Portale Sardegna S.p.a.

What Portale Sardegna S.p.a. does

Portale Sardegna S.p.a. operates as a wholly-owned subsidiary of Destination Italia Group, an Italian travel technology company listed on Euronext Growth Milan (ticker: DIT) since October 2021. Destination Italia Group runs a multi-brand portfolio of ten sub-brands covering B2B and B2C tourism services across Italy, with Portale Sardegna serving as the flagship online portal for Sardinia — a 20+ year-old platform offering hotels, villages, apartments, and experiences supported by a network of 22 Local Experts on the island. Other brands include Charming Italy (B2C luxury portal for Sardinia, Sicily, Apulia, Tuscany), SONO Travel Club (B2B luxury division), Empeeria (Sicily experiences), Welcomely (vacation property management), Destination Beauty (beauty tourism), Destination Consulting Firm (tourism advisory), Roots Tourism, and the Meet Forum event series.

The group's technology backbone is Hubcore.ai, a proprietary modular software platform acquired in 2023 that provides booking all-in-one functionality, CRM, marketing automation, and AI-based applications for matching tourism supply and demand. Hubcore.ai has been extended with Trip Builder integration (February 2025) and the Ambrosia AI & Digital Tourism Project (approved October 2025 with MIMIT incentives), with the group describing generative AI capabilities in its platform offering.

Revenue is generated primarily through transaction-based commissions on travel bookings (hotels, villages, apartments, experiences) distributed via two channels: a B2B network of more than 1,000 tour operators and travel agencies across 100+ countries, and B2C online portals serving 4 million annual unique users. The group reports a dedicated agency access portal at booking.destinationitalia.com for trade partners. Destination Italia Group operates from headquarters in Milan with sales presence in New York (acquired 2023) and an operational office opened in Shanghai in 2025. As of December 31, 2025, the group reported production value of €69.2 million (+20% YoY), EBITDA of €2 million (+114% YoY), GTV growth of +13.4%, and contribution margin growth of +14.1%. A merger project initiated in 2025 aims to incorporate Portale Sardegna into the parent structure, and in May 2026 the board appointed Giulio Valiante and Massimiliano Cossu as co-Chief Executive Officers.

Name

Portale Sardegna S.p.a.

Legal name

Destination Italia S.p.A.

Website

https://destinationitaliagroup.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Destination Italia Group is an Italian travel tech company operating a multi-brand portfolio of B2B and B2C tourism platforms across Italy. Its Hubcore.ai technology powers bookings for 10,000+ accommodation partners, 1,000+ tour operators in 100+ countries, and 4 million annual users.

Ownership category

akta.pro rank

Product category

Online Travel Agency (Sardinia Tourism)

NAICS

Travel Agencies (561510), Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Island, Beach & Resort Travel Agencies (THAKAFAL), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Online travel agency
• Sardinia tourism
• Travel booking portal
• Experiential tourism services
• Destination management company

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Booking Services: Revenue from booking hotels, villages, apartments, and travel experiences. Transaction-based model from commission on bookings through B2B and B2C channels.
2. B2B Services: Services provided to tour operators and travel agencies including technology access, destination management, and travel design support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Portale Sardegna S.p.A. operates an online travel portal that aggregates Sardinia accommodations (hotels, villages, apartments, resorts) and authentic travel experiences across the island, allowing travelers to self-service book their vacations. The portal is supported by a network of 22 Local Experts on the ground and serves as the group's flagship B2C portal for the Sardinia destination, operating for over 20 years. Bookings are processed via the parent group's proprietary Hubcore.ai platform, which provides booking, CRM, marketing automation, and AI-based applications.

