What Dale Play Live does

Dale Play Live is the concert promotion division of Dale Play, an Argentine entertainment group headquartered in Buenos Aires and operating through legal entity FTM Producciones S.R.L. Founded in 2018, the division produces and promotes live music events featuring a roster that includes Bizarrap, Lali, Duki, Rels B, and AIRBAG, primarily across Argentina and Uruguay. The group sits within an integrated entertainment ecosystem that includes Dale Play Records (a record label with 70+ artists), Dale Play Management, and Dale Play Gaming, the latter housing the 9z esports franchise.

The division's core commercial activity is promoting stadium- and arena-scale concerts at major Argentine venues, including a 10-year, $110 million exclusive agreement with River Plate's Estadio Monumental (~72,054 capacity) signed in January 2026 and scheduled to take effect in 2027, alongside activations at Movistar Arena, Estadio Vélez, and Quality Espacio. In June 2026, Live Nation acquired a majority stake in the parent entity, integrating Dale Play Live into the largest global concert promoter network and providing international routing, sponsorship, and ticketing infrastructure.

Revenue mechanics derive from ticket sales, venue-rights commitments, sponsorship and ancillary concert revenue, supplemented by label royalties and management fees generated by the group's adjacent sub-brands. The marquee artist roster functions as the primary demand driver, with the long-term stadium exclusivity deal acting as the structural anchor that converts that demand into a contracted, multi-year revenue floor.

Name

Dale Play Live

Legal name

FTM PRODUCCIONES S.R.L.

Website

https://daleplay.la

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Dale Play Live is the concert promotion arm of Argentine entertainment group Dale Play, promoting stadium- and arena-scale live music events across Argentina and Uruguay with a roster that includes Bizarrap, Lali, and Duki.

Ownership category

akta.pro rank

Product category

Concert Promotion and Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Concert promotion services
• Live event production
• Artist management
• Record label operations
• Festival production

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Live Event Production and Ticket Sales: Integral production of major Spanish-language shows and festivals through Dale Play Live division. Revenue generated from ticket sales across major venues including Movistar Arena, Estadio River Plate, Estadio Vélez Sarsfield, and touring across Argentina.
2. Record Label Operations: Dale Play Records label works with over 70 artists supporting their development worldwide. Revenue from music releases, streaming, and related artist services.
3. Artist Management: Artist management services for roster including Bizarrap, Lali, Duki, Rels B, AIRBAG. Management fees and commission from touring, appearances, and career development.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dale Play Live produces and promotes the most relevant Spanish-language concerts and festivals across Argentina and Latin America, operating as the live events division of the Dale Play ecosystem. It delivers integral concert and festival production at major venues including Movistar Arena, Estadio River Plate, and Estadio Vélez Sarsfield, with associated artist management, record label (Dale Play Records, 70+ artists), and esports (9z) sub-brands.

Product overview

Dale Play is an Argentine entertainment ecosystem organized as four interconnected sub-brands under a unified parent company (FTM Producciones S.R.L.): Dale Play Live produces and promotes major Spanish-language concerts and festivals; Dale Play Records operates as a record label supporting over 70 artists worldwide; Dale Play Management handles the careers of its roster of Latin and urban artists; and Dale Play Gaming encompasses the 9z esports team. The company was acquired in 2026 by Live Nation Entertainment alongside its parent DF Entertainment, strengthening Live Nation's control over the Argentine and broader Latin American live music market.

Differentiator

Problem solved

Functional benefit

Brands

• Dale Play Records: Record label accompanying and working with more than 70 artists in their development around the world.
• Dale Play Management
• Dale Play Gaming (9z)

Products and services

• Dale Play Live Concert and festival promotion division that produces major Spanish-language shows and festivals across Argentina and Latin America, including performances at Movistar Arena, Estadio River Plate, and Estadio Vélez Sarsfield.
• Dale Play Records A record label supporting more than 70 artists in their global development, music production, and release strategy across Latin and urban music genres.
• Dale Play Management Artist management division working comprehensively on the career growth of represented Latin and urban artists including Bizarrap, Lali, Duki, Rels B, and AIRBAG.
• Dale Play Gaming (9z) Esports brand encompassing the 9z esports team, positioned as the most relevant Spanish-language esports organization and an industry reference for a generation of gamers.

Quantifiable outcome

• 70+ artists on roster
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• River Plate Soccer ClubcoreStrategic or Co-development Partner · 1 January 2026$110 million, 10-year deal: $30 million covers naming rights marketing with surplus shared between club, DF Entertainment, and Dale Play Live. $80 million secures production rights for minimum 120 shows. Starting January 1, 2027, with stadium capacity expanding to 101,000 seats.
• DF EntertainmentcoreStrategic or Co-development PartnerExisting partnership with DF Entertainment, through which Live Nation acquired its stake in Dale Play Live. DF Entertainment is a key local partner in Argentina's entertainment market.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Global concert-promotion and venue-operating giant that is now Dale Play Live's majority owner; comparable as the parent platform whose distribution and touring infrastructure Dale Play Live leverages.
• AEG Presents: Global concert-promotion and live-event division of AEG with overlapping artist rosters and venue partnerships; competes with Live Nation (and by extension Dale Play Live) for top-tier Latin and urban tours worldwide.
• CIE (Corporación Interamericana de Espectáculos): Established Mexican live-entertainment operator with broader event, sponsorship and venue operations; comparable as a Latin American promoter competing for the same Spanish-language touring catalog.

Direct peers

• Move Concerts: Brazilian concert promoter with a roster and live-event profile comparable to Dale Play Live's Latin/urban focus; both operate as regional concert promoters feeding the same global Live Nation/AEG-style touring ecosystem.
• DF Entertainment: Buenos Aires-based live entertainment promoter and Live Nation's existing Argentina partner through which the Dale Play Live stake was acquired; competes for the same stadium, arena and festival dates that Dale Play Live pursues.
• SD Concerts: Latin American concert promoter with similar focus on Spanish-language headliners and stadium/arena shows; directly comparable as a regional promoter serving the same artist pipeline.

Regional players

• Bizarro Peru: Peruvian concert promoter cited as part of the same Live Nation LatAm expansion narrative as Dale Play Live; similar focus on Latin and urban artists in a neighboring Spanish-speaking market.
• OCESA: Mexico's largest concert promoter and a Live Nation-controlled entity, frequently cited alongside Dale Play Live in Live Nation's Latin American concert-market strategy; comparable promoter of major Spanish-language stadium and arena tours.
• Movistar Arena Santiago: Chilean flagship arena cited alongside OCESA and Bizarro Peru in Live Nation's LatAm strategy; comparable as a venue/promoter combination serving the same Spanish-language touring circuit.

Emerging players

• Rimas Entertainment: Latin music label and management company overlapping Dale Play's Records and Management sub-brands; comparable as a Spanish-language artist development platform whose artists eventually tour through promoters like Dale Play Live.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/livedaleplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dale Play Live