What Movistar Arena does

Movistar Arena is a multi-purpose entertainment venue located in Santiago, Chile, ranked by Pollstar as the #1 venue in Latin America and #5 worldwide (Q3 rankings). Operated by Be Live Group (CEO Daniel Hiller) under the Movistar telecom brand, the venue hosts concerts, music shows, comedy performances, and live entertainment events, with the venue manager being Ricardo Hargreaves Zúñiga and Marketing & Communications led by Bárbara Ruiz. The venue has hosted numerous record-breaking sold-out runs including Los Tres (4 consecutive nights), Gino Mella (3 consecutive nights, 42,000+ fans, November 14-17), Emilia (first woman to achieve 3 sold-outs), Edo Caroe (first comedian with 3 sold-outs), and André Rieu (23 shows).

The venue operates a diversified monetization model across five revenue streams: ticket sales (exclusively through official partner Puntoticket, both online and at physical point-of-sale locations), food and beverage (Bar Jack Daniel's, Philips TV & Audio Lounge Bar, Bar BCI, Bar Schweppes, plus terraces, food trucks, and points of sale), VIP experiences (VIP Lounge, Movistar Suites, Boxes, Experiencias VIP sold as ticket upgrades), parking reservations, and sponsorships from brand partners. The venue also operates a "Cúpula de Movistar Arena" recognition program, awarding the venue's maximum distinction to milestone-performing artists (Ricardo Arjona, Chayanne, Los Tres, André Rieu, Gino Mella, Emilia, Edo Caroe, Kidd Voodoo, Fede Vigevani), and a Paseo de las Estrellas walk-of-fame program (Megadeth).

Distribution is concentrated through Puntoticket as the exclusive ticketing channel, with the Club Movistar loyalty program providing cross-promotional customer access from the parent Movistar telecom subscriber base. Marketing is driven through owned social channels (Instagram, Facebook, TikTok, LinkedIn, YouTube), an Arena News content section, an Arena Fans community gallery, and email/newsletter communications. Customer segments span general concert and live entertainment attendees (primary), premium/VIP experience seekers (primary), corporate clients (secondary), and hospitality/F&B consumers (secondary). The company is private, has 101-250 employees, has not disclosed revenue or funding, and has no documented AI/ML capabilities.

Name

Movistar Arena

Legal name

Movistar Arena

Website

https://movistararena.cl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Movistar Arena is a multi-purpose entertainment venue in Santiago, Chile, ranked #1 in Latin America and #5 worldwide by Pollstar, hosting concerts and live events. Operated by Be Live Group under the Movistar brand, it monetizes tickets (via Puntoticket), F&B, VIP experiences, parking, and sponsorships for general consumers, VIP seekers, and corporate clients.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Live entertainment venue
• Concert event hosting
• Premium hospitality experiences
• Venue ticketing services
• Event sponsorship

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from concert and show ticket sales, facilitated exclusively through official partner Puntoticket both online and at physical point-of-sale locations.
2. Food & Beverage: Revenue from multiple bar locations within the venue including Bar Jack Daniel's, Philips TV & Audio Lounge Bar, Bar BCI, Bar Schweppes, as well as terraces, food trucks, and general points of sale.
3. VIP Experiences: Premium experiences including VIP Lounge, Movistar Suites, Boxes, and Experiencias VIP packages, which can be purchased as upgrades alongside event tickets.
4. Parking: Parking reservations for events, sold through Puntoticket.
5. Sponsorship: Sponsorship revenue from brand partners including Jack Daniel's, Philips, BCI, Schweppes, and Club Movistar.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Movistar Arena operates a multi-purpose entertainment venue in Santiago, Chile, hosting major concerts, shows, and live events. Revenue is generated through ticket sales (exclusively via the Puntoticket platform both online and at physical points of sale), premium VIP experience packages (VIP Lounge, Movistar Suites, Boxes, Experiencias VIP upgrades), on-site food and beverage services (branded bars including Bar Jack Daniel's, Philips TV & Audio Lounge Bar, Bar BCI, Bar Schweppes, plus terraces, food trucks, and puntos de venta), event parking reservations, and corporate sponsorships. The venue is ranked #1 in Latin America and #5 worldwide by Pollstar.

Product overview

Movistar Arena is a multi-purpose entertainment venue in Santiago, Chile, operating as a single unified venue with integrated premium experience modules. The core offering is hosting concerts, shows, and live events, supported by add-on services including VIP Experiences (VIP Lounge, Movistar Suites, Boxes), food and beverage services (bars including Bar Jack Daniel's and Philips TV & Audio Lounge Bar, food trucks, terraces), parking services, and loyalty program Club Movistar. The venue also awards La Cúpula Movistar Arena recognition to artists achieving milestone performances. Tickets are sold exclusively through Puntoticket platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert & Event Tickets (Cartelera) Entry tickets to concerts, music shows, comedy performances, and live entertainment events hosted at the Movistar Arena venue. Sold exclusively through the official Puntoticket platform via online web sales and at physical point-of-sale locations. Ticket prices vary by event.
• Experiencias VIP Premium upgrade package offering enhanced event experiences including access to the VIP Lounge, exclusive Movistar Suites, private Boxes, and special amenities. Available for purchase as upgrades to standard event tickets through Puntoticket.
• VIP Lounge Exclusive VIP lounge providing premium amenities and dedicated services for event attendees seeking an elevated hospitality experience within the arena.
• Movistar Suites Private suites within the arena offering exclusive seating and personalized services for groups and corporate events.
• Boxes Private box seating options within the arena offering intimate group experiences with dedicated service.
• Estacionamientos (Event Parking) Pre-purchasable event parking reservations for venue visitors, sold through the official Puntoticket platform alongside event tickets.
• Bar Jack Daniel's Branded bar located on the fourth floor of the NORTH sector of Movistar Arena, offering pre-show and post-show gatherings with Jack Daniel's beverages in a premium ambiance with personalized service and varied menu.
• Philips TV & Audio Lounge Bar Lounge bar located on the fourth floor of the SOUTH sector, featuring Philips TV and audio equipment as a relaxation and social space before or after shows. Marketed as an exclusive VIP experience.

