What Hyphen HQ does

Hyphen is a talent management agency operating in the Creator Economy, serving multi-hyphenate creators who build audiences, distribution, and platforms across multiple verticals. The company was co-founded by Victoria Bachan (CEO) and Alicia Rose (COO); Bachan brings 12+ years across CAA, Sony Music, Wasserman, and Whalar (where she led 300+ creators as Global President of Sixteenth), while Rose is a California-barred attorney with 17 years and 10k+ brand partnership deals across NIL, entertainment, and sports law. The firm is positioned as a creator-first management group, with prior deal-flow credentials across brands including Nike, Google, Amazon, and Sephora.

The agency's core offering is its HyphenShare program, which the company describes as a first-of-its-kind talent and manager profit-share structure that grants creators and managers financial ownership in the agency through an options pool. HyphenShare is invite-only. Beyond the profit-share mechanism, Hyphen delivers standard professional talent representation: brand partnership negotiation, career development, and operational support, across verticals including beauty, fashion, parenthood, lifestyle, fitness/wellness, sports/action/adventure, finance, and culture. There is no disclosed AI/ML component; the operating model is relationship-driven.

Hyphen makes money through talent management fees, structured as a percentage of creator earnings — standard agency economics rather than SaaS, marketplace take-rate, or programmatic monetization. Go-to-market is selective and inbound: prospective clients are acquired via website inquiry form or direct email, with HyphenShare gated by invitation. The firm received initial investment from Reign Maker Group (RMG); amount undisclosed. It is headquartered at 2054 Kildaire Farm Rd., Suite 274, Cary, NC, with operational presence in Los Angeles and Raleigh, and is CCPA/CalOPPA compliant. Copyright and Terms of Service are dated 2026.

Name

Hyphen HQ

Legal name

Hyphen

Website

https://team-hyphen.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyphen is a talent management agency serving multi-hyphenate creators across beauty, fashion, lifestyle, fitness, finance, and other verticals. Founded in 2026 by Victoria Bachan and Alicia Rose, it combines standard representation with HyphenShare, an invite-only profit-share program for creators and managers.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising (7310)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Talent management services
• Creator representation
• Brand partnership negotiation
• Influencer marketing agency
• Creator economy management

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Talent Management Services: Hyphen generates revenue through talent management services for creators, providing representation, brand partnership negotiation, career development, and operational support. The agency takes a percentage of creator earnings through standard talent management fee structures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hyphen is a talent management agency that represents multi-hyphenate creators across beauty, fashion, parenthood, lifestyle, fitness/wellness, sports/action/adventure, finance, and culture verticals, providing career acceleration, brand partnership negotiation, distribution optimization, and ecosystem-building support. Its signature program, HyphenShare, is an invite-only profit-share and options pool initiative that grants creators and their managers a financial stake in the agency. Revenue is generated through standard talent management commissions on creator earnings.

Product overview

Hyphen is a talent management group platform designed specifically for multi-hyphenate Creators who build their own audiences, distribution, and platforms. The core offering consists of HyphenShare (an invite-only profit share program that gives Creators and their managers a financial stake in the agency) combined with professional talent management services that provide career acceleration and amplification across multiple verticals. The platform's unique value proposition is extending real financial ownership to Creators through its first-of-its-kind talent AND manager profit share program/options pool, enabling Creators and managers to participate in enterprise upside while the agency optimizes their career opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• HyphenShare An invite-only profit-share and options pool program that grants Creators and their managers a financial stake in Hyphen's development and future, described as a first-of-its-kind talent AND manager profit-share program.
• Talent Management Services Professional talent management services for multi-hyphenate Creators, providing career acceleration, brand partnership negotiation, distribution optimization, and amplification across beauty, fashion, parenthood, lifestyle, fitness/wellness, sports/action/adventure, finance, and culture verticals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whalar Group: Creator marketing and management platform that housed Sixteenth; Victoria Bachan's prior employer. Direct peer because Whalar operates in the same creator-management/marketing space with overlapping brand-partnership and representation capabilities.
• Range Media Partners: Talent management firm representing creators, athletes, and artists across music, film, and digital. Direct peer given its creator-representation focus and progressive, equity-aligned management model that overlaps with HyphenShare's philosophy.
• Authentic Talent and Literary Management: Talent management agency focused on digital creators and online personalities. Direct peer — same core business of representing platform-native creators across verticals, with comparable roster-building and brand-partnership services.
• Lede Company: Talent and content management firm with a strong creator, entertainment, and digital-native client base. Direct peer because it competes for the same multi-hyphenate creator roster Hyphen targets, with similar integrated representation services.
• Sixteenth: Creator-economy talent management agency that grew inside Whalar; led 300+ creators under Victoria Bachan as Global President. Direct peer because it represents the same multi-hyphenate creator cohort with comparable management services — Hyphen's founders essentially built Sixteenth's playbook.

Broad incumbents

• Creative Artists Agency (CAA): Global full-service talent and sports agency and one of Victoria Bachan's prior employers. Broad incumbent that competes for top-tier creator talent as part of a much larger representation business spanning entertainment, sports, and brands.
• Wasserman: Sports, entertainment, and creator representation agency and one of Alicia Rose's prior employers. Broad incumbent that competes in the talent/creator management space but is anchored in sports and operates at far larger scale.
• United Talent Agency (UTA): One of the four major Hollywood talent agencies, with an expanding digital and creator representation practice. Broad incumbent that competes for the same creator roster but offers a much wider portfolio (film, TV, music, publishing, brands) and deeper infrastructure.
• WME (William Morris Endeavor): Major global talent agency with active creator and digital influencer representation. Broad incumbent with overlapping creator-roster ambitions and substantially greater deal-making leverage on the brand side.

Emerging players

• Select Management Group: Boutique talent management firm representing creators, artists, and digital personalities. Emerging player in the same niche — smaller and less established than the major incumbents, providing similar representation services to multi-hyphenate creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hyphen-hq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyphen HQ