In2 Consulting

What In2 Consulting does

In2 Consulting is a strategic communication, public relations, and technology advisory firm founded in 2010 in Dubai by Anne Bleeker, operating from its headquarters at Level 29, Marina Plaza, Dubai Marina. The firm is built around four service pillars: Corporate Communication (strategic PR, thought leadership, brand positioning, messaging, and content strategy), Tech Advisory (technology and AI strategy, digital transformation, technology selection, and go-to-market support), Capital (seed investment, board positions, and strategic advisory for hospitality technology startups), and Hospitality Net (a 50%-owned B2B media platform reaching 500,000+ hospitality professionals across 200 countries monthly).

The firm serves ambitious hospitality brands, hotel operators, hospitality technology suppliers, growth-stage technology companies, and tourism boards, with named engagements for clients including Accor, Emaar Hospitality, Millennium Hotels & Resorts, Aleph Hospitality, IDeaS, IDS Next, Lokalee, NEORCHA, and the Azerbaijan Tourism Board. Client acquisition is referral-driven (95% of clients are referred) with retained engagements averaging 5+ years, anchored by senior advisor-level engagement at the board and founder level. Co-founders Anne Bleeker (former Director of Corporate Communications at Jumeirah Group) and Floor Bleeker (former Group CTO of Accor, inducted into the Hospitality Technology Hall of Fame in 2024) lead a deliberately small senior team operating as a virtual agency.

In2 generates revenue primarily through professional services fees (retainers and project-based mandates across communications, PR, and tech advisory) supplemented by equity exposure through its Capital platform into AI-native hospitality technology companies (Fairlyne, Hapi, Youverse, TrustYou) and value derived from its 50% stake in Hospitality Net. The firm has operated without disclosed outside funding for 15+ years and shows no signs of public-market activity, positioning it as a privately held, founder-led boutique with a distinctive integrated model combining advisory, capital, and owned media.

Name

In2 Consulting

Legal name

In2 Consulting

Website

https://in2consulting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

In2 Consulting is a Dubai-based strategic communication, PR, and technology advisory firm founded in 2010, serving ambitious hospitality brands, hotel operators, and technology companies with senior-level retained advisory across PR, AI and tech strategy, and equity-aligned capital investments.

Ownership category

akta.pro rank

Product category

Strategic Communications & PR Consulting

NAICS

Public Relations Agencies (541820), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Business Services (B2B) Growth Equity (FSANACAD)

Keywords

• Strategic communications consulting
• Corporate PR services
• Technology advisory
• Hospitality consulting
• Go-to-market advisory

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Communication & PR Services: Consulting fees for corporate communication strategy, PR, thought leadership, brand positioning, and content development services. Engages at advisory level with retained clients.
2. Tech Advisory Services: Technology strategy, AI strategy, digital transformation advisory, and technology selection services for hospitality and tech companies.
3. Investment Capital: Hands-on investment in hospitality technology startups and scale-ups with strategic communication, go-to-market support, and technology advisory. Provides seed funding, advisory, board positions, and opens doors in the industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

In2 Consulting is a strategic communication, PR, and technology advisory firm serving ambitious hospitality brands, hotel operators, and technology companies. Its core offerings include corporate communication (PR, thought leadership, brand positioning, content strategy), tech advisory (technology strategy, AI strategy, digital transformation for hospitality), and capital investment in hospitality tech startups, delivered alongside the Hospitality Net B2B media platform.

Product overview

In2 Consulting is a strategic communication, PR, and technology advisory firm that operates across four core service pillars: Corporate Communication (strategic PR, brand positioning, content strategy), Tech Advisory (technology strategy, digital transformation, AI strategy), Capital (investment in hospitality tech startups), and Hospitality Net (B2B media platform). The firm also offers specialized PR for Tech services targeting technology companies and startups. The company has invested in a portfolio of hospitality technology companies including Fairlyne (AI resale), Hapi (data integration), Youverse (identity verification), and TrustYou (customer data/AI).

Differentiator

Problem solved

Functional benefit

Brands

• Hospitality Net: The #1 B2B media platform for the global hospitality industry, ranked as the largest and most influential digital knowledge and B2B media platform dedicated to hospitality professionals. In2 Consulting holds a 50% stake in Hospitality Net.

Products and services

• Corporate Communication Strategic PR and communication services including communication strategy, strategic PR and thought leadership, brand positioning and messaging, internal communication, and content strategy and writing for B2B clients in hospitality and technology sectors.
• Tech Advisory Technology advisory services helping hospitality businesses with tech-enabled transformation, including tech strategy, digital transformation, AI strategy, team engagement, product and go-to-market support for hospitality tech suppliers, and tech solutions for end users.
• Capital Investment platform that provides seed funding, advisory and board positions, and industry connections to ambitious hospitality technology startups and scale-ups, with focus on scalable AI-native platforms.
• PR for Tech Strategic communication services specifically designed for technology companies, startups, and growth companies, including PR strategy development, executive profiling, brand positioning, content writing, website and social media development, media relations, and event PR.
• Hospitality Net The world's largest B2B media platform for the global hospitality industry, connecting over 500,000 professionals across 200 countries monthly. In2 Consulting acquired a 50 percent stake in Hospitality Net.
• Business Booster Package Six-month execution package including content writing, CEO profiling, PR campaigns, communication support at events, media relations, and introductions to partners, investors, and customers.

Quantifiable outcome

• 95% client referral rate demonstrates exceptional client satisfaction and service quality
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WE Communications: Global communications agency with deep technology industry practice, including B2B tech and emerging-company focus. Compares closely to In2's PR for Tech and enterprise tech positioning work.
• PAN Communications: Mid-size B2B tech and healthcare PR agency providing strategic communications, content, and media relations. Comparable as a retained-communications partner for B2B tech and emerging-growth companies, similar positioning to In2's core clientele.
• Racepoint Global: Boutique B2B tech PR and integrated marketing agency serving technology innovators. Similar in senior-led, retained-engagement model targeting technology companies seeking strategic communications support.
• Walker Sands: B2B tech PR and integrated marketing agency with deep technology sector experience. Comparable in providing retained strategic communications for tech companies seeking market positioning and media presence, similar to In2's Tech PR offering.
• Hotwire: Global tech PR and communications agency serving B2B technology clients. Directly comparable in offering tech-focused strategic PR, thought leadership, and content services to the same B2B buyer profile In2 targets in its PR for Tech practice.

Regional players

• ASDA'A BCW: Leading MENA-focused public relations firm (BCW affiliate) headquartered in Dubai. Most direct regional competitor to In2 for corporate communications, PR retainers, and tourism board work in the Gulf.
• APCO Worldwide: Global advisory and communications consultancy with substantial MENA presence. Comparable in serving enterprise hospitality and government/tourism clients with strategic communications, though APCO operates at meaningfully larger scale.

Broad incumbents

• Zeno Group: Global communications agency with a strong technology and consumer practice. Comparable strategic communications and earned media capabilities for technology and B2B clients at larger scale than In2.
• Finn Partners: Large integrated PR and marketing firm with strong technology and hospitality practice groups. Overlaps with In2's corporate communication and tech advisory offerings but operates at meaningfully larger global scale.

Emerging players

• 7Knights Capital: Hospitality-focused investment and advisory platform combining capital and strategic support for hospitality tech ventures. Most directly comparable to In2's Capital arm in mandate (seed investment in hospitality tech startups with operational support).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/in2consulting
• LinkedInlinkedin.com/company/in2-consulting-fz-llc
• Instagraminstagram.com/in2consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In2 Consulting