World Fitness Project

What World Fitness Project does

World Fitness Project (WFP) is a global competitive fitness organization founded in 2025 that operates a multi-tier tournament ecosystem serving athletes from recreational through elite professional levels. Its core offering is the World Fitness Tour (WFT), a season-long circuit consisting of online qualifiers, two live Tour Stops (London/Mexico City and Grand Park, Indiana), and the World Fitness Finals held at Bella Center in Copenhagen. The platform supports Pro Men and Pro Women divisions (50 athletes per Tour Stop, 30 at Finals), Elite Teams (up to 6 athletes per roster), Masters and Next Gen age-group divisions, and a hybrid Project 1 race format. Underpinning the circuit is a season-long cumulative points system (max 2,000 points) carried across events, a Pro Card credential that awards guaranteed contracts to the top 20 men and 20 women, and supporting infrastructure including a Tour Leaderboard, Athlete Database, and the WFP mobile/web app.

Revenue is generated through multiple streams: event ticketing via TicketTailor (e.g., $159 Finals weekend passes), Rec League registrations at $15 per athlete, brand sponsorships (core partners include Rogue, Adidas, and Red Bull), prize purse distribution ($1.97M allocated across Tour Stops and Finals in 2026, up 21% year-over-year), and a Pro Card merchandise revenue-share model. Go-to-market is event-driven and community-led: online qualifiers on Competition Corner funnel athletes into live events, while a partner gym network hosts Rec League competitions and earns cash-back rewards, creating viral grassroots distribution. The organization runs a lean team of 11–50, is privately held with no disclosed institutional backing, and operates across the United States, United Kingdom, Denmark, and Mexico under the leadership of President Jason Ansley and Director of Sport Will Moorad.

The customer base spans signed Pro athletes with guaranteed contracts, Challenger athletes qualifying for Pro Cards, Elite Teams competing for purse and title, Masters and Next Gen age-group competitors, Rec League participants at partner gyms, and spectators purchasing event tickets. Distribution channels include direct ticketing (TicketTailor), self-serve registration on Competition Corner, the WFP App (iOS and Web), the partner gym network for Rec League, and co-marketing partnerships with regional fitness competitions such as Oslo Throwdown, Monster Games, and Heart of America.

Name

World Fitness Project

Legal name

World Fitness Project

Website

https://worldfitnessproject.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

World Fitness Project operates a multi-tier competitive fitness ecosystem serving athletes from recreational to professional levels via online qualifiers, live Tour Stops, and World Fitness Finals, monetized through event ticketing, sponsorships, Pro Card contracts, and Rec League registrations.

Ownership category

akta.pro rank

Product category

Fitness Competition Events

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Competitive fitness events
• Fitness competition circuit
• Hybrid fitness racing
• Professional fitness league
• Fitness event management

Headquarters

HQ city

Hartselle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Ticketing: WFP generates revenue through ticket sales for Tour Stops and World Fitness Finals. Weekend passes and general admission tickets are sold through TicketTailor platform.
2. Prize Purse Distribution: WFP distributes prize money to competing athletes across Pro divisions. 2026 season total payout is $1,966,000. Tour Stops allocate $414,000 ($207K per Pro division) and Finals allocate $1,138,000 ($569K per Pro division).
3. Rec League Registration: $15 per registration fee for Rec League quarterly competitions. Provides access to leaderboard, prize eligibility, and financial support to participating gyms.
4. Pro Card Merchandise Partnerships: For 2026, WFP Pros can partner with WFP to sell their own merchandise, with WFP taking a revenue share. This initiative empowers athletes to monetize personal brands while bringing revenue to the organization.
5. Sponsorship and Brand Partnerships: Brand partners (Rogue, Adidas, Red Bull, etc.) pay for association with WFP events and logo placement. Partners include equipment providers (Rogue, TrueForm), apparel (Adidas), nutrition/supplements, and recovery brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

World Fitness Project operates a global multi-tier competitive fitness ecosystem centered on the World Fitness Tour circuit, comprising online qualifiers, two live Tour Stops (London Pro and Grand Park Pro in Indiana), and the World Fitness Finals in Copenhagen. The organization runs Rec League community competitions at $15 per registration, Project 1 hybrid fitness races, and offers Pro Card contracts guaranteeing minimum compensation to top 20 male and female athletes. Supporting infrastructure includes the WFP mobile/web app, real-time Tour Leaderboard, and an Athlete Database.

