What Rippl does

Rippl is an India-based content-to-commerce platform headquartered in Thane, Maharashtra, founded in 2021. The company operates a mobile-first marketplace that connects three constituencies: creators (10,000+), brands (80+), and shoppers (500,000+). Its core proposition enables creators to monetize audiences through shoppable content, while providing brands with a distributed creator-driven sales channel and shoppers with integrated purchase experiences inside social and content contexts. The company employs 11-50 people and is privately held.

The product stack comprises Superlinks (shoppable bio links), MyRippl Store (creator storefronts), the Rippl consumer app on iOS and Android, Brand Hub (a web dashboard for brand partners), and Riva AI, an AI-mediated brand-creator matching system. Technical integrations span YouTube (as an Official Shopping Partner), Meta/Instagram, Shopify, and Spotify on the content and commerce side, and Google Gemini and OpenAI on the AI infrastructure side. AI capability is a feature layer built on third-party LLMs rather than proprietary models. The architecture is mobile-first and API-driven, designed to plug into existing creator content surfaces rather than own a destination property.

Rippl generates revenue through four channels: platform commissions on transactions between brands and shoppers, creator commissions on referred sales, international shipping fees, and Brand Hub subscriptions. Operations are geographically restricted to India despite international shipping functionality, and the company has raised $1.3 million in cumulative funding as of August 2025. No revenue, GMV, or ARR figures have been disclosed.

Name

Rippl

Legal name

Rippl

Website

https://rippl.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Rippl is an India-based content-to-commerce platform connecting 10,000+ creators, 80+ brands, and 500,000+ shoppers through shoppable links, creator storefronts, and AI-powered brand matching via its Riva AI system.

Ownership category

akta.pro rank

Product category

Social Commerce Platform

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industries

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Social commerce platform
• Creator commerce
• Shoppable video
• Affiliate marketing
• Content to commerce

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Commission - Brands: Rippl charges brands a commission or platform fee on each completed transaction. Commission rates and fee structures are communicated to Brands separately and may vary based on Product category, transaction volume, or other factors.
2. Creator Commission: Creators earn commissions or compensation when Shoppers purchase Products through Content created by the Creator. Commission structures and rates are determined by agreements between Brands and Creators or by the platform commission program.
3. International Shipping Fees: For International Orders, Shoppers are charged shipping and logistics fees separate from the Product price, covering international courier, freight costs, export and customs processing, packaging materials and handling, and insurance coverage where applicable.
4. Brand Hub Subscription: Brand partners access the Brand Hub web dashboard for listing products, engaging creators, and managing partnerships. Subscription plan details and billing cycle information are managed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Rippl operates a content-to-commerce platform that enables creators to share short-form video content featuring tagged products, build curated storefronts, and earn affiliate commissions while shoppers discover and buy items directly from the videos. Brands list their products on the platform, access AI-powered creator-brand matching (Riva AI), and engage creators through the Brand Hub web dashboard to drive measurable sales. The ecosystem is delivered through iOS/Android apps, the rippl.shop web storefront, and a dedicated Brand Hub dashboard.

Product overview

Rippl operates as a unified content-to-commerce platform with three core user-facing products: the Rippl Platform (web), the Rippl App (mobile for iOS/Android), and the Brand Hub web dashboard. The ecosystem is built around creator-led content with key features including Superlinks (shoppable bio links), MyRippl Store (creator storefronts), and Riva AI (AI-powered brand matching and content intelligence). Creators share video content featuring tagged products, brands manage listings and creator partnerships through the Brand Hub, and shoppers discover and purchase through the app or web platform.

