LEISURELOOP LTD

What LEISURELOOP LTD does

Leisure Loop Ltd is a UK-based private company, founded in 2023 and headquartered in Kingston upon Hull, that operates a circular-economy recycling scheme targeting swimming pool waste. The company collects end-of-life swim equipment — caps, goggles, foam floats and similar items made from mixed plastic polymers and foam that conventional recycling facilities cannot process — and, through a technology partnership with PROTOMAX, transforms the material into Stormboard recycled plastic panels used to build changing rooms, lockers, cubicles and facility furniture. Its stated model is zero-waste-to-landfill, with carbon savings tracked and reported per collection.

The company makes money through three primary B2B2C channels. Pool operators (pools, gyms, swim schools, hotels and spas) purchase recurring memberships — a Trial entry tier, a £75+VAT monthly subscription, and a £750+VAT annual membership — and receive physical recycle points, courier collection logistics, marketing collateral, and discounted access to Stormboard furniture. Swimming users access the network through an interactive map to drop off personal equipment. A third channel offers one-off event recycling packages and recurring branded recycling schemes for swim brands serving wholesale clients. A linked social-impact initiative, Second Splash, routes reusable equipment to free school swimming programmes.

Leisure Loop operates as a subsidiary of Eco Leisure Supplies Company Ltd (Company no: 15271004), was co-founded by Luke Parkinson and Cameron Manson — both former lifeguards and swimming teachers at Tadcaster Swimming Pool Trust — and holds a UK Waste License Certificate and Waste Exemption Registration. Named enterprise customers include Alliance for Leisure, Freedom Leisure, Active North Yorkshire, South Downs Leisure, and Sea Lanes Brighton. No institutional funding rounds, public listing, or external capital events are disclosed.

Name

LEISURELOOP LTD

Legal name

Leisure Loop Ltd

Website

https://leisureloop.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Leisure Loop Ltd is a UK recycling scheme that collects discarded swim equipment from pools, gyms, schools, hotels and spas and converts the mixed-polymer and foam waste into Stormboard recycled plastic panels used to build poolside changing rooms and furniture.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Pool Operator Memberships: Annual and monthly subscription memberships for swimming pool operators providing recycling infrastructure, automated reports, marketing materials, and educational resources. Includes discounted recycled facility furniture.
2. Pre-Pay Collections: Pre-paid collection packages allowing pools to pay upfront for a set number of waste collections. Trial option available for first-time joiners.
3. Event Recycling Packages: Custom recycling packages for swimming events and races to manage race-day swim caps and encourage sustainable practices.
4. Branded Recycling Schemes: Tailored branded recycling schemes for swim brands to operate for their wholesale clients, with brand logo on the scheme.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Leisure Loop operates a zero-waste-to-landfill recycling scheme for swimming pools across the UK. It collects used swim equipment (caps, goggles, foam floats, poolside gear) made of mixed plastic polymers and foam that conventional recycling facilities cannot process, then transforms the waste into recycled Stormboard plastic panels used to build changing rooms, cubicles, lockers, and facility furniture.

Product overview

Leisure Loop is a UK-based swimming pool equipment recycling scheme that operates as a circular economy solution. The core product is the Leisure Loop Recycling Scheme, which collects used swim equipment (caps, goggles, foam floats, poolside gear) from swimming pools and transforms it into Storm Board recycled plastic panels used for building sustainable changing room facilities. The company offers tiered membership options (Trial, Annual, Monthly) for pool operators and provides specialised services for brands and events. A related initiative, Second Splash, donates reusable equipment to school swimming programs. The Storm Board product is sold to facilities for cubicles, lockers, furniture, and other installations, with members receiving discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Loop Recycling Scheme A zero-waste-to-landfill recycling solution for swimming pools that collects used swim equipment and transforms it into recycled plastic panels for building sustainable changing room facilities. Offered to pool operators via Trial, Monthly, and Annual memberships.
• Stormboard Recycled Plastic Panels Recycled plastic panels manufactured from shredded and cleaned pool waste, used to build changing rooms, cubicles, lockers, and facility furniture. Saves 3.36kg of CO2 per m² compared to standard MDF laminate products, with a 15-20 year lifecycle.
• Event Recycling Package Tailored recycling solution for swimming events and races that manages race-day swim caps and equipment recycling to encourage sustainable participant choices.
• Branded Recycling Scheme Customisable recycling scheme option for swim brands to operate their own branded recycling program for wholesale clients, featuring custom branding and logos on the scheme.
• Second Splash School Equipment Scheme A free school swimming equipment scheme where reusable swim equipment collected through Leisure Loop is donated to schools to support free swim instruction.

Quantifiable outcome

• Saves 3.36kg CO2 per m² by choosing recycled Stormboard over standard MDF Laminate
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PROTOMAXcoreTechnology or IntegrationPROTOMAX is the technology partner that converts pool waste into recycled plastic Stormboard panels. The partnership enables the unique recycling process of shredding, cleaning, and transforming pool waste into durable plastic sheets used for changing rooms, lockers, and facility furniture.
• Second SplashcoreStrategic or Co-development PartnerSecond Splash is a free school swimming equipment scheme supported by Leisure Loop. Equipment with reuse value from pool waste collections goes towards providing free swim equipment for school swimming programmes, expanding as the network grows.
• Eco Leisure Supplies Company LtdcoreOthersLeisure Loop Ltd is a subsidiary of Eco Leisure Supplies Company Ltd (Company no: 15271004), an eco-focused leisure supplies company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veolia UK: Veolia is one of the largest UK waste management operators, with the customer base and logistics scale to enter specialised pool waste streams and compete directly with Leisure Loop's B2B pool-operator channel.
• Biffa: Biffa is a major UK waste and recycling company serving commercial and municipal customers; it could displace Leisure Loop by bundling pool-waste recycling into existing leisure-operator contracts.

Direct peers

• Bureo: Bureo recycles fishing nets and other ocean plastics into consumer products (skateboards, sunglasses), running a similar specialised recycling-to-product circular economy model with B2B brand partnerships.
• First Mile: First Mile is a UK-based B2B recycling company that collects hard-to-recycle waste from businesses and offers subscription-based collection services — a near-identical operating model to Leisure Loop's pool-operator memberships.
• Plastic Bank: Plastic Bank operates community collection networks for plastic waste and converts it into reusable products, sharing Leisure Loop's upstream-collection / downstream-product model at a larger global scale.
• TerraCycle: TerraCycle operates national and international recycling programmes for hard-to-recycle waste streams, partnering with brands and businesses via a subscription/branded model — the closest direct analogue to Leisure Loop's pool-waste scheme.
• WornAgain Technologies: WornAgain Technologies is a UK recycling-tech company that processes hard-to-recycle polyester and textiles into reusable raw materials, conceptually parallel to Leisure Loop's mixed-polymer pool waste to Stormboard process.

Emerging players

• Precious Plastic: Precious Plastic is an open-source community plastic recycling movement building small-scale processing machines — a smaller, more decentralised version of the same kind of specialist plastic recycling work Leisure Loop does with PROTOMAX.

Others

• PROTOMAX: PROTOMAX is Leisure Loop's technology partner that physically processes pool waste into Stormboard panels — currently an enabling partner, but the same capability could become a competitive offering to other recyclers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEISURELOOP LTD