Tradehouse Nord AB

What Tradehouse Nord AB does

Tradehouse Nord AB is a family-owned, B2B-only distributor and service provider of professional cleaning equipment and chemical-free cleaning methods, headquartered in Helsingborg, Sweden, with a regional office in Rosersberg (Stockholm). The company sells exclusively to business customers — primarily professional cleaning companies (städbolag) and window cleaners (fönsterputsare), but also serving healthcare, schools, hotels, restaurants, sports facilities, solar panel cleaners, and machine rental operators. It claims Sweden's broadest assortment of window cleaning equipment, with unique products not available at general cleaning wholesalers.

The core product portfolio is anchored by the Excentr Method — eccentric orbital floor care machines (2,850 rpm) that deep clean hard floors, carpets, and stone surfaces using water only, supplemented by the Excentr Diamond System (EDS) for stone grinding/polishing and biodegradable pads made from 100% recycled material. The second pillar is Ultrarent Vatten pure-water window cleaning: multi-stage filtration systems (RO/DI, granule-based) producing water claimed 100x purer than tap water, paired with carbon-fiber telescopic poles reaching up to 20m and the Thermo 2 Heatwave hot water system enabling work at -10°C. Additional lines include AIRVAC high-reach cleaning, ESCATEQ escalator cleaning systems, PRO-STEAM steam cleaning, DEZON ozone water, and vehicle installation services. Veloclean Systems, a dedicated cleaning vehicle launched July 2025, extends the offering into turnkey mobile cleaning fleets.

The business model combines one-time hardware sales (Excentr machines, filtration skids, poles, brushes), recurring consumables (pads, filters, granules, detergents), 36–48 month equipment leasing, short-term rental, vehicle installation services, and Tradehouse Academy training. GTM is sales-led via field business developers covering South and Central Sweden and a vertical specialist for cleaning vehicles, supported by a B2B e-commerce webshop on tradehouse.se that requires account registration for pricing. The company has 1–10 employees, no disclosed revenue, no external funding, and a sole strategic supply partnership with Excentr for its flagship floor care line.

Name

Tradehouse Nord AB

Legal name

Tradehouse Nord AB

Website

https://tradehouse.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tradehouse Nord AB is a family-owned Swedish B2B distributor selling professional cleaning equipment, pure-water window cleaning systems, and chemical-free cleaning methods to cleaning companies, window cleaners, and facility operators across multiple verticals in Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Hardware, Consumables, Accessories): Sale of professional cleaning equipment including floor care machines, ultra-pure water window cleaning systems, brushes, poles, pads, and accessories. One-time purchase of equipment supplemented by recurring consumable sales (pads, detergents, filters, granules).
2. Equipment Rental / Leasing: Tradehouse offers leasing options on machines and water filtration systems with monthly payments (e.g., Excentr 30-20+ at 695 SEK/month on 36-month terms). Weekend rental rates apply (Fri–Mon = 2 days). Customers rent cleaning equipment on a per-diem basis.
3. Training & Education (Tradehouse Academy): Tradehouse Academy provides training services for the cleaning industry, teaching chemical-free cleaning methods and equipment operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tradehouse Nord AB is a Swedish B2B supplier that sells and distributes professional cleaning equipment, pure water window cleaning systems, and chemical-free cleaning methods to businesses. Its portfolio includes the Excentr eccentric floor care machines and pads, ultra-pure water filtration systems (fixed, mobile, and trolley variants) for ground-level window cleaning up to 20m, telescopic carbon-fiber poles, hot water systems (Thermo 2 Heatwave), steam cleaners, escalator cleaning systems (ESCATEQ), and accessories, complemented by Tradehouse Academy training.

