Zest Events Ltd
Zest Events Ltd is a London-based bespoke event planning company founded in 1999 by Wonkie Hills, serving HNW private clients and enterprise customers with fully tailored parties, weddings, and corporate events across the UK and Europe.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Zest Events Ltd does
Zest Events Ltd is a London-based bespoke event planning company founded in 1999 by Wonkie Hills. The firm operates three integrated service lines — private parties, weddings, and corporate events — delivered on a fully bespoke basis with no standard packages, each engagement receiving a tailored concept and quote. Clients are affluent private individuals (milestone birthdays, weddings, anniversaries) and enterprise clients (corporate off-sites, galas, product launches, Christmas parties) seeking end-to-end planning including venue sourcing, design, supplier coordination, logistics, and on-site execution across venues ranging from intimate dinners for two to banquets for 1,000 guests.
The underlying technology is essentially nil in disclosed form: there is no proprietary platform, no AI/ML capability, no API, no app, and no third-party integration stack surfaced in the source material. Operational delivery rests on the founder's 25 years of UK and European venue knowledge, supplier relationships, and creative judgment, supported by a small in-house team (1-10 employees) and an Instagram portfolio presence (@zest.events). Event scale ranges from corporate off-sites for 24 guests to global dinners for 800 and multi-day weddings for 500, executed at venues including the V&A, Kensington Palace, Spencer House, and locations across the South of France.
Revenue is generated through project-based professional services fees, with each brief priced individually against client requirements and budget. The go-to-market motion is sales-led and relationship-driven: client acquisition relies on word-of-mouth referrals, repeat clients, testimonials, the website portfolio, and Instagram, rather than paid advertising or content marketing. Distribution is direct-to-client via website enquiry and email, with no resellers, marketplaces, or external channels. The company has remained founder-owned and bootstrapped over its 25-year history with no disclosed institutional investment, acquisitions, or parent-company relationships.
Zest Events Ltd firmographics
Firmographics- Name
- Zest Events Ltd
- Legal name
- Zest Events Limited
- Website
- https://zestevents.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zest Events Ltd is a London-based bespoke event planning company founded in 1999 by Wonkie Hills, serving HNW private clients and enterprise customers with fully tailored parties, weddings, and corporate events across the UK and Europe.
- Ownership category
- akta.pro rank
Zest Events Ltd industry classification
Industry- Product category
- Event Planning Services
- NAICS
- Convention and Trade Show Organizers (56192), Caterers (722320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industry
- Destination Wedding Planning (HSACABAD)
Keywords
Where Zest Events Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zest Events Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Bespoke Event Planning & Management: Zest Events provides fully bespoke event planning and management services across parties, corporate events, and weddings. Each engagement is tailored to the client's brief and budget with a custom concept and quote. Revenue is project-based, earned through professional services fees for end-to-end planning, design, coordination, and on-site management of events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fully bespoke — no standard tiers or packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Zest Events Ltd product offering
Product offeringCore offering
Zest Events plans and manages bespoke private parties, weddings, and corporate events across the UK and Europe. Each engagement is fully bespoke, with concepts, venues, and supplier coordination developed in response to the client's brief and budget. Services span intimate dinners for two to banquets for 1,000 guests, including venue sourcing, design, supplier management, logistics, and on-site execution.
Product overview
Zest Events is an events planning company offering three integrated service lines: bespoke party planning, wedding planning, and corporate events management. Founded in 1999 by Wonkie Hills, the company specialises in creating bespoke events for private clients and corporations in the UK and Europe. Services range from intimate dinners for two to large-scale events accommodating hundreds of guests. The company provides end-to-end event management including venue sourcing, design, supplier coordination, and on-site execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Party Planning Services Bespoke private party planning and event creation services for affluent individuals, transforming venues such as garages, hotels, and marquees. Events range from intimate dinners for two to banquets for 1,000 guests, including milestone birthdays, anniversaries, and themed celebrations.
