Source Creative

What Source Creative does

Source Creative is a privately held boutique creative agency headquartered in Brooklyn, New York, specializing in brand experience design across physical retail, virtual environments, and promotional activations. Founded in 2015 and operating with a core staff of 1-10 employees, the firm serves both emerging startups and globally recognized brands, deploying what it describes as a proprietary methodology that combines demographic, behavioral, contextual, and performance targeting to produce bespoke brand storytelling. The agency positions itself as an "award-winning boutique agency" with over 20 years of combined retail innovation experience among its team members and executes most project delivery through an external global network of freelance creative consultants rather than a large permanent workforce.

The company's offerings are organized into three service lines. Permanent Retail & VM experiences cover retail architecture, interior design, visual merchandising, photo-realistic rendering, fly-through animation, technical drawings, production management, and retail guideline books. 360 Virtual experiences span virtual 360 store experiences, omni-channel brand platforms, e-commerce experiential design, virtual pop-up stores, and virtual brand campaigns. Promotional Brand Experiences include brand activations and eventing, pop-up stores, experiential marketing, trade-show and exhibition design, product launch animations, and in-store retail design experiences. Source Creative also operates a dedicated virtual brand experience division called Source Digital, indicating an explicit strategic emphasis on digital and virtual brand engagement as an adjacent growth surface.

The business operates on a professional services revenue model with custom, quote-based project pricing that is not publicly disclosed. Its go-to-market is direct enterprise field sales, partnering with brand clients and managing the full project lifecycle from concept through delivery. While the firm claims a global geographic reach through its consultant network, primary operations remain concentrated in the United States, with two offices in the same Brooklyn building. Source Creative is privately held with no disclosed institutional investors, parent company, funding history, or formal partnership agreements, and specific ownership, cap table, revenue, and headcount details are not publicly available.

Name

Source Creative

Legal name

Source Creative

Website

https://source-creative.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAB

Creative Boutique Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAAAH

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Retail design services
• Visual merchandising
• Experiential marketing
• Brand activations
• Virtual brand experiences

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Experience Services: Project-based professional services including retail architecture, visual merchandising, brand activations, pop-up stores, and experiential marketing design. Services range from permanent retail installations to promotional and virtual brand experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Source Creative is a boutique creative agency that designs, develops, and delivers brand experiences across three service lines: Permanent Retail & VM Experiences (retail architecture, interior design, visual merchandising, rendering, animation, and production management), 360 Virtual Experiences (virtual 360 stores, omni-channel brand platforms, e-commerce experiential design, virtual pop-ups, and virtual campaigns), and Promotional Brand Experiences (brand activations, pop-ups, experiential marketing, trade-show design, and product launch animations). Services are sold as bespoke, project-based engagements to global brands and startups.

Product overview

Source Creative is a boutique creative agency that offers a portfolio of three interconnected service lines focused on creating brand experiences. The core offerings include Permanent Retail & VM experiences (physical retail architecture and visual merchandising), 360 Virtual experiences (virtual and omni-channel brand platforms), and Promotional Brand Experiences (temporary activations and events). Together, these services provide brands with a comprehensive 360-degree approach to experiential marketing, spanning physical retail spaces, virtual environments, and promotional activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Retail & VM Experiences Physical retail design and visual merchandising service covering retail architecture, interior design, visual merchandising, photo-realistic rendering, fly-through animation, technical drawings, production management, and retail guideline books for global brands and startups that need permanent retail installations.
• 360 Virtual Experiences Virtual brand experience service offering virtual 360 store experiences, omni-channel brand platforms, e-commerce experiential design, virtual pop-up stores, and virtual brand campaigns for brands seeking digital and future-facing experiential touchpoints.
• Promotional Brand Experiences Temporary and event-based brand activation service including brand activation and eventing, pop-up stores, experiential marketing, trade-show and exhibition design, product launch and brand animations, visual merchandising, and in-store retail design experiences for brands running campaigns, launches, and events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global experiential brand marketing agency offering brand experiences, virtual events, and trade-show design. A scaled incumbent offering overlapping capabilities to Source Creative's brand activation and virtual experience services.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm with capabilities in retail design, brand experiences, and spatial design. Overlaps with Source Creative's retail architecture and brand experience methodology.
• CallisonRTKL: CallisonRTKL is an architecture and design firm with a dedicated retail practice covering store design, visual merchandising, and retail environments. Comparable to Source Creative's permanent retail/architecture service line at enterprise scale.
• George P. Johnson (GPJ): GPJ is a large global experiential marketing agency producing events, activations, and trade-show experiences for enterprise brands. Comparable to Source Creative's promotional brand experience offerings, but at significantly larger scale.

Direct peers

• FRCH Design Worldwide: FRCH is a retail design and brand experience firm delivering store planning, visual merchandising, and experiential concepts. Closely comparable to Source Creative's retail architecture, VM, and brand activation offerings.
• Civic Entertainment Design: Civic designs retail and brand experiences for global brands with offerings spanning physical retail design, pop-ups, and event activations. Overlaps with Source Creative's retail architecture, VM, and promotional experience services.
• Grizzly: Grizzly is a creative agency specializing in retail experience design, brand activations, and immersive environments. Directly comparable to Source Creative's blend of permanent retail, visual merchandising, and experiential marketing services for global brands.
• Chute Gerdeman: Chute Gerdeman is a retail experience design firm specializing in store design, visual merchandising, and shopper marketing. Direct overlap with Source Creative's permanent retail and VM experience service line.
• Sparks: Sparks is a brand experience agency delivering retail, experiential, and digital activations for enterprise clients. Highly comparable in service mix (physical and virtual brand experiences, pop-ups, events) and enterprise client focus.
• Float Hybrid: Float Hybrid is a boutique experiential agency focused on pop-ups, activations, and immersive brand experiences. Comparable to Source Creative's promotional and experiential marketing work with global brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/source-creative-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source Creative