Product overview

Tradehouse Nord AB is a family-owned company based in Helsingborg, Sweden, specializing in innovative cleaning products and chemical-free cleaning methods. The product portfolio is organized into distinct product lines: EXCENTR Golvvård (floor care with eccentric rotary machines and pads), Fönsterputs - Ultrarent Vatten (pure water window cleaning systems including Ecostream, Combi, Smartank, and Streamline Trolley products), Fönsterputs - Traditionell (traditional window cleaning equipment), AIRVAC Höghöjdsstädning (high-reach cleaning), PRO-STEAM steam cleaning, DEZON ozone water, DECITEX mops and cloths, ULTRARENT by Tradehouse branded products, ESCATEQ escalator cleaning systems (Clean-TEQ, Riser-TEQ, Absorb-TEQ, Rail-TEQ, Tread-TEQ), and Tradehouse Installationer (vehicle installations for pure water systems). The company also offers vehicle-mounted systems, hot water heating solutions (Thermo 2 Heatwave), and Tradehouse Academy training services. Key product brands include their own EXCENTR line plus distributed brands like VICTOR, PACVAC, DEZON, and DECITEX. The company focuses on chemical-free, environmentally friendly cleaning methods for professional cleaning companies.

Differentiator

Problem solved

Functional benefit

Products and services

• EXCENTR Golvvård (Floor Care Line)

Quantifiable outcome

• Ultrarent vatten is 100x purer than tap water, enabling streak-free window cleaning without drying/buffing
• +4 more outcomes

Named customers3 records

Segments13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ExcentrcoreTechnology or IntegrationExcentr is the primary supplier of Tradehouse's core product line — the Excentr Method floor care machines and accessories. Excentr's products are made of 100% sustainable, recyclable materials (stainless steel, aluminum) with pads from 100% recycled material. Excentr's pads are the world's first biodegradable floor pads. This is a strategic product supply partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Unger: Unger is a leading US-based manufacturer of professional window cleaning tools and equipment. They are a key supplier to Tradehouse (HiFlo Ultra carbon fiber pole) and operate as a direct peer in window cleaning equipment supply to professional cleaners across Europe and globally.
• Moerman: Moerman is a Dutch manufacturer of professional window cleaning tools, squeegees, and accessories. They serve as a direct peer to Tradehouse in window cleaning equipment supply, focused on the European professional cleaning market.
• Vermop: Vermop is a German manufacturer specializing in professional cleaning tools and window cleaning equipment. Like Tradehouse, they focus on ergonomic, high-quality cleaning solutions for professional cleaning companies across Europe.
• Cleanfix: Cleanfix is a Swiss manufacturer of professional cleaning machines including scrubbers and vacuum cleaners. They serve as a direct peer to Tradehouse in the European floor care equipment market with comparable product positioning.

Broad incumbents

• Hako: Hako is a German manufacturer of professional cleaning machines, municipal vehicles, and industrial equipment. As a broad incumbent with European distribution, they compete with Tradehouse in the professional floor care market across Sweden and Europe.
• IPC Group: IPC Group is an Italian-based manufacturer and distributor of professional cleaning equipment with extensive European operations. As a broad incumbent, they offer comprehensive cleaning solutions that overlap with Tradehouse's product portfolio across multiple categories.
• Nilfisk: Nilfisk is a Danish-founded global leader in professional cleaning equipment, headquartered in Denmark with strong Nordic presence. As a broad incumbent, they offer a much wider product portfolio across floor care, vacuuming, and pressure washing, competing with Tradehouse in multiple Swedish verticals.
• Tennant: Tennant Company is a US-based global manufacturer of commercial and industrial cleaning equipment, including floor scrubbers and sweepers. As a broad incumbent, they compete with Tradehouse's Excentr floor care line in commercial and industrial segments.
• Kärcher: Kärcher is the German-founded global market leader in cleaning technology, offering extensive commercial cleaning equipment portfolios. They compete with Tradehouse across virtually all product categories but at much larger scale with extensive European distribution.

Emerging players

• Comac: Comac is an Italian manufacturer of professional cleaning machines specializing in scrubbers, sweepers, and vacuum cleaners. As an emerging player in the European cleaning equipment market, they target similar professional cleaning company customers as Tradehouse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tradehousenord

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradehouse Nord AB