YMCA of Snohomish County

What YMCA of Snohomish County does

YMCA of Snohomish County is a 501(c)(3) nonprofit charitable organization founded in 1901 and headquartered in Everett, Washington. It operates six family YMCA branches across Snohomish County (Everett, Marysville, Mill Creek, Monroe/Sky Valley, Mukilteo, and Stanwood-Camano), YMCA Camp Casey on Whidbey Island (acquired in 2025), two Early Learning Centers, and 29 child care sites — collectively making it the largest child care provider and longest-serving nonprofit in the county. The organization delivers youth development, healthy living, and social responsibility programming, including swim lessons (24,000 children annually; 150+ certified instructors; seven pools), the consolidated Barracudas Swim Team, child care and before/after-school care, youth and adaptive sports (Miracle League, Stingrays adaptive swim), senior wellness, teen leadership, and STEM programs funded in part by Boeing. Its technology stack is standard for the nonprofit sector, comprising Reclique Core for online registration, the YMCA mobile app, Cardknox for payment processing, CampMINDER for camp enrollment, GoMotion for swim team management, Adobe Sign for e-signatures, and Double the Donation for employer matching gift search.

The organization is funded through a diversified revenue mix: recurring membership dues and program fees, annual community campaign fundraising (raising $1.65M in 2026 from 3,100+ individual donors), corporate/foundation grants (notably Boeing $100K in 2026 and Kendall Subaru $20K in 2025), and insurance-based membership reimbursements through partnerships with Renew Active/One Pass, Silver & Fit, SilverSneakers, and FitOn Health. Sliding-scale financial assistance (Y Access for All) and free programs such as SPLASH/3rd Grade Splash ensure access regardless of income. Distribution is omnichannel: six physical branches plus Camp Casey, an online self-serve registration portal (snoco.recliquecore.com), school- and community-site program delivery, and insurance channel partnerships. The organization serves 65,000–150,000+ participants annually across youth, families, adults, and seniors, and operates as an autonomous member association affiliated with the National Council of YMCAs. Peyton Tune serves as President and CEO.

Name

YMCA of Snohomish County

Legal name

YMCA of Snohomish County

Website

https://ymca-snoco.org

Company type

Private

Founded year

1901

Operating status

Operating

Short description

YMCA of Snohomish County is a 125-year-old 501(c)(3) nonprofit operating six branches, YMCA Camp Casey, two early learning centers, and 29 child care sites, delivering youth development, aquatics, child care, wellness, and adaptive sports programs to 65,000–150,000+ participants annually across Snohomish and Island Counties.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National/State Park Campgrounds & Public Campgrounds (THAMAJAI)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Community fitness programs
• Youth development services
• Aquatics swim lessons
• Nonprofit child care
• Adaptive sports programs

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership dues provide recurring revenue from individuals and families accessing YMCA facilities and programs.
2. Program Fees: Fees for swim lessons, youth sports, child care, summer camp, teen programs, and adaptive programs. Members receive discounted pricing.
3. Community Campaign Fundraising: Annual fundraising campaign raising over $1.65 million in 2026 from individual donors, corporate sponsors, and community partners to provide financial assistance and subsidize programs.
4. Insurance-Based Membership Reimbursement: Partnerships with health insurance wellness programs (Renew Active/One Pass, Silver & Fit, SilverSneakers, FitOn Health) may cover membership costs for eligible members at no out-of-pocket cost.
5. Corporate Grants: Foundation and corporate grants from organizations like Boeing ($100,000 STEM grant) fund specific programs and expansion initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

YMCA of Snohomish County is a 501(c)(3) nonprofit charitable organization operating 6 family YMCA branches, YMCA Camp Casey on Whidbey Island, 2 Early Learning Centers, and 29 child care sites. It delivers membership-based fitness and aquatics, structured swim lessons and competitive swim teams, child care and summer camps, youth sports, teen leadership programs, and adaptive/inclusive programming for people with disabilities.

Product overview

YMCA of Snohomish County operates as a multi-branch community wellness organization offering a comprehensive portfolio of programs across six branches, YMCA Camp Casey, two Early Learning Centers, and 29 child care sites. The organization functions as both a fitness facility operator and social services provider. Core offerings include aquatic programs (swim lessons, competitive Barracudas Swim Team, adaptive aquatics, Stingrays adaptive swim team), youth and family services (child care, summer camp, youth sports, adaptive programs including Miracle League), health and wellness (group exercise, insurance-based membership), and leadership development (Youth & Government, Mock Trial, STEM programs). The organization also operates charitable functions including financial assistance programs and volunteer coordination. The portfolio is unified by the YMCA's mission of youth development, healthy living, and social responsibility rather than a single product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Barracudas Swim Team: Competitive swim team program for youth ages 5 and older across all six YMCA pools, competing in YMCA National Championships.
• Miracle League
• Stingrays Adaptive Swim Team
• 3rd Grade Splash
• YMCA Camp Casey