Product overview

World Fitness Project operates a multi-tiered competitive fitness ecosystem centered around the World Fitness Tour (WFT). The platform architecture consists of: the WFT core circuit with online qualifiers and live Tour Stops (London Pro, Grand Park Pro) culminating in the World Fitness Finals in Copenhagen; the WFP App as the mobile hub for schedules, updates, and athlete engagement; Rec League for quarterly community-level competitions; Project 1 for hybrid fitness races; and the Pro Card system for professional athlete recognition. Supporting infrastructure includes an Athlete Database, Tour Leaderboard, Media Services, and World Fitness Trials for team/duo qualification. The ecosystem serves athletes from beginners through elite professionals across multiple divisions and competition formats.

Differentiator

Problem solved

Functional benefit

Brands

• Project 1: Signature hybrid competition format combining running, rowing, biking, and skiing with functional fitness stations, open to all skill levels.
• Rec League
• Pro Card

Products and services

• World Fitness Tour (WFT) The primary competitive circuit consisting of online qualifiers, two Tour Stops (London Pro and Grand Park Pro), and the World Fitness Finals in Copenhagen. Features Pro Men and Women divisions (50 athletes each), Elite Teams (20 teams), and Age Group divisions.
• Tour Stops Live competitive events held in different locations featuring Pro divisions, Elite Teams, and Project 1. Tour Stop 1 (London Pro) at Drumsheds, London; Tour Stop 2 (Grand Park Pro) at Grand Park, Westfield, Indiana.
• World Fitness Finals The culminating event of the WFT season held at Bella Center in Copenhagen, Denmark. Features Pro Men and Women (30 each), Elite Teams (20), Masters and Next Gen Age Group divisions, and Project 1 Finals.
• WFP App Official mobile application providing all-access pass to World Fitness Project with schedules, updates, announcements, real-time notifications, exclusive offers, workout tracking, and event registration capabilities. Available on iOS and web.
• Rec League Quarterly online fitness competition open to all athletes. Challenges are performed at any gym with validated scores required for podium prizes. Offers Individual, Duo (M/F), and Same-Sex Teams of 3 divisions at $15 per registration.
• Project 1 Signature hybrid fitness race mixing running, rowing, biking, and skiing with functional fitness stations (sandbag carries, box step-overs). Open to all levels with competitive and community divisions held at Tour Stops, Finals, and partner competitions.
• Pro Card Professional athlete designation awarded to top 20 men and 20 women each season. Grants guaranteed contracts, direct entry to Pro Divisions at Tour Stops, and season-long professional status with financial support and merchandise partnership opportunities.
• World Fitness Tour Qualifiers Online qualifying competitions hosted on Competition Corner. Tour Stop 1 and 2 Qualifiers filter challengers and elite teams into live Tour Stops. Finals Qualifier qualifies teams and age groups directly into the World Fitness Finals.
• World Fitness Trials Final online qualifier for Teams and Duos to earn spots at the World Fitness Finals. Runs October 6-26 with six workouts across three weeks. Features Teams of 2 (MM/FF) in Masters and Next Gen divisions, and Teams of 4 in Elite, Intermediate, and Scaled divisions.
• Media Services Strategic media services office responsible for all external content, maintaining the WFP athletics website and social media channels (Facebook, Instagram, X, YouTube). Handles credentials for media coverage and coordinates interviews with athletes, coaches, and administrators.
• WFP Athlete Database Comprehensive directory of WFT athletes featuring profiles with stats, competition history, tour rankings, and biographical information. Accessible via the main website with filtering by gender.
• Tour Leaderboard Real-time season-long points tracking system showing cumulative standings for all Pro Men and Women based on performance at Tour Stops and Finals. Maximum 2000 points available across the season.

