WEEKEND
WEEKEND produces pre-batched alcoholic and non-alcoholic cocktails in bottles, cordials, and kegs, selling B2B to 1,000+ bars, restaurants, hotels, events, and caterers across Belgium, the Netherlands, Ireland, and Switzerland.
- Company typePrivate
- Founded-
- HeadquartersEvergem, Belgium
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What WEEKEND does
WEEKEND, legally DORST BV and headquartered in Evergem, Belgium, is a producer of pre-batched cocktails and mocktails sold to the hospitality industry in three formats: 1L bottles of classic cocktails (16 flavors, shake and serve), 1L cocktail cordials (6 flavors, mixed with sparkling water), and 20L kegs of ready-to-serve cocktails on tap (8 flavors). The company was founded by brothers Victor and Felix together with their cousin Dimi after a festival experience in Ghent where they were frustrated by long cocktail bar queues relative to the speed of beer taps; on its first night at that same festival it sold 100 liters and has since grown to serve 1,000+ hospitality venues and events.
The core product is built on a proprietary pre-batching methodology developed with head mixologist Lou, using top-shelf spirits, fresh juices, and natural infusions. Technical differentiation centers on Bag-in-Keg packaging — a hard shell containing an airtight collapsible inner bag that prevents oxygen and UV exposure — extending post-opening shelf life to up to two months and enabling compatibility with virtually any standard beer tap system via KeyKeg coupling. The portfolio covers alcoholic and non-alcoholic variants across all three formats.
The business is B2B-led, monetizing through wholesale and direct sales of physical cocktail inventory to bars, restaurants, hotels, events, and caterers in Belgium, the Netherlands, Ireland, and Switzerland. Distribution relies on a 14+ partner Belgian wholesaler network led by Sligro Food Group, complemented by regional direct sales teams and active trade fair presence. A free sample-pack campaign drives venue conversion, and a small B2C webshop supplements revenue for home consumption. Pricing is unit-based on bottles, cordials, and kegs, with venues enabled to serve €12 cocktails at beer-pour speed and to achieve up to 50% cost reduction on the cordial line versus branded spirits and mixers.
WEEKEND firmographics
Firmographics- Name
- WEEKEND
- Legal name
- DORST BV
- Website
- https://weekend-drinks.com
- Company type
- Private
- Operating status
- Operating
- Short description
- WEEKEND produces pre-batched alcoholic and non-alcoholic cocktails in bottles, cordials, and kegs, selling B2B to 1,000+ bars, restaurants, hotels, events, and caterers across Belgium, the Netherlands, Ireland, and Switzerland.
- Ownership category
- akta.pro rank
WEEKEND industry classification
Industry- Product category
- Pre-Mixed Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industries
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where WEEKEND is headquartered
LocationHeadquarters
- HQ city
- Evergem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
WEEKEND business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cocktails in Bottles: Classic cocktails (16 flavors) sold in bottles - shake and serve format. Each bottle serves approximately 8 glasses. Shelf life of 18 months unopened, 3 weeks after opening for classics.
- Cocktail Cordials: Cordials (6 flavors) sold in 1L bottles - add 150ml sparkling water to serve. Makes 20 cocktails per bottle. Cost reduction up to 50% vs branded spirits and mixers.
- Cocktails on Tap: Ready-to-serve cocktails (8 flavors) sold in 20L kegs. Compatible with standard beer tap systems. Kegs stay fresh for up to 2 months after opening with Bag-in-Keg technology.
- B2C Webshop: Direct-to-consumer sales via shop.weekend-drinks.com for individual purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cocktail cordials reduce cocktail costs up to 50% |
| Unit Pricing | Pay-as-you-go | Professional venues purchase by bottle (1L) or keg (20L) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WEEKEND product offering
Product offeringCore offering
WEEKEND manufactures and sells pre-batched, ready-to-serve cocktails and mocktails in three formats: 16-flavor classic cocktails in bottles (shake and serve), 6-flavor cocktail cordials (combined with sparkling water), and 8-flavor cocktails on tap in bag-in-keg packaging. The portfolio is designed for hospitality venues and events that want consistent, bar-quality cocktails served in seconds without requiring trained bartenders or on-site preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- WEEKEND Classic Cocktails (bottles) Pre-batched, ready-to-serve classic cocktails supplied in bottles across 16 flavors; designed for hospitality venues that need consistent cocktail service in roughly 10 seconds without a trained bartender.
- WEEKEND Cocktail Cordials Cocktail cordials in 6 flavors that operators combine with sparkling water to serve a lighter, lower-cost cocktail at scale; aimed at venues extending their cocktail menu economically.
- WEEKEND Cocktails on Tap (kegs) Pre-batched cocktails in 8 flavors, packed in bag-in-keg / KeyKeg-compatible pressurized kegs for tap-and-serve dispensing; enables high-volume, consistent cocktail service in roughly 10 seconds.
- WEEKEND Mocktails Non-alcoholic mocktail versions of the WEEKEND range, offered across the bottle, cordial, and on-tap formats for venues that need alcohol-free cocktail-style serves.
Quantifiable outcome
- €12 cocktails served in time it takes to pour a beer
- +5 more outcomes
Companies that use WEEKEND
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
WEEKEND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WEEKEND partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core and minor.