Differentiator

Problem solved

Functional benefit

Brands

• Superlinks: A feature that turns creator bios into shoppable discovery spaces with categorized product recommendations
• MyRippl Store
• Brand Hub
• Riva AI

Products and services

• Rippl Platform (web + ecosystem) Unified content-to-commerce platform accessible via web and mobile, connecting digital creators, brands, and shoppers. Creators share shoppable video content, tag products, build storefronts, and earn affiliate commissions, while shoppers discover trending products and purchase directly.
• Rippl Mobile App (iOS and Android) Native mobile app for shoppers and creators enabling scrollable creator-led shoppable video content, product discovery, rewards for watching Rippls, and instant in-app purchase.
• Rippl Brand Hub Web dashboard for brand partners to list and manage products, engage creators, run promotional campaigns, view performance and conversion analytics, and access AI-powered brand-match scoring for creator partnerships.
• Rippl.shop E-commerce Storefront E-commerce web platform where shoppers can browse creator-curated Picks and Collections, manage accounts, and complete purchases using PCI-DSS Level 1 compliant payment processing with international shipping support.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Google LLC (YouTube)coreTechnology or IntegrationOfficial YouTube Shopping Partner providing verified creator ecosystem status. Integrates with YouTube Data API v3 for creator content synchronization, subscriber counts, and video metadata.
• Meta Platforms Inc. (Instagram)coreTechnology or IntegrationIntegrates with Instagram Graph API to sync creator profiles, business account data, follower counts, post and Reel metadata, and engagement metrics.
• Shopify Inc.coreTechnology or IntegrationShopify Admin API integration allowing connected brand stores to sync product catalogues, inventory, order information, and customer data.
• Google LLC (Gemini)coreTechnology or IntegrationGoogle Gemini LLM powering AI content analysis and recommendation features, including brand-match scoring and content intelligence processing.
• OpenAI LLCcoreTechnology or IntegrationOpenAI LLM providers used to power AI content analysis and recommendation features on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Instagram Shopping: Instagram Shopping enables creators and brands to tag products in posts, Reels, and Stories for direct purchase. As a platform-level incumbent with massive reach, it competes for the same creator-led product discovery workflow that Rippl's Superlinks feature enables, though Meta does not currently operate in India.
• TikTok Shop: TikTok Shop is a natively integrated social commerce marketplace on TikTok enabling creators to tag products in short-form videos. While a much larger incumbent, it competes directly for the same creator-driven commerce use cases that Rippl targets, particularly in India where TikTok is no longer available but the model remains a benchmark.
• Amazon Live: Amazon Live is Amazon's live shopping feature enabling creators to demonstrate and sell products via shoppable video streams. While Amazon is a broader commerce incumbent, its live creator commerce functionality competes directly with Rippl's shoppable video content model for creator attention and brand affiliate budgets.
• Pinterest Shopping: Pinterest Shopping enables product discovery via shoppable Pins and creator content, with affiliate integrations. While not India-focused and broader in scope, it competes in the same visual discovery-to-purchase creator commerce category that Rippl targets.

Direct peers

• ShopMy: ShopMy is a creator commerce platform that enables influencers to monetize product recommendations via shoppable storefronts and affiliate links. Rippl's Superlinks feature and creator storefront concept directly mirror ShopMy's core offering, making it a comparable peer in the creator affiliate space.
• LTK (formerly RewardStyle): LTK is the leading global creator-led shopping platform connecting influencers with brands via affiliate commissions and shoppable content. Rippl operates an analogous three-sided marketplace (creator/brand/shopper) with affiliate commissions and shoppable video content, though LTK is US-based and far more established.

Emerging players

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with AI-powered creator discovery, analytics, and campaign management. Rippl's Riva AI brand-match scoring overlaps with CreatorIQ's creator-brand matching capabilities, though CreatorIQ focuses on enterprise brand campaigns rather than individual creator storefronts.
• Aspire: Aspire is a creator marketing platform offering brand-creator collaboration, affiliate management, and shoppable content tools. It overlaps with Rippl's Brand Hub for brand-creator partnership management, though Aspire focuses more on UGC content creation workflows than transactional shoppable video.

Regional players

• Meesho: Meesho is one of India's largest social commerce platforms enabling resellers and creators to share products via social channels. Like Rippl, Meesho is India-focused and operates at the intersection of social discovery and commerce, but operates a broader reseller-led model rather than a creator-affiliate model.
• DealShare: DealShare is an India-based social commerce platform leveraging community-driven product discovery and group buying. It competes with Rippl in the Indian social commerce market, though DealShare's model centers on community group buying rather than individual creator affiliate recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rippl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rippl