Adra

What Adra does

Adra (Tai) Cyfyngedig is a registered society under the Community Benefit Societies Act 2014 (Registered Society Number 30776R) and a Registered Social Landlord (L152), operating as the largest housing association in North Wales. Headquartered in Bangor, Gwynedd, the organisation manages over 7,000 homes and serves more than 16,000 customers across Gwynedd, Conwy, Denbighshire, and Wrexham. It employs 251–500 staff and provides social rented housing, supported housing for over-55s, intermediate rent through Tai Teg, shared ownership, and Rent to Own tenures. Revenue is generated primarily through weekly rents (ranging from £75.43 for a bedsit to £144.64 for a four-bedroom house), service charges (£13.61–£51.24/week), Welsh Government Social Housing Grants and TACP funding, and bank debt facilities (£85m raised across NatWest and Principality Commercial in 2026). The platform incorporates innovative elements including a first-of-kind QR-tracking and carbon calculation construction waste pilot, the Tŷ Gwyrddfai decarbonisation hub in Penygroes, and the Academi Adra skills academy, alongside a target to deliver 800 new homes by 2030 targeting EPC Band A energy efficiency.

Adra's go-to-market operates through a hybrid direct and partnership model: tenants apply either through the SARTH housing register (covering Gwynedd, Conwy, Denbighshire) or the Tai Teg affordable housing register, with properties listed on adra.co.uk and enquiries handled via a centralised Lettings Team (0300 123 8084). Distribution is supplemented by direct relationships with local authorities and community organisations, while marketing relies on a Welsh/English bilingual website, Facebook, Instagram, and LinkedIn presence, email newsletters, and community consultations. The business model is fundamentally that of a regulated, non-profit landlord with development-led growth — rents and service charges cover operating costs while grant and debt capital funds expansion of housing stock, energy efficiency upgrades, and decarbonisation infrastructure.

Strategically, Adra is in an active expansion phase, having secured the first green regulatory rating awarded to a Welsh housing association without recommendations for improvement, and is positioning itself as the regional leader in sustainable, EPC Band A social housing across North Wales.

Name

Adra

Legal name

Adra (Tai) Cyfyngedig

Website

https://www.adra.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Adra is the largest housing association in North Wales, managing over 7,000 social homes and serving 16,000+ customers across Gwynedd, Conwy, Denbighshire, and Wrexham through social rent, supported housing, shared ownership, and intermediate rent tenures, with an 800-new-home development pipeline to 2030.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Social housing rent: Weekly rent payments from tenants occupying social housing properties. Rents range from approximately £75 to £145 per week depending on property type and location. This forms the core recurring revenue stream.
2. Service charges: Additional charges applied to cover communal services including building insurance, cleaning, communal electricity, grass cutting, grounds maintenance, and estate management security. These are variable charges based on services provided to specific properties.
3. Development and grant funding: Capital funding from Welsh Government grants, social loans from banks, and refinance packages to support development programmes and investment in existing housing stock. Includes Social Housing Grants and Transitional Accommodation Capital Programme (TACP) funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Adra is a social housing association providing affordable rented homes across North Wales (Gwynedd, Conwy, Denbighshire, Wrexham), managing over 7,000 properties for more than 16,000 customers. It delivers social rented housing, intermediate rent, shared ownership, rent to buy, and supported housing for over 55s, alongside new-build housing developments targeting EPC Band A energy efficiency, with a target of 800 new homes by 2030.

Product overview

Adra is a housing association (Cymdeithas Dai) operating as a unified product and service platform for social housing in North Wales. The core offering encompasses social rented homes, affordable housing through Tai Teg partnerships, supported/sheltered housing for people aged 55+, and intermediate tenure options including Rent to Buy and Shared Ownership. The portfolio includes new property developments across multiple counties (Gwynedd, Conwy, Denbighshire, Wrexham), with features such as Tŷ Gwyrddfai (decarbonisation hub), Academi Adra (skills academy), and innovative QR-tracking construction waste monitoring. Additional services include community investment grants, energy efficiency improvements, and tenant support programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Academi Adra: Skills development and employment support programme for tenants and local community members.
• Tŷ Gwyrddfai

