Dunes Village Resort

What Dunes Village Resort does

Dunes Village Resort is a privately-held, family-oriented oceanfront resort in Myrtle Beach, South Carolina, employing approximately 73 people. The property differentiates on two indoor water parks totaling 30,000 square feet, recognized by Travel + Leisure as among "America's Coolest," and offers accommodations ranging from studios to four-bedroom suites sized for parties of up to 16 guests, alongside multiple dining venues, a spa, a fitness center, and a kids club. Together these amenities position the property as a self-contained family vacation destination rather than a transient overnight stop.

The resort operates a direct-to-consumer distribution model, taking reservations through its own website and phone lines and supporting the booking flow with Matterport-powered virtual tours to reduce friction for out-of-market customers. Its technology footprint is otherwise conventional: a property management system, a direct booking engine, and a digital marketing relationship with TravelBoom. No proprietary AI, ML, or data platform is referenced in the available information. Group business — family reunions, student groups, and church groups — is pursued as a distinct commercial motion alongside individual family leisure.

Revenue is generated primarily through room rentals, on-property dining, group contracts, and ancillary amenities such as the spa and water park. The business is a single-asset operator with no disclosed expansion pipeline, no funding history, and no public financial reporting; the customer base is structurally a long tail of leisure travelers, with group contracts as the larger-ticket overlay.

Name

Dunes Village Resort

Legal name

Dunes Village Resort

Website

https://dunesvillage.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dunes Village Resort is a privately-held, family-oriented oceanfront resort in Myrtle Beach, SC, featuring 30,000 sq ft of indoor water parks and studio-to-four-bedroom suites, serving leisure families and group travelers via a direct-to-consumer booking model.

Ownership category

akta.pro rank

Product category

Family Beachfront Resort & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Family resort accommodations
• Indoor water park hotel
• Oceanfront vacation lodging
• Beachfront suite rentals
• Group travel hospitality

Headquarters

HQ city

Myrtle Beach, SC

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Vacation Accommodations: Oceanfront hotel suites ranging from studios to four-bedroom condos, accommodating 4-16 guests. Revenue generated through nightly and weekly rental rates with direct booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dunes Village Resort operates an oceanfront family-friendly hotel in Myrtle Beach, South Carolina, providing beachfront suite accommodations ranging from studios to four-bedroom condos. The resort's flagship offering is two indoor water parks totaling 30,000 square feet, complemented by on-site dining venues (Admirals Room, Captain's Cafe, Perk's Up Coffee Shop, Cabana Tiki Bar, Pool Side Grill), a full-service spa, 24-hour fitness center, Kids Club, and direct beach access on the Atlantic Ocean. Revenue is primarily generated through nightly and weekly suite rentals booked directly via the resort's online reservation system or phone reservations.

Product overview

Dunes Village Resort is a family-friendly oceanfront hotel in Myrtle Beach, South Carolina, offering a portfolio of accommodation products ranging from oceanfront studios (sleeping up to 4 guests) to expansive four-bedroom suites (accommodating up to 16 guests). The resort's flagship attractions are its two indoor water parks spanning 30,000 square feet, recognized by Travel + Leisure magazine as among 'America's Coolest.' Supporting amenities include multiple dining venues (Admirals Room, Captain's Cafe, Perk's Up Coffee Shop, Cabana Tiki Bar, Pool Side Grill), a full-service Lost In Serenity Spa, 24-hour fitness center, Kids Club, and gift shop. The resort provides direct online reservations with virtual tours and accommodates group travel including family reunions, student groups, and church organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Four-Bedroom Suites
• Three-Bedroom Suites
• Two-Bedroom Suites
• One-Bedroom Suites
• Oceanfront Studios
• Indoor Water Parks
• On-Site Dining
• Lost In Serenity Spa
• Dunes Village Kids Club
• 24-Hour Fitness Center
• Dunes Village Gift Shop
• Group Tours & Events
• Online Reservations System

Quantifiable outcome

• Named among America's Coolest indoor water parks by Travel + Leisure magazine

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TravelBoomminorGTM or Marketing PartnerHotel marketing partner responsible for digital marketing services for the resort. Mentioned in footer as the company's hotel marketing provider.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Caribbean Resort & Villas: Myrtle Beach oceanfront family resort with on-site water amenities and multi-room suite configurations. Direct same-market competitor.
• Compass Cove Resort: Direct Myrtle Beach oceanfront family resort with multiple indoor/outdoor pools and water slides. Most directly comparable same-market competitor to Dunes Village.
• Crown Reef Beach Resort: Oceanfront Myrtle Beach family resort with water park features, multiple dining options and suite accommodations. Directly comparable offering and target market.
• Sea Mist Oceanfront Resort: Large Myrtle Beach oceanfront resort with water park features and family-targeted amenities. Comparable scale and same competitive set.
• Great Wolf Lodge: National indoor water park resort chain focused on families with multi-day stay packages and on-site dining/entertainment. Closest concept-level peer to Dunes Village's water-park-anchored family resort model.
• Kalahari Resorts & Conventions: Indoor water park resort chain with comparable suite-based accommodations and on-site dining. Concept-level peer to Dunes Village's family indoor-water-park resort positioning.
• Beach Cove Resort: Myrtle Beach family beachfront resort with indoor pool, lazy river and suite-style rooms. Direct same-market competitor.
• Anderson Ocean Club & Spa: Myrtle Beach oceanfront resort with on-site spa, pools and family suite accommodations. Comparable amenity mix in the same market.
• Landmark Resort: Myrtle Beach family resort with on-site water amenities and suite-style rooms. Same customer segment (families) and geography as Dunes Village.

Broad incumbents

• Holiday Inn Resort (Myrtle Beach): Branded Myrtle Beach family beachfront resort operated under a major chain. Overlapping family customer base and amenity set, though operates under standardized brand systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DunesVillageResort
• Instagraminstagram.com/dunesvillageresort
• LinkedInlinkedin.com/company/dunes-village-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunes Village Resort