parks, and College Campus Networks for educational institutions. The platform offers two product variants: Normal Bicycles (5 Rupees per 30 minutes) and Electric Bikes (10 Rupees per 30 minutes). Membership subscription plans (monthly, quarterly, yearly) provide cost benefits with free first 30-minute rides for members. The service is built on IoT technology with GPS tracking for fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Yaana Bicycle Sharing Service App-based public bicycle sharing service enabling first and last mile urban commute. Users rent bicycles via the Yaana mobile app, locate bikes using GPS-enabled IoT technology, unlock via QR code, and return to designated parking stations.
• Yaana Mobile Application Mobile application available on Android (Google Play Store) and iOS (App Store) that enables users to locate nearby bicycles, scan QR codes to unlock bikes, manage rides, and process payments through an integrated wallet system.
• Normal Bicycle (Standard) Standard unisex bicycles available for shared use, integrated with GPS and IoT technology for tracking and fleet management. Priced at 5 INR per 30 minutes for non-members.
• Electric Bike (E-Bicycle) Electric bicycles available for shared use in cities like Tumakuru and Shivamogga, priced at 10 INR per 30 minutes. Equipped with GPS and IoT technology for fleet management.
• Public Bicycle Sharing (PBS) System Smart city PBS infrastructure comprising docking stations, bicycles, and electric bikes. Implemented in partnership with Smart City initiatives, including the Tumakuru Smart City project (15 PBS stations, 120 electric bikes, 30 bicycles) and Shivamogga Smart City (30 PBS stations, 270 bicycles, 30 electric bicycles).
• Yaana Corporate Network Bicycle sharing network deployed in business parks and corporate offices, providing employees with eco-friendly decongested commute options within and around workplace premises.
• Yaana College Campus Network Bicycle sharing service partnered with colleges, providing students affordable access to GPS-enabled bicycles for campus commute between lectures, canteens, and other campus facilities.
• Yaana Membership Plans Subscription-based membership options including monthly (150 INR), quarterly (300 INR), and yearly (1000 INR) plans. Members receive free first 30 minutes on each ride and reduced subsequent rates of 5 INR per 30 minutes. Membership fees are non-refundable.

Quantifiable outcome

• 300681+ trips completed across 9 cities
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Shivamogga Smart City Limited (SSCL)coreStrategic or Co-development Partner · 7 September 2022Shivamogga Smart City Limited has partnered with Yaana to implement a Public Bicycle Share (PBS) system as part of the city's smart city initiative. The system includes 30 PBS stations with 270 unisex bicycles and 30 electric bicycles for pan city area coverage. Yaana provides the technology platform, mobile application, and operational support for the fully automated PBS system.
• Dharani EnterprisescoreStrategic or Co-development Partner · 7 September 2022Dharani Enterprises is the implementing and operating partner for the Public Bike Sharing – Tumakuru Project for a 5-year period from September 7, 2022. Yaana Smart Technologies provides technology support and payment processing. The project includes 15 PBS stations with 120 electric bikes and 30 bicycles across Tumakuru City as part of the Smart City Mission.
• Tumakuru Smart CitycoreStrategic or Co-development Partner · 7 September 2022Tumakuru Smart City, selected under the Smart City Scheme by Ministry of Urban Development (MoUD), Government of India, has implemented a Public Bicycle Sharing system. The project aims to reduce traffic congestion, vehicle emissions, and parking demand while providing eco-friendly transportation at affordable prices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yulu: Bengaluru-headquartered micromobility operator offering shared electric bicycles and scooters across Indian cities. Yulu is Yaana's most direct competitor in the Indian docked/dockless bike sharing space with overlapping Karnataka presence and similar IoT-enabled fleet.
• Bounce: Indian shared mobility platform offering dockless scooters and bicycles for first and last mile urban commute. Bounce directly competes with Yaana in the urban micro-mobility segment with a similar IoT-based QR unlocking model across multiple Indian cities.
• Vogo: Indian scooter-sharing platform offering short-distance urban rentals. Vogo targets the same first/last mile commuter segment as Yaana with similar pricing economics and app-based access, though focused on scooters rather than bicycles.
• Mobycy: India-based dockless bicycle sharing platform operating in multiple cities with similar IoT-enabled bike fleets. Mobycy shares Yaana's focus on affordable urban micro-mobility and QR-based unlocking technology.

Broad incumbents

• Rapido: India's largest bike taxi platform connecting riders with motorcycle drivers for short urban trips. While Rapido operates a driver-based model rather than self-ride bicycles, it competes for the same first/last mile commuter wallet.
• Lime: Global micromobility leader operating shared e-bikes and e-scooters across multiple continents. Lime represents the scaled, venture-backed version of Yaana's station-based bike sharing model with similar IoT and QR technology stack.
• Zoomcar: Indian self-drive car rental platform with broader urban mobility ambitions. While Zoomcar operates four-wheelers, it competes in the Indian urban mobility market and shares Yaana's IoT-enabled fleet management approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yaanabikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaana