The Munch Museum
- Company typePrivate
- Founded1962
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2C
- OfferingServices
The Munch Museum firmographics
Firmographics- Name
- The Munch Museum
- Legal name
- OSLO KOMMUNE MUNCHMUSEET
- Website
- https://munchmuseet.no
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Munch Museum industry classification
Industry- Product category
- Art Museum / Cultural Institution
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Munch Museum is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
The Munch Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Admission tickets for museum visits, with standard and discounted rates for various visitor categories
- Membership Program: Annual membership subscriptions offering 20% discount on concerts, talks, and other events, with U25 tier for visitors under 25
- Retail and E-commerce: On-site shop and online store (nettbutikk) selling merchandise, books, and publications including MUNCH forlag publications
- Food and Beverage: On-site café and restaurant services for museum visitors
- Venue Rental: Rental of museum spaces for events, corporate functions, and private gatherings
- Group Tours and Guided Visits: Organized group visits and guided tours for schools, organizations, and private groups
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Admission |
| Subscription | Annual | U25 Membership |
| Subscription | Annual | Standard Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Munch Museum product offering
Product offeringCore offering
MUNCH operates a public art museum presenting permanent and temporary exhibitions of Edvard Munch's works (the world's largest such collection), international and contemporary art (e.g., Paula Rego), and related cultural programming including concerts, talks, educational programs for children and youth, and on-site food, retail, publishing, and venue rental services. The core visitor experience is delivered through a 13-floor museum facility in Bjørvika, Oslo, complemented by online ticketing, memberships, and an e-commerce storefront.
Product overview
MUNCH Museum operates as a unified digital platform offering both physical museum experiences and online services. The core offerings include the digital platform for ticketing and membership management, the Edvard Munch art collection, and educational programming. Supporting sub-products include MUNCH Publishing for exhibition catalogs and scholarly works, the online store (Nettbutikk) for merchandise, and food & beverage services. Additional modules include children's programs (MUNCH Barn), youth programming (MUNCH UNG), group tours, and venue rentals. The museum also produces video and podcast content through its media channel.
Differentiator
Problem solved
Functional benefit
Brands
- MUNCH forlag: MUNCH's publishing arm
- MUNCH Barn
- MUNCH UNG
Companies that use The Munch Museum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Munch Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Munch Museum partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Munch Museum competitors and assessment
Company assessmentBroad incumbents
- Tate Modern: London's major modern and contemporary art museum holding iconic Munch works. A much larger incumbent with broader programming that nonetheless competes for international art tourists who might choose London over Oslo for Munch viewing.
- Centre Pompidou: Paris's major modern art museum holding significant Munch works. A broader incumbent that competes for European art tourism and offers an alternative destination for visitors wanting to see Munch's work without traveling to Oslo.
- Museum of Modern Art (MoMA): New York's flagship modern art museum that holds a version of The Scream. As a globally dominant incumbent, it competes with MUNCH for international art tourism and Munch-curious audiences in the world's largest cultural tourism market.
Regional players
- Henie Onstad Kunstsenter: Norwegian modern art museum in Høvikodden near Oslo. Comparable modern art focus and overlapping Norwegian visitor base, though smaller scale and located outside the city center.
- Vigeland Museum: Oslo municipal museum dedicated to sculptor Gustav Vigeland, in Vigeland Park. Another Oslo Kommune-operated cultural attraction competing for local and tourist attention in the same Norwegian capital market.
Direct peers
- Moderna Museet: Sweden's premier modern art museum in Stockholm, on Skeppsholmen island. Comparable in mission (modern/contemporary art), visitor profile, and Nordic cultural tourism positioning, making it a direct substitute destination.
- Nasjonalmuseet (National Museum of Norway): Norway's largest art museum, opened in 2022 near the Royal Palace in Oslo. Houses major Norwegian and international art collections including Edvard Munch works, making it the most direct domestic peer competing for both visitors and Munch-curious audiences.
- Kunstmuseum Basel: Swiss art museum holding one of the largest Edvard Munch collections outside Norway. Directly comparable in its Munch-curatorial mission and competes for European art tourism visitors interested in Munch's work.
- Astrup Fearnley Museum of Modern Art: Contemporary art museum on Oslo's Tjuvholmen waterfront, operated by a private foundation. Directly competes for Oslo's art tourism audience, with a more contemporary focus versus MUNCH's modernist anchor.
- Lousiana Museum of Modern Art: Leading Scandinavian art museum north of Copenhagen, Denmark. Comparable scale and modern/contemporary art programming, competing for the same Nordic cultural tourism circuit that drives inbound visitation to Oslo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Munch Museum social profiles
Digital presenceThe Munch Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Munch Museum leadership team
Management profileNumber of profiles
The Munch Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Munch Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Munch Museum
What does The Munch Museum do?
MUNCH operates a public art museum presenting permanent and temporary exhibitions of Edvard Munch's works (the world's largest such collection), international and contemporary art (e.g., Paula Rego), and related cultural programming including concerts, talks, educational programs for children and youth, and on-site food, retail, publishing, and venue rental services. The core visitor experience is delivered through a 13-floor museum facility in Bjørvika, Oslo, complemented by online ticketing, memberships, and an e-commerce storefront.
Is The Munch Museum a public or private company?
The Munch Museum is a private company. It is classified as state government owned and is currently operating.
When was The Munch Museum founded?
The Munch Museum was founded in 1962.
Where is The Munch Museum based?
The Munch Museum is headquartered in Oslo, Norway, in the Europe region.
How does The Munch Museum make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are membership Program, retail and E-commerce, food and Beverage, venue Rental and group Tours and Guided Visits.
Who are The Munch Museum's main competitors?
Broad incumbents on record are Tate Modern, Centre Pompidou and Museum of Modern Art (MoMA). Regional players are Henie Onstad Kunstsenter and Vigeland Museum. Direct peers are Moderna Museet, Nasjonalmuseet (National Museum of Norway), Kunstmuseum Basel, Astrup Fearnley Museum of Modern Art and Lousiana Museum of Modern Art.
Does The Munch Museum have an API?
No public API is recorded for The Munch Museum.
What industry is The Munch Museum in?
The Munch Museum's product category is Art Museum / Cultural Institution. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 7121 and its SIC code is 7900.