- Sligro Food GroupmajorMajor Belgian foodservice wholesaler distributing WEEKEND cocktail products to hospitality venues across Belgium
- Depot30coreBelgian wholesaler partner distributing WEEKEND products
- EnsignecoreBelgian wholesaler partner distributing WEEKEND products
- HLScoreBelgian wholesaler partner distributing WEEKEND products
- Partner SpiritscoreBelgian spirits-focused wholesaler distributing WEEKEND products
- Bierhandel VerschuerencoreBelgian beer and beverages wholesaler distributing WEEKEND products
- BigBagminorBelgian wholesaler partner distributing WEEKEND products
- BelgotapminorBelgian tap systems and beverages distributor
- NeytminorBelgian wholesaler partner distributing WEEKEND products
- Bollaert Wines & SpiritsminorBelgian wine and spirits specialist wholesaler
- TrentinminorBelgian wholesaler partner distributing WEEKEND products
- DevalkminorBelgian wholesaler partner distributing WEEKEND products
- LingierminorBelgian wholesaler partner distributing WEEKEND products
- Prik&TikminorBelgian wholesaler partner distributing WEEKEND products
- KeyKegcoreTechnology partner providing compatible keg coupling system used across WEEKEND's cocktail keg products
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
WEEKEND competitors and assessment
Company assessmentEmerging players
- Lyre's Spirit Co. Non-alcoholic spirit brand offering zero-proof cocktail bases used in hospitality settings; directly comparable on the non-alcoholic side of WEEKEND's dual-format portfolio, with growing on-premise presence in European venues.
Broad incumbents
- Bacardi Limited: Global spirits major with growing RTD cocktail portfolio (Bacardi premixed, Cocktails by Bacardi); represents the category-expanding incumbent threat, with vastly larger marketing budgets, global distribution, and established hospitality buyer relationships.
- High Noon Beverage Company: Large-scale RTD vodka seltzer/cocktail brand with national US distribution and growing international presence; broader and better-funded competitor in the same RTD alcoholic beverage category, with established wholesaler relationships WEEKEND must compete against for venue shelf space.
- Schweppes (Suntory / Keurig Dr Pepper): Global mixer brand offering tonic water and cocktail mixers used in hospitality; overlaps with WEEKEND's cordial line as a non-alcoholic mixer competitor already present in virtually every European bar and wholesale catalog WEEKEND sells into.
Direct peers
- Le Cocktail Connoisseur: Belgian premium pre-batched cocktail company offering bottled cocktails to hospitality venues; closest direct competitor given shared Belgium base, similar B2B hospitality focus, and overlapping product format of ready-to-serve cocktails.
- Funkin Cocktails: UK-based pre-mixed cocktail specialist selling cocktail mixers and pre-batched drinks to bars and hospitality operators; comparable B2B hospitality channel, similar pre-batched value proposition, and same target buyer (venue operators reducing bartender skill dependency).
- Crafthouse Cocktails: Premium RTD cocktail brand founded by a notable bartender, selling pre-batched cocktails through on-premise and off-premise channels; comparable talent-anchored differentiation, premium positioning, and bar-quality RTD format to WEEKEND's Lou-anchored brand.
- Tip Top Cocktails: UK premium RTD cocktail brand offering classic cocktails in bottles and cans through hospitality and retail; comparable product format (bottled pre-batched classic cocktails), similar B2B hospitality focus, and overlapping SKU breadth.
- Cutwater Spirits: US-based RTD canned cocktail brand offering a wide range of bar-quality cocktails in cans; directly comparable as a multi-format RTD cocktail brand serving on-premise and retail with a broad SKU range similar to WEEKEND's 30+ flavor portfolio.
Others
- KeyKeg (Lightweight Containers BV): Technology partner and keg format standard-setter whose KeyKeg coupling system is used by WEEKEND; relevant as the underlying technology supplier whose ecosystem of users (including competitors) determines the portability and adoption of WEEKEND's tap format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WEEKEND social profiles
Digital presenceWEEKEND financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEEKEND leadership team
Management profileNumber of profiles
Profiles4 records
WEEKEND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEEKEND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEEKEND
What does WEEKEND do?
WEEKEND manufactures and sells pre-batched, ready-to-serve cocktails and mocktails in three formats: 16-flavor classic cocktails in bottles (shake and serve), 6-flavor cocktail cordials (combined with sparkling water), and 8-flavor cocktails on tap in bag-in-keg packaging. The portfolio is designed for hospitality venues and events that want consistent, bar-quality cocktails served in seconds without requiring trained bartenders or on-site preparation.
Is WEEKEND a public or private company?
WEEKEND is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WEEKEND founded?
WEEKEND was founded in -1.
Where is WEEKEND based?
WEEKEND is headquartered in Evergem, Belgium, in the Europe region.
How does WEEKEND make money?
Four revenue lines are on record. Cocktails in Bottles are the primary driver. The others are cocktail Cordials, cocktails on Tap and B2C Webshop.
Who are WEEKEND's main competitors?
Lyre's Spirit Co. is listed as an emerging player. Broad incumbents are Bacardi Limited, High Noon Beverage Company and Schweppes (Suntory / Keurig Dr Pepper). Direct peers are Le Cocktail Connoisseur, Funkin Cocktails, Crafthouse Cocktails, Tip Top Cocktails and Cutwater Spirits. KeyKeg (Lightweight Containers BV) is listed as an others.
Does WEEKEND have an API?
No public API is recorded for WEEKEND.
What industry is WEEKEND in?
WEEKEND's product category is Pre-Mixed Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.