- Wedding Planning Services Full-service wedding planning from marquees to stately homes, hotels, barns, and village halls, managing celebrations from small and intimate ceremonies to 4-day events for 500 guests, including destination weddings in the UK and Europe.
- Corporate Events Management Corporate event planning and management, ranging from off-sites for 24 guests to global dinners for 800, with bespoke concepts and quotes tailored to each client brief. Covers events across the UK and Europe for enterprise clients in financial services, luxury, hospitality, and other sectors.
Quantifiable outcome
- Event scale range from intimate dinners for 2 to banquets for 1,000+ guests
- +2 more outcomes
Companies that use Zest Events Ltd
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles2 records
Zest Events Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zest Events Ltd partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Zest Events Ltd competitors and assessment
Company assessmentDirect peers
- MGN Events: Bespoke London event management company offering tailored planning for private celebrations and corporate events; directly comparable scale, model, and UK market positioning to Zest.
- Event Concept: London-based bespoke event management agency offering end-to-end planning for corporate and private clients at premium venues; directly comparable to Zest in scope, customer base, and bespoke white-glove delivery model.
- Smart Group: UK luxury hospitality and events group producing high-end private and corporate events across London venues; competes with Zest for both HNW private clients and corporate event budgets.
- Banana Split Events: London luxury party and event planner serving private individuals and corporates with bespoke concepts; comparable to Zest on the party-planning side with overlapping high-end clientele and venue relationships.
- Blue Strawberry: London luxury event catering and planning firm focused on high-end private and corporate events; overlaps with Zest in the bespoke full-service event delivery model and HNW client base.
Regional players
- Marcy Blum Associates: US luxury wedding and event planner serving high-net-worth couples and celebrity clients; comparable to Zest on bespoke full-service event planning model, with a different geographic emphasis.
- Preston Bailey: US-based luxury event designer famous for high-end private celebrations and weddings; comparable to Zest for HNW bespoke event planning but primarily serves North American clients.
- Colin Cowie Lifestyle: Globally recognised luxury event planner and lifestyle brand serving UHNW clients with bespoke weddings and private events; similar positioning to Zest in the premium bespoke segment but with US/Asia geographic focus.
Broad incumbents
- BCD Meetings & Events: Global corporate meetings, incentives, conferences, and events agency serving enterprise clients across multiple sectors; overlaps with Zest's corporate events segment but operates as a broad incumbent rather than bespoke boutique.
- Cvent: Leading event management technology and services platform serving the broader corporate events industry; comparable to Zest as an enterprise events solutions provider but competes through scale, technology, and standardisation rather than bespoke service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Zest Events Ltd social profiles
Digital presenceZest Events Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zest Events Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Zest Events Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zest Events Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zest Events Ltd
What does Zest Events Ltd do?
Zest Events plans and manages bespoke private parties, weddings, and corporate events across the UK and Europe. Each engagement is fully bespoke, with concepts, venues, and supplier coordination developed in response to the client's brief and budget. Services span intimate dinners for two to banquets for 1,000 guests, including venue sourcing, design, supplier management, logistics, and on-site execution.
Is Zest Events Ltd a public or private company?
Zest Events Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zest Events Ltd founded?
Zest Events Ltd was founded in 1999. It employs 1 to 10 people.
Where is Zest Events Ltd based?
Zest Events Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Zest Events Ltd make money?
One revenue line is on record: bespoke Event Planning & Management.
Who are Zest Events Ltd's main competitors?
Direct peers on record are MGN Events, Event Concept, Smart Group, Banana Split Events and Blue Strawberry. Regional players are Marcy Blum Associates, Preston Bailey and Colin Cowie Lifestyle. Broad incumbents are BCD Meetings & Events and Cvent.
Does Zest Events Ltd have an API?
No public API is recorded for Zest Events Ltd.
What industry is Zest Events Ltd in?
Zest Events Ltd's product category is Event Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAD, Destination Wedding Planning. Its NAICS code is 56192 and its SIC code is 7900.