Products and services

• YMCA Membership Annual and monthly membership dues providing individuals and families access to YMCA facilities, group exercise, pools, and member-discounted programs across 6 branches and YMCA Camp Casey.
• Swim Lessons Structured swim instruction for all ages and ability levels from infants through adults, delivered by 150+ certified instructors across 7 pools, with 24,000 children learning to swim each year.
• Barracudas Swim Team Competitive youth swim team program uniting swimmers from six YMCA pools, offering structured competition, coaching, and a pathway toward YMCA National Championships.
• Child Care Programs Curriculum-based Early Learning Centers and Before/After School Care delivered at 29 child care sites, serving over 1,770 children as the largest child care provider in Snohomish County.
• Group Exercise Classes Instructor-led fitness classes for all levels including cardio, strength training, TRX, and specialized formats, available across all six YMCA branches.
• Youth Sports Leagues and clinics building sports skills, teamwork, and leadership, including the HOOPS 3x3 basketball program for teens.
• Summer Camp Adventure-focused summer programming at YMCA Camp Casey and branch locations providing friendships and activities for youth.
• YMCA Camp Casey Overnight camp facility on Whidbey Island acquired in 2025, providing outdoor adventure experiences including STEM programs, camping, and nature-based activities for youth and families.
• Miracle League Baseball Inclusive adaptive baseball program where every athlete with disabilities gets to hit, run bases, score, and be celebrated, supported by volunteer buddies with no strikes or outs.
• Stingrays Adaptive Swim Team Competitive adaptive swim team for athletes with intellectual and developmental disabilities, offered in partnership with Special Olympics Washington.
• Teen Leadership Programs Leadership development including Youth & Government, Mock Trial, and Youth Legislature programs that build public speaking, research, and civic engagement skills for teens.
• STEM Programs Science, Technology, Engineering, and Mathematics programming for youth and teens including engineering, 3D printing, robotics, and outdoor education at Camp Casey.
• Insurance-Based Membership Membership access through participating health insurance wellness programs including Renew Active, SilverSneakers, Silver & Fit, and FitOn Health, which may cover full membership cost for eligible members.
• Financial Assistance / Y Access for All Sliding-scale scholarship programs ensuring access to YMCA membership and programs regardless of income, with no join fee and immediate eligibility for qualifying households.
• Lifeguard Training Certification program providing hands-on training in water rescue, first aid, and emergency response to prepare individuals for lifeguard positions.
• Masters Swimming Structured adult swim program for members looking to improve swimming technique and fitness through organized training.
• Kids Zone Supervised child activity space allowing parents to work out while children play in a safe, engaging environment.
• SPLASH 3rd Grade Swim Program

Quantifiable outcome

• 65,000+ people served annually across all ages and backgrounds
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core.

• Kendall Subaru of MarysvillecoreGTM or Marketing Partner · 1 January 2025Partnership providing $20,000 investment to support the 3rd Grade Splash Program, which provides free swim lessons and water safety education to third-grade students in the Marysville School District and Tulalip community. The program served nearly 250 students in 2025 and aims to reach up to 320 students in 2026.
• Chill FoundationcoreStrategic or Co-development PartnerAnnual partnership providing a snowboard program that expands access to outdoor adventure for teens from communities facing barriers to opportunity. Teens spend full days in the Cascades experiencing snowboarding with all costs and equipment included.
• Renew Active/One PasscoreGTM or Marketing PartnerInsurance-based membership program allowing qualifying health plan members to access YMCA facilities and programs with no out-of-pocket cost.
• Silver & FitcoreGTM or Marketing PartnerInsurance-based membership program allowing qualifying health plan members to access YMCA facilities and programs with no out-of-pocket cost.
• SilverSneakerscoreGTM or Marketing PartnerInsurance-based membership program allowing qualifying health plan members to access YMCA facilities and programs with no out-of-pocket cost.
• FitOn HealthcoreGTM or Marketing PartnerInsurance-based membership program allowing qualifying health plan members to access YMCA facilities and programs with no out-of-pocket cost.
• Special Olympics WashingtoncoreStrategic or Co-development PartnerPartnership supporting the Stingrays adaptive swim team and providing competition opportunities for athletes with intellectual and developmental disabilities.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Low-cost commercial gym operator that competes directly for price-sensitive adult fitness members in the same Pacific Northwest trade areas. A key competitive benchmark for YMCA membership pricing and retention.
• Life Time Fitness: National premium fitness operator with broad programming (aquatics, child care, youth camps, group exercise). Overlaps with the Y on adult fitness and family programming but as a paid commercial operator rather than a community-supported nonprofit.
• LA Fitness / Esporta: Mid-market commercial gym chain offering group fitness, swimming, and family programming. Competes with the Y's adult and family memberships in suburban Snohomish County markets.
• KinderCare Education: National for-profit child care provider that competes with the YMCA's 29-site child care footprint for working families and school-district contracts. Useful benchmark for child care pricing, capacity, and regulatory economics.
• Gold's Gym: Established commercial fitness brand with Pacific Northwest presence. Competes for adult and family fitness memberships, particularly where price and convenience matter more than nonprofit community programming.
• Boys & Girls Club of America (national): National umbrella organization for the Y's primary youth development peer. Comparable on mission, donor-supported model, after-school programming, and teen leadership offerings at scale.

Emerging players

• Special Olympics Washington: Direct partner on the Stingrays adaptive swim team and a comparable provider of adaptive sports programming. Comparable in serving athletes with intellectual and developmental disabilities; relevant peer for adaptive program design and funding.

Direct peers

• YMCA of Pierce and Kitsap Counties: Sibling YMCA association serving the adjacent Washington State market with multiple branches, child care sites, and overnight camps (Camp Seymour). Highly comparable on operating footprint, program portfolio, and Camp Casey–style residential programming.
• YMCA of Greater Seattle: The closest geographic YMCA affiliate, operating branches across King County. Same membership-based fitness, child care, aquatics, and youth development model under the same national YMCA movement; directly comparable on program mix, pricing tiers, and donor-supported financial assistance model.
• Boys & Girls Clubs of Snohomish County: Direct peer for youth development, after-school care, and teen programming in the same service area. Competes for the same youth and family segment, school-district contracts, and corporate/individual donors in Snohomish County.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ymcaofsnohomishcounty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Snohomish County