iederal

What iederal does

Iederal is a Dutch non-profit program for personal development and life discovery (zingeving and levenskunst), initiated and operated under the Apostolisch Genootschap, a religious-humanistic organization based in the Netherlands. The organization serves individuals it terms 'levensontdekkers' (life discoverers), offering a portfolio of in-person experiences — nature walks (verwonderwandeling, bosbaden), family nature crafts (sprokkelkunst), women's circles, conversation dinners (gespreksdiner), storytelling nights, workshops, multi-day retreats, and festivals — hosted across four Dutch regions (Utrecht, Arnhem, Brabant, Den Haag) with additional events in Lettele and online. Its products include the VANDAAG quarterly magazine (€12.50/year for four issues), the published book 'Wat als je geen idee hebt waar het allemaal om draait (is dat erg?)' by Femke Schavemaker and Jesse Laport, and the Iederal-bieb community book-exchange network.

The technical surface is deliberately minimal: a content website at iederal.nl listing events with ticketing handled through third-party widgets from CM.com and YourTicketProvider for registration and payment processing. There is no native mobile app, no public API, and no proprietary technology assets; operations are coordinated through a small paid team of four regional event coordinators supported by a broader volunteer base. Content and community channels include a monthly email newsletter, the quarterly magazine, social media, the Iederal-bieb library network, and word-of-mouth.

The revenue model is structured as a non-profit without commercial interest. Income is generated from event ticket sales (€5–€125 per event depending on format), the magazine subscription, and book sales, with prices designed only to partially cover costs and a 'Pay what you can' option available. There is no external funding, no venture capital, no public listing, and no disclosed financial figures; the organization explicitly states that participation should remain accessible and that volunteer contributions sustain operations.

Name

iederal

Legal name

Apostolisch Genootschap

Website

https://iederal.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Iederal is a Dutch non-profit program under the Apostolisch Genootschap that organizes personal development events — nature walks, workshops, circles, and retreats — for individual 'life discoverers' across four Dutch regions, supported by a quarterly magazine, book, and community library network.

Ownership category

akta.pro rank

Product category

Personal Development and Community Events

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)

Keywords

• Personal development events
• Community workshops
• Nature retreats
• Mindfulness activities
• Life discovery programs

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event ticket sales: Iederal generates revenue primarily through ticket sales for various events including workshops, nature walks, circles, dinners, and festivals. Events range from €5 to €125 depending on duration and type.
2. VANDAAG magazine subscription: Magazine subscription at €12.50 per year for 4 issues, targeting readers interested in life discovery and personal development.
3. Book sales: Iederal published a book 'Wat als je geen idee hebt waar het allemaal om draait (is dat erg?)' available through bookstores and online retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Iederal is a Dutch non-profit organization that organizes in-person personal development events — including workshops, nature walks, circles, conversation dinners, and storytelling nights — for individual participants ("life discoverers") seeking meaning and connection. It also publishes a quarterly print magazine (VANDAAG) and a book, and operates a community book-exchange library, with all offerings positioned as accessible, volunteer-supported experiences in the Netherlands.

Product overview

Iederal is a non-profit event organization for 'levensontdekkers' (life discoverers) offering a portfolio of personal development experiences. The core offerings include Iederal Events (workshops, nature walks, circles, conversation dinners, and creative activities), VANDAAG Magazine (a quarterly publication), the Iederal-bieb (community book exchange network), the Iederal Book, and a monthly newsletter. These products work together to help people discover meaning and connection through shared experiences in nature, creativity, and reflection.

Differentiator

Problem solved

Functional benefit

Brands

• Iederal-boek: A book titled 'Wat als je geen idee hebt waar het allemaal om draait (is dat erg?)' written by Femke Schavemaker and Jesse Laport
• Iederal-bieb
• VANDAAG Magazine

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CM.comcoreTechnology or IntegrationCM.com provides the ticketing platform integration for event registration and payment processing on the Iederal website. Customers are redirected to CM.com to complete ticket purchases.
• Het Restaurant van PlukminorStrategic or Co-development PartnerRestaurant venue in Den Haag that partners with Iederal for Storytelling Nights and Gespreksdiner events, providing food service during events.
• Apostolisch GenootschapcoreOthersThe Apostolisch Genootschap is the initiator and parent organization of Iederal. As a non-profit without commercial interest, Iederal operates under this organization which provides overarching mission and values alignment.
• Scouting PBC AusterlitzminorStrategic or Co-development PartnerScouting location used for the '24 uur in de natuur' retreat events, providing outdoor camping facilities.
• Various venues and partnersminorStrategic or Co-development PartnerMultiple venue partners across the Netherlands including nature locations, community centers, yoga studios, and event spaces host Iederal events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Esalen Institute: Esalen Institute is a California-based holistic education center offering workshops and retreats focused on self-discovery, human potential, and contemplative practices - a direct international peer to Iederal's life-discovery events format.
• Omega Institute for Holistic Studies: Omega Institute is a US-based holistic education retreat center offering workshops, retreats, and conferences focused on wellness, personal growth, and spirituality - directly comparable to Iederal's nature-based personal development events model, though at much larger scale and in the US market.
• De Baak: De Baak is a Dutch training and development center offering personal development programs and retreats for individuals and professionals - the closest direct Dutch peer offering comparable life-discovery and personal growth experiences to Iederal.
• Kripalu Center for Yoga & Health: Kripalu Center offers yoga, mindfulness, and holistic health retreats and workshops - a comparable retreat-based personal growth model similar to Iederal's nature walks, workshops, and multi-day retreats.
• Sangha Retreats: Sangha Retreats offers wellness and personal growth retreats in nature settings - a direct peer in the experiential personal development retreat space similar to Iederal's '24 uur in de natuur' retreats.
• Chopra Center: Chopra Center offers meditation retreats, wellness programs, and personal growth experiences - directly comparable to Iederal's life-discovery workshop and retreat offerings.

Broad incumbents

• Hay House: Hay House is a global publishing and events company focused on self-help, personal development, and wellness - similar in offering books, magazines, and live events comparable to Iederal's VANDAAG magazine, book, and event portfolio.
• Mindvalley: Mindvalley is a global online personal development platform offering courses, live events, and community experiences in personal growth and transformation - a much larger digital incumbent serving a similar life-discovery audience as Iederal.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iederal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iederal