Alanna Group
Alanna Group is a privately owned Irish property developer delivering large-scale residential, commercial, and mixed-use developments across Ireland, the UK, Europe, and the USA, serving individual buyers, institutional investors, and government/local authorities through its full-cycle 'grass to carpet' approach and award-winning Rapid Off-Site System Build methodology.
- Company typePrivate
- Founded2016
- HeadquartersLucan, Ireland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Alanna Group does
Alanna Group is a privately owned Irish property development, construction, manufacturing, and real estate investment company headquartered in Lucan, County Dublin. Operating under the 'Alanna Homes' brand for its residential activity, the Group delivers large-scale residential, hotel, office, and mixed-use developments via a full-cycle 'grass to carpet' approach that spans site acquisition, design, construction, and sales. It reports a portfolio of 25 million sq ft developed globally and 20,000+ homes delivered into the Irish market, with major disclosed projects including the €500m Hansfield Dublin 15 (1,300 homes) and €300m Hansfield South (800 homes) schemes. The Group holds 2,500 residential sites for long-term supply, employs 450 people directly, and claims 200 years of combined management experience.
The Group's core technical differentiator is its award-winning Rapid Off-Site System Build construction methodology, which manufactures components off-site before on-site assembly, combined with ISO 14001:2015 Environmental Management System certification and stated ESG commitments (400,000 trees by 2030 and 15% waste intensity reduction). Its go-to-market is enterprise field sales, engaging directly with local authorities, institutional buyers, and large-scale property investors on projects ranging from €10m to €500m. Revenue is generated through one-time development sales (residential and commercial property sales) and transactional income from real estate investment in retained assets. The Group operates in Ireland, the UK, wider Europe, and the USA, though revenue concentration appears disproportionately weighted to the Dublin market. The company is privately held (Alanna Group Limited, Ireland registration 585070), with no disclosed external equity investors, funding rounds, management team bios, or audited financial figures in the available source material.
Alanna Group firmographics
Firmographics- Name
- Alanna Group
- Legal name
- Alanna Group Limited
- Website
- https://alannagroup.ie
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Alanna Group is a privately owned Irish property developer delivering large-scale residential, commercial, and mixed-use developments across Ireland, the UK, Europe, and the USA, serving individual buyers, institutional investors, and government/local authorities through its full-cycle 'grass to carpet' approach and award-winning Rapid Off-Site System Build methodology.
- Ownership category
- akta.pro rank
Alanna Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Land Subdivision (2372)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
Keywords
Where Alanna Group is headquartered
LocationHeadquarters
- HQ city
- Lucan
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Alanna Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Property Development and Construction: Primary revenue stream from developing large-scale residential and commercial properties. The Group develops homes, hotels, office developments, and mixed-use schemes, with developments ranging from €10m to €500m per project.
- Real Estate Investment: Investment in property assets including residential sites and commercial developments for long-term portfolio growth. The Group maintains 2,500 residential sites for long-term housing supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Large-scale residential developments (€300m-€500m) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Alanna Group product offering
Product offeringCore offering
Alanna Group is a privately owned property development, construction, manufacturing, and real estate investment company that delivers large-scale residential, commercial, and mixed-use developments across Ireland, the UK, Europe, and the USA. The Group operates primarily through its Alanna Homes brand using a 'grass to carpet' full-cycle development approach and an award-winning Rapid Off-Site System Build construction method, with projects ranging from €10m to €500m in scale.
Product overview
Alanna Group is a privately owned property development, construction, manufacturing and real estate investment company based in Dublin, Ireland. The company operates primarily through its Alanna Homes brand, delivering large-scale residential developments using an award-winning 'grass to carpet' development approach. The Group employs a Rapid Off-Site System Build construction methodology for efficient project delivery. Their portfolio includes residential homes, apartments, hotels, office developments, and mixed-use redevelopment schemes across Ireland, UK, Europe and USA, with over 20,000 homes delivered into the Irish market.
Differentiator
Problem solved
Functional benefit
Products and services
- Alanna Homes Residential Property Development Large-scale residential property development service delivering homes, apartments, duplexes, and mixed-use schemes across Ireland under the Alanna Homes brand, aimed at individual buyers, investors, and public-sector partners.
- Hansfield Dublin 15 Development €500 million residential development comprising 1,300 new homes together with parklands and retail space north of Hansfield Train Station, Dublin 15.
- Hansfield South Dublin 15 Development €300 million residential development of 800 new homes with a new town centre, school, childcare, and retail centre south of Hansfield Train Station, Dublin 15.
- Newcastle Co. Dublin Residential Development Over €40 million residential development delivering 114 homes across 3 phases in Newcastle, Co. Dublin.
