Prince Charters, Llc

What Prince Charters, Llc does

Prince Charters, LLC is a family-owned private boat charter operator headquartered in Huntington Beach, California, founded in 1965 by Dr. Gilbert Prince and now in its third generation of family ownership under Captain Doug. The company runs a three-vessel fleet on Huntington Harbour: the Luxury Yacht Journey (up to 30 passengers with captain and first mate), the Duffy-style Charly More (up to 15 passengers), and the restored 1940s classic wood boat Alexandria (up to 12 passengers). All vessels are U.S. Coast Guard inspected and captained by USCG-licensed mariners; the company also operates a specialized ash scattering at sea memorial service aboard Alexandria and Journey.

The business operates a direct-to-consumer, transaction-based revenue model with hourly charter rentals priced by vessel and duration. Published rates range from $360 for a 1.5-hour Charly More cruise to $2,540 for a 4-hour weekday Journey cruise, plus a 20% service charge/gratuity. Bookings are captured through an embedded FareHarbor booking widget on the company website and via a direct phone line, with a low-deposit/full-prepayment policy. Customer segments span individual celebrations, family gatherings, bachelorette parties, corporate team-building and networking events, and memorial services — all local to the Huntington Beach area with no disclosed geographic expansion.

The company maintains a lean operating structure (1-10 employees) and supports demand generation through its website, an active blog covering Huntington Harbour cruising content, Facebook and Instagram accounts, and listings on Yelp and Houzz. There are no proprietary technology platforms, no AI/ML capabilities, no funding rounds, and no M&A activity disclosed. Competitive positioning rests on the multi-generational brand heritage, the diversity of the fleet across price tiers, Coast Guard regulatory compliance, and the personal involvement of the licensed family operator.

Name

Prince Charters, Llc

Legal name

Prince Charters, LLC

Website

https://princechartersllc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Prince Charters, LLC is a family-owned private boat and yacht charter operator in Huntington Beach, California, founded in 1965, offering captained cruises aboard three vessels (luxury yacht, Duffy-style boat, classic wood boat) for celebrations, corporate events, and ash scattering services.

Ownership category

akta.pro rank

Product category

Boat Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Cruise Yacht Charters (Private Crewed) (THAEADAG), Corporate & Event Cruise Charters (MICE/Buyouts) (THAEAEAE)

Keywords

• Private boat charters
• Harbor cruises
• Yacht rentals
• Ash scattering services
• Harbor tour experiences

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Boat Charter Rentals: Time-based hourly charter rentals across three vessels: Luxury Yacht Journey (up to 30 passengers), Duffy-style boat Charly More (up to 15 passengers), and Classic Wood Boat Alexandria (up to 12 passengers). Revenue generated from hourly rental fees with durations ranging from 1.5 to 4 hours depending on vessel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prince Charters provides private boat and yacht charter cruises on Huntington Harbour in Huntington Beach, California, using three U.S. Coast Guard inspected vessels staffed by licensed captains. Offerings include hourly rentals of a luxury yacht (up to 30 passengers), a Duffy-style boat (up to 15 passengers), and a classic wood boat (up to 12 passengers), plus a specialized ash scattering at sea memorial service.

Product overview

Prince Charters, LLC operates a fleet of three distinct private boat charter vessels in Huntington Harbour, Huntington Beach, California, founded in 1965. The fleet consists of: (1) Charly More - a 26-foot Duffy-style boat for up to 15 passengers, (2) Alexandria - a classic 1940's-style wood boat for up to 12 passengers, and (3) Journey - a luxury yacht for up to 30 passengers with all-wood salon and bar room. All vessels are Coast Guard Inspected and include U.S. Coast Guard licensed captains. Additionally, the company offers specialized ash scattering memorial services. Charter durations range from 1.5 to 4 hours depending on vessel, with pricing varying by boat selection and time length.

Differentiator

Problem solved

Functional benefit

Products and services

• Charly More Private Charter A spacious 26-foot U.S. Coast Guard Inspected Duffy-style boat accommodating up to 15 passengers for 1.5-3 hour cruises through Huntington Harbour, with a licensed captain, bluetooth speakers, and bring-your-own food and beverages (no hard alcohol). Priced from $360 for 1.5 hours to $690 for 3 hours.
• Alexandria Private Charter A classic 1940s-style wood boat with teak interior, fully restored to original condition, accommodating up to 12 passengers for 1.5-3 hour cruises through Huntington Harbour with a licensed captain and blankets provided for cooler weather. Priced from $465 for 1.5 hours to $885 for 3 hours.
• Journey Private Charter A luxury yacht featuring an all-wood salon, large covered deck, wood bar room, spacious bow with ample seating, and two large restrooms, accommodating up to 30 passengers for 2-4 hour cruises with a U.S. Coast Guard licensed captain and first mate, bluetooth stereo, water, and beer on tap. Weekday pricing ranges from $1,270 for 2 hours to $2,540 for 4 hours, with hourly weekend pricing at $675/hour subject to a 2-hour minimum.
• Ash Scattering at Sea A 90-minute compassionate memorial service for scattering ashes at sea, offered aboard either the Alexandria (up to 11 passengers) or Journey luxury yacht (up to 31 passengers), including a U.S. Coast Guard licensed captain, first mate, rose petals, custom certificate with coordinates, date and time documentation, and ship bell ringing tradition.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Pirate Coast Charters: Themed private charter operator offering crewed specialty cruises (pirate-themed and other experience-led outings) in Southern California waters. Comparable small-scale, themed, captained charter model targeting private groups and events.

Direct peers

• Duffy Newport Beach: Operator of a large fleet of Duffy electric boats for self-drive and captained harbor cruises in Newport Beach. Direct overlap with Prince Charters' Charly More Duffy-style offering and similar celebration/event use cases in adjacent Southern California harbors.
• Newport Beach Harbor Cruises: Private and semi-private harbor cruise operator in Newport Beach offering crewed yacht and boat charters. Competes for the same Orange County customer base seeking private harbor experiences for celebrations and events.
• Gondola Adventures: Private chartered boat experiences (including gondola-style cruises) in Newport Beach and other California harbors. Comparable private, crewed, occasion-based charter model targeting couples, families, and corporate groups.

Regional players

• Long Beach Harbor Boat Charters: Private boat charter operator in Long Beach Harbor offering crewed harbor cruises and event charters. Geographic peer in the broader Southern California harbor charter market with similar use case mix.
• Balboa Island Ferry & Marine: Long-established local ferry and marine services operator in Newport Beach. Comparable regional heritage, harbor-based marine service, and family business profile serving local and tourist demand in the same Orange County market.
• Dana Wharf Sportfishing & Whale Watching: Dana Point-based operator offering private charter boats, whale watching, and marine experiences. Comparable Southern California harbor-based private charter service with broader water-activity portfolio.

Broad incumbents

• Hornblower Group (City Experiences): Large-scale cruise, charter, and water-experience operator offering private yacht and event charters across multiple U.S. markets. Represents the scaled, institutional end of the private charter category and a potential threat if it targets Southern California harbor events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrinceChartersLLC
• Instagraminstagram.com/princechartershb
• LinkedInlinkedin.com/company/prince-charters-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Charters, Llc