Product overview

Destination Italia Group operates a multi-brand portfolio with Portale Sardegna as its flagship online portal for Sardinia. The company offers a unified platform combining B2B services (Destination Italia, SONO Travel Club) with B2C portals (Portale Sardegna, Charming Italy, Empeeria). The technology backbone is Hubcore.ai, an intelligent software platform for tourism supply-demand matching with AI capabilities. Additional brands include Welcomely (property management), Destination Beauty (beauty tourism), Destination Consulting Firm (strategic consulting), and initiatives like Roots Tourism and Destination Local Expert network. The group supports over 10,000 accommodation partners and serves tour operators in more than 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Destination Italia: The benchmark for high-end tourism, on the market for over 20 years with a collection of unique tourism experiences in Italy.
• SONO Travel Club
• Charming Italy
• Portale Sardegna
• Destination Consulting Firm
• Hubcore.ai
• Empeeria
• Welcomely
• Destination Beauty
• Meet Forum
• Roots Tourism
• Destination Local Expert

Products and services

• Portale Sardegna Online Travel Portal An online travel portal that brings together hotels, villages, apartments, resorts and travel solutions, allowing travelers to self-service book Sardinia vacations across all nuances of the island. Supported by a network of 22 Local Experts and runs on the parent group's Hubcore.ai platform. Audience is individual leisure travelers and families seeking authentic Sardinia experiences.

Quantifiable outcome

• GTV +13.4% YoY in 2025
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ItalcaresminorStrategic or Co-development Partner · 3 April 2025Strategic collaboration for the development of 'Made in Italy' medical and wellness tourism in international markets.
• Sicilian Luxury Hospitality DistrictminorStrategic or Co-development Partner · 19 March 2025Co-presented States General of Luxury Tourism of Sicily and MEET Forum on Sustainable Tourism in Taormina.
• EnduminorStrategic or Co-development Partner · 1 January 2023Partnership established in 2023 for sports tourism development, integrated into Destination Italia\'s tourism offerings.
• Internova Travel GroupcoreChannel Partner/ Reseller/ DistributorInternational travel network with over 6,000 company-owned, franchised and affiliated travel agencies in more than 80 countries serving leisure, luxury and corporate clients.
• Ensemble Travel GroupcoreChannel Partner/ Reseller/ DistributorLeading travel network with over 400 member agencies across the US and Canada and over $4 billion in annual sales, serving luxury travel market.
• XO Private / OnirikoscoreChannel Partner/ Reseller/ DistributorPrestigious directory representing world\'s most extraordinary travel experience specialists. Onirikos associated as Destination Master.
• Independent YoursminorChannel Partner/ Reseller/ DistributorMarketing partner specializing in working with handpicked independent hotels and properties, developing narratives and marketing plans.
• Jones & Co (Australia/New Zealand)minorChannel Partner/ Reseller/ DistributorTrade and consumer marketing and PR firm for international and domestic travel brands as well as incentive travel in Australian and New Zealand markets.
• Lastminute.com NVminorChannel Partner/ Reseller/ DistributorShareholder holding 2,116,400 shares (10.05% ordinary shares, 3.70% voting rights). Online travel company.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Musement: Italy-rooted activities and experiences marketplace now part of TUI; directly comparable on Italy-focused experiential inventory and B2B/B2C distribution.
• lastminute.com: European OTA focused on leisure travel and dynamic packaging; already a 10.05% shareholder in Destination Italia, providing direct comparable on B2C/B2B travel distribution in Europe.
• GetYourGuide: Leading online marketplace for tours, activities and experiences; directly competes with Destination Italia's Empeeria, Charming Italy, and SONO Travel Club offerings in experiential bookings.
• Viator (Tripadvisor): Global tours and activities marketplace; competes in the same destination-experiences category as Destination Italia's tours/activities brands and B2C portals.

Broad incumbents

• Airbnb: Global alternative accommodation and experiences platform; competes with Charming Italy, Portale Sardegna and Welcomely on short-stay and experiential inventory in Italy.
• Expedia Group: Global OTA group (Expedia, Hotels.com, Vrbo); competes broadly with Destination Italia's hotel booking, package, and B2B partner offerings.
• TUI Group: Integrated European tourism conglomerate owning hotels, tour operators, cruises and Musement; relevant comparable on scale of vertically integrated European luxury/experiential travel.
• Booking Holdings: Parent of Booking.com, Priceline and others; a global incumbent OTA with vast accommodation and experience supply, setting competitive benchmarks on commission, reach and technology investment.
• Tripadvisor: Major travel metasearch and review platform; overlaps with Destination Italia's content marketing and hotel/experience discovery funnels.

Emerging players

• TourRadar: Online marketplace for multi-day guided tours; comparable in tour-operator B2B2C distribution and an emerging competitor in experiential European travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/destination-italia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portale Sardegna S.p.a.