Products and services

• Social Rented Housing (Rhent Cymdeithasol) Affordable social rented homes managed by Adra across North Wales (Gwynedd, Conwy, Denbighshire, Wrexham), forming the core housing product for over 16,000 customers across more than 7,000 properties with weekly rents ranging from £75 to £145 depending on property type and location.
• Intermediate Rent (Tai Teg Affordable Housing) Intermediate rented properties delivered through the Tai Teg affordable housing partnership, providing rent levels between social rent and market rent for households that earn too much for social housing but cannot afford market rent.
• Shared Ownership Home ownership scheme enabling buyers to purchase a share of a property and pay rent to Adra on the remaining share, delivered via the Tai Teg partnership to support accessibility into home ownership.
• Rent to Buy Intermediate tenure option allowing tenants to rent initially with the option to eventually purchase the property, providing a pathway to homeownership for those unable to access traditional mortgages.
• Supported Housing (Tai Cefnogol) Independent living scheme for people aged 55 and over with additional support services including warden service, emergency call bell systems, and communal facilities, with weekly rents of £101.66–£105.57 for sheltered housing units.
• New Property Developments New-build housing developments of mixed tenure across Gwynedd, Conwy, Denbighshire, and Wrexham counties, including social rent and intermediate rent homes, with new properties targeting EPC Band A energy-efficiency ratings.
• Community Investment Fund Grant programme providing up to £1,000 to community and voluntary groups to improve communities and the lives of residents in North Wales areas served by Adra.

Quantifiable outcome

• Over 7,000 homes managed across North Wales
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Clarke WillmottsupportingImplementation/ SI/ Consulting Partner · 14 July 2026Law firm Clarke Willmott advised Principality Commercial on the £20m funding package for Adra, providing legal counsel on the investment transaction.
• Gwynedd Council (implied partnership)coreStrategic or Co-development Partner · 15 June 2026Partnership in Gwynedd, Wales launched a pilot project using QR-tracking technology and real-time carbon calculation to monitor construction waste from a new social housing development of 34 houses and 14 flats at Cae Incline Fields in Llandygai. The initiative prepares participants for upcoming Digital Waste Tracking (Wales) Regulations 2026.
• SARTH (Single Access Route to Housing)coreChannel Partner/ Reseller/ DistributorHousing register partnership across Gwynedd, Conwy, Denbighshire enabling single access route for social housing applications. Tenants must register through SARTH to be nominated for properties.
• Tai TegcoreChannel Partner/ Reseller/ DistributorAffordable housing register partnership for intermediate rent, rent to buy, and shared ownership schemes across North Wales. Partners for providing housing options beyond traditional social rent.
• Local contractorssupportingImplementation/ SI/ Consulting PartnerLocal contractors engaged for construction and development projects across North Wales, working in partnership with Adra and local authorities on housing schemes.
• Conwy CouncilcoreStrategic or Co-development PartnerPartnership with Conwy Council for housing development across the county, with work on over 50 new units underway. Adra was welcomed as a partner of choice by Conwy Council.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hafod Housing Association: South Wales housing association providing general needs, sheltered, and extra-care housing. Closely comparable operating model and tenant segments, though serving a different Welsh region.
• United Welsh: Welsh housing association operating primarily across South and South East Wales with a comparable mix of social rent, intermediate rent, and shared ownership. Similar Registered Society structure and Welsh Government regulatory exposure.
• Cartrefi Conwy: A housing association operating in Conwy county in North Wales. Directly comparable to Adra as a regional social housing provider in an overlapping geography with similar tenure mix and tenant base.
• Clwyd Alyn Housing Association: North Wales-based housing association providing social and affordable housing across Conwy, Denbighshire, Flintshire, and Wrexham. Operates with a similar tenant profile and supported housing offering to Adra in overlapping North Wales counties.
• Wales & West Housing: One of the largest housing associations in Wales, providing social and intermediate rented housing. Comparable in business model (registered society / RSL), funding approach, and development pipeline, though with broader geographic reach across South and West Wales.
• Coastal Housing Group: Swansea-based housing association offering social rent, intermediate rent, and market rent properties. Directly comparable in product offering and operating model, though focused on South West Wales rather than North Wales.
• Tai Calon: Blaenau Gwent-based housing association offering social and affordable housing. Comparable as a mid-sized Welsh RSL with similar governance, regulatory oversight, and tenant mix.
• Pobl Group: Large Welsh housing association providing social rent, supported housing, and care services across South Wales and parts of Mid Wales. Directly comparable in operating model, regulatory standing, and mixed-tenure approach to Adra.

Broad incumbents

• Peabody: One of the UK's largest housing associations with a portfolio of over 104,000 homes across London and the South East. Comparable in core social housing proposition but vastly larger scale and broader geographic footprint, making it a broad incumbent rather than direct competitor.
• Clarion Housing: Largest housing association in the UK with around 125,000 homes. Similar social/affordable housing proposition to Adra but operating at national scale with significant development, supported housing, and care services portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adrataicyf
• LinkedInlinkedin.com/company/adrataicyf
• Instagraminstagram.com/adrataicyf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adra