Quantifiable outcome

• #1 venue in Latin America and #5 in the world (Pollstar)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• PuntoticketcoreChannel Partner/ Reseller/ DistributorPuntoticket is the official and exclusive ticket sales platform for all shows at Movistar Arena. The partnership covers both online web sales and physical point-of-sale locations. VIP experiences and parking reservations are also sold through this platform.
• Jack Daniel'smajorGTM or Marketing PartnerBar Jack Daniel's is located on the fourth floor of the NORTH sector of Movistar Arena. It offers a premium bar experience with authentic ambiance, personalized service, and a varied menu for pre-show and post-show gatherings. It is marketed as an exclusive VIP experience.
• PhilipsmajorGTM or Marketing PartnerPhilips TV & Audio Lounge Bar is located on the fourth floor of the SOUTH sector. It provides a relaxation and social space with television and audio entertainment within the arena. Also marketed as an exclusive VIP experience.
• BCI (Banco de Crédito e Inversiones)majorGTM or Marketing PartnerBar BCI is one of the premium bar experiences within the Experiencias Premium offerings at Movistar Arena, providing banking-branded hospitality services.
• SchweppesmajorGTM or Marketing PartnerBar Schweppes is part of the Experiencias Premium offerings at the venue, providing branded beverage and hospitality experiences.
• Be Live GroupcoreStrategic or Co-development PartnerBe Live Group operates and manages Movistar Arena. CEO Daniel Hiller of Be Live has provided exclusive insights to Pollstar about the future of entertainment. Be Live is also connected through LinkedIn (Be Live), indicating an active corporate operational relationship.
• Club MovistarmajorGTM or Marketing PartnerClub Movistar is the loyalty program of parent company Movistar that is integrated with Movistar Arena, providing membership benefits and cross-promotional marketing between the telecom brand and the entertainment venue.
• MovistarcoreGTM or Marketing PartnerMovistar is the telecommunications brand that sponsors and brands the arena. The relationship includes naming rights, brand integration, and cross-promotional activities through Club Movistar loyalty program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: Global concert promoter and venue operator (parent of AEG Facilities). Comparable because it is the strategic counterpart of Be Live Group's role for Movistar Arena — both compete for touring artist routing and define the operational standard for premium arena management.
• The O2 (London): Iconic London indoor arena operated by AEG, one of the world's top-ranked venues by Pollstar. Comparable as a benchmark of the upper bound of arena economics — premium experiences, sponsor activation, and year-round event programming at scale.
• Live Nation Entertainment: Global live entertainment operator and venue owner/promoter. Comparable as the broader industry incumbent whose touring economics, ticketing infrastructure, and venue-management playbook directly shape Movistar Arena's competitive and operating environment.

Direct peers

• Estadio Nacional de Chile: Santiago's primary outdoor stadium venue used for the largest concerts. Comparable as a direct in-market competitor for major tours that may route to Santiago, and as a reference point for Chilean live-entertainment economics.
• Allianz Parque: Large-capacity São Paulo arena that hosts concerts and Palmeiras home matches. Comparable to Movistar Arena as a multi-purpose large arena in a major Latin American market with branded naming rights and similar premium hospitality offerings.
• Movistar Arena Bogotá: Same Movistar-named arena brand in Bogotá, Colombia, operated as a large-capacity live entertainment venue. Directly comparable because it shares the naming-rights structure, large-arena format, Latin American touring circuit, and similar premium experience and F&B monetization model.
• Estadio River Plate (Monumental): Argentina's largest stadium, regularly used as a concert venue for stadium-scale tours. Comparable to Movistar Arena as the dominant Buenos Aires stop on major Latin American tours competing for the same artist routing decisions.
• Arena Monterrey: Indoor arena in Monterrey, Mexico, hosting major concerts and events. Comparable to Movistar Arena as a purpose-built large indoor live entertainment arena in Latin America with similar VIP/suite products and corporate event hosting.
• Foro Sol / Estadio GNP Seguros: Major Mexico City concert venue operated by OCESA that anchors the Mexican leg of major Latin American tours. Directly comparable as a large-capacity arena/stadium hybrid venue competing for the same international touring artists routing through Latin America.
• Estádio Mané Garrincha: Large Brasília stadium routinely used for major concerts and events. Comparable to Movistar Arena as a high-capacity Brazilian venue competing for international touring acts and operating a similar event-driven revenue model with sponsorships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/movistararena
• YouTubeyoutube.com/@movistararena4306
• Facebookfacebook.com/movistararena
• LinkedInlinkedin.com/company/movistar-arena
• Instagraminstagram.com/movistararena

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar Arena