Presafe B.v.

What Presafe B.v. does

PreSafe B.V. is a privately held Dutch online retailer founded in 1997 and headquartered in Lisse, the Netherlands. The company sells workplace safety products, AEDs, first aid supplies, and related emergency equipment through its dedicated e-commerce webshop, BHVtotaal.nl, operating a direct-to-consumer model with no field sales force. Its product portfolio is anchored by four proprietary SKUs: the EvaCord evacuation rope (designed to evacuate up to 18 toddlers/preschoolers at once via colored rings on a 5-meter cord), the Escape Mask May Day (a combined smoke and escape mask providing up to 10 minutes of toxic-substance filtration), the PSF Medical Rescuebag (a configurable first aid/AED backpack with color-coded transparent cases), and the TabletAED Trainer Case (a 10-inch tablet housing paired with a third-party app to deliver low-cost AED training).

PreSafe targets two primary segments: childcare and educational facilities (kinderdagverblijven, naschoolse opvang, kleuterklassen) requiring specialized evacuation equipment for young children, and companies plus government institutions purchasing first aid, AED, and fire-safety supplies for workplace compliance. Revenue is generated through one-time transactional e-commerce sales; pricing is not publicly disclosed but is listed per SKU on the webshop, with bulk/resale inquiries handled via email. The company fulfills orders from a large warehouse in Lisse, claims 24 solar panels for self-generated green electricity, and reuses approximately 40% of inbound packaging material as part of a sustainability positioning.

Operationally, PreSafe is a small (1-10 employees), independent, founder-style business with no disclosed funding, no parent company, no subsidiaries, and no M&A activity. Its 2019 partnership with the Sunday Foundation to build a school in Sierra Leone is the most prominent external initiative. Distribution is domestic-only (Netherlands) via the BHVtotaal.nl storefront, with marketing limited to its own websites, email newsletter through a mailing partner, and a YouTube channel. No AI/ML capabilities, proprietary software platform, or public APIs are described as core to the business.

Name

Presafe B.v.

Legal name

PreSafe B.V.

Website

https://presafe.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

PreSafe B.V. is a Dutch online retailer, founded in 1997 and based in Lisse, selling workplace safety products, AEDs, and first aid equipment through its BHVtotaal.nl webshop to childcare centers, schools, businesses, and government institutions in the Netherlands.

Ownership category

akta.pro rank

Product category

Safety Equipment Retail

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro industry

PRIMARYCRAMAMAG

Outdoor Safety, Survival & First Aid Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

Keywords

• Workplace safety equipment
• First aid supplies
• AED defibrillator products
• Evacuation and escape gear
• Fire safety products

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce retail sales: PreSafe operates as an online retailer selling safety products through their webshop BHVtotaal.nl. Customers purchase products directly online with products shipped from their warehouse. Revenue is generated through one-time product transactions rather than subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Presafe B.v. operates the BHVtotaal.nl online store, retailing workplace safety, first aid, AED, evacuation, and fire safety products sourced from third-party manufacturers. The company ships evacuation ropes, escape masks, medical rescue bags, AED trainers, and related BHV (Bedrijfshulpverlening / workplace emergency response) supplies primarily to Dutch customers. Core activity is specialist e-commerce distribution of branded safety equipment rather than manufacturing.

Product overview

PreSafe B.V. is a Dutch online retailer specializing in safety products, operating since 1995 and headquartered in Lisse. The company offers a portfolio of four core safety products: the EvaCord evacuatietouw (evacuation rope for child safety at daycares and schools), Escape Mask May Day (emergency smoke/flight mask), PSF Medical Rescuebag (versatile first aid backpack/AED carrying case), and TabletAED Trainer Case (tablet-based AED training solution). Products are sold through the BHVtotaal.nl webshop with most items available directly from stock.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 18 children can be evacuated simultaneously using the EvaCord evacuation rope
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sunday FoundationminorStrategic or Co-development Partner · 1 January 2019PreSafe partnered with the Sunday Foundation in 2019 to finance and build a school with six classrooms in Sierra Leone. This CSR initiative represents PreSafe's contribution to education infrastructure in developing countries as part of their social responsibility program.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Seton: Seton is a long-established UK-based direct retailer of workplace safety, identification, and compliance products sold through catalogues and e-commerce. Highly comparable to PreSafe's online B2B/B2C safety-products distribution model, with similar customer base of businesses needing safety signage, PPE, first aid, and compliance equipment.
• ArboShop: ArboShop is a Netherlands-based online retailer of workplace safety, PPE, and RI&E-related products serving Dutch SMBs and enterprises. The most direct Dutch geographic peer to PreSafe, competing for the same Dutch B2B safety-products buyer through an e-commerce storefront.
• Banner Safety: Banner Safety is an Ireland/UK-based specialist online retailer of workplace safety, PPE, and first aid products serving European businesses. Directly comparable to PreSafe in product focus (PPE, first aid, emergency response) and online B2B retail model.
• Kroschke: Kroschke is a German specialist in workplace safety signage, identification, and B2B safety products distributed online and through catalogues. Directly comparable to PreSafe in product focus (workplace and operational safety), customer segment (B2B/government), and European online retail model.

Broad incumbents

• Grainger: W.W. Grainger is a leading North American distributor of maintenance, repair, and operational (MRO) supplies including a large workplace-safety category. Comparable to PreSafe as an industrial/safety equipment distributor serving business and government customers, though at vastly greater scale and breadth.
• Cintas: Cintas is a large North American provider of workplace uniforms, first aid and safety supplies, and AED services to businesses. Comparable to PreSafe in the first aid and AED product categories for B2B customers, though Cintas operates a routed service-delivery model at much larger scale.
• Brady Corporation: Brady is a global manufacturer and distributor of workplace safety identification, signage, and compliance products sold through direct and online channels. Comparable to PreSafe in the workplace safety product category and B2B distribution approach, though Brady operates globally and at substantially larger scale.
• Würth: Würth is a global incumbent in industrial and trade supplies, with a substantial safety/PPE category sold through direct sales and webshops across Europe. Comparable to PreSafe as a broad-line safety supplier, but operates at vastly greater scale and with a field-sales model.

Regional players

• Acklands-Grainger: Acklands-Grainger is the Canadian affiliate of W.W. Grainger, distributing industrial and safety products to Canadian businesses. Comparable in product range and B2B model to PreSafe, though operating in a different geography (Canada).

Emerging players

• SafetyCulture: SafetyCulture is an Australia-headquartered workplace safety and operations platform (iAuditor) that increasingly bundles safety product/service marketplaces. Comparable to PreSafe in target buyer (workplace safety managers) though SafetyCulture is software-first and targets a global, digital-native segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=85I7GwPh8Pk
• LinkedInlinkedin.com/company/presafe-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presafe B.v.