- Inchicore Dublin 8 Regeneration Project €30 million urban regeneration project comprising apartments and retail space in Inchicore, Dublin 8.
- Clonee Co. Meath Redevelopment €20 million redevelopment of apartments and duplexes in Clonee, Co. Meath.
- Allendale Dublin 15 Apartments €10 million residential development comprising a 28-apartment block in Allendale, Dublin 15.
Quantifiable outcome
- 25 million sq ft developed globally
- +3 more outcomes
Companies that use Alanna Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Alanna Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alanna Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trusted Partner CompaniessupportingAlanna Group works with trusted partner companies for provision of services. These partners include auctioneers, solicitors, and other interested parties who work closely with the Group in providing development services. Processing takes place under Alanna Group's control and partners are bound by data processing and confidentiality agreements.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Alanna Group competitors and assessment
Company assessmentBroad incumbents
- Bellway plc: UK housebuilder with strong land bank and mixed-tenure (private + affordable housing) development model — directly comparable to Alanna's mix of homes, apartments, duplexes and affordable elements at Hansfield and Newcastle.
- Taylor Wimpey plc: Major UK-listed homebuilder with similar large-plot, mixed-tenure development approach. Comparable in mixed-use master-planning capability and use of standardised build systems, though operates at much larger scale.
- Berkeley Group Holdings: London-focused UK developer of large mixed-use and brownfield regeneration schemes including apartments, retail and commercial space. Highly comparable to Alanna's Hansfield mixed-use (residential + retail + schools) playbook.
- Persimmon plc: One of the UK's largest volume housebuilders delivering tens of thousands of homes annually across Britain. Comparable in scale of home delivery and large-site master-planning; useful proxy for Alanna's UK ambitions.
- Barratt Developments plc: UK volume housebuilder with significant land bank and standardised construction methods. Comparable to Alanna on land bank scale and off-site/prefabrication adoption trends.
Direct peers
- McAleer & Rushe: UK/Ireland private developer and contractor focused on large-scale residential, hotel and mixed-use schemes. Closely comparable in private ownership, mixed-use/hotel capability (Alanna mentions hotels), and cross-jurisdiction UK/Ireland execution.
- Keepmoat Homes: UK private-volume housebuilder specialising in large residential and mixed-tenure regeneration schemes, including partnerships with local authorities. Comparable to Alanna on urban regeneration projects (Inchicore €30m) and local-authority partnership model.
- Cairn Homes: Irish-listed residential developer building large-scale urban and suburban housing schemes in the Greater Dublin Area. Closest direct comparable to Alanna given Dublin focus, scale of multi-hundred-million-euro schemes, and similar B2C/B2B buyer mix.
- Glenveagh Properties: Irish-listed homebuilder focused on high-volume residential developments across Dublin and other urban centres. Highly comparable business model (developer + constructor selling homes at scale) and customer base, making it the second-most direct peer.
Emerging players
- Wates Group: UK private construction and development group operating across residential, commercial and mixed-use. Comparable in private-ownership structure and use of modern construction methods, though broader in scope than Alanna's residential focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Alanna Group social profiles
Digital presenceAlanna Group compliance and trust
Trust signalCompliance2 records
Alanna Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alanna Group leadership team
Management profileNumber of profiles
Alanna Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alanna Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alanna Group
What does Alanna Group do?
Alanna Group is a privately owned property development, construction, manufacturing, and real estate investment company that delivers large-scale residential, commercial, and mixed-use developments across Ireland, the UK, Europe, and the USA. The Group operates primarily through its Alanna Homes brand using a 'grass to carpet' full-cycle development approach and an award-winning Rapid Off-Site System Build construction method, with projects ranging from €10m to €500m in scale.
Is Alanna Group a public or private company?
Alanna Group is a private company. It is classified as unknown and is currently operating.
When was Alanna Group founded?
Alanna Group was founded in 2016. It employs 251 to 500 people.
Where is Alanna Group based?
Alanna Group is headquartered in Lucan, Ireland, in the Europe region.
How does Alanna Group make money?
Two revenue lines are on record. Property Development and Construction is the primary driver. The others are real Estate Investment.
Who are Alanna Group's main competitors?
Broad incumbents on record are Bellway plc, Taylor Wimpey plc, Berkeley Group Holdings, Persimmon plc and Barratt Developments plc. Direct peers are McAleer & Rushe, Keepmoat Homes, Cairn Homes and Glenveagh Properties. Wates Group is listed as an emerging player.
Does Alanna Group have an API?
No public API is recorded for Alanna Group.
What industry is Alanna Group in?
Alanna Group's product category is Real Estate Development. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 2372 and its SIC code is 6532.