Quantifiable outcome

• 2026 season payout increased by 21% to $1,966,000 total
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Rogue FitnesscoreOthersEquipment sponsor for WFP Tour events. Rogue logo appears on event pages and marketing materials. Provides fitness equipment for competitions.
• AdidascoreOthersApparel partner for WFP Tour events. Adidas logo featured on event materials and official communications.
• Red BullcoreOthersEnergy drink and lifestyle brand partnership with WFP. Red Bull logo appears on partner page.
• RehbandminorOthersPerformance apparel and bracing brand. Rehband logo featured on partner page.
• TrueFormminorOthersEquipment manufacturer providing TrueForm Trainers for competitions.
• WIT TrainingminorOthersTraining equipment brand. WIT Training logo appears on partner page.
• VelitesminorOthersSports nutrition and fitness equipment brand featured on partner page.
• ER PhysiotherapyminorOthersPhysiotherapy services partner for athlete recovery and care at events.
• Tiki TongaminorOthersCoffee brand partner. Tiki Tonga logo appears on partner page.
• Competition CornercoreTechnology or IntegrationOnline competition platform hosting WFP Tour Stop and Finals qualifiers. Athletes register, submit workouts, and track results through Competition Corner.
• Oslo ThrowdowncoreChannel Partner/ Reseller/ DistributorPartner competition in Oslo, Norway (October 9-11). Winners in Elite Teams and Masters divisions earn direct qualification to World Fitness Finals.
• Monster GamescoreChannel Partner/ Reseller/ DistributorPartner competition in Springfield, Missouri, USA (October 9-11). Winners in Masters divisions earn direct qualification to World Fitness Finals.
• Heart of AmericacoreChannel Partner/ Reseller/ DistributorPartner competition hosted in Missouri, USA. Winners in Elite Teams division earn direct qualification to World Fitness Finals.
• DrumshedsminorOthersVenue for Tour Stop 1 London Pro. Large event space hosting the first in-person WFP competition.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Wodapalooza: Wodapalooza is a major functional fitness competition held annually in Miami, attracting elite individual and team athletes. It shares WFP's competition format and athlete base, with similar sponsor-backed prize purse economics and international athlete participation.
• Heart of America: Heart of America is a WFP partner competition hosted in Missouri, USA, with Elite Teams division qualification pathways. It operates the same functional fitness event format and shares the Elite Team athlete pool as WFP, serving both as a complementary and competitive event.
• HYROX: HYROX is the most directly comparable peer: a global hybrid fitness race series combining running with functional workout stations, with mass-participation and elite divisions and explosive international growth. Same target customer (fitness enthusiasts who want competitive but accessible formats), same hybrid competition architecture as WFP's Project 1, and same revenue model (event ticketing + sponsorships).
• DEKA Fitness: DEKA is a growing global functional fitness event series with a hybrid competition format and a strong mass-participation positioning. It targets the same recreational-to-elite athlete funnel as WFP's Rec League and Project 1 divisions and represents the closest emerging hybrid-format competitor.
• Rogue Invitational: Rogue Invitational is an elite fitness competition sponsored by Rogue Fitness (a WFP sponsor). It targets the same elite individual and team athlete pool as WFP's Pro divisions, with substantial prize purses. Athletes routinely cross-compete between the two events, making them direct competitors for the same athlete time and audience attention.
• Monster Games: Monster Games is a WFP partner competition based in Springfield, Missouri, offering Masters division qualification pathways to World Fitness Finals. It directly overlaps in format (functional fitness competition) and serves as both a feeder and competitor for the same Masters athlete segment.
• Athens Throwdown: Athens Throwdown is a partner competition serving as a Rec League Phase qualifier. It is a European fitness competition operating in WFP's ecosystem, with shared athlete pools and aligned functional fitness competition format.

Broad incumbents

• CrossFit Games: CrossFit Games is the historical dominant force in functional fitness competition. It shares WFP's core athlete base (CrossFit-style competitors) and Pro Card-style athlete compensation structure, but operates at significantly larger scale with broader brand recognition and a longer track record.
• Tough Mudder: Tough Mudder is a large, established mass-participation obstacle and endurance event brand. While it focuses on obstacle course rather than functional fitness, it targets a similar recreational athlete demographic and offers a comparable global event series model.
• Spartan Race: Spartan Race is the global leader in obstacle course racing with mass-participation events across multiple continents. It serves as a broader incumbent for the hybrid endurance/obstacle competition space that WFP's Project 1 division enters, sharing a recreational-to-elite athlete funnel.

Market position

Strengths5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WorldFitnessProject-WFP
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/worldfitnessproject
• LinkedInlinkedin.com/company/world-fitness-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Fitness Project